Sierra Boat

What Sierra Boat does

Sierra Boat Company is a privately held boat dealership, marina, and restoration business founded in 1952 and operating on Lake Tahoe. The company sells antique, classic wooden, and modern fiberglass boats; operates a 120-slip marina; provides dry storage for 450+ vessels; and offers mechanical restoration, parts and accessories, brokerage, and apparel/merchandise. Its 60,000+ square foot waterfront facility has been home to a Century Boat franchise since 1954, making it one of the longest-tenured boat dealers in California.

Revenue is generated across multiple streams: new boat sales, brokerage commissions on pre-owned vessels, slip rentals, wet and dry storage (winter and summer), restoration and mechanical service labor, parts and accessories, and branded merchandise. The integration of sales, service, storage, and brokerage at a single site is the core operating model, with cross-sell between restoration, storage, and future sales a key economic driver. The restoration business is differentiated by award-winning wooden boat work (2014, 2017, 2018) and a documented full 2025 waiting list.

The company is in its third ownership cycle, with 11-50 employees, and serves affluent recreational boaters in the Lake Tahoe basin. The Lake Tahoe focus produces a strong local brand position but also concentrates revenue in a single geography and a single customer segment (high-net-worth recreational boaters), leaving the business exposed to regional economic cycles, lake conditions, and regulatory changes affecting Tahoe waterfront use.

Name

Sierra Boat

Legal name

Sierra Boat Co. Inc

Website

https://sierraboat.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

Sierra Boat is a privately held Lake Tahoe boat dealership, marina, and restoration company founded in 1952, selling wooden and fiberglass boats, operating 120 slips and 450+ storage positions, and serving high-net-worth recreational boaters across sales, service, and brokerage.

Ownership category

akta.pro rank

Headquarters

HQ city

Carnelian Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Boat Sales: Sales of new and pre-owned boats including wooden runabouts, fiberglass vessels, and classic collectible boats. Active brokerage operations with boats ranging from $15,000 to over $300,000.
2. Boat Storage: Winter and summer dry storage for boats up to 31+ feet. Pricing tiers based on boat length. Includes launching in spring, lifting out in fall, and battery charging for winter storage.
3. Marina Slip Rental: Seasonal slip and buoy rentals from May 15 through October 1. Regular slips, covered slips, large slips, and extra large covered slips available. Includes concierge service.
4. Service and Repair: Mechanical and refinish labor services including activation/winterization ($675-$1,300), oil and filter changes ($350-$700), and general boat maintenance. Hourly rates for mechanical ($225/hr) and refinish ($130/hr) labor.
5. Brokerage Services: Boat brokerage operations helping customers buy and sell pre-owned vessels.
6. Parts and Accessories: Parts department offering boat parts and accessories. Contact via (530) 546-2551 Ext: 3 or [email protected]

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sierra Boat is a full-service Lake Tahoe marine company selling antique/classic wooden boats (Chris Craft, Riva, Hacker-Craft, Century, Correct Craft) and modern fiberglass boats (Regal, Cobalt, Tiara, Yamaha jet boats), operating a 120-slip marina with 450+ boat dry storage capacity, and providing specialized wooden boat restoration, mechanical rebuilds, brokerage, activation/winterization, and a marine supply store out of a 60,000+ sq ft facility in Carnelian Bay.

Product overview

Sierra Boat Company operates as a full-service boat dealership and marina on Lake Tahoe since 1952. The company offers a portfolio of products organized around two core areas: boat sales (both antique/classic wooden boats and modern fiberglass vessels) and comprehensive marine services (dry storage, marina slips, mechanical restoration, wood boat restoration, and brokerage). The boat sales portfolio includes brands such as Chris Craft, Gar Wood, Riva, Century, Grand Craft, Hacker Craft, Hutchinson, and Cobalt. Marine services are delivered through a 120-slip marina with launch facilities and fuel dock, supported by over 60,000 square feet of building space. The company specializes particularly in antique and classic wooden boat restoration and sales, hosting the prestigious Tahoe Yacht Club's Concours d'Elegance from 1993 to 2013.

Differentiator

Problem solved

Functional benefit

Products and services

• Antique & Classic Wooden Boat Sales Sale of antique and classic wooden boats from heritage brands such as Chris Craft, Riva, Hacker-Craft, Century, and Correct Craft, targeted at collectors and enthusiasts seeking restored or original-condition vintage runabouts.
• Modern Fiberglass & Jet Boat Sales Dealership sales of new recreational boats including Regal, Cobalt, Tiara, and Yamaha jet boats for individual buyers seeking current-model powerboats for Lake Tahoe use.
• Marina Slip Rentals Year-round moorage in a 120-slip marina at Carnelian Bay on the north shore of Lake Tahoe, providing individual boat owners with in-water slip rentals.
• Dry Storage (Winter & Summer) Indoor and outdoor dry storage for 450+ boats, including shrink-wrap and rack systems, available on a seasonal (winter) and short-stay (summer) basis at the Carnelian Bay facility.
• Wooden Boat Restoration Craftsman-led restoration of antique and classic wooden boats, including hull rebuilds using West System cold-molded epoxy bottom construction, for individual classic-boat owners.
• Mechanical Restoration & Repair Mechanical restoration and repair services for marine engines, including inboard and modern powerplants, supporting boat owners' seasonal and ongoing maintenance needs.
• Boat Brokerage Consignment-based brokerage service for buyers and sellers of pre-owned boats, leveraging Sierra Boat's Lake Tahoe presence and customer base to facilitate sales.
• Activation & Winterization Services Seasonal boat preparation services including spring activation, fall winterization, and shrink-wrap, helping individual boat owners transition vessels between in-water and stored seasons.
• Boat Transport Service On-site boat transport for haul-out and delivery needs, supporting customer convenience for vessels moving in and out of the marina or to/from storage.
• Sierra Marine Supply Store Retail store at the Carnelian Bay facility selling marine parts, accessories, and supplies to boat owners and restoration customers.

Quantifiable outcome

• Restored boats have won multiple awards at Lake Tahoe Concours d'Elegance including Best of Show, Best Gar Wood of Show, and Best Engine awards

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• WOODY BOATERminorOthersAffiliate organization for wooden boat enthusiasts. Listed as an affiliate brand on Sierra Boat's website, indicating mutual promotion within the wooden boat community.
• ACBS (Antique Classic Boat Society)minorOthersListed as an affiliate organization. ACBS is dedicated to the preservation and enjoyment of antique and classic boats. Sierra Boat is a member/affiliate.
• CYBA (California Yacht Brokers Association)minorOthersListed as an affiliate organization. CYBA is a professional association for yacht brokers in California. Sierra Boat holds membership/affiliation.
• Century BoatscoreStrategic or Co-development PartnerBecame first Century Boat dealer in California in 1954. Sierra Boat was historically one of the top Century Boat dealers in the country. Historical partnership that established company's reputation.

Scale indicators6 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Northwest Classic Boats: Wooden and classic boat restoration specialist explicitly named in Sierra Boat's award history (collaborated on the 1969 Riva Junior that won 1st Place at the 2018 Lake Tahoe Concours d'Elegance). Operates in the same niche of premium classic boat restoration and serves a comparable collector clientele, making it the closest direct peer in craft and category.
• Grand Craft Boats: Michigan-based builder of hand-crafted wooden luxury boats inspired by Gar Wood and Hacker-Craft designs, explicitly listed as a brand carried by Sierra Boat's sales inventory. Directly comparable as a wooden luxury boat specialist serving affluent collectors.
• Hacker-Craft Boats: Premium hand-built mahogany runabout maker whose boats Sierra Boat restores, sells, and brokers. Comparable as a high-end wooden boat brand at the center of the same collector market.
• Antique Boat Center: Classic and antique boat dealer/brokerage with restoration partnerships, focused on high-end collectible wooden boats including Chris Craft, Gar Wood, and Hacker. Comparable as a competing sales and brokerage channel for the same collector inventory.

Regional players

• Tahoe Keys Marina: Full-service marina on Lake Tahoe's south shore offering slips, storage, fuel, and boat services. Directly comparable as a Lake Tahoe marina competitor drawing from the same boater pool and competing for seasonal slip and storage revenue.

Broad incumbents

• MarineMax: Largest U.S. recreational boat retailer with a national dealership network and marina/financing/service operations. Comparable on boat sales, brokerage, and service business model, though operating at vastly greater scale and focused on mainstream fiberglass powerboats rather than classic wooden craft.
• West Marine: Dominant U.S. marine retailer and parts/accessories distributor with both retail stores and online channels. Overlaps with Sierra Boat's parts and accessories revenue stream and addresses the same boating enthusiast customer base, though at a national scale and across all boating categories.
• Suntex Marinas: Largest U.S. owner/operator of recreational marinas with a portfolio of full-service marinas across multiple states. Directly comparable to the marina/boat storage side of Sierra Boat's business, though operating at portfolio scale and across geographies rather than a single iconic lake.

Others

• Hagerty (Classic Boat marketplace): Specialty insurer and marketplace for classic vehicles and boats, including price tracking, auctions, and collector content. Highly relevant to the classic wooden boat buyer/seller ecosystem in which Sierra Boat participates, though not a direct service competitor.
• Lake Tahoe Concours d'Elegance (Tahoe Yacht Club): Industry event organization that Sierra Boat hosted from 1993-2013. Functions as an ecosystem participant and demand-generation engine for the wooden boat restoration and sales market in which Sierra Boat competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SierraBoatCompany
• Instagraminstagram.com/SierraBoatCompany
• Xx.com/sierraboat
• LinkedInlinkedin.com/company/sierra-boat-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sierra Boat