Name

PickGo

Legal name

PICKGO.

Website

https://pickgo.co.kr

Company type

Private

Founded year

2019

Operating status

Operating

Ownership category

akta.pro rank

Product category

Short-form Web Drama Production / Digital Content Studio

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Content Adaptation & Versioning (Cutdowns, Social/DOOH, Localization for Assets) (MPAAAMAJ)

akta.pro secondary industries

Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO), Topic/Interest-Based Content Discovery Apps (MPACAKAB)

Keywords

• Short-form web dramas
• MZ generation content
• Branded content production
• Digital content studio
• Korean entertainment videos

Headquarters

HQ city

Bupyong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branded Content / Product Placement: PickGo creates sponsored content for brands, integrating products naturally into storylines. Examples include KT's 5G Choice Basic plan in '은수저 특징' content, SKT product placements, and Samsung Electronics collaborations. Production support credits indicate payment from brands for content integration.
2. Content Production Services: The company produces original web drama content and may generate revenue through content licensing, OST releases, and IP expansion. CJ ENM collaboration on OST 'Jade - 나의 꿈은' demonstrates cross-media IP development.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

PickGo produces original short-form web dramas (under 10 minutes) targeting MZ generation (Korean Millennials and Gen Z, ages 18-35), distributed primarily on YouTube and other social platforms with Korean subtitles. The company also offers branded content and product placement (PPL) integration services for advertisers such as KT, SKT, Samsung Electronics, and LG Electronics, plus IP expansion through OST releases like the CJ ENM collaboration 'Jade - 나의 꿈은'. Core content focuses on relatable everyday life scenarios including relationships, university life, social dynamics, and early career struggles.

Product overview

PickGo is a Korean web drama production company and content studio that creates short-form web dramas (숏폼 웹드라마) targeting MZ generation (10s-30s). The core offering consists of Original Contents - episodic web dramas covering relatable topics like relationships, university life, social dynamics, and everyday struggles. Additional products include Other Projects (spin-offs and perspective-based series) and IP Contents (music/OST releases and collaborations). The company also offers branded content/PPL services for advertisers. Content is distributed primarily on YouTube, Naver TV, and Facebook with Korean subtitles, and follows a 'viewer participation' model where audiences fill in the narrative gaps. PickGo operates with a small core team (CEO Go Nak-gyun and PD Lee Min-ji) and freelance actors, producing approximately one video per week.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Contents (오리지널 콘텐츠) PickGo's main short-form web drama series featuring relatable life stories about relationships, university life, social dynamics, and MZ generation experiences. Content is distributed on YouTube, Naver TV, and Facebook with Korean subtitles for MZ generation viewers (ages 18-35).
• Other Projects (다른 프로젝트) Additional web drama series and content projects that complement the Original Contents, including spin-offs, perspective-based series (e.g., '30대 의사 시점' - 30s Doctor's Perspective, '나르시시스트 시점' - Narcissist's Perspective), and character-focused content. Distributed alongside the main series on YouTube and Naver TV.
• IP Contents (IP 콘텐츠) PickGo's intellectual property expansion leveraging original content characters into music and OST releases. Includes the Jade OST ('나의 꿈은') collaboration with CJ ENM under the O'PEN MUSIC initiative, and other music collaborations featuring PickGo's original characters. Represents Part 1 of the PickGo OST series.
• Branded Content / PPL Services Native advertising content integration services for brands like KT (5G Choice Basic plan, achieving 1.5M+ views), SKT, LG Electronics, Samsung Electronics, McDonald's Korea, and Lotte Chilsung Beverage. PickGo seamlessly incorporates branded products into web drama storylines with high viewer engagement, targeting MZ generation audiences (ages 18-35).

Quantifiable outcome

• Achieved 360,000 subscribers within 5 months of focused content production
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CJ ENMcoreStrategic or Co-development Partner · 22 July 2022PickGo collaborated with CJ ENM to produce and release an OST track 'Jade - 나의 꿈은' through CJ ENM's O'PEN MUSIC initiative (new creator discovery project). Jade and Luca composed, wrote, and performed the song which represents the character '보라' from PickGo's web drama. The collaboration demonstrates PickGo's IP expansion into music/media.
• KTminorGTM or Marketing PartnerKT utilized PickGo's web drama '은수저(돈 걱정 없이 산 사람) 특징' (money-worry-free people characteristics) as a marketing channel for their 20s-focused 'Y덤' rate plan. The 9-minute content naturally integrated KT's 5G Choice Basic plan through a conversation between university friends.
• SKTminorGTM or Marketing PartnerSKT received production support credit in multiple PickGo content pieces. SKT's Galaxy S22 collaboration with other creators generated significant engagement, showing the pattern of telecom companies partnering with content creators for MZ generation marketing.
• Samsung ElectronicsminorGTM or Marketing PartnerSamsung Electronics partnered with PickGo for product placement in multiple content pieces. Collaboration included SKT-Samsung joint marketing campaigns with dance challenges reaching 13.5 million+ cumulative views.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Playlist Global: Korean digital content studio operating popular YouTube channels and web-based original series targeting similar MZ-generation demographics. Direct comparable as a digitally-native Korean content creator monetizing through branded partnerships and platform distribution.
• DdeunDdeun (떠닝): Korean digital media brand focused on web dramas and short-form content for younger Korean audiences. Highly comparable in format (short-form web drama), audience (MZ generation), and branded-content monetization model.
• Playlist (플레이리스트): Korean YouTube-native content studio producing web dramas and series for MZ audiences. Direct comparable in platform-native content production, demographic targeting, and branded-content monetization.

Broad incumbents

• CJ ENM: Major Korean entertainment conglomerate operating tvN, Mnet, and the O'PEN creator-discovery program with which PickGo has collaborated. Broad incumbent with overlapping content production capabilities, IP development, and music/media distribution.
• Studio Dragon: Korea's largest scripted drama production studio, producing premium television series for major broadcasters and OTT platforms. Broad incumbent in Korean drama production, offering a larger-scale model of how a content IP company can scale.
• JTBC Studios: Korean drama and entertainment production subsidiary of JTBC Group. Comparable as a Korean content production entity developing IP across formats, though operating at significantly larger scale and budget than PickGo.
• HYBE (formerly Big Hit Entertainment): Korean entertainment company built on IP-driven content across music, video, and digital platforms. Relevant as a benchmark for how a Korean content/IP company can scale globally from a creator-led origin, though in a different genre (music rather than drama).

Regional players

• DIA TV (1theK / Dingaling): Korean digital content and MCN focused on YouTube-native entertainment production and creator support. Comparable as a YouTube-centric content production entity in Korea, though with a different content mix (music and variety).

Others

• Watcha: Korean OTT/streaming platform and content investor. Relevant as a potential distribution and co-production partner in the Korean content ecosystem, even though not a direct content creator competitor.
• Wavve: Korean OTT streaming platform jointly owned by SK Telecom and Korean broadcasters. Relevant as a downstream distribution platform for PickGo's content and as an example of how telecom/media partnerships can scale content distribution in Korea.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/픽고PickGo
• Facebookfacebook.com/pickgo.official
• Instagraminstagram.com/pick_go_
• TikToktiktok.com/@pickgo_official?lang=ko-KR

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PickGo