Youth on Course

What Youth on Course does

Youth on Course is a 501(c)(3) nonprofit organization founded in 2006 and headquartered in Monterey, California. Its core offering is a membership program that provides youth ages 6-18 access to rounds of golf for $5 or less at over 2,365 partner courses across the United States, Canada, and Australia. The membership is delivered primarily through a mobile app that serves as the digital membership card, course directory, and tee-time booking interface, supplemented by an AI agent called "Birdie" that handles text-based member support queries. The organization has grown to 426,898 members (as of 2026) and has facilitated more than 6.3 million cumulative rounds of golf, with 722,214 rounds played in 2026 alone.

The business model is donation-funded rather than revenue-generating in a traditional commercial sense. Youth on Course relies on charitable contributions from individuals, corporate sponsors, and foundations, supplemented by $5 per-round member fees and recurring corporate partnership commitments. Major corporate partners include Bank of America (whose "Golf with Us" program enrolled nearly 100,000 youth in its inaugural year), Topgolf ($5 per bay access during summer 2026), Golf Galaxy and DICK'S House of Sport ($5/hour simulator rentals and free PGA Pro lessons), and Pebble Beach Company (which hosts the Careers on Course paid internship program). Additional programs extend the core access proposition into a broader development ecosystem, including the DRIVE Club peer mentorship program for ages 12-18, college scholarships, the Careers on Course paid internship at Pebble Beach ($16.50/hour with housing), and an Alumni Network for former members pursuing careers in the golf industry.

Distribution occurs through direct-to-consumer digital channels (website and mobile app), the Bank of America channel across 97 U.S. markets, retail partnerships with Golf Galaxy and DICK'S House of Sport, and the underlying course network. Member benefits are layered: GHIN handicap registration through USGA, complimentary GolfPass Video subscriptions, TaylorMade rental equipment at Community Hubs, and Operation 36 online training access for DRIVE Club members. The organization's GTM motion combines community-led grassroots fundraising (the annual 100 Hole Hike event), channel partnerships (notably Bank of America), and participation in national youth sports initiatives such as the Aspen Institute's Project Play 63X30 alongside the PGA of America and First Tee.

Name

Youth on Course

Legal name

Youth on Course

Website

https://youthoncourse.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Youth on Course is a 501(c)(3) nonprofit founded in 2006 that provides youth ages 6-18 access to affordable golf ($5 or less per round) at 2,365+ partner courses across the U.S., Canada, and Australia, supported by a mobile app and major corporate partnerships including Bank of America, Topgolf, and Pebble Beach Company.

Ownership category

akta.pro rank

Product category

Youth Golf Access Programs

NAICS

Golf Courses and Country Clubs (713910), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Youth & Junior Tournament Organizers (MPAKADAL), Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

Keywords

• Youth golf membership
• Affordable junior golf
• Youth sports programs
• Golf access nonprofit
• Junior golf development

Headquarters

HQ city

Monterey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Giving: As a 501(c)(3) nonprofit organization, Youth on Course relies primarily on charitable donations from individuals, corporations, and foundations. Donations fund subsidized rounds, internship salaries, and college scholarships.
2. Corporate Partnerships: Bank of America and other corporate sponsors fund youth memberships and program expansion. Rory McIlroy donated $500,000 to fund 70,000 rounds for members.
3. Membership Fees: While core memberships are subsidized to $5 or less per round, the organization generates revenue through membership processing and financial assistance programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Youth on Course is a 501(c)(3) nonprofit that provides youth ages 6-18 with access to subsidized rounds of golf for $5 or less at more than 2,365 partner courses across the U.S., Canada, and Australia. Membership is delivered primarily through a mobile app that provides a digital membership card, course directory, tee-time booking, and AI-powered member support. The organization supplements the core access program with a vertically integrated ecosystem including college scholarships, paid Pebble Beach internships (Careers on Course), a peer-mentorship leadership track (DRIVE Club), an Alumni Network, and the 100 Hole Hike annual fundraiser.

Product overview

Youth on Course is a nonprofit organization that provides youth with access to life-changing opportunities through golf. The core product is a membership program offering subsidized rounds of golf for $5 or less at over 2,365 partner courses across the U.S., Canada, and Australia. The membership is delivered primarily through a mobile app that serves as the primary interface for accessing digital membership cards, course directories, and AI-powered support via the Birdie chatbot. The organization supplements its core access program with complementary offerings including the Alumni Network for professional development, the DRIVE Club for peer mentorship, the Careers on Course internship at Pebble Beach, college scholarships, and fundraising events like the 100 Hole Hike. Strategic partnerships extend member benefits to include Golf Galaxy and DICK'S House of Sport simulator access and Topgolf bay access.

Differentiator

Problem solved

Functional benefit

Brands

• DRIVE Club: Diversity, Respect, Inclusion, Voice, and Equity program that empowers Youth on Course members ages 12-18 to introduce peers to golf through peer-to-peer mentoring with a green-to-tee approach.

Products and services

• Youth on Course Core Membership Core membership granting youth access to play rounds of golf for $5 or less at thousands of partner courses in the U.S., Canada, and Australia. Members receive a digital membership card via the mobile app, a course directory, and tee-time booking capability.
• Youth on Course Mobile App Mobile application for iOS and Android that lets members store their digital membership card, view the partner course directory, book tee times, track rounds played, and reach support through the Birdie AI agent.
• Youth on Course Alumni Network Network for former Youth on Course members that provides professional networking, career resources, and mentorship for those continuing in the golf industry after aging out of the youth program.
• Bank of America Golf with Us Program offering children ages 6-18 free one-year Youth on Course memberships with $5 tee times at thousands of courses across Bank of America's 97 U.S. markets, with enhanced 2026 benefits including $5 golf simulator rentals and free PGA Pro lessons at Golf Galaxy and DICK'S House of Sport.
• College Scholarships Scholarship program for Youth on Course members supporting higher education, awarded based on criteria including golf involvement and academic merit.
• Careers on Course Internship Paid residential internship opportunity at Pebble Beach Company for Youth on Course members ages 16-18. Eight members selected annually to work at Spyglass Hill Golf Course, Del Monte Golf Course, or Pebble Beach Golf Academy in golf operations and guest services; paid $16.50/hour with housing at Stevenson School.
• DRIVE Club Leadership program empowering Youth on Course members ages 12-18 to introduce peers to golf through mentorship. Members earn complimentary rounds while guiding new golfers, accumulate community service hours, receive mentorship from golf industry professionals, and gain access to the Operation 36 online training platform and TaylorMade rental equipment at Community Hubs.
• 100 Hole Hike Annual fundraising event in which participants play 100 holes of golf to support Youth on Course, available as solo, team-relay, or virtual participation via GOLF+. Includes an incentive program offering Pebble Beach golf experiences to top fundraisers raising $10,000 or more.
• Golf Galaxy / DICK'S House of Sport Member Benefits Exclusive in-store benefits at 110+ Golf Galaxy stores and 35 DICK'S House of Sport locations, including $5/hour discounted simulator rentals, one free lesson from a PGA Teaching Professional, and access to special in-store events.

Quantifiable outcome

• 426,898 youth members with access to affordable golf
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Partnerships

Eleven partnerships are on record, tiered major, core and supporting.

• TopgolfmajorStrategic or Co-development Partner · 25 June 2026Landmark partnership providing Youth on Course members affordable access to Topgolf venues for $5 per bay from July 1 through September 3, Monday-Thursday from open to noon. Partnership supports Topgolf's goal to create 10 million new golfers by 2030.
• Bank of AmericacoreStrategic or Co-development Partner · 8 April 2026Bank of America's 'Golf with Us' program provides free Youth on Course memberships to children ages 6-18, offering $5 tee times across 97 U.S. markets. In the inaugural year, nearly 100,000 youth participated. Bank of America aims to enroll 150,000 new participants in 2026 and has committed to expanding municipal course networks.
• Watson LinkssupportingGTM or Marketing Partner · 1 March 2026New 2026 partnership providing mentor-led golf experiences as part of enhanced Golf with Us benefits.
• PGA of America / First TeemajorStrategic or Co-development Partner · 19 January 2026Three golf organizations joined Project Play 63X30, an Aspen Institute initiative targeting 63% youth sports participation by 2030. Collaboration focuses on facility access, promoting Children's Bill of Rights in Sports, and coordinating barrier removal efforts.
• Golf Galaxy / DICK'S House of SportcoreStrategic or Co-development Partner · 4 November 2025First-of-its-kind partnership providing Youth on Course members exclusive in-store benefits including $5/hour discounted simulator rentals, one free PGA Teaching Professional lesson, and access to special in-store events at 110+ Golf Galaxy stores and 35 DICK'S House of Sport locations.
• Pebble Beach CompanycoreStrategic or Co-development PartnerPebble Beach Company hosts the Careers on Course internship program, employing Youth on Course members at Spyglass Hill Golf Course, Del Monte Golf Course, and Pebble Beach Golf Academy. Interns work in golf operations and receive $16.50/hour with housing provided at Stevenson School.
• TaylorMadesupportingGTM or Marketing PartnerLogo partner providing equipment support and branded merchandise, including MNML x Youth on Course golf bag collaboration. DRIVE Club members receive TaylorMade rental equipment at Community Hubs.
• GolfNow / GolfPass (NBC Sports Next)supportingGTM or Marketing PartnerTechnology and content partners providing course booking technology and complimentary GolfPass Video subscriptions with thousands of golf instruction videos for Youth on Course members.
• Operation 36supportingTechnology or IntegrationPartnership provides DRIVE Club members free access to Operation 36's online training platform using a unique starting-close-to-hole approach that helps new golfers level up and build confidence.
• 2nd SwingsupportingGTM or Marketing Partner2nd Swing sells donated used golf equipment and donates proceeds back to Youth on Course to support youth through golf programs.
• USGA (GHIN)supportingTechnology or IntegrationYouth on Course members receive registered handicap index through USGA Golf Handicap Information Network system, enabling official handicap tracking.

Scale indicators15 records

Recent moves6 records

Expansion highlights7 records

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/YouthonCourse
• LinkedInlinkedin.com/company/youth-on-course
• Instagraminstagram.com/youthoncourse
• Xx.com/yocgolf
• Facebookfacebook.com/youthoncourse

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Youth on Course