What Melsa does

Melsa (legally PT. Melvar Lintasnusa) is a privately held Indonesian Internet Service Provider founded in 1995, headquartered in Bandung, West Java, and operating as the first ISP in Bandung and the third in Indonesia. The company delivers fiber optic internet access over its own cable infrastructure, employing FTTH (Fiber To The Home), Metro-E, and cable fiber optic technologies, supported by a 24-hour technical helpdesk. Melsa serves over 500,000 customers spanning five named segments: individual/household users, SOHO/small business, SME, corporate/enterprise, and government bodies, all concentrated within Bandung city.

The company's product portfolio comprises five branded services: REIA and REIA Basic (fiber optic broadband for home, SOHO, and SME with public IP and 1:2 or 1:1 symmetric ratios); EcoFiber (affordable FTTH for residential users); Melsa Flex (usage-based service with customer-controlled speed adjustment via a self-service member area portal, no FUP); and Melsa Pure (premium corporate-grade 1:1 bandwidth with static IP and dedicated support). Pricing is structured in Indonesian Rupiah excluding 11% VAT, with residential tiers starting at Rp 180,000/month (Melsa Flex base) and premium tiers reaching Rp 2,300,000/month (REIA 140 Mbps), while Melsa Pure enterprise pricing is quoted on application. The Melsa Flex pricing model is notable as a usage-based, pay-as-you-go construct with upgrade windows ranging from one day to 360 days.

Melsa generates revenue primarily through monthly recurring subscription fees across its product tiers, supplemented by domain registration revenue through its subsidiary nama.co.id (a PANDI-accredited .id registrar) and hosting services via subsidiary PT Melvar Lintas Registrar (established 2016), with internet solutions offered through PT Melvar Prima Solusi (also 2016). Go-to-market is direct: customers subscribe via phone, email, WhatsApp, the melsa.id website, or in-person visits to the Paskal Hyper Square headquarters. In November 2023, the company extended its domain business into Web3 by partnering with AllDomains to launch blockchain-based .id domain registration on the Solana network via alldomains.id. The company is led by Director Heru Nugroho, who is also the founder of PANDI, Indonesia's official domain name registry.

Name

Melsa

Legal name

PT. Melvar Lintasnusa

Website

https://melsa.id

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Melsa is a Bandung-based Indonesian fiber optic ISP operating since 1995, serving 500,000+ residential, SOHO, SME, corporate, and government customers in Bandung via owned fiber infrastructure and five branded products, with adjacent domain registration services.

Ownership category

akta.pro rank

Product category

Internet Service Provider / Broadband Internet Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Business/Enterprise ISPs (Dedicated Internet Access) (HDAIADAB)

Keywords

• Fiber optic internet
• Broadband services
• Internet service provider
• FTTH broadband
• Corporate internet solutions

Headquarters

HQ city

Bandung

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Internet Access Subscription: Monthly recurring subscription fees for internet access services across multiple product tiers (REIA, REIA Basic, EcoFiber, Melsa Flex, Melsa Pure). Customers pay fixed monthly rates based on chosen speed tier, with additional registration fees.
2. Domain Registration Services: Through subsidiary nama.co.id (PANDI-accredited registrar), Melsa offers .id domain registration services including Web3/Web2 integration via AllDomains partnership on Solana blockchain.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Melsa is a Bandung-based Internet Service Provider that delivers fiber optic internet access to residential, SOHO, SME, corporate, and government customers over its own cable infrastructure. Its product portfolio spans five branded fiber broadband tiers (REIA, REIA Basic, EcoFiber, Melsa Flex, Melsa Pure) offering speeds from 20 Mbps to 500 Mbps with 1:1 and 1:2 bandwidth guarantees, complemented by .id domain registration services through subsidiary nama.co.id.

Product overview

Melsa is an Internet Service Provider (ISP) offering a portfolio of five branded fiber optic internet access products targeting distinct customer segments. The core lineup includes: REIA and REIA BASIC for home/SOHO/SME users requiring fiber optic connectivity with public IP addressing; ECOFIBER as an affordable FTTH residential tier; MELSA FLEX as a flexibly adjustable-speed service for personal users who want on-demand bandwidth control; and MELSA PURE as the premium 1:1 corporate-grade service. All products are delivered over Melsa's own fiber optic infrastructure and supported by 24-hour technical helpdesk.

Differentiator

Problem solved

Functional benefit

Brands

• REIA: Fiber optic internet access service with 1:2 bandwidth guarantee for home, SOHO, and SME users, speeds from 60-300 Mbps.
• REIA Basic
• ECOFIBER
• MELSA FLEX
• MELSA PURE
• Gardamaya
• Indramaya
• nama.co.id

Products and services

• REIA Fiber optic internet access with 1:2 bandwidth guarantee, targeting home, SOHO, and SME customers with speeds ranging from 60 Mbps to 300 Mbps, dynamic public IP (upgradable to static), and no Fair Usage Policy.
• REIA Basic Fiber optic broadband with symmetric upload/download (1:1), dynamic public IP, and no Fair Usage Policy. Designed for direct device access such as CCTV, with plans from 250 Mbps to 500 Mbps.
• EcoFiber Fiber To The Home (FTTH) broadband internet for personal/residential users at an affordable price, with no Fair Usage Policy and dynamic private IP. Available in 100 Mbps and 200 Mbps tiers with a 12-month minimum contract.
• Melsa Flex Fiber optic broadband with flexible speed control adjustable by the customer through the member area website. Features symmetric upload/download (1:1), no Fair Usage Policy, and daily/weekly/monthly speed upgrade options starting at 50 Mbps.
• Melsa Pure Fiber optic internet with guaranteed 1:1 bandwidth and static IP, targeting corporations and individuals requiring high speed and reliability. Offers speeds from 20 Mbps to 300 Mbps with 24/7 connectivity, no data quota restrictions, and premium technical support.
• nama.co.id Domain Registration PANDI-accredited .id domain registration service operated through subsidiary nama.co.id (PT Melvar Lintas Registrar), offering both Web2 and Web3 domain registration on the Solana blockchain via the AllDomains partnership at alldomains.id.

Quantifiable outcome

• 500,000+ customers served across government, corporate, and individual segments
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered strategic and core.

• AllDomainsstrategicStrategic or Co-development Partner · 10 November 2023Strategic partnership between Melsa's subsidiary nama.co.id and AllDomains to launch Web3/Web2 domain registration services. The collaboration enables registration of .id domains that work on both traditional web and blockchain (Web3), allowing users to replace alphanumeric blockchain wallet addresses with readable names. Service launched on Solana blockchain. This partnership positions Melsa at the forefront of Web3 domain adoption in Indonesia.
• PANDI (Pengelola Nama Domain Internet Indonesia)coreStrategic or Co-development PartnerMelsa's subsidiary nama.co.id is an accredited registrar of PANDI, Indonesia's official domain name registry. This accreditation enables Melsa to offer official .id domain registrations and is essential for their domain registration business including the new Web3/Web2 integration services.
• PT Melvar Lintas RegistrarcoreOthersSubsidiary company established in 2016 by Melsa for hosting services and domain name registration. nama.co.id operates under this subsidiary.
• PT Melvar Prima SolusicoreOthersSubsidiary company established in 2016 by Melsa for internet solution services. Part of Melsa's diversification into related technology services.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Biznet Networks: Biznet is a major Indonesian fiber ISP offering high-speed internet to residential, SOHO/SME, and enterprise customers across Java and beyond. Directly comparable to Melsa as a fiber-based ISP serving overlapping customer segments with FTTH and dedicated bandwidth products, though at substantially larger national scale.
• MyRepublic Indonesia: MyRepublic Indonesia is a fiber ISP targeting gamers, residential, and SME segments with gigabit-tier plans across multiple Indonesian cities including Bandung. Directly comparable to Melsa in fiber-based residential and SME offerings with competitive pricing and speed tiers.
• CBN Fiber (Cyberindo Aditama): CBN is an Indonesian fiber ISP and data center operator providing broadband and dedicated internet services to residential, SME, and enterprise customers. Comparable to Melsa in fiber ISP offerings with overlapping SME and corporate focus, though with broader national reach.
• Oxygen.id (PT Oxygen Telekomunikasi Indonesia): Oxygen.id is an Indonesian fiber ISP offering high-speed broadband (up to 1 Gbps) targeting residential and SME segments with no-FUP pricing similar to Melsa Flex. Directly comparable on product positioning, no-FUP value proposition, and Bandung/regional presence.
• MNC Play (PT MNC Kabel Mediacom): MNC Play is a fiber-cable ISP under the MNC Media group offering broadband, cable TV, and telephony to Indonesian households. Comparable as an Indonesian fiber ISP serving residential and SME customers with bundled service offerings; overlaps with Melsa's Bandung market.

Broad incumbents

• IndiHome (Telkom Indonesia): IndiHome is Telkom Indonesia's consumer fiber brand and the dominant fixed broadband ISP in Indonesia, with national coverage including Bandung. Comparable as a direct fiber ISP competitor serving the same Bandung market, but vastly larger scale, broader portfolio, and backed by a state-owned telco.
• First Media (PT Link Net): First Media is one of Indonesia's largest cable and fiber ISPs, offering broadband, TV, and enterprise services through PT Link Net. Comparable as a fiber ISP competitor in major Indonesian cities with overlapping residential and enterprise customers; serves Bandung and adjacent markets.
• Lintasarta (PT Aplikanusa Lintasarta): Lintasarta is one of Indonesia's largest data communication and internet service providers, owned by Indosat, serving enterprise and government customers with dedicated internet and managed network services. Comparable to Melsa's enterprise/government fiber business (Melsa Pure equivalent), but at much larger national scale.

Emerging players

• Iconnet (PT PLN Icon Plus): Iconnet is a relatively new fiber ISP launched by PLN Icon Plus (subsidiary of state-owned electricity utility PLN), leveraging PLN's existing infrastructure to deliver broadband. Comparable to Melsa as a fiber ISP competitor with a structural infrastructure advantage (PLN's power grid) and growing Bandung presence.

Regional players

• Hypernet (PT Hipernet Indodata): Hypernet is an Indonesian ISP and system integrator providing broadband, dedicated internet, and managed network services. Comparable to Melsa in dedicated corporate internet and enterprise offerings, though with a different mix of system integration services; serves selected Indonesian cities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/melsa_isp
• LinkedInlinkedin.com/company/pt-melvar-lintasnusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melsa