Austin SHRM

What Austin SHRM does

Austin SHRM is a nonprofit professional membership association serving more than 800 human resource professionals across the Austin and Central Texas region. Founded in 1950 and operating under the legal name Austin SHRM (formerly AHRMA — Austin Human Resource Management Association), the chapter is formally affiliated with the Society for Human Resource Management (SHRM) national body and is an accredited HRCI recertification provider; over 75% of its members hold dual SHRM membership. The organization's mission centers on delivering HR professional development, certification preparation and recertification credit, leadership training, networking, DEI&B programming, workforce readiness initiatives, and community partnerships for veterans and second-chance talent. It is volunteer-run under a Board of Directors with committee leadership across Membership, Professional Development, Communications, Programs, Conference, DEI&B, Legal & Legislative, and Workforce Readiness.

Austin SHRM monetizes through a diversified nonprofit revenue stack: annual membership dues (recurring subscription), event registration fees from monthly breakfast meetings and the annual conference (one-time transactions), professional development program fees (Stepping Stones at $450 member / $525 non-member, HR Dept. of One credential at $1,505 member / $1,855 non-member, SHRM Certification Boot Camp at $299 member / $399 non-member), and a layered sponsorship/advertising business (meeting sponsorships $1,000; happy hour $3,000; mentorship $2,500; exhibit tables $400; promotional e-blasts $500 per send to 3,400+ contacts). Pricing is tiered with member discounts, early-bird incentives, group discounts on the annual conference, and multi-program bundle options. Distribution is delivered through in-person events at AT&T Hotel and Conference Center and Norris Conference Centers, virtual sessions for Stepping Stones, the Wild Apricot membership platform, and owned channels including the website, weekly e-blasts, LinkedIn (3,500+ followers), Facebook (1,700+), and Twitter (1,100+).

The chapter has accumulated recognized credentials including a SHRM Pinnacle Award for the Stepping Stones leadership program, 2025 SHRM Champion chapter designation, 2025 HRCI Recertification Provider status, and 2023 SHRM ExcelBadge-Platinum. Core products include the Annual Conference (sold out in 2025 at 400 attendees from 100+ employers), SHRM Certification Boot Camp, Monthly Meetings, Stepping Stones to Enhanced Leadership (since 2008, up to 36 HRCI/SHRM recertification credit hours), HR Dept. of One Strategies for Success, Mentoring Program (since 2015, 100+ beneficiaries), scholarships, and DEI&B programming covering 40+ observance months. Core technology is Wild Apricot membership management software used for member directory, event registration, email communications, and website functionality.

Name

Austin SHRM

Legal name

Austin SHRM

Website

https://austinshrm.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Austin SHRM is a nonprofit SHRM-affiliated professional membership association serving 800+ HR professionals in Austin and Central Texas through certifications, leadership training, events, and DEI and workforce readiness programming.

Ownership category

akta.pro rank

Product category

HR Professional Development Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Human Resources & Talent (SHRM/HRCI Recertification) (EDAAALAN)

akta.pro secondary industry

Human Resources (HR) & Talent (SHRM/HRCI) Certifications (EDAAANAE)

Keywords

• HR professional association
• Professional development training
• HR certification preparation
• Leadership development programs
• Networking events

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees provide core revenue stream. The organization has 800+ members with over 75% holding dual SHRM membership.
2. Event Registration Fees: Revenue from annual conferences, monthly meetings, certification boot camps, welcome receptions, and special events. 2025 Annual Conference sold out with 400 attendees representing over 100 employers.
3. Professional Development Programs: Revenue from Stepping Stones leadership program ($450 members, $525 non-members), HR Dept of One program ($1,505 members, $1,855 non-members), and other training programs offering SHRM and HRCI recertification credits.
4. Sponsorships and Advertising: Revenue from meeting sponsorships ($1,000), corporate table sponsorships ($1,000), exhibit tables ($400), networking/happy hour sponsors ($3,000), mentorship program sponsors ($2,500), and promotional e-blasts ($500 per blast to 3,400+ contacts).
5. E-blast Promotional Fees: Promotional e-blasts sent to 3,400+ addresses for $500 per blast.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Austin SHRM is a non-profit professional membership association serving 800+ HR professionals in Austin and Central Texas, providing HR professional development programming including an annual conference, monthly in-person meetings, SHRM certification boot camps, the Stepping Stones to Enhanced Leadership cohort program, HR Dept of One credential, mentoring, scholarships, and DEI/workforce readiness initiatives. Over 75% of members hold dual SHRM national membership.

Product overview

Austin SHRM operates as a professional membership organization offering a comprehensive portfolio of HR professional development services. The core offerings include the Annual Conference, SHRM Certification Boot Camp, Monthly Meetings, and the Stepping Stones to Enhanced Leadership program. Supporting programs include the Mentoring Program, HR Dept. of One Strategies for Success credential, Scholarships, Workforce Readiness resources, and DEI&B programming. The organization also provides sponsorship and advertising opportunities through Promotional E-blasts, Meeting Sponsorship, Networking Sponsorship, and Mentorship Program Sponsorship. Built on Wild Apricot membership software, the organization serves 800+ members with over 75% holding dual SHRM membership, reaching 3,400+ contacts through weekly email communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Austin SHRM Professional Membership Annual professional membership providing HR practitioners access to chapter resources, networking, events at member pricing, professional development programs, and dual SHRM national membership benefits.
• 2026 Annual Conference

Quantifiable outcome

• Stepping Stones program provides 36 hours of HRCI/SHRM recertification credit per participant
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Austin Alliance Group (AAG)coreStrategic or Co-development Partner · 27 February 2026Austin Alliance Group returns for the seventh consecutive year to facilitate three modules of Austin SHRM's 'Stepping Stones to Enhanced Leadership' program running March to November 2026. The partnership provides HR professionals with leadership development training covering the DiSC model, emotional intelligence, and strategic influence.
• SHRM (Society for Human Resource Management)coreStrategic or Co-development PartnerAustin SHRM is an official SHRM chapter with over 75% of members holding dual SHRM membership. Provides access to SHRM resources, certifications, recertification programs, and SHRM Foundation support.
• SHRM FoundationcoreStrategic or Co-development PartnerNon-profit organization dedicated to research and support of the HR profession. Austin SHRM conducts raffles to raise money for the SHRM Foundation and promotes foundation resources and scholarships.
• HRCI (Human Resource Certification Institute)coreStrategic or Co-development PartnerHRCI is an accredited provider for Austin SHRM's professional development programs, offering up to 36 hours of recertification credit for SHRM-CP and SHRM-SCP credential holders.
• Workforce Solutions Capital AreaminorStrategic or Co-development PartnerWorkforce Readiness Committee partnership providing workforce development resources, career expo support, and employment assistance for veterans and job seekers in Central Texas.
• Texas Veterans CommissionminorStrategic or Co-development PartnerPartnership supporting military veterans through hiring initiatives, transition programs, and veteran employment resources in Texas.
• United Way for Greater AustinminorStrategic or Co-development PartnerCommunity partnership addressing poverty awareness and supporting workforce development initiatives in the Austin area.
• AT&T Hotel and Conference CenterminorOthersPrimary venue for Austin SHRM's annual conference and certification boot camp events at 1900 University Ave, Austin, TX 78705.
• Norris Conference CenterminorOthersVenue partner for monthly educational meetings at 2525 W. Anderson Ln., Austin, TX 78757.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• SHRM (Society for Human Resource Management): National parent organization that Austin SHRM operates as a chapter under. Provides certification framework (SHRM-CP/SHRM-SCP), recertification credits, and brand affiliation—driving much of Austin SHRM's value proposition.
• WorldatWork: Professional association for compensation, benefits, and total rewards professionals. Comparable membership-association model with certifications, local chapters, and continuing education programming.
• ATD (Association for Talent Development): National professional association for talent development and L&D professionals. Comparable membership-based model offering certifications (CPLP), local chapters, and conferences—relevant benchmark for HR-adjacent professional development.
• HRCI (Human Resource Certification Institute): Accrediting body that issues the PHR/SPHR/GPHR certifications and recertification credits. Austin SHRM is an HRCI Recertification Provider, making HRCI a structural partner/peer in the HR professional development ecosystem.

Direct peers

• Houston SHRM: Another large SHRM chapter in Texas providing HR professional development, certification prep, and networking events. Directly comparable operating model—membership dues, monthly meetings, annual conference, and SHRM/HRCI recertification credits.
• San Antonio SHRM: SHRM chapter serving HR professionals in the San Antonio/Central Texas corridor. Similar volunteer-led model, SHRM/HRCI recertification programs, and event-based GTM.
• Dallas SHRM: Texas SHRM chapter serving the DFW HR community with similar programming (annual conference, certification boot camps, leadership development). Closest scale and structure comparables in the same state.

Emerging players

• Austin Chamber of Commerce: Austin SHRM is an Austin Chamber member and shares overlapping audience (Austin business leaders). Comparable locally focused business-association model with networking events, though broader than HR-only.
• LinkedIn Learning: Platform explicitly listed in Austin SHRM's skill building resources. Competes for HR professional development spend via online courses, though Austin SHRM differentiates through in-person events and SHRM/HRCI credit-bearing programs.

Regional players

• Austin Human Resources Management Association (historical/predecessor): Austin SHRM's own previous incarnation (AHRMA) before the SHRM chapter rebranding. Historical framing only; useful as a reference for the local HR membership market structure.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ATXSHRM
• LinkedInlinkedin.com/company/austinshrm
• Xx.com/austinshrm

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Austin SHRM