KAKADU ZOO

Pet Supplies Retailkakadu.pl

Super zoo (SUPER ZOO POLAND sp. z o.o.) is a Polish specialty pet retailer selling food, treats, health products, accessories, and live animals for dogs, cats, small mammals, birds, aquarium fish, and reptiles through 3 physical stores and an e-commerce site. It serves Polish pet owners under Czech parent Grupa Plaček.

Company typePrivate
Founded2010
HeadquartersWarsaw, Poland
Headcount501–1,000
GTM typeB2C
OfferingServices

What KAKADU ZOO does

SUPER ZOO POLAND sp. z o.o. (doing business as "Super zoo") is a Polish specialty pet retail chain that sells food, treats, health products, accessories, and live animals for six pet categories: dogs, cats, small mammals, birds, aquarium fish, and reptiles/terrarium animals. The company is the Polish operating entity of Czech conglomerate Grupa Plaček (parent), founded in Poland in 2010, and it serves Polish consumers through an omnichannel model that combines three physical stores with an e-commerce storefront at superzoo.com.pl, supported by same-day delivery, click-and-collect within 60 minutes, a mobile app with a 10% first-download discount, and a free in-store pet consultation service. The product mix is heavy on super-premium and holistic brands such as Elbeville, Ontario, Prospera Plus, Rasco Premium, Brit, and Acana, alongside veterinary diets and antiparasitic products (e.g., Foresto).

The business operates a direct-to-consumer go-to-market model with transaction-based retail pricing; customer retention is driven by the "Super zoo family" loyalty program, which layers a 10% registration discount, exclusive member pricing, a 100% taste guarantee on pet food, and quantity discounts on selected SKUs onto the transactional core. Marketing is content-led: a deep advice/blog portal covering breed guides, nutrition, and seasonal care feeds top-of-funnel acquisition, while the email newsletter, organic social, and mobile app activate and retain customers. The company monetizes through one-time product sales (no subscription tier is evident), with free delivery kicking in at 149 PLN order value.

The offering is supplemented by services — loyalty membership, free consultation, in-store pickup, and a mobile app — but the underlying technology stack is conventional e-commerce retail with no disclosed proprietary platform, AI features, or API. There are no patents, no disclosed revenue, no named enterprise customers, and the company relies on its parent group (Grupa Plaček) for capital, brand sourcing, and cross-border know-how rather than external funding. Recognition includes Superbrands 2023, "Obchodník roku 2023" (Retailer of the Year 2023), and "Nejdůvěryhodnější značka 2022" (Most Trusted Brand 2022).

KAKADU ZOO firmographics

Firmographics

Name: KAKADU ZOO
Legal name: SUPER ZOO POLAND sp. z o.o.
Website: https://kakadu.pl
Company type: Private
Founded year: 2010
Operating status: Operating
Headcount range: 501–1,000 employees
Short description: Super zoo (SUPER ZOO POLAND sp. z o.o.) is a Polish specialty pet retailer selling food, treats, health products, accessories, and live animals for dogs, cats, small mammals, birds, aquarium fish, and reptiles through 3 physical stores and an e-commerce site. It serves Polish pet owners under Czech parent Grupa Plaček.
Ownership category
akta.pro rank

KAKADU ZOO industry classification

Industry

Product category: Pet Supplies Retail
NAICS: Pet and Pet Supplies Retailers (459910)
SIC: Retail-Miscellaneous Shopping Goods Stores (5940)
akta.pro primary industry: General Pet Supplies Retail (Multi-category) (CRALAHAA)
akta.pro secondary industries: Pet Supplies Omnichannel (CRAFAEAJ), Pet Supplies Inventory-led Online Retailers (CRAFADAH), Pet Food & Treats Retail (CRALAHAB)

Keywords

Pet supply retail
Pet food products
Pet accessories
Online pet store
Pet care services

Where KAKADU ZOO is headquartered

Location

Headquarters

HQ city: Warsaw
HQ country: Poland
HQ region: Europe

Offices1 record

Markets served

KAKADU ZOO business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

Retail Sales: Revenue generated from direct sales of pet food, accessories, and related products through both online e-commerce platform and 3 physical store locations. Products include dry and wet food, treats, toys, health products, and live animals for dogs, cats, small mammals, birds, aquarium, and terrarium pets.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Standard retail pricing with promotional discounts

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

KAKADU ZOO product offering

Product offering

Core offering

KAKADU ZOO (trading as Super zoo) operates an omnichannel pet supply retail business in Poland, selling pet food, treats, accessories, health products, habitats, and live animals across six pet categories (dogs, cats, small mammals, birds, aquaristics, and terraristics). Customers can shop through the e-commerce platform at superzoo.com.pl with same-day delivery and 60-minute in-store pickup, or visit 3 physical stores in Poland staffed by pet care experts offering free consultations without appointment.

Product overview

Super zoo is a Polish pet supplies retail chain operating both physical stores and an e-commerce platform. The offering consists of a unified online store as a core product, supplemented by the Super zoo Family loyalty service, Super zoo Store Pickup (60-minute in-store collection), and free consultation services. The product portfolio includes pet food sub-brands (Elbeville, Ontario, Prospera Plus, Rasco Premium, Brit, Acana), health products (Foresto, veterinary diets), general pet accessories (toys, beds, carriers, grooming), and specialized equipment for aquaristics and terraristics. The business operates across 6 main pet categories: dogs, cats, small mammals, birds, aquarium fish, and reptiles/terrarium animals.

Differentiator

Problem solved

Functional benefit

Brands

Super zoo family: Loyalty program offering 10% registration discount, lower family prices, and 100% taste guarantee on pet food

Quantifiable outcome

Free delivery threshold of 149 PLN
+2 more outcomes

Companies that use KAKADU ZOO

Customer profile

Segments3 records

Ideal customer profiles3 records

KAKADU ZOO technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

KAKADU ZOO partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Plaček GroupcoreOthersSuper zoo is a member of the Plaček Group, a Czech retail company operating pet stores and related businesses. The group operates under the Super zoo brand in Poland as SUPER ZOO POLAND sp. z o.o. The parent company website is placek.cz.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

KAKADU ZOO competitors and assessment

Company assessment

Direct peers

Fressnapf | Maxi Zoo: Fressnapf Group operates Maxi Zoo as a pan-European specialty pet retail chain with a strong Polish presence. Direct competitor selling food, accessories, and care products across multiple pet categories via physical stores and e-commerce.
Zooplus: Leading European online pet supplies retailer serving Poland with broad assortment of food, accessories, and care products. Competes directly with Super zoo's e-commerce platform on price, selection, and delivery.
Pets at Home: UK-based omnichannel pet retailer combining physical stores with a strong e-commerce platform, VIP loyalty program, and in-store services. Closely comparable omnichannel model and category breadth, differing mainly by geography.

Regional players

KrakVet: Polish online pet supplies retailer offering food, accessories, and care products for multiple pet categories. Direct competitor in the Polish e-commerce pet market with similar SKU breadth and delivery proposition.
PetCity: Polish pet retail chain with physical stores and online presence, offering pet food, accessories, and grooming services. Comparable Polish market operator with similar multi-category positioning.
Futterhaus: German specialty pet retailer operating physical stores across Germany and online, selling food, accessories, and care products for dogs, cats, small animals, birds, and aquatics. Comparable multi-category pet retail offering, though primarily German.

Broad incumbents

PetSmart: North American specialty pet retail incumbent operating large-format stores, e-commerce, and in-store services. Comparable in omnichannel pet retail mechanics, though operating in a different geography and at larger scale.
Petco: US specialty pet retailer with stores, vet services, and e-commerce offering broad pet food, accessory, and care assortment. Comparable multi-category omnichannel pet retail model, though operating in a different geography.
Amazon (Pet Supplies): Major general e-commerce platform with a large pet supplies assortment in Poland. Indirectly competes with Super zoo on price, selection, and delivery convenience for pet food and accessory purchases.

Others

Grupa Plaček (Parent): Czech pet retail conglomerate and Super zoo's parent company operating multiple pet retail chains across Central Europe. Relevant as the corporate parent and shared services / procurement partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

KAKADU ZOO financial estimates

Financial estimate

Revenue estimate

Valuation estimate

KAKADU ZOO leadership team

Management profile

Number of profiles

Profiles1 record

KAKADU ZOO funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

KAKADU ZOO M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KAKADU ZOO

What does KAKADU ZOO do?

Is KAKADU ZOO a public or private company?

KAKADU ZOO is a private company. It is classified as corporate owned and is currently operating.

When was KAKADU ZOO founded?

KAKADU ZOO was founded in 2010. It employs 501 to 1,000 people.

Where is KAKADU ZOO based?

KAKADU ZOO is headquartered in Warsaw, Poland, in the Europe region.

How does KAKADU ZOO make money?

One revenue line is on record: retail Sales.

Who are KAKADU ZOO's main competitors?

Direct peers on record are Fressnapf | Maxi Zoo, Zooplus and Pets at Home. Regional players are KrakVet, PetCity and Futterhaus. Broad incumbents are PetSmart, Petco and Amazon (Pet Supplies). Grupa Plaček (Parent) is listed as an others.

Does KAKADU ZOO have an API?

No public API is recorded for KAKADU ZOO.

What industry is KAKADU ZOO in?

KAKADU ZOO's product category is Pet Supplies Retail. Its primary akta.pro industry code is CRALAHAA, General Pet Supplies Retail (Multi-category), with a secondary code of CRAFAEAJ, Pet Supplies Omnichannel. Its NAICS code is 459910 and its SIC code is 5940.