Embedia

Name

Embedia

Legal name

Embedia Technologies Corp

Website

https://embedia.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Building Automation Controls

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Relay and Industrial Control Manufacturing (335314)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Building Automation & Controls (BAS/BMS, HVAC Controls) (IMAIABAD)

akta.pro secondary industries

Building Automation Systems (BAS/BMS) Integration & Controls (BPABAGAA), Motorized Shades, Blinds & Curtain Automation (HSAHADAD)

Keywords

• Building automation controls
• Motorized shading systems
• Motor controllers
• BACnet integration
• Solar tracking control

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Products: Sale of motor controllers (Core, Group, Plus tiers), gateways and routers, sensors, switches, USB add-ons, and accessories. Embedia manufactures the products it designs in-house at its Calgary facility.
2. Window Covering Systems: Pre-configured packages for specialty venetian blinds, roller shades, tension shades, and drapery tracks in partnership with industry manufacturers.
3. Panel/Cabinet Systems: Pre-designed and custom panel layouts accommodating multiple motor controllers, certified and ready for field installation.
4. Professional Services: Embedia works with clients from specification through final commissioning and beyond to ensure targets are met for energy efficiency and occupant comfort.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Embedia designs and manufactures the Solarai line of building automation control systems used to automate interior and exterior window shades in commercial buildings. The line is offered in three tiers — Solarai Core, Solarai Group, and Solarai Plus — built on a distributed intelligence architecture in which each shade motor carries its own controller. The offering spans motor controllers, gateways, sensors, wall switches, USB add-ons, mobile and web software, pre-engineered window covering packages, and pre-wired panels/cabinets.

Product overview

Embedia designs and manufactures the Solarai line of building automation control systems specializing in interior and exterior shading applications. The product portfolio consists of three tiers of motor controllers: Solarai Core (simple relay controls for cost-critical applications), Solarai Group (response-based automation with sensor/switch control), and Solarai Plus (advanced proactive sun tracking with distributed intelligence). Supporting hardware includes ControlPoint gateways/routers (BACnet MS/TP, BACnet/ZigBee, and IP variants), environmental sensors (brightness, wind, rain, combo), wall switches (contact closure, USB, wireless mesh), and USB add-ons (WiFi, dry contact inputs, scheduler interface, Modbus ASCII A/V, RF receiver). Software offerings include Embedia InSight mobile app and Solarai Control Panel web interface. Embedia also provides complete window covering packages including specialty venetian blinds, roller shades, tension shades, and drapery tracks through industry partnerships. All products are manufactured in-house at the Calgary, Alberta facility.

Differentiator

Problem solved

Functional benefit

Brands

• Solarai: Line of motor control and integration products featuring distributed intelligence architecture for building automation and shading control systems.

Products and services

• Solarai Core Entry-tier Solarai shading controller for smaller or single-zone commercial shading deployments, built on Embedia's distributed-intelligence architecture in which each shade motor carries its own controller.
• Solarai Group
• Solarai Plus
• Solarai motor controllers
• Solarai gateways
• Solarai sensors
• Solarai wall switches
• Solarai USB add-ons
• Solarai mobile app
• Solarai web interface
• Window covering packages
• Solarai panels and cabinets

Quantifiable outcome

• Energy efficiency improvements greater than 70% over comparable buildings without Solarai controls
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Hunter Douglas ArchitecturalcoreTechnology or IntegrationHunter Douglas Architectural is a major industry partner providing commercial shading products integrated with Embedia control systems.
• Rollease AcmedacoreTechnology or IntegrationRollease Acmeda (rolleaseacmeda.com) is a key industry partner providing shading system components integrated with Embedia controls.
• DrapercoreOEM/ Whitelabel/ Licensing PartnerDraper's IntelliFlex GEN3 private-label product line uses Embedia's GROUP-M1 as the OEM platform. Embedia products are rebranded under Draper's IntelliFlex GEN3 brand for distribution through Draper channels.
• Lawrence Berkeley National Laboratory (LBNL)coreStrategic or Co-development PartnerEmbedia has worked closely with LBNL to develop building environments that maximize efficiency and occupant enjoyment. LBNL is a leading research institution in building science and energy efficiency.
• National Research Council Canada (NRC)coreStrategic or Co-development PartnerEmbedia collaborates with Canada's National Research Council on building efficiency research and development of optimal shading control strategies.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Somfy: Somfy is a global leader in motorized window coverings and tubular motors with its own controls ecosystem (including the TaHoma platform and animeo IP for commercial buildings). It competes with Embedia in automated shading, particularly on larger European and commercial projects where BACnet integration is required.
• Coulisse: Coulisse is a global manufacturer of motorized window coverings with a growing controls offering (MotionBlinds). It competes with Embedia in the mid-market of automated shading where BACnet integration is increasingly expected.
• Warema: Warema is a leading European manufacturer of sun-shading systems with its own BACnet-integrated control platform (Warema Climatronic). It competes directly with Embedia on predictive solar-tracking controls for high-performance commercial buildings in EMEA.
• Lutron Electronics: Lutron is the dominant North American supplier of motorized shading controls (Sivoia QS, Triathlon, Palladiom) and lighting controls. It is the most direct competitor to Embedia's Solarai line in commercial shading automation, with broader brand recognition and deeper integrator relationships.
• MechoSystems (Mecho): Mecho is a long-established North American manufacturer of solar-shading solutions and motorized roller shades with its own IQ/ecoLogic control platform. It is the closest direct peer in commercial shading controls, especially for LEED-targeted projects where Embedia also competes.

Broad incumbents

• Schneider Electric: Schneider Electric offers EcoStruxure, a comprehensive building-automation platform with shading and lighting modules. While not a focused shading player, its size and integrator channel mean it competes for the same energy-efficiency and certification-driven projects Embedia targets.
• Legrand: Legrand is a global electrical and digital-building infrastructure company offering shading controls (Vantage, Legrand Shading) within a much broader building-systems portfolio. It represents a deep-pocketed incumbent that competes with Embedia on integrated building projects.
• Crestron Electronics: Crestron offers a broad commercial building-automation platform that includes motorized shading controls (Crestron Shading Solutions) alongside lighting, AV, and HVAC. It competes with Embedia on integrated shading for high-end commercial and enterprise projects.

Others

• Hunter Douglas Architectural: Hunter Douglas Architectural is a major commercial-shading manufacturer that partners with Embedia for integrated solutions while also working with other controls vendors. It sits at the intersection of partner and adjacent ecosystem player relative to Embedia's offering.
• Draper Inc. Draper is an Embedia OEM/private-label partner that sells the IntelliFlex GEN3 shading-control line powered by Embedia's GROUP-M1. It is a channel relationship rather than a direct competitor, but illustrates the partnership model Embedia uses to scale distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/embedia_sales
• Facebookfacebook.com/EmbediaSales
• LinkedInlinkedin.com/company/embedia-technologies-corp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Embedia