Dallas Podiatry Works

What Dallas Podiatry Works does

Dallas Podiatry Works, doing business as StrideCare Foot & Ankle, is a privately-held multi-location podiatry practice founded in 2007 and headquartered in Dallas, Texas. The practice operates two clinical offices — at 12221 Merit Drive in Dallas and at 5068 W. Plano Parkway in Plano — and serves patients across the Dallas-Fort Worth metroplex, with marketing reach extending to Frisco, McKinney, Richardson, Garland, Rockwall, Allen, Arlington, and Fort Worth. Since founding, the practice reports having treated more than 100,000 patients and is staffed by a team of board-certified podiatrists (Dr. Joel Brook as founder, plus Drs. Irene Arroyo, Sonia Simon, Kevin Oshiokpekhai, and a wound care specialist) supported by certified medical pedicurists and administrative staff; total headcount is reported in the 1-10 range.

The clinical offering spans conservative foot and ankle care, advanced device-led therapies, surgical procedures, and boutique wellness services. Core therapeutic products include custom-molded orthotics, custom foot and ankle braces, and diabetic shoes. Advanced treatment modalities include Diowave Class IV laser therapy (with reported 70-75% improvement rates for toenail fungus), Extracorporeal Pulse Activation Therapy (EPAT) shockwave, Swift microwave wart removal, NeuroTherm nerve therapy, radiofrequency ablation, Leneva adipose allograft for wound reconstruction, KeryFlex cosmetic nail restoration, and digital radiography. Surgical services cover bunionectomy, hammertoe correction, and reconstructive foot and ankle surgery, with most procedures performed outpatient and same-day walking recovery. Specialized service lines address pediatric foot care, sports injuries, diabetic limb salvage, and peripheral neuropathy. Boutique offerings include MediCure medical pedicures at $70 per 30-minute session.

Revenue is generated primarily through insurance-billed professional services across these clinical lines, supplemented by direct-pay custom orthotics, diabetic footwear, elective laser and shockwave procedures, and the recurring MediCure pedicure stream. Patient access is facilitated through same-day initial exams, emergency appointments, 24/7 online appointment requests, bilingual staff, and a Care Credit 0% financing partnership, while prescription fulfillment is handled via a preferred partnership with Capsule Pharmacy for same-day delivery. The practice relies on a sales-led go-to-market executed at the two physical locations, supported by a content-driven digital presence (website, blog, YouTube, Facebook, Instagram) and is consistently rated 5 stars on Google reviews with features in D Magazine, Addison Magazine, and Living Magazine.

Name

Dallas Podiatry Works

Legal name

Dallas Podiatry Works

Website

https://dallaspodiatryworks.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Dallas Podiatry Works (StrideCare Foot & Ankle) is a private, two-location Texas podiatry practice in Dallas and Plano that delivers comprehensive foot and ankle care — including advanced laser and shockwave therapies, surgery, custom orthotics, diabetic foot care, and medical pedicures — to patients across the Dallas-Fort Worth metroplex.

Ownership category

akta.pro rank

Product category

Podiatry Services

NAICS

Offices of Podiatrists (621391), Freestanding Ambulatory Surgical and Emergency Centers (621493), Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

akta.pro secondary industries

Podiatry & Foot/Ankle Surgery Centers (HLAFAIAL), Orthopedic Surgery (Operative Orthopedics) (HLAKALAC)

Keywords

• Podiatry services
• Foot and ankle care
• Diabetic foot care
• Custom orthotics
• Laser therapy treatments

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Podiatric Medical Services: Core revenue from comprehensive foot and ankle medical services including consultations, treatments, surgeries, and procedures. Services covered by most insurance plans with out-of-pocket options for uninsured services.
2. Medical Pedicures (MediCure): Medical-grade pedicure services performed in clinical environment by certified professionals. Priced at $70 per 30-minute session, recommended every 4 weeks.
3. Custom Orthotics and Diabetic Shoes: Custom-molded orthotic devices and therapeutic diabetic footwear. Includes 6-month satisfaction guarantee for diabetic shoes.
4. Financing Services: Partnership with Care Credit offering 0% financing plans for qualifying patients to make treatments more accessible.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Dallas Podiatry Works operates as a multi-location podiatry practice (also known as StrideCare Foot & Ankle) providing comprehensive foot and ankle medical care. Core offerings span conservative treatments (custom orthotics, diabetic shoes, wound care), advanced therapeutic technologies (Diowave Class IV laser, EPAT shockwave, radiofrequency ablation, Swift microwave wart removal, Leneva allograft), and surgical procedures (bunionectomy, hammertoe surgery, reconstructive foot and ankle surgery). The practice also provides boutique medical pedicure services (MediCure) and serves pediatric, diabetic, athletic, and general patient populations across the Dallas-Fort Worth metroplex.

Product overview

StrideCare Foot & Ankle (Dallas Podiatry Works) operates as a multi-location podiatry practice offering a comprehensive portfolio of foot and ankle medical services. The practice combines conservative treatments with advanced therapeutic technologies. Core offerings include Custom-Molded Orthotics and Custom-Molded Foot & Ankle Braces as foundational therapeutic products. Advanced treatment technologies include Diowave Laser Therapy (for both toenail fungus treatment and general pain relief), NeuroTherm Therapy for nerve pain, EPAT Shockwave Therapy for soft tissue injuries, Radiofrequency Ablation, Swift Microwave Wart Removal, and Leneva Allograft for wound care. Cosmetic/aesthetic services include KeryFlex Toenail Restoration and MediCure Medical Pedicures. Surgical services span bunionectomy, hammertoe surgery, reconstructive surgery, and limb salvage procedures. The practice also provides specialized care for children, athletes, diabetic patients, and offers digital radiography for diagnostics. All services are delivered through two Texas office locations in Dallas and Plano.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom-Molded Orthotics
• Custom Molded Foot & Ankle Braces
• Diowave Laser Toenail Fungus Treatment
• Diowave Laser Therapy for Foot & Ankle Pain
• NeuroTherm Therapy
• EPAT Shockwave Therapy
• Radiofrequency Ablation
• Swift Microwave Wart Removal
• Leneva Allograft Treatment
• KeryFlex Toenail Restoration
• Digital Radiography
• Bunion Surgery (Bunionectomy)
• Hammertoe Surgery
• Reconstructive Foot & Ankle Surgery
• Wound Care and Limb Salvage
• Children's Foot Care
• Sports Injuries Treatment
• Bunion Treatment
• Peripheral Neuropathy Treatment
• Heel Pain Relief
• Arthritis Treatment
• Diabetic Shoes
• MediCure Medical Pedicure
• Safe Pedicures (Boutique Foot Services)

Quantifiable outcome

• 70-75% improvement in toenail fungus treatment with laser therapy
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Capsule PharmacycoreStrategic or Co-development PartnerStrideCare's preferred pharmacy partner providing same-day medication delivery to patient doors at no additional cost. Capsule auto-applies coupons for lowest copay and coordinates with insurance. Streamlines prescription management for patients.
• CHAI House of DallasminorOthersCharitable giving partner. CHAI House is a group home for adults with intellectual disabilities. Donations support vocational, educational, social and spiritual programs for residents.
• North Texas Food BankminorOthersCharitable giving partner working to close the hunger gap in North Texas by providing access to nutritious foods.
• Dallas Animal ServicesminorOthersCharitable giving partner. Government-operated municipal animal shelter providing public safety and animal care services to Dallas residents.
• American Cancer SocietyminorOthersCharitable giving partner. Leading cancer-fighting organization with vision to end cancer for everyone.
• Breast Cancer Research Foundation (BCRF)minorOthersCharitable giving partner. Fundraising supports world-class breast cancer researchers delivering better outcomes for patients.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Foot & Ankle Specialists of Texas: Multi-physician podiatry group serving the Dallas-Fort Worth area with comparable foot and ankle medical and surgical services, including diabetic foot care and sports injuries. Direct competitor in the same geography.
• Metroplex Foot & Ankle: DFW-based podiatry practice offering conservative and surgical foot and ankle care, including wound care, diabetic foot care, and custom orthotics. Comparable in scope, geography, and patient demographic.
• Advanced Foot & Ankle: Multi-location podiatry group offering surgical and non-surgical foot care with advanced therapies. Comparable as a peer podiatry practice using similar treatment modalities (laser, EPAT-style therapies).

Broad incumbents

• Texas Institute of Orthopedic Surgery: Larger orthopedic specialty group in North Texas covering foot, ankle, and broader musculoskeletal care. Adjacent competitor with overlapping foot/ankle surgical services but broader orthopedic focus.
• Hanger Clinic: National orthotics and prosthetics provider with custom orthotic and bracing services that overlap with Dallas Podiatry Works' orthotics and ankle brace offerings, but operating at far greater scale and across a wider O&P scope.
• Baylor Scott & White Orthopedic Associates: Major regional health system orthopedic group offering foot and ankle surgery among broader orthopedic services. Competes for surgical referrals and is a credible alternative for the same patient base in DFW.

Regional players

• US Ankle & Foot Centers / US Podiatry Partners portfolio practices: Network of podiatry practices operating across multiple U.S. regions. Comparable in service mix (podiatric medicine, surgery, orthotics) but primarily outside Texas, representing a potential roll-up acquirer or expansion model.
• Foot & Ankle Center of South Florida: Multi-location podiatry group offering comprehensive foot and ankle care including advanced wound care and laser treatments. Comparable in service model but serves a different geographic market.

Emerging players

• Medi-Pedi Foot Spa: Concept podiatry-adjacent medical pedicure providers offering sterile clinical pedicures. Comparable to Dallas Podiatry Works' MediCure boutique service line, though more limited in core podiatric medical services.

Others

• Podiatry Content / Podiatry Today (industry media): Industry trade publication and education resource for podiatric practitioners. Relevant as an ecosystem/peer reference for clinical practice trends, device adoption (laser, EPAT, Swift), and competitive benchmarking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgvLpAu3-amssWWlPj-DYDg
• Facebookfacebook.com/Dallaspodiatryworks
• Instagraminstagram.com/dallaspodiatryworks
• Xx.com/DallasPodWorks

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dallas Podiatry Works