Leaderonomics
- Company typePrivate
- Founded2007
- HeadquartersPetaling Jaya, Malaysia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Leaderonomics firmographics
Firmographics- Name
- Leaderonomics
- Legal name
- Leaderonomics Sdn. Bhd.
- Website
- https://leaderonomics.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Leaderonomics industry classification
Industry- Product category
- Leadership Development Services
- NAICS
- Professional and Management Development Training (61143), Professional and Management Development Training (611430)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Corporate & Leadership Development (BPACANAA)
- akta.pro secondary industries
- Executive Leadership & C-Suite Development (EDABAAAA), Organizational Culture & Values-Based Leadership (EDABAAAE), Change Management & Transformation Leadership (EDABAAAD), Innovation Leadership & Leading Growth (EDABAAAO), Manager & Team Leader Onboarding (EDABAOAC), Corporate Learning & Training Content Development (EDAGAKAC)
Keywords
Where Leaderonomics is headquartered
LocationHeadquarters
- HQ city
- Petaling Jaya
- HQ country
- Malaysia
- HQ region
- Asia
Markets served
Leaderonomics business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- E-learning Course Sales: Direct sales of online courses through the platform with promotional discounts. Courses range from $1.49 to $3.99 after discount, with original prices of $4.99-$7.99.
- Event-Based Revenue: Revenue generated from large-scale leadership events including the Malaysia Leadership Summit targeting C-suite executives and corporate groups.
- Corporate Services (Our Services): B2B services offered through leaderonomics.info for organizational development, culture transformation, and leadership development solutions for corporate clients.
- Venture Studios Portfolio: Incubated ventures including Eqwip, Budaya (HR tech), and CyberArmour generate revenue through their respective business models while being part of the broader ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Premium Courses (Parenting Tips, Culture Transformation) |
| Subscription | Pay-as-you-go | Leadership Series Courses (Be a Leader, Paradoxical Leadership, Change Leadership) |
| Subscription | Pay-as-you-go | Professional Development Courses (Hostage at the Table, Sticky Training, Cyber Security 101) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Leaderonomics product offering
Product offeringCore offering
Leaderonomics delivers a leadership development content platform combining free articles, podcasts, and videos with paid e-learning courses on leadership, culture transformation, parenting, and professional development. Beyond its content platform, the company sells corporate leadership development, organizational transformation, and culture consulting through its L&D Group, and co-builds ventures solving organizational problems through Leaderonomics Venture Studios using a 10-stage maturation methodology.
Product overview
Leaderonomics is a leadership development platform offering a multi-format learning ecosystem comprising Articles, Podcasts, Videos, and eLearning Courses. The platform is built around four core pillars: Leadership Authority, Science of Building Leaders, Science of Transforming Organisations, and Four Masteries. Beyond its content platform, Leaderonomics operates as a broader ecosystem including an L&D Group (professional development services), a Community Services Group, and Leaderonomics Venture Studios — a restorative venture studio that incubates startups such as Eqwip (revenue-doubling startup), Budaya (HR tech for organizational culture), and CyberArmour (cybersecurity firm) through a 10-stage co-building journey. The eLearning component offers paid video courses including Parenting Tips, Culture Transformation, Be a Leader, Change Leadership, Paradoxical Leadership, Hostage at the Table, Sticky Training, and Cyber Security 101.
Differentiator
Problem solved
Functional benefit
Brands
- Leaderonomics Venture Studios: Restorative venture studio that builds businesses solving real societal and organizational problems in Malaysia, operating a 10-stage maturation journey for ventures
- Budaya
- CyberArmour
- Eqwip
Products and services
- eLearning Courses Paid video-based structured e-learning courses covering leadership development, parenting, culture transformation, change leadership, and specialized professional topics, sold directly to individual learners through the Leaderonomics website.
- Leaderonomics Venture Studios A restorative venture studio service that co-builds businesses solving societal and organizational problems in Malaysia through a systematic 10-stage maturation methodology, targeting Malaysian corporate clients and partner organizations.
- Corporate Services (L&D Group / Our Services) B2B consulting and training services for Malaysian corporations covering organizational development, culture transformation, and leadership development solutions, delivered through the L&D Group under the Leaderonomics Group.
Quantifiable outcome
- Eqwip venture showed consistent yearly revenue doubling
- +2 more outcomes
Companies that use Leaderonomics
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles2 records
Leaderonomics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Leaderonomics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EqwipminorEqwip is an incubated venture under Leaderonomics Venture Studios that has shown consistent yearly revenue doubling, demonstrating successful venture methodology execution.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Leaderonomics competitors and assessment
Company assessmentBroad incumbents
- Korn Ferry: Global organizational consulting firm offering leadership development, executive search, and talent management. Comparable as a broader incumbent with overlapping leadership development capabilities, though much larger and diversified.
- Harvard Business Publishing: Publisher of Harvard Business Review and corporate learning solutions (Harvard ManageMentor) used by enterprises for leadership and management development. Comparable to Leaderonomics' content-and-courses enterprise model at much larger scale.
- LinkedIn Learning: Subscription-based professional development video library from LinkedIn covering leadership, business, and creative skills. Comparable to Leaderonomics' e-learning offering but with vastly larger catalog and subscription distribution.
Direct peers
- FranklinCovey: Global leadership and organizational performance training company offering structured programs (e.g., The 7 Habits) for enterprises and individuals. Directly comparable to Leaderonomics in delivering leadership development content, courses, and corporate training engagements.
- Center for Creative Leadership: Nonprofit leadership development provider offering executive education, coaching, and research-backed content. Comparable to Leaderonomics in its science-based leadership frameworks and enterprise L&D focus.
- Dale Carnegie & Associates: Long-established leadership, sales, and corporate training provider with both consumer courses and B2B enterprise programs. Comparable to Leaderonomics' combination of structured courses and corporate leadership development services.
- MindTools: Online professional development platform offering articles, tools, and courses on leadership, management, and career skills. Closely comparable to Leaderonomics' content-first, multi-format consumer learning approach.
- DDI (Development Dimensions International): Leadership development consulting firm specializing in executive and front-line leader training, assessment, and culture transformation for global enterprises. Directly comparable to Leaderonomics' L&D Group and Venture Studios offerings.
- The Ken Blanchard Companies: Leadership training and management education company with programs like Situational Leadership. Directly comparable to Leaderonomics' structured e-learning courses and B2B leadership development services.
Others
- Antler: Global venture studio that identifies founders and co-builds startups from problem-first frameworks. Comparable to Leaderonomics Venture Studios' approach of building ventures from identified organizational pain points.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Leaderonomics social profiles
Digital presenceLeaderonomics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leaderonomics leadership team
Management profileNumber of profiles
Profiles4 records
Leaderonomics subsidiaries and ownership
Company hierarchySubsidiaries7 records
Leaderonomics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leaderonomics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leaderonomics
What does Leaderonomics do?
Leaderonomics delivers a leadership development content platform combining free articles, podcasts, and videos with paid e-learning courses on leadership, culture transformation, parenting, and professional development. Beyond its content platform, the company sells corporate leadership development, organizational transformation, and culture consulting through its L&D Group, and co-builds ventures solving organizational problems through Leaderonomics Venture Studios using a 10-stage maturation methodology.
Is Leaderonomics a public or private company?
Leaderonomics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Leaderonomics founded?
Leaderonomics was founded in 2007. It employs 101 to 250 people.
Where is Leaderonomics based?
Leaderonomics is headquartered in Petaling Jaya, Malaysia, in the Asia region.
How does Leaderonomics make money?
Four revenue lines are on record. E-learning Course Sales are the primary driver. The others are event-Based Revenue, corporate Services (Our Services) and venture Studios Portfolio.
Who are Leaderonomics's main competitors?
Broad incumbents on record are Korn Ferry, Harvard Business Publishing and LinkedIn Learning. Direct peers are FranklinCovey, Center for Creative Leadership, Dale Carnegie & Associates, MindTools, DDI (Development Dimensions International) and The Ken Blanchard Companies. Antler is listed as an others.
Does Leaderonomics have an API?
No public API is recorded for Leaderonomics.
What industry is Leaderonomics in?
Leaderonomics's product category is Leadership Development Services. Its primary akta.pro industry code is BPACANAA, Corporate & Leadership Development, with a secondary code of EDABAAAA, Executive Leadership & C-Suite Development. Its NAICS code is 61143 and its SIC code is 8741.