What EZ Liner does

EZ Liner, founded in 1965 and headquartered in Orange City, Iowa, designs and manufactures pavement marking and striping equipment, complemented by operator training, consultation, and maintenance services. The company operates a dual-brand structure under common ownership: EZ Liner, positioned as premium/professional striping equipment, and Arrow Striping Equipment (Billings, Montana), positioned as rugged, purpose-built road marking systems. Product lines span truck-mounted striping systems, thermoplastic and epoxy/plural component application trucks, grinder trucks, rumble strip trucks, skid-mounted melters, specialty equipment (TrailRunner, WindRunner, Automated and Manual RPM Trucks), and FAA-aligned airport marking systems (Class 5, 7, and 8).

The core technology is road marking and striping equipment manufacturing—no software platform, API, or digital layer is disclosed. Revenue is generated through three streams: (1) one-time capital equipment sales (hardware) of high-value striping platforms, (2) parts catalog sales and Maintenance Repair & Overhaul (MRO) services for the installed base, and (3) contract marking services for customers requiring turnkey striping work. Pricing is quote-based and not publicly disclosed.

The go-to-market is enterprise field sales through dedicated sales phone lines and an online contact form, supplemented by enrollment in three government cooperative purchasing programs—HGACBuy, Sourcewell, and Canoe—which streamline procurement for state, local, and public-sector buyers. Customer segments are road marking contractors (highway, parking lot, athletic facility), airport authorities (runway/taxiway/apron marking), and government transportation departments (state and local DOTs). The company is privately held with no disclosed institutional investors or public listing, and operates two manufacturing/production facilities across Iowa and Montana with 101–250 employees.

Name

EZ Liner

Legal name

EZ Liner / Arrow Striping and Manufacturing

Website

https://ezliner.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Short description

EZ Liner, founded in 1965, designs and manufactures road marking and striping equipment under two brands (EZ Liner and Arrow), serving contractors, airport authorities, and government transportation departments with capital equipment, parts, MRO, and contract marking services.

Ownership category

akta.pro rank

Product category

Road marking and striping equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530), Truck & Bus Bodies (3713)

akta.pro primary industry

Temporary Pavement Markings & Delineation (Tape, Temporary Striping, Raised Markers) (TLAJALAE)

akta.pro secondary industry

Asphalt & Pavement Removal / Milling (IMAFAKAM)

Keywords

• Road marking equipment
• Striping equipment manufacturing
• Thermoplastic application trucks
• Airport marking systems
• Pavement marking machinery

Headquarters

HQ city

Orange City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of specialized road marking and striping equipment including trucks, melters, and airport marking systems. One-time capital equipment purchases with high transaction values.
2. Parts and Maintenance: Parts catalog sales and Maintenance Repair & Overhaul (MRO) services for existing equipment.
3. Contract Marking Services: Contract marking services for customers needing road marking work performed.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

EZ Liner designs and manufactures pavement marking and road striping equipment under two brands—EZ Liner (premium/professional striping) and Arrow (rugged, purpose-built trucks for thermoplastic, epoxy, grinding, and rumble strip applications). The company also sells replacement parts, provides Maintenance Repair & Overhaul (MRO) services, offers operator training and consultation, and performs contract road marking work for customers needing specialized striping projects.

Product overview

EZ Liner / Arrow Striping Equipment is a dual-brand industrial equipment manufacturer offering a comprehensive portfolio of road marking and striping solutions. The company operates two distinct brands: EZ Liner (premium/professional) and Arrow (rugged/purpose-built), each with specialized product lines covering walk-behind and truck-mounted striping equipment, thermoplastic and epoxy application systems, surface preparation equipment, and airport-specific marking solutions. The portfolio includes CustomLiner and ValuLiner sub-brands under EZ Liner, and Thermoplastic Trucks, Epoxy/Plural Component Trucks, Grinder Trucks, Rumble Strip Trucks, and Skid-Mounted Melters under Arrow. The company complements its equipment offerings with supporting services including training/consultation, maintenance repair & overhaul (MRO), parts catalog, and contract marking services. Equipment is available through multiple purchasing channels including HGACBuy, Sourcewell, and Canoe procurement programs.

Differentiator

Problem solved

Functional benefit

Brands

• CustomLiner: Product line of road striping equipment
• ValuLiner
• Arrow
• TrailRunner
• WindRunner
• Automated RPM Truck
• Manual RPM Truck
• Class 5 Airport
• Class 7 Airport
• Class 8 Airport

Products and services

• EZ Liner CustomLiner Equipment High-end professional striping equipment offering maximum customization and performance for road marking contractors and government agencies performing highway, road, and pavement marking operations.
• EZ Liner ValuLiner Equipment Cost-effective striping solutions including Arapahoe, Cascade, and Teton models, providing reliable performance at value-focused price points for road marking operations.
• EZ Liner Specialty Striping Equipment Specialized striping equipment including the TrailRunner for trail marking, WindRunner for portable applications, and Automated and Manual RPM Trucks for raised pavement marker installation.
• EZ Liner Airport Striping Equipment Airport-specific striping equipment including Class 5, Class 7, and Class 8 airport marking systems designed to meet aviation standards for runway, taxiway, and apron marking.
• Arrow Thermoplastic Trucks Rugged, road-tested trucks equipped for thermoplastic road marking applications, designed for demanding field conditions and heavy-duty municipal and contractor use.
• Arrow Epoxy / Plural Component Trucks Purpose-built trucks designed for epoxy and plural component road marking materials, used by contractors and agencies for durable pavement marking applications.
• Arrow Grinder Trucks Truck-mounted grinding equipment for surface preparation and removal of old road markings prior to re-striping operations.
• Arrow Rumble Strip Trucks Specialized trucks for installing rumble strips for road safety applications on highways and rural roadways.
• Arrow Skid-Mounted Melters Portable melter units for heating and applying thermoplastic road marking materials, designed for flexible deployment on striping projects.
• Training and Consultation Services Professional training and consultation services for equipment operation and road marking techniques, provided to contractors and government agencies purchasing EZ Liner or Arrow equipment.
• Maintenance, Repair & Overhaul (MRO) Comprehensive maintenance, repair, and overhaul services for EZ Liner and Arrow striping equipment, supporting the installed base of road marking trucks.
• Parts Catalog Replacement parts and components for EZ Liner and Arrow equipment, supporting ongoing operation and repair of installed road marking machinery.
• Contract Marking Services Contract road marking services for customers needing specialized striping work performed using EZ Liner and Arrow equipment.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SWARCO: SWARCO provides road marking materials, systems, and intelligent transportation solutions. While primarily a materials provider, its equipment and systems offerings overlap with EZ Liner's end-to-end marking solutions for DOTs and contractors.
• Terex Corporation: Terex manufactures a broad portfolio of construction and road maintenance equipment, including equipment used in road building and infrastructure maintenance. It competes indirectly with EZ Liner across municipal and contractor customer segments.
• Wirtgen Group: Wirtgen Group (a John Deere company) is a major manufacturer of road construction and rehabilitation equipment including milling machines, pavers, and compaction equipment. It competes with Arrow's grinder trucks and offers broader road-building solutions to the same DOT customer base.

Direct peers

• Crafco Inc. Crafco manufactures pavement preservation and crack sealing equipment, supplying state DOTs and contractors with melters and applicators. Its melter and applicator offerings overlap with EZ Liner's skid-mounted melters and Arrow equipment portfolio.
• Borum (Aalborg Engineering): Borum is a Danish manufacturer of road marking machines, including self-propelled and truck-mounted systems for thermoplastic and paint applications. It competes directly with Arrow's thermoplastic and epoxy truck lines in the North American highway marking market.
• Cimline: Cimline produces pavement maintenance equipment including crack sealing and joint sealing systems. It serves similar road maintenance contractors and government agencies as EZ Liner, particularly through melter-based product lines.
• Bergkamp Inc. Bergkamp manufactures pavement preservation and maintenance equipment, including slurry seal/microsurfacing machines and related support equipment. It serves similar DOT and contractor customers and overlaps with EZ Liner's specialty truck and melter offerings.
• Schwarze Industries: Schwarze Industries manufactures road maintenance equipment including street sweepers, pothole patchers, and road marking-related equipment. It targets the same government and contractor customers as EZ Liner/Arrow.
• MRL Equipment Company: MRL Equipment manufactures road marking and striping equipment including truck-mounted and walk-behind systems. It is a direct competitor to EZ Liner's CustomLiner and ValuLiner product lines, serving similar contractors and government buyers.

Regional players

• Hofmann Megaplan: Hofmann Megaplan is an Italian/European-based manufacturer of industrial service equipment. While focused primarily on tire service and wheel alignment, its presence in the commercial service machinery space provides an indirect comparable for EZ Liner's MRO service business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/EZLinerInd
• Facebookfacebook.com/EZ-Liner-521464835021181

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EZ Liner