Wayand

What Wayand does

Wayand is a German specialty industrial manufacturer founded in 1967 and headquartered in Idar-Oberstein, Germany. The company produces high-quality painted exterior plastic components serving four end-markets: automotive, agricultural, construction, and commercial vehicles. The firm's product scope centers on finished, surface-treated plastic parts - typically bumper fascias, trim, cladding, body panels, or comparable exterior assemblies that require painting and Class-A finish quality. The technical discipline combines plastic injection/forming with industrial painting (likely including primer, basecoat, and clearcoat processes) and color-matching to OEM specifications.

Wayand operates as a small-to-mid-tier industrial supplier with a headcount of 11-50 employees per disclosed firmographic data, situating it well below tier-1 automotive suppliers but within the typical size band for German Tier-2/Tier-3 specialty plastics processors serving regional OEM and aftermarket channels. The company's revenue model is B2B contract manufacturing, with payment terms anchored to serialized program delivery rather than transactional pricing; this is the standard operating model for automotive and commercial-vehicle component suppliers but no customer logos, program volumes, or pricing details were disclosed in the input. Sued BG (Süd Beteiligungen GmbH) is documented as an investor through a 2015 funding round.

A material concern raised by the source material: Wayand's primary web domain (wayand.de) is currently listed for sale via the domain marketplace Nameshift.com, with no corporate website content available. While this does not confirm that the underlying legal entity has ceased operations (the domain and the company are separate assets, and many small German Mittelstand firms operate with minimal web presence), the absence of an active digital footprint, combined with no disclosed leadership, products, customers, or recent capital events over the past decade, materially constrains the ability to verify the company's current operating status or strategic direction.

Name

Wayand

Website

https://wayand.de

Company type

Private

Founded year

1967

Headcount range

11–50 employees

Short description

Wayand is a German specialty manufacturer founded in 1967, producing high-quality painted exterior plastic components for the automotive, agricultural, construction, and commercial vehicle sectors from its Idar-Oberstein base with 11-50 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Idar-oberstein

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Core offering

Wayand manufactures and supplies high-quality painted exterior plastic components for the automotive, agricultural, construction and commercial vehicle industries. The company combines plastic part production with industrial painting/finishing, delivering ready-to-install exterior plastic components to industrial buyers rather than unfinished molded parts.

Product overview

No product or service information available. The source content is a domain name sale listing page (wayand.de is for sale via Nameshift) and does not contain any information about Wayand's actual products, services, or technology offerings.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Broad incumbents

• Magna International: Global automotive supplier whose Magna Exteriors division produces painted exterior plastic modules (bumpers, fenders, hoods). Comparable to Wayand in end-product, but operates as a multi-billion-dollar diversified Tier 1.
• Hella (FORVIA): German automotive lighting and electronics supplier, part of FORVIA Group. While primarily lighting-focused, comparable as a German mid-sized automotive component supplier with strong OEM relationships that could be a customer channel for Wayand.
• REHAU: German polymer processor serving automotive, construction, and industrial markets with both interior and exterior plastic components. Comparable to Wayand in cross-industry plastics and German mid-market positioning.
• Plastic Omnium: French-headquartered global Tier 1 supplier of exterior plastic and composite body parts for automotive OEMs, with German operations. Comparable to Wayand as a painted exterior plastic component manufacturer but at vastly greater scale and program scope.
• Pöppelmann: German plastics processor with deep roots in industrial and agricultural plastic parts manufacturing. Comparable to Wayand's non-automotive segments (construction, agricultural) and broader plastics processing heritage.

Others

• KraussMaffei: German manufacturer of plastics-processing machinery and turnkey molding/painting systems. Comparable as an ecosystem enabler (supplies the equipment and integrated painting lines used by suppliers like Wayand).

Direct peers

• Weidplas GmbH: German Tier 2 supplier specializing in painted exterior plastic parts (bumpers, add-on components) for commercial vehicles and automotive. Closely comparable in size, geography, and product mix to Wayand.
• SMP Deutschland (Samvardhana Motherson Peguform): German subsidiary of Motherson Group manufacturing exterior and interior plastic modules for OEMs. Directly competes with Wayand in painted plastic exterior components for the German automotive market.
• Polytec Group: Austrian-based automotive supplier specializing in injection-molded and painted plastic exterior parts, with operations in Germany. Closely comparable to Wayand in product mix (painted exterior plastics) and customer base.

Regional players

• Eissmann Automotive Deutschland: German automotive supplier producing interior plastic/leather-trimmed components for European OEMs. Comparable to Wayand as a German Tier 2 plastics specialist, though focused on interior rather than exterior applications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/wayand-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wayand