Riverside Insurance Agency

What Riverside Insurance Agency does

Riverside Insurance Agency LLC is a privately held independent insurance brokerage founded in 2017 and headquartered in Plymouth, North Carolina. The agency sells personal, commercial, recreational, health, and life insurance products through three physical offices in Eastern North Carolina (Plymouth, Washington, and Columbia), supported by online quote forms and a phone-based sales channel. It serves individual consumers and small business owners across the region, with a staff of approximately 14 licensed agents and CSRs led by Agency Owner Erica Jones.

The company's core offering is multi-carrier brokerage: agents represent 12+ insurance partners including All State, Progressive, Blue Cross/Blue Shield, Hanover, National General, Hagerty, Tower Hill, GeoVera, CNA Surety, American Modern, Universal Property and Casualty, and Tapco, allowing them to shop policies on the customer's behalf. Product lines span automobile, homeowners, manufactured home, flood, life, health, long-term care, motorcycle, RV, watercraft, farm, and commercial coverages (general liability, business owners policy, workers compensation, bonds). The technology stack is a standard insurance-website-builder platform with product-specific online quote forms and a customer self-service portal for ID card requests, declaration pages, and policy changes; no proprietary technology, AI capabilities, or unified digital platform is described.

Revenue is generated exclusively through commissions earned on policies placed with carrier partners, with billing structured around monthly premium payments. Distribution runs through three channels: in-person consultations at the three offices, phone-based sales and servicing on the main line (252-791-1117), and self-service online quote forms. Marketing is predominantly local, driven by word-of-mouth referrals through a Refer-a-Friend program, customer testimonials published on the website, and a content blog. No private equity, venture capital, or external ownership is indicated; the agency is independently owned and operates without disclosed funding.

Name

Riverside Insurance Agency

Legal name

RIVERSIDE INSURANCE AGENCY LLC

Website

https://riversideins.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Riverside Insurance Agency LLC is a privately held independent insurance brokerage founded in 2017 in Plymouth, North Carolina, serving individual consumers and small businesses across Eastern North Carolina through three offices with multi-carrier personal, commercial, recreational, health, and life insurance products.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Package / Business Owners Policies (BOP) (FSAJAMAG)

akta.pro secondary industries

Inland Marine / Personal Articles & Valuable Items Insurance (FSAJACAJ), Retail & Wholesale BOP (Mercantile) (FSAJAFAF)

Keywords

• Independent insurance agency
• Personal lines insurance
• Commercial insurance brokerage
• Multi-carrier insurance shop
• Local insurance agency

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: Earns commissions from multiple insurance carrier partners (All State, Blue Cross/Blue Shield, National General, Progressive, American Modern, Hanover, Hagerty, GeoVera, Tower Hill, Universal Property and Casualty, CNA Surety, Tapco Underwriters) for policies sold to customers. Agency shopped policies from multiple carriers on behalf of customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Riverside Insurance Agency is an independent insurance brokerage that shops and places personal and commercial insurance policies on behalf of customers through multiple carrier partners. The agency sells auto, homeowners, life, health, motorcycle, recreational vehicle, watercraft, farm, and commercial insurance products (general liability, BOP, workers compensation, bonds), earning commissions from carriers such as Progressive, All State, Blue Cross/Blue Shield, Hanover, National General, and others.

Product overview

Riverside Insurance Agency LLC is a local independent insurance agency offering a comprehensive portfolio of insurance products and services. The agency provides individual insurance products (Automobile, Homeowners, Life, Health, Motorcycle, Recreational Vehicle, Watercraft, and Farm insurance) as well as commercial insurance solutions (General Liability, Business Owners Policy, Workers Compensation, and Bonds). All products are distributed through independent agents who work with multiple carrier partners to shop for the best policy to suit customer needs. The agency operates as a traditional insurance brokerage without a unified digital platform, offering separate quote forms and customer service portals for each product line.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Successfully served hundreds of customers
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor.

• All StateminorOthersInsurance carrier partner providing auto, home, and other personal insurance products through the agency.
• Blue Cross / Blue ShieldminorOthersHealth insurance carrier partner providing health insurance products through the agency.
• National GeneralminorOthersInsurance carrier partner offering auto and other insurance products. Accepts credit card and electronic check payments.
• ProgressiveminorOthersMajor auto insurance carrier partner. Accepts payments through their express pay system.
• American Modern Insurance GroupminorOthersInsurance carrier partner offering specialized products. Claim phone: 800-375-2075, Billing phone: 1-800-543-2644.
• CNA SuretyminorOthersSurety bond carrier partner offering contract performance bonds, bid bonds, maintenance bonds, license and permit bonds.
• GeoVera InsuranceminorOthersInsurance carrier partner, likely offering flood or property insurance products.
• HagertyminorOthersSpecialty insurance carrier for classic cars and boats. Claim phone: 800-922-4050 (Cars) or 800-762-2628 (Boats).
• Hanover / The Hanover Insurance GroupminorOthersInsurance carrier partner. Claim phone: 1-800-628-0250, Policy Questions: 1-800-853-0456, Billing phone: 1-800-628-0250.
• Tapco Underwriters, Inc.minorOthersInsurance carrier partner providing various insurance products.
• Tower Hill InsuranceminorOthersProperty insurance carrier partner serving Florida and other markets.
• Universal Property and Casualty Insurance CompanyminorOthersProperty insurance carrier partner, likely offering homeowners insurance products.
• NCJUAminorOthersInsurance carrier partner accepting payments through consumer portal.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Goosehead Insurance: Public independent insurance agency franchise model shopping multiple carriers for customers across personal and commercial lines. Same fundamental model as Riverside (multi-carrier brokerage earning commissions), differing primarily in scale and franchise structure.
• Brightway Insurance: Independent insurance agency franchise operating across multiple states with multi-carrier access for home, auto, and commercial lines. Direct business model parallel to Riverside with greater geographic spread.
• Integrity Marketing Group: Large independent distributor of insurance products including life, health, and annuities through agency networks. Acquires independent agencies and provides similar multi-carrier distribution services to consumers.
• PCF Insurance Services: Independent insurance brokerage platform that partners with and acquires retail insurance agencies. Provides agency partners with carrier access, operational support, and growth capital — directly analogous to Riverside's value proposition.

Broad incumbents

• Auto-Owners Insurance: Mutual insurance carrier that exclusively distributes through independent agents, mirroring how Riverside earns commissions. Operates as both a carrier and a representation of the agency distribution model that Riverside participates in.
• Erie Insurance: Insurance carrier distributing primarily through independent agents across personal and commercial lines. Comparable distribution architecture and product mix to what Riverside sells on behalf of its carrier partners.
• State Farm: Largest U.S. personal lines carrier distributing through captive agents — competing with independent agencies like Riverside for the same consumer wallet (auto, home, life) in overlapping local markets.
• GEICO: Direct-to-consumer insurance carrier competing head-to-head with independent agencies on auto and home. Represents the structural competitive threat to the agency distribution model Riverside depends on.
• Brown & Brown Insurance: Large national insurance brokerage that acquires and consolidates independent agencies. Represents the acquisitive end of the market that smaller independent agencies like Riverside often join or compete against for talent and customers.

Regional players

• NC Farm Bureau: North Carolina–based mutual insurer selling auto, home, farm, and life through local agents. Directly competes with Riverside in Eastern NC for the same rural and farm customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/riversideinsagency
• LinkedInlinkedin.com/company/riverside-insurance-agency-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riverside Insurance Agency