Advanced Orthopedics & Sports Medicine

What Advanced Orthopedics & Sports Medicine does

Advanced Orthopedics and Sports Medicine Institute (AOSMI) is a private, multi-specialty orthopedic and sports medicine practice headquartered in Freehold, New Jersey, operating six clinical locations across central and northern New Jersey including Monroe Township, Toms River, Belmar, Manalapan, and a rehabilitation facility inside the Freehold Athletic Club. The practice was formed in 2007 through the merger of Western Monmouth Orthopedic Associates and New Jersey Orthopedic Associates, and serves patients of all ages — from children to seniors, weekend warriors to professional, collegiate, and high school athletes. It is led by founder, president, and CEO Michael Greller, MD, MBA, and is staffed by 16+ fellowship-trained, board-certified physicians across orthopedic surgery, spine surgery, sports medicine, podiatry, interventional pain management, primary care sports medicine, physical therapy, and chiropractic care, drawing on training pedigrees from Rothman Institute, Yale, Brown, Harvard, Cornell/Columbia, and other leading institutions.

The service portfolio spans six core lines (Orthopedic Care, Spine Care, Podiatry, Pain Management, Physical Therapy, Sports Medicine) and approximately 40 discrete procedures and treatments, including minimally invasive arthroscopy, total and partial joint replacement, spinal fusion and decompression, BEAR ACL restoration, Regeneten bioinductive rotator cuff implants, MACI cartilage restoration, EPAT shockwave therapy, WALANT hand surgery, and concussion care. Underlying clinical technology is composed of FDA-approved implants, minimally invasive instrumentation, and rehabilitation modalities (Graston, Kinesio taping, vestibular therapy, custom splinting) rather than proprietary software or platform IP; the practice uses an eClinicalWorks patient portal for records and scheduling.

AOSMI operates a direct-to-consumer, fee-for-service model paid primarily through commercial and government insurance plans (Horizon and others), supplemented by workers' compensation cases. The practice does not publish pricing. Patient acquisition is driven by local SEO across more than 15 New Jersey community landing pages, a content marketing blog, and a same-day urgent orthopedic care offering that positions the practice as an alternative to emergency rooms. Recent strategic activity — including a 5,000+ sq. ft. Monroe facility buildout, a new Belmar location, a Freehold Athletic Club rehab site, and a formalized urgent care line — signals an active growth posture within a regional, non-overlapping service area.

Name

Advanced Orthopedics & Sports Medicine

Legal name

Advanced Orthopedics and Sports Medicine Institute, PC

Website

https://advancedorthosports.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Advanced Orthopedics and Sports Medicine Institute (AOSMI) is a private, multi-specialty orthopedic practice operating six New Jersey locations since 2007, serving all ages with orthopedic, spine, podiatry, pain management, physical therapy, and sports medicine services delivered by fellowship-trained physicians on an insurance-based model.

Ownership category

akta.pro rank

Product category

Orthopedic and Sports Medicine Practice

NAICS

Offices of Physicians (6211), Offices of Physicians (62111), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

General Orthopedics (HLAKALAA)

akta.pro secondary industries

Orthopedic Surgery (Operative Orthopedics) (HLAKALAC), Sports Medicine (HLAKALAB), Foot & Ankle (HLAKALAG), Pain Management (Spine & Musculoskeletal) (HLAKALAM), Hand & Upper Extremity (HLAKALAF), Shoulder & Elbow (HLAKALAI)

Keywords

• Orthopedic medical practice
• Sports medicine services
• Spine care treatment
• Physical therapy rehabilitation
• Podiatry foot care

Headquarters

HQ city

Freehold

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Medical Services Revenue: Fee-for-service healthcare delivery through insurance-covered medical visits, procedures, and surgeries. The practice accepts insurance and provides care for patients with various health plans including mention of Horizon and other major medical plans.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Advanced Orthopedics & Sports Medicine (AOSMI) is a multi-specialty medical practice providing comprehensive orthopedic, sports medicine, spine, podiatry, pain management, and physical therapy services. The practice delivers both surgical and non-surgical care for musculoskeletal conditions and sports-related injuries, with an emphasis on conservative treatment approaches, minimally invasive techniques, and in-house rehabilitation across six New Jersey locations.

Product overview

Advanced Orthopedics and Sports Medicine Institute (AOSMI) is a multi-specialty orthopedic and sports medicine practice offering comprehensive care through six core service lines: Orthopedic Care, Spine Care, Podiatry, Pain Management, Physical Therapy, and Sports Medicine. The practice operates as a unified healthcare delivery system with multiple treatment modalities including surgical procedures (joint replacement, spinal fusion, arthroscopy), interventional treatments (joint injections, epidural injections), and conservative therapies (physical therapy, massage therapy, acupuncture, chiropractic care). AOSMI also offers specialized treatment technologies including EPAT shockwave therapy, cold laser therapy, the Graston Technique, and bioinductive implants. The practice provides care across six New Jersey locations including Freehold, Monroe Township, Toms River, Belmar, Manalapan, and Freehold Athletic Club. Founded in 2007 through the merger of Western Monmouth Orthopedic Associates and New Jersey Orthopedic Associates, AOSMI serves patients of all ages from children to seniors and weekend warriors to professional athletes.

Differentiator

Problem solved

Functional benefit

Products and services

• Orthopedic Care Comprehensive orthopedic evaluation, diagnosis, and treatment of musculoskeletal conditions affecting the knee, shoulder, hip, hand, and upper extremities, provided by fellowship-trained and board-certified orthopedic surgeons.
• Spine Care Specialized spine care delivered by a fellowship-trained orthopedic spine surgeon, including surgical interventions such as spinal fusion, laminectomy, microdiscectomy, kyphoplasty, SI joint fusion, and cervical disc replacement for patients with spinal disorders.
• Sports Medicine Sports medicine care for athletes and active individuals, including injury prevention, diagnosis, and surgical and non-surgical treatment of sports-related injuries, supported by affiliated athletic training and event coverage services.
• Podiatry and Foot & Ankle Care Podiatric and foot & ankle care provided by board-certified podiatrists and a fellowship-trained foot & ankle orthopedic surgeon, addressing a full range of foot and ankle conditions.
• Pain Management Pain management services delivered by a board-certified pain management specialist, including interventional procedures such as epidural steroid injections and nerve blocks to address acute and chronic pain conditions.
• Physical Therapy and Rehabilitation In-house physical therapy and rehabilitation services led by a physical medicine & rehabilitation specialist and supported by physical therapists, a chiropractor, and certified athletic trainers, covering post-surgical and conservative rehabilitation.
• Joint Replacement Program Joint replacement services performed by fellowship-trained orthopedic surgeons, including primary and revision hip, knee, and shoulder replacement procedures.
• Urgent Orthopedic Care Walk-in urgent care service providing same-day evaluation and treatment of acute orthopedic injuries, including fractures, sprains, and sports-related trauma.
• Concussion Care Program Specialized concussion evaluation and treatment program serving athletes and patients recovering from head injuries, with baseline and post-injury testing protocols.
• Workers' Compensation Services Orthopedic and rehabilitative care provided to injured workers under workers' compensation insurance, including injury evaluation, treatment, and case management.
• Vestibular Balance Therapy Specialized vestibular and balance rehabilitation program for patients experiencing dizziness, vertigo, and balance disorders, delivered by trained physical therapists.
• Women's Physical Therapy Pelvic health and women's physical therapy program delivered by a physical therapist with specialized training, addressing women's musculoskeletal and pelvic floor conditions.
• Wellness Programs Wellness and athletic training services, including a basketball wellness program, athletic training partnerships, and event coverage for schools and sports teams.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hospital for Special Surgery (HSS): National orthopedic specialty hospital and ambulatory network. While larger and academic in nature, HSS competes for complex sports medicine and joint replacement cases and represents the upper bound of specialty orthopedic care AOSMI benchmarks against.
• Atlantic Health System Orthopedics: Integrated NJ health system with orthopedic and sports medicine programs. Competes for spine, joint replacement, and sports medicine patients across northern and central New Jersey.
• RWJBarnabas Health Orthopedics: Major New Jersey health system with orthopedic service lines across multiple hospitals. Competes with AOSMI for employed-physician referrals, surgical volume, and payer contracts in the same Monmouth/Ocean geography.

Direct peers

• Rothman Orthopaedic Institute: Large multi-specialty orthopedic and sports medicine group operating across NJ, PA, NY, and FL. Directly comparable as a fellowship-trained, multi-location orthopedic practice with subspecialty depth in sports medicine, spine, and joint replacement — and the dominant competitive threat in AOSMI's home market.
• Resurgens Orthopaedics: Large multi-specialty orthopedic practice group in the Southeast U.S. with a similar integrated model combining orthopedic surgery, sports medicine, spine, and physical therapy under one brand.
• The Centers for Advanced Orthopaedics: Multi-state orthopedic group formed through physician practice mergers, similar in origin to AOSMI's 2007 merger. Offers comparable multi-specialty orthopedic, spine, sports medicine, and physical therapy services with a similar integrated-care model.
• Excel Physical Therapy: Multi-location outpatient physical therapy and rehabilitation provider in New Jersey and Pennsylvania. Directly comparable to AOSMI's rehabilitation and physical therapy service line and a potential competitor for PT referrals.

Regional players

• JAG Physical Therapy: New Jersey-based physical therapy and sports medicine provider with multiple locations across the state. Closely comparable to AOSMI's PT, sports medicine, and rehabilitation offering in shared NJ geographies.
• OrthoNJ / Mercer-Bucks Orthopaedics: Central New Jersey orthopedic group offering multi-specialty musculoskeletal care. Comparable specialty mix and regional positioning adjacent to AOSMI's Monroe Township and Freehold footprint.
• Premier Orthopaedic Associates: Multi-location orthopedic and sports medicine group serving southern New Jersey. Closest geographic peer to AOSMI with overlapping subspecialty coverage including joint replacement, sports medicine, and physical therapy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OrthopedicsNJ
• Facebookfacebook.com/AdvancedOrthoSports

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Orthopedics & Sports Medicine