Rethinking The Future

What Rethinking The Future does

Rethinking The Future (RTF) is an architecture and design media platform operated by Rethinking Internet Media Pvt Ltd, headquartered in New Delhi, India. Founded by architect and urban designer Vikas Pawar (School of Planning & Architecture, New Delhi), the company runs a WordPress-based digital publishing platform at re-thinkingthefuture.com that serves architectural journalism, project showcases, and design content to a claimed audience of over 1 million monthly readers across 100+ countries.\n\nThe platform operates a multi-product portfolio anchored on three revenue streams: subscription-based premium content access, advertising services to architecture and design brands, and educational courses delivered through a partnership with Eduwik. Core products include the annual RTF Awards (running since 2014, with the 18th edition in 2025 and 2026 cycle continuing), GADA and ACD Award programmes, a Design Journal for architectural criticism, Featured Projects across typologies (cultural, commercial, residential, hospitality, landscape, transportation, etc.), Future Talks video interviews with industry professionals, and themed competitions (writing, photography, visualization, urban sketching, essay). Distribution leverages a dedicated awards sub-domain (awards.re-thinkingthefuture.com), the Eduwik partner education platform, and active social channels (LinkedIn, Instagram, Facebook, Twitter, Pinterest).\n\nRTF's go-to-market is content- and community-led: editorial content drives top-of-funnel awareness, annual awards and competitions generate mid-funnel engagement with practising architects, firms, and students globally, and subscription, course, and submission funnels convert at the bottom. The company serves three primary customer segments — practising architects and design professionals, architecture students, and architecture firms seeking global visibility — supplemented by writers, photography enthusiasts, and design hobbyists. RTF is privately held, founder-owned with no institutional investors or parent company disclosed, and operates with a headcount of 11–50 employees.

Name

Rethinking The Future

Legal name

Rethinking Internet Media Pvt Ltd

Website

https://re-thinkingthefuture.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Rethinking The Future (RTF) is a New Delhi-based architecture and design media platform delivering editorial content, annual awards (RTF Awards, GADA, ACD), educational courses via Eduwik, and design competitions to over 1 million monthly readers across 100+ countries.

Ownership category

akta.pro rank

Product category

Architecture and Design Media

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)

Keywords

• Architecture media
• Design journalism
• Architecture awards
• Design competitions
• Online architecture courses

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription/Premium Content: RTF operates a subscription model offering unlimited access to premium articles and content. The subscribe page mentions 'Premium Content. 1 Million+ Readers every month.'
2. Advertising Services: RTF is described as 'an autonomous media platform providing advertising services' - offering advertising space to architecture and design brands
3. Educational Courses: Online courses for architects and designers offered through Eduwik platform, covering topics like architecture portfolio design, thesis writing, brand building, landscape architecture, urban design, and more

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Rethinking The Future (RTF) is an architecture and design media platform that publishes a design journal featuring architectural reviews, case studies, and critical discourse, while running annual international architecture awards programs (RTF Awards, GADA, ACD Awards) and design competitions across photography, visualization, writing, and urban sketching. The platform also offers online educational courses for architects through its Eduwik partnership and provides advertising space to architecture and design brands, reaching 1M+ monthly readers across 100+ countries.

Product overview

Rethinking The Future (RTF) is a comprehensive architecture and design media platform operated by Rethinking Internet Media Pvt Ltd. The platform consists of a multi-product portfolio including: RTF Awards (annual international awards program recognizing exceptional architectural designs since 2014), Featured Projects (project showcase database), Design Journal (architectural journalism and criticism content), RTF Online Courses (educational content through eduwik.com partnership), RTF Competitions (writing, photography, visualization, and sketching contests), Future Talks (interview series), and the Architectural Writing Training Programme (internship). The platform serves architects, designers, and students across 100+ countries with over 1 million monthly readers, functioning as both a content publishing platform and a community engagement hub for the global architecture and design profession.

Differentiator

Problem solved

Functional benefit

Products and services

• RTF Awards Annual international architecture awards program recognizing and celebrating exceptional designs and designers globally, providing acknowledgment and global exposure for outstanding work in architecture and design.
• Design Journal Architectural journalism platform promoting unbiased, high-quality criticism and essays from writers, designers, and architects worldwide, covering architectural reviews, case studies, and critical discourse across categories such as Architecture+, Design+, Sustainable Architecture, and Architectural Insights.
• RTF Online Courses Educational courses for architects and designers hosted on partner platform eduwik.com, covering topics including architecture portfolio design, thesis guidance, brand building, landscape architecture, urban design, and professional development.
• RTF Competitions Series of design competitions including writing, photography, visualization, urban sketching, and essay contests that engage architects, designers, and students worldwide in creative challenges with significant entry volumes (2400+ entries for Photography, 350+ for Visualization, 550+ for Quarantine contest).
• Architectural Writing Training Programme Internship and training program for aspiring architectural writers, offering work-from-home opportunities to develop skills in architectural journalism and content creation.
• Featured Projects Showcase platform displaying selected latest architecture and design projects to serve as inspiration for students and practicing architects, featuring work across residential, commercial, hospitality, landscape, and other typologies.
• Future Talks Interview series featuring conversations with architects, designers, and media professionals from around the world, providing insights into their work and perspectives.

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• EduwikcoreStrategic or Co-development Partner · 1 December 2021RTF partners with Eduwik to deliver online courses for architects and designers. Eduwik hosts architecture courses including Complete Architecture Package, Thesis Guide, Portfolio Design, Brand Building, and specialized topics like Landscape Architecture, Urban Design, and Biomimicry in Architecture.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Archinect: Architecture community and jobs platform with editorial content and student-focused resources; overlaps with RTF on architecture student audience, education, and community engagement.
• Designboom: Online architecture and design magazine publishing project features, interviews, and competitions; mirrors RTF's editorial-plus-competition mix with a longer operating history and larger global audience.
• ArchDaily: Largest global architecture media platform; competes directly with RTF for architecture firm visibility, project publishing, and advertising dollars, with significantly larger audience and editorial resources.
• Dezeen: Leading architecture and design online magazine with a global editorial team; competes with RTF for design journalism audience, award-program attention, and brand advertising revenue.
• Architizer: Architecture platform combining project database, firm profiles, and the A+Awards program; the closest functional analog to RTF's combination of project showcase plus annual architecture awards.
• Archello: Global architecture platform curating projects, products, and firms; shares RTF's project-showcase and firm-discovery positioning for the architecture professional audience.
• World Architecture Community: Architecture community and editorial site that publishes projects, articles, and student-focused content; comparable to RTF in its global student-and-professional audience and project-submission model.
• A' Design Award: International design award and competition platform with paid entry categories across architecture and design; competes with RTF Awards and GADA for entry-fee revenue from global architecture firms.
• Architecture MasterPrize: Annual international architecture award recognizing outstanding projects; directly comparable to RTF Awards in target audience, fee model, and global scope of participants.

Emerging players

• ParametricArchitecture: Media and education platform focused on computational and parametric architecture with interviews and courses; overlaps with RTF's Future Talks interview series and Eduwik course offerings in the architecture-education niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rthinkingfuture
• Facebookfacebook.com/rethinkingthefuture
• LinkedInlinkedin.com/company/rethinkingthefuture
• Instagraminstagram.com/rtf_world
• Pinterestin.pinterest.com/rethinkingthefu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rethinking The Future