SelecTrucks

What SelecTrucks does

SelecTrucks is an Australian used commercial truck dealership and aftermarket services business wholly owned by Daimler Truck Australia Pacific Pty Ltd and operated from a single showroom and headquarters at 32-38 Hume Highway, Somerton, Victoria. Established in 1998, the company sells quality pre-owned trucks from premium OEM brands — primarily Mercedes-Benz, Freightliner, and Fuso — as well as other makes, across body types including Prime Movers, Pantech, Tippers, Cab & Chassis, Curtainsiders, and Refrigerated vehicles, with nationwide delivery. Its customer base consists of commercial fleet operators and owner-operators across the Australian transport, logistics, and distribution sectors.

The core product is a pre-owned truck bundled with an OEM-backed 3 month/50,000KM standard driveline warranty and (on eligible vehicles) the optional SelectCertified 6 month/100,000KM extended warranty, accompanied by a 100-point inspection performed by authorised Daimler Truck mechanics. The technology stack is lightweight: a searchable online inventory platform on selectrucks.com.au, telematics hardware/software installations available for most makes and models (12-month minimum subscription terms), and standard web analytics plus Google and social media advertising tooling. Proprietary differentiation rests on Daimler's mechanic inspection process, the SelectCertified program registration, and three registered trademarks (SelecTrucks, SelectAdvantage, SelectCertified) rather than on a software platform.

The business model combines transactional used-truck gross margin with revenue streams that extend into the asset lifecycle: captive finance referral through Daimler Truck Financial Services (12-84 month leases, hire-purchase, and asset loans, with fast-track approvals up to $250k for SelectCertified units); fixed price service plans (12-60 month terms) routed through the Daimler Truck national service network; telematics subscriptions; and complimentary certified driver training. Go-to-market is sales-led enterprise field sales supported by inbound phone and website enquiry, targeted paid search, retargeting, and email newsletter outreach. Distribution is single-site physical plus national delivery, with 50+ Daimler Truck service outlets effectively extending the aftersales footprint without capital investment.

Name

SelecTrucks

Legal name

Daimler Truck Australia Pacific Pty Ltd

Website

https://selectrucks.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

SelecTrucks is an Australian used commercial truck dealership, wholly owned by Daimler Truck, selling pre-owned Mercedes-Benz, Freightliner, Fuso and other trucks with OEM-backed warranties, finance, servicing, telematics, and driver training to fleet operators and owner-operators nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Somerton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Used Truck Sales: One-time sales transactions of quality used trucks including Prime Movers, Pantech, Tippers, Cab & Chassis, Curtainsiders, and Refrigerated vehicles. Stock includes Mercedes-Benz, Freightliner, Fuso, and other brands.
2. Truck Finance: Finance products through Daimler Truck Financial Services including lease, hire-purchase, and asset loans with 12-84 month terms, fixed rates, and guaranteed future values.
3. Fixed Price Servicing Plans: Service packages locked in for 12-60 month terms, based on annual kilometres travelled and tailored to business needs.
4. Telematics Subscriptions: Telematics installations and subscriptions starting from 12 month terms, available for most makes and models.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

SelecTrucks is a Daimler Truck-owned used commercial truck dealership based in Somerton, Victoria, Australia that sells quality pre-owned Mercedes-Benz, Freightliner, Fuso and other brand trucks. Each truck is sold with an OEM-backed 3 month/50,000KM driveline warranty and customers can access SelectCertified extended warranty (6 month/100,000KM), truck finance through Daimler Truck Financial Services, fixed price service plans, complimentary driver training, telematics subscriptions, and national aftersales support through the Daimler Trucks Service Network of 50+ outlets.

Product overview

SelecTrucks is a quality used truck dealership owned by Daimler Truck, offering a comprehensive portfolio of trucks including Mercedes-Benz, Freightliner, Fuso and other brands. The core offering is pre-owned trucks with industry-leading standard 3 month/50,000KM driveline warranty, complemented by an optional SelectCertified extended warranty program (6 month/100,000KM). The business provides integrated value-added services including truck finance through Daimler Truck Financial Services (12-84 month terms), fixed price service plans (12-60 months), complimentary driver training, and telematics solutions for most makes and models. Customers benefit from nationwide aftersales support through the Daimler Trucks Service Network of 50+ outlets, making SelecTrucks a one-stop solution for used commercial truck purchases with full lifecycle support.

Differentiator

Problem solved

Functional benefit

Brands

• SelectCertified: Extended warranty program offering 6 months/100,000 km comprehensive driveline warranty on selected vehicles, with additional inclusions such as full truck service history, engine/transmission servicing prior to delivery, guaranteed buyback value, and fast track finance approvals up to $250k.

Products and services

• SelecTrucks Used Trucks Quality pre-owned commercial trucks for sale including Mercedes-Benz, Freightliner, Fuso and other brands in body types such as Prime Movers, Pantech, Tippers, Cab & Chassis, Curtainsiders, and Refrigerated vehicles. Targeted at commercial fleet operators and owner-operators in Australia.
• Standard Driveline Warranty

Quantifiable outcome

• 3 month/50,000KM standard driveline warranty included on all trucks
• +5 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Daimler TruckcoreStrategic or Co-development PartnerSelecTrucks is wholly owned by Daimler Truck Australia Pacific Pty Ltd (DTAuP). This ownership provides SelecTrucks with OEM backing, access to the Daimler Truck brand portfolio (Mercedes-Benz, Freightliner, Fuso), and integration with Daimler Truck's national service network and financial services.
• Daimler Trucks Service NetworkcoreChannel Partner/ Reseller/ Distributor50+ service outlets across Australia in all capital cities and most regional centres. These Daimler Truck Service Centres provide aftersales support, fixed price servicing, spare parts, diagnostic technology, and after-hours assistance for SelecTrucks customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SelecTrucks