Rayen

What Rayen does

Rayen (RAYEN, S.L.) is a privately held Spanish household products manufacturer founded in the 1960s and headquartered in Gavá, Barcelona. The company designs, manufactures, and distributes physical consumer goods across six categories: Ironing (boards, covers, steam irons, accessories), Washing and Drying (airers, washing bags, laundry bins, washing machine covers), Organization (vacuum storage bags, garment solutions, organization accessories), Kitchen (sink accessories, space-saving solutions, textiles), Bathroom (bath mats, shower curtains, accessories), and Cleaning (via the Mery subsidiary brand). Products are differentiated by material choices (cotton, silicone, natural rubber, aluminium, resin) and proprietary features such as the EasyClip elasticated ironing board cover system, premium four-layer heat-reflective covers, and automatic retractable wall-mounted airers. The company also holds EPI (personal protective equipment) certifications for selected thermal-protection accessories.

The business model is a single revenue stream of physical hardware sales distributed through three channels: (i) direct-to-consumer via Amazon marketplaces in Spain, France, the United Kingdom, and the United States; (ii) the company's own e-commerce intranet/shop system accessible from the multilingual corporate website (Spanish, French, English); and (iii) a recruited international distributor network. The primary customer segment is individual households seeking ironing convenience, laundry care, kitchen organization, bathroom organization, and home storage solutions; a secondary segment of distributors and wholesalers resells products through retail channels. Geographic reach spans more than 80 countries, with documented active markets in Spain, France, and the United Kingdom.

Organically, Rayen is a private Spanish Sociedad Limitada (Tax ID B08406654, registered in the Registro Mercantil de Barcelona) with 11-50 employees, no disclosed institutional investors or external funding rounds, and no public listing. The sole disclosed corporate addition in recent years is the wholly owned Mery brand in cleaning products. Headcount of 11-50 employees, combined with multi-country Amazon presence and breadth of 22 product SKUs across categories, places Rayen in the small-to-mid-cap segment of European household goods manufacturers.

Name

Rayen

Legal name

RAYEN, S.L.

Website

https://rayen.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Rayen is a privately held Spanish manufacturer of household products headquartered in Gavá, Barcelona, selling ironing, laundry, kitchen, bathroom, organization, and cleaning goods to consumers and distributors in more than 80 countries through Amazon, its own e-commerce platform, and a distributor network.

Ownership category

akta.pro rank

Product category

Household Goods Manufacturing

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Miscellaneous Furniture & Fixtures (2590), Wholesale-Durable Goods, Nec (5099)

akta.pro primary industry

Ironing & Finishing Aids (Starch, Wrinkle Release, Fabric Refresh Sprays) (CRAJAAAK)

akta.pro secondary industry

Laundry Care Accessories & Consumables (Dryer Sheets/Balls, Lint Rollers, Mesh Bags) (CRAJAAAL)

Keywords

• Household goods manufacturing
• Ironing boards and covers
• Laundry care accessories
• Home organization products
• Kitchen and bathroom accessories

Headquarters

HQ city

Gavá

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Physical product sales: Rayen generates revenue through the sale of physical household products including ironing boards, covers, laundry accessories, kitchen items, bathroom accessories, and organization/storage solutions. Products are sold through Amazon marketplace and the company's own e-commerce platform.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Rayen designs, manufactures, and sells physical household products across six categories: ironing (boards, covers, steam irons, accessories), washing and drying (airers, washing bags, laundry bins, appliance covers), organization (vacuum storage bags, garment covers, hangers), kitchen (sink accessories, space-saving solutions, textiles), bathroom (mats, shower curtains, accessories), and cleaning (under the Mery sub-brand). Products are sold to consumers through Amazon marketplaces in multiple countries, the company's own e-commerce shop, and an international distributor network, reaching more than eighty countries.

Product overview

Rayen (RAYEN, S.L.) is a Spanish home products company based in Gavá, Barcelona, offering innovative household solutions across six main categories: Ironing (ironing boards, covers, steam irons, and accessories), Washing and Drying (drying frames/airers, washing bags, laundry bins, and washing machine covers), Organisation (vacuum storage bags, clothing solutions, and organisation accessories), Kitchen (sink accessories, space-saving solutions, textiles, and accessories), and Bathroom (bath mats, shower curtains, and accessories). The products are sold primarily through Amazon and a distributor network, with presence in over eighty countries. The company also holds product safety certifications for personal protective equipment (EPI) including insulating handles and mitts.

Differentiator

Problem solved

Functional benefit

Brands

• Mery: Cleaning products brand under the Rayen Group

Products and services

• Ironing Boards Stable, comfortable, height-adjustable folding ironing boards for household consumers, available in Premium, Medium, Basic Plus, Basic, and Special ranges to suit different needs and space constraints.
• Ironing Board Covers Elasticated ironing board covers made from 100% cotton with the proprietary EasyClip system, available in Premium (four-layer with titanium resin), Medium, Basic Plus, and Basic variants with multiple foam configurations.
• Steam Iron Foldable steam iron suitable for horizontal and vertical ironing, designed for travel and household use.
• Ironing Accessories Range of ironing accessories including ironing board holders, iron covers, sleeve ironing boards, ironing gloves, tabletop ironing pads, and iron cleaning cloths.
• Drying Frames (Airers) Clothes airers in aluminum, resin, lacquered, and wall-mounted options, including retractable designs that occupy minimal space when folded.
• Washing Bags Mesh laundry bags and nets in various sizes designed to protect delicate garments, shoes, ties, and baby clothing during machine washing and drying.
• Laundry Bins Large capacity laundry bins with stylish designs that can accommodate a full washing machine load.
• Washing Machine Covers Waterproof and dust-resistant covers with adjustable rear seals for both front-loading and top-loading washing machines and tumble dryers, protecting appliances from rain, scratches, rust, and other damage.
• Vacuum Storage Bags Space-saving vacuum storage bags that reduce volume by up to 50%, protecting contents from dirt, dust, insects, and damp; reusable with manual or vacuum cleaner suction.
• Clothing Solutions Hangers and garment covers for organizing and protecting clothing, including Premium covers for delicate and out-of-season garments.
• Organisation Accessories Installation-free accessories including wardrobe rails, door hangers, shoe racks, suitcase organizers, drawer dividers, and multi-purpose hangers.
• Kitchen Accessories Kitchen utensils and accessories including frozen bags, hood filters, and organization tools for efficient kitchen management.
• Sink Accessories Dish drainers and organizers that expand draining space and store cleaning utensils in an orderly way.
• Space-Saving Solutions (Kitchen) Hangers and organizers for maximizing kitchen storage by utilizing overlooked spaces.
• Kitchen Textiles Cotton kitchen textiles including aprons, handle mitts, and gloves that protect users while cooking.
• Bath Mats Non-slip bath and shower mats made from natural rubber with attractive designs and perforated for improved water dissipation.
• Shower Curtains High-quality, extra-thick shower curtains in various designs that provide impermeability and decorate bathrooms.
• Bathroom Accessories Bathroom organization items including corner shelves, soap dispensers, shower caddies, towel rails, toothbrush holders, and toilet brush holders.
• Mery Cleaning Products Cleaning products sold under the Mery sub-brand within the Rayen Group, including household cleaning solutions.

Quantifiable outcome

• Vacuum storage bags offer up to 50% reduction in volume; vacuum bags with twin suction system offer space saving of up to 200%

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Brabantia: Dutch manufacturer of ironing boards, laundry accessories, and home organisation products. Closely comparable to Rayen across ironing, washing/drying, kitchen and bathroom categories, with similar premium positioning and European heritage.
• Leifheit: German household products company offering ironing boards, drying racks, laundry care accessories, and kitchen/bathroom organisation. Head-to-head competitor in core ironing and laundry categories with comparable European market orientation.
• Joseph Joseph: UK-based design-led household products brand covering kitchen organisation, laundry, and bathroom accessories. Comparable to Rayen in design-forward positioning, multi-category household portfolio, and international distribution through Amazon and own e-commerce.
• Addis: UK household products manufacturer with categories spanning laundry care, cleaning, and home organisation. Direct overlap with Rayen's washing/drying and cleaning ranges and similar heritage brand positioning.
• Simplehuman: Premium home organisation brand offering bathroom, kitchen, and storage solutions. Comparable to Rayen in design-led, multi-category household portfolio with strong e-commerce and Amazon distribution.
• mDesign: US-based home organisation brand selling storage solutions, bathroom and kitchen accessories primarily through Amazon. Direct peer in the organisation and storage categories where Rayen's vacuum bags and organisation accessories compete.
• InterDesign: US home organisation manufacturer with broad bathroom, kitchen, and storage ranges sold through mass retail and Amazon. Comparable assortment and channel mix to Rayen's organisation and bathroom categories.

Broad incumbents

• Vileda: Large European household brand owned by Freudenberg, with deep presence in laundry care, cleaning, and household accessories. Competes with Rayen in laundry bags, drying solutions, and cleaning textiles via the Mery sub-brand, but operates at much larger scale.
• Rubbermaid: Iconic US household brand owned by Newell Brands with extensive kitchen, laundry, and storage portfolios. Competes indirectly with Rayen in storage and organisation categories as a broad incumbent rather than a niche specialist.

Emerging players

• Whitmor: US home organisation and laundry care products brand with strong presence in storage, hangers, and garment care. Overlaps with Rayen's organisation and clothing solutions categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rayen