White Water

What White Water does

White Water is a family-owned, Phoenix-based water services company founded in 2002 that produces, packages, and delivers purified, alkaline, electrolyte-enhanced, deionized, and spring water to residential, commercial, and institutional customers across Arizona. Its core operations are anchored at a 65,000 sq ft facility with approximately 700,000 gallons of monthly production capacity, supporting bottled water, 5-gallon refills, custom-label promotional water, water softener salt delivery, and reverse osmosis (RO) systems. The company sells empty 5-gallon BPA-free bottles at retail and offers a $40/month RO system lease program, extending its footprint into recurring managed-service revenue.

The business operates a diversified revenue model combining subscription-based home and office delivery, recurring water softener and RO service, bulk water hauling in 1,000–3,600 gallon volumes, and contract co-packing for third-party beverage brands. Customer segments include residential households, large commercial accounts (e.g., Costco, Grand Canyon University, AZ Rattlers), nonprofits and community organizations (St. Vincent de Paul, CASS), and small businesses (coaching practices, foundation programs). Pricing is volume- and service-tier based, with custom promotional labels differentiated for events and corporate customers.

The company has 11–50 employees and remains privately held under family ownership, with co-owner Katie White moving into a full-time account executive role in 2016 to formalize next-generation leadership. Customers are acquired primarily through local brand presence, community partnerships, and digital channels (Google AdSense/Analytics). White Water has not disclosed funding, revenue, or AI/ML capability investments; growth to date has been driven by extending the product line (functional waters, custom labels, bulk hauling, co-packing) rather than by geographic expansion or platform technology.

Name

White Water

Legal name

White Water

Website

https://whitewaternow.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

White Water is a family-owned Phoenix water services company founded in 2002 that bottles, delivers, and co-packs purified, alkaline, electrolyte, and spring water for residential, commercial, and institutional customers across Arizona, with a 65,000 sq ft facility producing ~700,000 gallons per month.

Ownership category

akta.pro rank

Product category

Bottled Water Delivery & Water Treatment Services

NAICS

Bottled Water Manufacturing (312112)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Purified/RO Bottled Water Production (AFAFACAC)

akta.pro secondary industries

Private Label Bottled Water Manufacturing (AFAFACAI), Bottled Water & Mineral Water Co-Packing (AFAFAIAC), Alkaline/Ionized Bottled Water Production (AFAFACAG), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Bulk Bottled Water Production (Large Format, Home/Office Delivery) (AFAFACAH), Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE), Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)

Keywords

• Bottled water delivery
• Water treatment services
• Custom label water
• Reverse osmosis systems
• Co-packing services

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Water Delivery Services: Recurring delivery of 5-gallon water bottles, single-serve bottles (16.9oz), and gallon cases to homes and offices. Delivery fees included with monthly plans. No charge for water dispenser usage with monthly plan.
2. Office Water Delivery: High-volume commercial water delivery to businesses with pricing lower than $6 per bottle for high-volume accounts. Includes scheduled delivery and equipment provision.
3. Reverse Osmosis System Sales and Leasing: RO systems sold or leased to homeowners and businesses. Lease options starting at $40/month with filter replacement every 6 months included. Professional installation available.
4. Custom Label Bottled Water: Private-label water bottles with custom branding for businesses. 24-packs of 16.9oz bottles available. Design assistance provided for custom bottle labels.
5. Bulk Water Hauling: Delivery of thousands of gallons of water for commercial and residential use. Services include 1,000 gallon smaller deliveries up to 3,600 gallon tanker deliveries. Emergency water delivery services also available.
6. Co-Packing Services: Beverage co-packing services using their 65,000 sq ft facility with six bottling lines. Handles various bottle sizes including single-serve and 1-gallon bottles. Services include filling, labeling, and packaging for other businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

White Water delivers purified bottled water (5-gallon and single-serve 16.9oz) to homes and offices on recurring schedules, produces custom-label private-brand bottled water for businesses and events, sells and leases under-sink reverse osmosis systems and water softeners, provides bulk tanker water hauling (1,000–3,600 gallons), and offers beverage co-packing at its 65,000 sq ft Phoenix facility with six bottling lines and a clean room.

Product overview

White Water is a family-owned water services company operating since 2002 in Phoenix, Arizona, offering a diversified portfolio of water-related products and services. The core offerings center on home and office water delivery (5-gallon bottles and single-serve), custom-labeled bottled water for business marketing, and commercial bulk water services. These are complemented by water treatment solutions including reverse osmosis systems (available for sale or lease with professional installation) and water softeners for Arizona's hard water conditions. The company also provides co-packing services at its 65,000 sq ft facility with six bottling lines. Specialty products include electrolyte-enhanced Evolve Water and alkaline water enriched with Himalayan salts. The product architecture combines recurring delivery services (bottled water, RO systems) with one-time product sales (empty bottles) and installation/maintenance services.

Differentiator

Problem solved

Functional benefit

Products and services

• Home and Office Water Delivery Scheduled bottled water delivery to homes and offices in the Phoenix metro, supplying purified, alkaline, deionized, electrolyte-enhanced Evolve, and spring water in 5-gallon and single-serve bottles, with dispensers included on monthly plans.
• Custom Labeled Bottled Water Private-label bottled water offered as 24-packs of 16.9oz bottles with custom branding, intended for businesses, events, and promotional marketing use, purified through reverse osmosis and ozonation.
• Reverse Osmosis Systems Under-sink reverse osmosis water filtration systems sold or leased ($40/month) to homeowners and businesses, with professional installation, bi-annual filter replacement, repair, and routine maintenance; the semi-permeable membrane removes heavy metals, chlorine, fluoride, bacteria, dissolved salts, lead, arsenic, nitrates, pesticides, and VOCs.
• Water Softeners Ion-exchange water softening systems that treat the primary water source to remove scale-causing calcium and magnesium, preventing mineral buildup on plumbing and appliances.
• Bulk Water Services Tanker-based bulk water hauling (1,000 to 3,600 gallons) of spring, purified reverse osmosis, deionized, and drinking water for commercial and residential customers, including emergency water delivery.
• Co-Packing Services Contract beverage co-packing — filling, labeling, and packaging — performed at a 65,000 sq ft warehouse facility with six bottling lines and a clean room, handling multiple bottle sizes (single-serve and 1-gallon) and water types (purified, deionized, alkaline, spring).
• Empty 5 Gallon Bottles Sale of empty BPA-free 5-gallon water bottles with a low minimum order quantity, for customers who want to fill their own containers.

Quantifiable outcome

• Over 700,000 gallons per month production capacity
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Primo Water Corporation: Largest North American pure-play water delivery and bottled water company (formerly Primo and DS Services/Sparkletts). Directly comparable business model spanning 5-gallon water exchange, bottled water, and water filtration services across multiple U.S. metros including Phoenix-area operations.
• Culligan Water: Franchise-based water treatment and bottled water delivery company with Phoenix-area dealers offering RO systems, water softeners, and bottled water service. Closest direct competitor given the overlap of home/office delivery plus water treatment equipment.
• Crystal Springs Water: Regional bottled water and office water delivery operator with services across multiple U.S. states. Comparable delivery/subscription model and customer base (offices, homes, commercial accounts) for 5-gallon and single-serve bottled water.
• Mountain Valley Spring Water: Premium spring water brand with home and office delivery service across the U.S. Comparable product mix (spring, purified, specialty waters) and direct-to-consumer/office delivery subscription model, though positioned at a higher price tier.
• Sparkletts Water: Long-established bottled water and office delivery brand operating across the western and southern U.S. (now part of Primo Water). Direct overlap on 5-gallon home/office delivery, water coolers, and commercial accounts.

Broad incumbents

• BlueTriton Brands: Largest North American bottled water company (Poland Spring, Deer Park, Arrowhead, Pure Life, etc., formerly Nestle Waters). National-scale competitor in purified, spring, and enhanced bottled water with broader portfolio and distribution, including Southwest regional brands.

Emerging players

• Quench (by Culligan): Office-focused point-of-use water filtration and ice machines subscription service. Overlaps with White Water's commercial account and RO lease offerings, competing for the same office water cooler/dispenser segment.
• Waiakea Water: Premium Hawaiian volcanic water brand offering direct-to-consumer subscription delivery. Comparable e-commerce subscription model for home water delivery and overlapping product extensions (electrolyte-enhanced, alkaline).
• Flow Water: Premium alkaline spring water brand with direct-to-consumer subscription delivery and retail presence. Overlaps with White Water's specialty water offerings (alkaline, electrolyte) and DTC delivery model.

Regional players

• Roaring Spring Water: Family-owned spring water bottler and delivery company based in Pennsylvania. Similar family-owned, multi-generational operating model with delivery plus custom-label and bulk water capabilities, though geographically non-overlapping.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/getwaternow
• Facebookfacebook.com/WaterDeliveryAZ

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Water