OUIVend

What OUIVend does

OUIVend is a Tampa, Florida-based merchandise management company founded in 1984 that provides turnkey merchandising services for the live entertainment industry. Its core offering bundles four interconnected service modules — Set Up Services (retail analysis, product mix recommendations, and venue location negotiation), Visual Merchandising (custom fabrication of displays and full store builds using an in-house visual merchandiser recruited from a major luxury brand), Sales Staffing (high-energy personnel for high-volume retail operations), and general Merchandising Services — delivered on-site at concerts, sports entertainment events, and large-scale entertainment properties across the United States.

The company serves a roster of major touring artists including Taylor Swift, Ed Sheeran, Justin Timberlake, Carrie Underwood, Eagles, Justin Bieber, Fall Out Boy, Harry Styles, Billie Eilish, Demi Lovato, Katy Perry, Prince, Mumford & Sons, and Blackpink, alongside sports and entertainment properties such as Monster Jam, Wrestlemania, WWE RAW, NCAA Final Four, and Power Rangers. Strategic partnerships with Live Nation and Feld Entertainment anchor much of the work, and the company maintains professional affiliations with IAVM and FFMA for venue-side relationship building. Headcount is stated at 1-10 employees, with event execution scaled through contracted labor.

Revenue is generated through service fees and/or a percentage of merchandise sales at events under a transaction-fee model; pricing is custom and not publicly disclosed. The company is privately held with no disclosed funding rounds, ownership structure, or financial statements, and operates as a single legal entity headquartered at 4615 W North A Street, Tampa, FL. No proprietary technology, software platform, AI capabilities, or patents are disclosed — the value proposition rests on 37+ years of institutional expertise, venue relationships, and specialized visual merchandising talent.

Name

OUIVend

Legal name

OUIVend

Website

https://ouivend.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

OUIVend is a Tampa-based merchandise management company founded in 1984 that provides turnkey merchandising services — venue negotiation, visual merchandising, staffing, and product mix optimization — to major touring artists and live entertainment properties across the United States.

Ownership category

akta.pro rank

Product category

Live Event Merchandising Services

NAICS

Convention and Trade Show Organizers (56192), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAGAAAJ

Merchandising & Onsite Retail (Concert Merch, Pop-ups)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Concerts & Music Festivals

SECONDARYMPAGAAAL

Fan Engagement & Onsite Technology (RFID, Cashless, Apps)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Concerts & Music Festivals

Keywords

• Live event merchandising
• Touring merchandise services
• Venue retail operations
• Concert merchandise management
• Live entertainment retail

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Merchandise Management Services: OUIVend generates revenue by providing full-service merchandise management for major touring artists at live events. The company handles all aspects of merchandising including retail analysis, venue negotiations, visual merchandising, staffing, and sales execution. Revenue appears to be generated through service fees and/or a percentage of merchandise sales at events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

OUIVend provides turnkey, full-service merchandise management for major touring artists and live entertainment events, encompassing retail product mix analysis, venue negotiation to secure prime sales locations, in-house visual merchandising with custom display and store fabrication, and staffing of high-energy retail personnel for event-day execution. Services are delivered on-site at arenas, stadiums, and entertainment venues across the United States for artists such as Taylor Swift, Ed Sheeran, Justin Timberlake, and entertainment properties including WWE, Monster Jam, and NCAA Final Four.

Product overview

OUIVend is a full-service merchandise management company providing turnkey merchandising services for the live entertainment industry. Founded in 1984, the company operates as a unified service offering rather than a modular software platform. The core offering combines four interconnected service components: Merchandising Services (product mix analysis and recommendations), Set Up Services (venue negotiation and location securing), Visual Merchandising (custom fabrication and in-house visual merchandising), and Sales Staffing (high-volume retail personnel). These services work together to maximize event day sales for major touring artists and entertainment properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Turnkey Merchandising Services Complete, turnkey merchandise management for major touring artists and live entertainment events, covering retail analysis, product mix optimization, venue negotiation, visual merchandising, custom display fabrication, and high-volume sales execution on-site at arenas and stadiums.
• Set Up Services Pre-event planning phase including retail offering analysis, product mix recommendations, and venue negotiation to secure advantageous on-site sales positions at live entertainment venues.
• Visual Merchandising In-house visual merchandising with custom fabrication of displays and temporary stores, designed to maximize customer draw and increase sales through visual presentation at live events.
• Sales Staffing Staffing of high-energy, motivated, customer-oriented personnel for high-volume retail operations at live entertainment events.

Named customers20 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Live NationcoreStrategic or Co-development PartnerLive Nation is a major entertainment company and promoter of live events. OUIVend works with Live Nation to provide merchandise management services for touring artists performing at Live Nation venues and events.
• Feld EntertainmentcoreStrategic or Co-development PartnerFeld Entertainment produces family-oriented live entertainment events including Monster Jam, Disney On Ice, and Monster Energy Supercross. OUIVend provides merchandise management services for Feld Entertainment events.
• IAVM (International Association of Venue Managers)minorGTM or Marketing PartnerIAVM is a professional organization for venue managers. OUIVend maintains an affiliation with IAVM, likely for networking and industry relationship building within the venue management community.
• FFMA (Facility and Food Management)minorGTM or Marketing PartnerFFMA is a facility management industry organization. OUIVend maintains an affiliation with FFMA for industry networking and relationship building with venue operators.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Bravado: Universal Music Group's merchandise and brand-management division, providing full-service merchandise management for major touring artists — directly comparable to OUIVend's offering.
• Epic Rights: Artist services and merchandise/branding company serving touring musicians with end-to-end merch programs, directly overlapping OUIVend's artist-merchandise management niche.
• Cinder Block (Ramble): Concert and tour merchandise company that manages merch programs for independent and major artists at live venues — a direct operational peer.

Broad incumbents

• Live Nation Merchandise: The in-house merchandise arm of the world's largest live event promoter; both a partner and a competitive threat to OUIVend in managed artist merch.
• Feld Entertainment: Producer of Monster Jam, Disney On Ice, and Supercross; an OUIVend partner and a vertically integrated live entertainment operator that also runs its own merch operations.
• Trends International: Licensed merchandise producer/distributor with breadth across music, sports, and entertainment IPs — adjacent to OUIVend's live-event merch concentration.
• Fanatics (Fanatics Commerce): Dominant licensed sports and entertainment merchandise platform with growing concert-merch capabilities; a much larger incumbent in the broader merch-services space.

Regional players

• Stagecloth Productions: UK-based tour merchandise and production company servicing European touring artists — comparable offering in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OUIVend
• Facebookfacebook.com/OUIVend
• LinkedInlinkedin.com/company/ouivend-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OUIVend