Max Schultz Automobile

What Max Schultz Automobile does

Max Schultz Automobile GmbH & Co. KG is a privately held, multi-brand automotive dealership group headquartered in Sonnefeld, Germany, operating 14 owned locations across Thuringia, Saxony, Saxony-Anhalt, and Bavaria. The company's primary brand authorization is with Mercedes-Benz, covering passenger cars, vans, and trucks, and it is additionally an authorized dealer for smart, FUSO, Maxus, MAN, and Ford Trucks. The group serves both private consumers (Privatkunden) and business customers (Gewerbekunden), with secondary exposure to commercial transport operators and recreational vehicle buyers.

The business operates as a vertically integrated automotive platform combining new and certified pre-owned vehicle sales (including the Junge Sterne program with 24-month warranty), short- and long-term vehicle rental, leasing and financing arranged through Mercedes-Benz Financial Services, full-service workshop operations (maintenance, bodywork, paint, accident assistance), a parts distribution business (MAX PARTS) carrying 50,000+ original and exchange parts with a 24/7 B2B online portal, and a vehicle conversion subsidiary (MAX SCHULTZ Fahrzeugbau). The company holds 300+ vehicles in immediate inventory and was recognized in February 2026 by AUTO BILD as one of Germany's top 1,111 car dealerships.

Revenue is generated through a diversified mix of one-time vehicle sales, usage-based rentals, recurring leasing subscriptions, professional service fees, and hardware parts sales. Distribution combines physical showrooms with a digital channel stack including the company website, social media, video consultation, online test drive booking, vehicle delivery, and the shop.max-schultz.de e-commerce storefront. The group employs 501-1,000 staff and is currently expanding its electric vehicle offerings in line with the Mercedes-Benz EQ portfolio rollout across 2025-2026, including the electric GLC, electric C-Klasse, CLA Shooting Brake EQ, and the pre-series electric VLE Grand Limousine.

Name

Max Schultz Automobile

Legal name

Max Schultz Automobile GmbH & Co. KG

Website

https://max-schultz.de

Company type

Private

Founded year

1758

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Max Schultz Automobile is a privately held German multi-brand automotive dealership group operating 14 locations across Thuringia, Saxony, Saxony-Anhalt, and Bavaria, primarily as an authorized Mercedes-Benz dealer offering new and used vehicle sales, rental, leasing, workshop service, parts distribution, and vehicle conversions to private and commercial customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Sonnefeld

HQ country

Germany

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales (New and Used): Sale of new Mercedes-Benz, Maxus, Ford Trucks, smart, FUSO, and MAN vehicles along with certified pre-owned vehicles under the Junge Sterne program
2. Vehicle Rental: Short and long-term rental services for passenger cars, transporters, trucks, and recreational vehicles including Mercedes Marco Polo campervans
3. Leasing and Financing: Vehicle leasing and financing services through Mercedes-Benz Financial Services for both private and business customers
4. Service and Maintenance: Full service workshop operations including maintenance, repairs, bodywork, paint, accident assistance, and periodic vehicle inspections (HU)
5. Parts and Accessories Sales: Sales of original Mercedes-Benz parts and accessories through the MAX PARTS distribution center with over 50,000 items
6. Vehicle Conversion and Customization: Vehicle modification and conversion services including campervan conversions and special body work

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Max Schultz Automobile is a multi-brand automobile dealership group operating 14 locations across Thuringia, Saxony, Saxony-Anhalt, and Bavaria in Germany. The company sells new and used passenger cars, vans, transporters, and trucks from Mercedes-Benz, smart, FUSO, Maxus, MAN, and Ford Trucks, complemented by rental, leasing and financing, full workshop service, and a 50,000+ SKU parts distribution business (MAX PARTS).

Product overview

Max Schultz Automobile is a multi-brand automotive dealership group operating 14 locations in Thuringia, Saxony, Saxony-Anhalt, and Bavaria, Germany. The company operates as a unified platform offering vehicle sales, rental, service, and parts distribution. Core offerings include new and used vehicle sales across Mercedes-Benz, smart, FUSO, MAXUS, MAN, and Ford Trucks brands, supported by full workshop services, leasing/financing solutions, and the MAX PARTS distribution center with 50,000+ parts. The product portfolio is unified under the MAX brand identity with dedicated sub-brands including Junge Sterne certified pre-owned vehicles and Marco Polo campervan services. Digital connectivity services (MBUX, Mercedes me connect, Fleetboard) are native Mercedes-Benz features available across the vehicle lineup.

Differentiator

Problem solved

Functional benefit

Brands

• Junge Sterne: Certified pre-owned passenger vehicle program from Mercedes-Benz with 24-month warranty and 10-day exchange policy.
• MAX PARTS

Products and services

• Vehicle Sales (PKW, Transporter, LKW)
• Service & Workshop
• Leasing & Financing
• MAX PARTS Parts Distribution
• Vehicle Rental
• Marco Polo Campervan Rental
• Junge Sterne Certified Pre-Owned Program
• Vehicle Conversion and Customization (MAX SCHULTZ Fahrzeugbau)
• MAX SCHULTZ Online Shop

Quantifiable outcome

• Over 300 vehicles available for immediate delivery
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Mein CampervancoreChannel Partner/ Reseller/ DistributorPartnership for Marco Polo campervan rental services. Max Schultz collaborates with Mein Campervan to offer rental booking services for Mercedes Marco Polo recreational vehicles. The partnership enables online booking through the Mein Campervan platform while Max Schultz provides the vehicles and related services.
• Mercedes-BenzcoreChannel Partner/ Reseller/ DistributorAuthorized Mercedes-Benz dealership for passenger cars, vans, and trucks. Max Schultz represents Mercedes-Benz as a primary brand partner, selling new Mercedes vehicles, offering Mercedes-Benz Financial Services for leasing and financing, providing authorized service and maintenance, and selling Mercedes-Benz parts and accessories.
• Mercedes-Benz Financial ServicescoreChannel Partner/ Reseller/ DistributorFinancing and leasing services provider for Mercedes-Benz vehicles. Offers leasing, financing, and insurance products for both private and business customers purchasing Mercedes vehicles from Max Schultz.
• MaxusminorChannel Partner/ Reseller/ DistributorAuthorized Maxus dealer offering electric commercial vehicles and vans from the Chinese manufacturer SAIC Motor.
• Ford TrucksminorChannel Partner/ Reseller/ DistributorAuthorized Ford Trucks dealer offering Ford commercial trucks including the F-MAX model.
• MANminorChannel Partner/ Reseller/ DistributorMAN truck service and sales partner providing MAN commercial vehicles and authorized maintenance services.
• smartminorChannel Partner/ Reseller/ DistributorAuthorized smart dealer for the compact electric vehicle brand smart, offering smart EQ fortwo and other smart models.
• FUSOminorChannel Partner/ Reseller/ DistributorFUSO commercial vehicle dealer offering FUSO light trucks and vans, a brand under Daimler Truck.
• TruckpartnerminorChannel Partner/ Reseller/ DistributorPartner platform for truck sales and services, connected via the Truckpartner network for commercial vehicle distribution.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Beresa GmbH & Co. KG: Authorized Mercedes-Benz dealer group in Germany. Comparable as a Mercedes-anchored dealer platform offering passenger cars, vans, trucks, service, and parts under the Mercedes franchise system.
• Hahn Gruppe: German automotive retail and service group with significant Mercedes-Benz representation and other premium brands. Comparable as a multi-site, multi-brand dealer with a similar mix of new car sales, used vehicles, and aftersales.
• Senger Gruppe: Large German family-owned automotive dealer group representing multiple brands including Mercedes-Benz. Comparable as a multi-brand dealer with overlapping OEM partnerships, full-service workshops, and used-car operations.
• Jacobs Gruppe: German multi-brand automotive dealer group with premium-brand representation. Comparable as a regional dealership platform with similar service, leasing, and fleet offerings for both private and business customers.
• AVAG Holding SE: German multi-brand automotive retail group operating numerous dealerships across southern and central Germany. Directly comparable as a regional German dealer group combining new vehicle sales, service, and parts distribution.
• Tiemeyer AG: German automotive retail group with multiple brands and locations in western Germany. Comparable as a regional, multi-brand dealer network with full sales, service, and fleet capabilities.

Broad incumbents

• Emil Frey Group: One of Europe's largest multi-brand automotive dealer groups with deep presence in Germany. Comparable as a similarly diversified, franchise-based dealer network with sales, service, and parts operations across multiple OEM brands.
• Mercedes-Benz AG (direct retail / Niederlassungen): OEM-owned retail locations and direct online sales channel. Comparable as a competing Mercedes-Benz sales and service channel that increasingly overlaps with authorized dealer economics, especially on digital configuration and direct ordering.

Others

• AutoScout24: Germany's largest online vehicle marketplace. Comparable as a primary digital channel for used vehicle discovery and lead generation that competes for customer attention alongside dealer-owned online storefronts.

Regional players

• Truckpartner: Commercial vehicle sales and service network in Germany. Comparable as a commercial-truck distribution and service partner, aligned with Max Schultz's MAN/Ford Trucks/FUSO truck business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/maxschultz
• Instagraminstagram.com/maxschultz

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Max Schultz Automobile