Indexable

What Indexable does

Indexable Analytics is a New York-based boutique data analytics consulting practice founded in 2013 by Rafael Sahagun, who serves as the firm’s Senior Analytics Consultant and Technical Architect. The company delivers five core service lines — Data Strategy Planning, Data Collection Implementation, Data Audit & QA, Data Governance, and Data Analysis & Insights — to agencies and Fortune 500 companies, with stated focus on Adobe Customer Journey Analytics, Adobe Analytics, Google Analytics 4, and Piwik Pro. Service delivery is built around certified expertise in Adobe (Certified Expert – CJA Developer; Professional – Business Practitioner and Analytics Developer), Google Analytics 4, OneTrust (Privacy Management, PIA/DPIA Automation, Data Discovery & Governance), and ObservePoint, with no proprietary software platform of its own.

The underlying technology stack consists entirely of third-party enterprise tools — Adobe Experience Platform, Adobe Tags, Google Tag Manager, OneTrust, ObservePoint, Looker Studio, Power BI, BigQuery, and GGPlot2 — configured and audited by the principal consultant. Engagement models are professional services: hourly consulting, monthly or annual retainers, and a single productized SEO implementation priced at US$1,000 for a 10-page site. Go-to-market is direct enterprise field sales plus content marketing via a bilingual (English/Spanish) blog, organic SEO for "analytics consulting New York" queries, and MeasureCamp NY community involvement; no paid acquisition, channel partners, or sales team are evident.

Commercially, the firm functions as a solo-practitioner consultancy (stated headcount of 1) operating from a Manhattan mailing address at 447 Broadway. It is privately held with no disclosed investors, no funding rounds, no M&A activity, and no regulatory actions. Revenue, customer concentration, and contract values are not publicly disclosed; the addressable market is the Fortune 500/agency segment for custom analytics consulting and the SMB/individual segment for fixed-fee SEO, with international and Spanish-language demand explicitly referenced.

Name

Indexable

Legal name

Indexable Analytics

Website

https://indexable.net

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Indexable Analytics is a New York-based boutique data analytics consulting practice founded in 2013 by Rafael Sahagun, delivering Adobe, Google, Piwik Pro, and OneTrust-certified analytics strategy, implementation, audit, and governance services to agencies and Fortune 500 companies.

Ownership category

akta.pro rank

Product category

Analytics Consulting Services

NAICS

Marketing Consulting Services (541613), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Data Analytics & Business Intelligence Services (BPAHALAC)

akta.pro secondary industries

Data Strategy & Governance Services (BPAEAHAA), SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)

Keywords

• Web analytics consulting
• Data analytics strategy
• Tag management implementation
• Privacy compliance consulting
• Conversion funnel reporting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Analytics Consulting Services: Per-hour consulting and retainer-based pricing for data analytics strategy, implementation, and analysis services for agencies and enterprise clients
2. SEO Services: One-time project pricing for SEO implementation, specifically US$1000 for 10-page sites, with additional services for international markets and Spanish SEO

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Indexable Analytics is a boutique data analytics consulting firm providing strategy, implementation, audit, governance, and analysis services across Adobe Analytics, Adobe Customer Journey Analytics, Google Analytics 4, and Piwik Pro platforms. The firm also delivers OneTrust-based privacy compliance and ObservePoint-based analytics data auditing, with pricing structured as hourly consulting or monthly retainer engagements primarily for Fortune 500 companies and agencies.

Product overview

Indexable offers a suite of analytics consulting services organized around five core areas: Data Strategy Planning, Data Collection Implementation, Data Audit & QA, Data Governance, and Data Analysis & Insights. The company provides both strategic consulting and hands-on technical implementation across major analytics platforms including Google Analytics 4, Adobe Analytics, Adobe Customer Journey Analytics, and Piwik Pro. Services are delivered through Rafael Sahagun (Sr. Analytics Consultant, Technical Architect) with pricing models including hourly consulting and monthly retainer arrangements. The company also provides documentation services (BRDs and SDRs) and utilizes tools like ObservePoint for data governance audits.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Strategy Planning Consulting
• Data Collection Implementation Consulting
• Data Audit & QA Service
• Data Governance Consulting
• Data Analysis & Insights Service
• SEO Implementation Services

Quantifiable outcome

• Low-hanging fruit identification through web analytics audits often yields immediate results

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• OneTrustcoreTechnology or IntegrationCertified OneTrust privacy management consultant with multiple OneTrust certifications including Privacy Management Professional, PIA & DPIA Automation Expert, and Data Discovery & Governance. Provides OneTrust-based data governance, privacy compliance (GDPR, CCPA, LGPD), and data mapping automation services to clients.
• ObservePointcoreTechnology or IntegrationExpertise in ObservePoint digital governance and audit SaaS tool for web analytics auditing, tag auditing, data leakage assurance, and custom multi-step journey QA. Uses ObservePoint capabilities for comprehensive site-wide and scheduled audits.

Scale indicators4 records

Expansion highlights4 records

Broad incumbents

• Perficient: Perficient is a large digital consultancy with a strong Adobe Analytics and Customer Journey Analytics practice. It competes with Indexable for Adobe-centric enterprise work and represents the scaled-services incumbent that boutiques must differentiate against.
• Slalom: Slalom is a large US management and technology consultancy with a dedicated Adobe, Google, and data & analytics practice serving Fortune 500 clients. It competes with Indexable for enterprise analytics engagements but at materially larger scale and with broader service portfolio.
• iCrossing: iCrossing is a Hearst-owned digital marketing and analytics agency delivering measurement strategy, attribution, and analytics implementation. It competes with Indexable for agency-channel analytics work and was an acquirer of Stratigent, another Adobe-focused boutique.
• Deloitte Digital: Deloitte Digital is a tier-1 consultancy delivering Adobe Experience Cloud, GA4, and enterprise data strategy at global scale. It overlaps with Indexable's value proposition for large enterprises but operates as a broad incumbent with full-stack delivery rather than a niche boutique.

Direct peers

• Northwoods: Northwoods is a digital analytics consultancy focused on GA4, Adobe Analytics, tag management, and CRO. It competes for the same enterprise and agency clients as Indexable with overlapping service lines including implementation, audits, and dashboards.
• Analytics8: Analytics8 is a data and analytics consulting firm offering strategy, implementation, and governance services around BI and analytics platforms. It directly parallels Indexable's mix of data strategy, collection implementation, QA/audit, and governance consulting for enterprise clients.
• Catapult Crew: Catapult Crew is a digital analytics agency specializing in GA4, Adobe, and tag-management implementations for enterprise brands. It is a like-for-like boutique competitor serving the same analytics-implementation buyer as Indexable.
• Bounteous: Bounteous is a digital experience and analytics consultancy delivering Adobe, GA4, and tag-management implementation alongside strategy and measurement services. It is comparable to Indexable in service catalog, enterprise focus, and Adobe-centric delivery model, though at a much larger scale.
• Adswerve: Adswerve is a boutique digital analytics consultancy specializing in Adobe Analytics, Adobe Customer Journey Analytics, and Google Analytics 4 implementation and strategy. It is a direct comparable to Indexable in vendor mix, customer profile (enterprise/mid-market), and productized analytics services.
• InfoTrust: InfoTrust is a digital analytics consulting firm with deep expertise in Google Analytics 4, Adobe Analytics, tag auditing (including ObservePoint), and privacy/cookie compliance. It overlaps with Indexable on QA audits, GA4/Adobe implementation, and enterprise privacy work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/indexable

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indexable