What Natural Soda does

Natural Soda is a privately held, Rifle, Colorado-based producer of sodium bicarbonate. Founded in 1992 and operating as a single-plant LLC with 11–50 employees, the company is described as the second largest producer of sodium bicarbonate in North America. Its feedstock is the largest known nahcolite deposit in the world, from which it recovers pure, naturally-occurring sodium bicarbonate via solution mining — pumping bicarb-saturated brine to the plant, cooling it to crystallize the product, then removing water in centrifuges and finishing via drying, screening, and packing to industry specifications.

The company's product line is a portfolio of nine documented SKUs across USP pharmaceutical, food, FCC, industrial, and feed grades in multiple particle sizes (powder through coarse granular). End use is horizontal across six segments: food and baking (leavening, sugar refining), personal care (bath bombs, deodorants), animal nutrition (dairy and livestock feed buffers), pool and water treatment (pH balancing), industrial (flue gas treatment, fire extinguishers, drilling fluids, leather tanning), and home care (cleaners, deodorizers). Qualification is supported by OMRI, NSF/ANSI 60, Kosher Passover, Halal, Non-GMO Project Verified, and EPA Safer Choice certifications, each functioning as a precondition to bid into the respective regulated channel. No patents, proprietary AI systems, or software products are disclosed.

The business model is B2B-only. Distribution is hybrid: a network of distributors covers mid-market customers globally, while direct sales serves enterprise / large-account buyers with specialty-grade material. Pricing is quote-based and not publicly disclosed, with multi-year contracts referenced and sample-request gating for new business contacts only (no consumer-channel sales). The company does not disclose revenue, fundraising, ownership details, or named customers; the company website's careers link to huber.com/working-at-huber/ indicates the asset sits within J.M. Huber Corporation rather than as an independent operator.

Name

Natural Soda

Legal name

Natural Soda, LLC

Website

https://naturalsoda.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Natural Soda, a privately held Rifle, Colorado-based producer founded in 1992, is the second largest sodium bicarbonate producer in North America, supplying USP, food, industrial, and feed grades from the world's largest known nahcolite deposit to global food, personal care, water treatment, agriculture, and industrial B2B customers via distributors and direct accounts.

Ownership category

akta.pro rank

Product category

Industrial chemicals - sodium bicarbonate

NAICS

Other Basic Inorganic Chemical Manufacturing (325180)

SIC

Industrial Inorganic Chemicals (2810)

akta.pro primary industry

Soda Ash & Industrial Carbonates (IMAEAAAH)

akta.pro secondary industries

Carbonates & Bicarbonates (Sodium/Potassium Bicarbonate) (AFAJAGAI), Municipal Drinking Water Treatment Chemicals (IMAEAJAA)

Keywords

• Sodium bicarbonate production
• Nahcolite solution mining
• Industrial mineral processing
• USP grade chemicals
• Feed grade bicarbonate

Headquarters

HQ city

Rifle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sodium Bicarbonate Sales: B2B sales of sodium bicarbonate in various grades (USP, Food Grade, Industrial, Feed Grade) to multiple industries including food, personal care, agriculture, water treatment, and industrial applications. Products sold through distributors and direct to large accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Natural Soda recovers pure, naturally-occurring sodium bicarbonate from the largest known nahcolite deposit in the world using a solution mining and cooling crystallization process. The company produces and sells multiple grades of sodium bicarbonate — pharmaceutical/USP, food-grade/FCC, industrial, and feed-grade — in various powder and granular particle sizes for food and baking, personal care, animal nutrition, water treatment, industrial, and home care applications.

Product overview

Natural Soda is a producer of sodium bicarbonate (baking soda) operating from the largest known nahcolite deposit in the world in western Colorado. The company offers a portfolio of sodium bicarbonate products across multiple grades: food/pharmaceutical grades (NS USP Grade #1 Powder, NS Food Grade #1 TFF, NS FCC Grade, NS USP Grade #2 Fine Granular, NS USP Grade #5 Coarse Granular, NS USP Grade) for food and baking, personal care, and pharmaceutical applications; industrial grades (NS Industrial Fine Powder #3, NS Industrial #5 Coarse Granular) for industrial processes, cleaning, and environmental applications; and NS Feed Grade for animal nutrition. The company uses solution mining and cooling crystallization processes to produce its sodium bicarbonate, which is sold through distributors and directly to large accounts.

Differentiator

Problem solved

Functional benefit

Products and services

• NS USP Grade #1 Powder Premium pharmaceutical/food grade sodium bicarbonate powder used in cake, pancake and ready-mixes, candy, catalyst manufacture, fire extinguishers, food colors, food conditioner, paper making, self-rising flours, starches, sugar refining, and textiles.
• NS Food Grade #1 TFF Food-grade sodium bicarbonate for food processing applications including cake, pancake and ready-mixes, candy, food colors, food conditioner, self-rising flours, and starches.
• NS FCC Grade Food Chemicals Codex grade sodium bicarbonate meeting food-grade purity standards for various food processing and manufacturing applications.
• NS USP Grade #2 Fine Granular Pharmaceutical-grade fine granular sodium bicarbonate used in baking powders and prepared cake mixes.
• NS USP Grade #5 Coarse Granular Pharmaceutical-grade coarse granular sodium bicarbonate for carpet deodorizers, detergents, dry bleaches, and effervescent salts.
• NS USP Grade Standard pharmaceutical-grade sodium bicarbonate for bath bombs, personal care products, and deodorants.
• NS Industrial Fine Powder #3 Industrial-grade fine powder sodium bicarbonate used in deodorant powders, dry fire extinguishers, and rubber and plastics manufacturing.
• NS Industrial #5 Coarse Granular Industrial-grade coarse granular sodium bicarbonate for industrial applications including flue gas treatment, leather tanning, oil well drilling fluids, swimming pool treatment, wastewater treatment, and fire extinguishers.
• NS Feed Grade Animal feed grade sodium bicarbonate for animal feed products, supporting dairy cow, beef, and chicken nutrition.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Tata Chemicals: Producer of soda ash and sodium bicarbonate with capacity serving food, industrial, and animal-feed end markets across Asia, Europe, and North America via distribution. Comparable in product breadth and grade strategy to Natural Soda.
• Genesis Alkali (formerly Tronox Alkali): US-based producer of natural soda ash and downstream sodium-based products, including sodium bicarbonate grades, serving North American industrial, food, and feed customers. A direct natural-source competitor to Natural Soda.
• Ciner Group: Turkish owner of the Eti Soda and Ciner Soda Ash assets, one of the largest natural soda ash and sodium bicarbonate producers in the world. Competes with Natural Soda in commodity and food-grade bicarb globally, leveraging a similar natural-trona-style cost position.
• Church & Dwight Co., Inc. Owner of the Arm & Hammer brand and the largest producer of sodium bicarbonate in North America via the Solvay/synthetic process. Directly competes with Natural Soda in food, personal care, animal nutrition, and industrial channels across overlapping North American customer bases.
• Solvay S.A. Global specialty chemicals producer with a significant sodium bicarbonate and soda ash portfolio, including grades for food, pharma, animal nutrition, and industrial markets. Competes head-to-head with Natural Soda in export and industrial-grade tonnage globally.
• Sisecam (Turkey): One of the world’s largest soda ash producers (with associated bicarb capacity) operating from trona reserves. A direct commodity-level competitor to Natural Soda in supplying North American and export tonnage.

Others

• J.M. Huber Corporation: Privately held diversified specialty chemicals/materials platform with materials and natural resource processing businesses. The careers page for Natural Soda is hosted at huber.com, indicating Huber is either the operating parent or a close affiliate, making it structurally comparable as a peer and potential platform of interest.

Broad incumbents

• ICL Group Ltd. Global specialty minerals and fertilizers company producing a range of inorganic salts and feed-grade products. Competes partially with Natural Soda in feed, water treatment, and industrial channels through specialty grades rather than dedicated bicarb.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natural Soda