MLP Finanzberatung
- Company typePublic
- Founded1971
- HeadquartersWiesloch, Germany
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What MLP Finanzberatung does
MLP Finanzberatung (legal entity MLP SE) is a Wiesloch-headquartered German financial services group founded in 1971 and publicly listed on the German stock exchange, operating under BaFin (KWG) and ECB (CRR) supervision. It delivers personal financial advisory services across banking, insurance, investment, and retirement planning to four customer segments: private retail clients, corporate clients and freelancers, institutional/wealthy private clients, and students/young adults, with €65.2 billion in assets under management and €859 million in property insurance premiums under management as of March 31, 2026. Distribution is omnichannel within Germany through a nationwide network of certified financial consultants — trained via the MLP Corporate University — combined with self-serve online platforms (mlp.de, mlp-financify.de).
The company's core product is a multi-channel advisory platform that bundles cross-product financial planning (Absicherung, Vermögen, Vorsorge), supplemented by the :pxtra digital employee benefits platform acquired via majority stake in :pxtra GmbH in January 2023, the MLP Corporate University training and credentialing infrastructure, and the MLP School of Financial Education for external financial literacy. Technology is described as AI-supported consulting tools layered on top of the human advisor model; the architecture is fundamentally people-led rather than software-led, with digital channels serving as lead-generation and self-service adjuncts.
MLP generates revenue through commissions and fees from financial advisory services, insurance brokerage, investment products, and banking services. In Q1 2026 it posted record revenue of €315 million (+5% YoY) and EBIT of €41.3 million (+9% YoY), with full-year 2026 EBIT guidance of €100–110 million and a 2028 medium-term revenue target of €1.3–1.4 billion against an EBIT target of €140–155 million. Capital allocation is shareholder-friendly, evidenced by a constant 36 cents-per-share dividend approved at both the 2025 and 2026 Annual General Meetings, while the company continues to fund selective bolt-on M&A and vertical expansion (most recently into medical-market practice management consulting approved in June 2026).
MLP Finanzberatung firmographics
Firmographics- Name
- MLP Finanzberatung
- Legal name
- MLP SE
- Website
- https://mlp-se.de
- Company type
- Public
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
MLP Finanzberatung industry classification
Industry- Product category
- Financial Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940), Other Management Consulting Services (541618), Management Consulting Services (54161)
- SIC
- Investment Advice (6282), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Financial Coaching & Budgeting Advisory (FSAEAAAH)
- akta.pro secondary industries
- Financial Services Personalization (Banking, Investing, Insurance) (HDAAAGAH), Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)
Keywords
Where MLP Finanzberatung is headquartered
LocationHeadquarters
- HQ city
- Wiesloch
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
MLP Finanzberatung business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Financial Advisory Services: MLP generates revenue through commission and fees from financial advisory services, including insurance brokerage, investment products, and banking services. Revenue streams include performance areas: Absicherung (insurance), Vermögen (wealth management), and Vorsorge (retirement planning).
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
MLP Finanzberatung product offering
Product offeringCore offering
MLP SE delivers personal financial consulting and advisory services covering banking, insurance, investments, and retirement planning to private customers, corporate clients, freelancers, and institutional investors in Germany. Services are delivered primarily through a nationwide network of trained financial consultants, with AI-supported tools and digital platforms (including the :pxtra employee benefits platform) complementing the personal advisory model. The company also offers institutional wealth and multi-asset management services.
Product overview
MLP is a financial services company operating as a multi-channel advisory platform for private clients, corporations, and institutional investors. The core offering consists of financial consulting services including banking, insurance, investment advisory, and retirement planning. The company has expanded through the acquisition of :pxtra for digital employee benefits solutions. MLP Corporate University provides internal training and certification programs for consultants, while the MLP School of Financial Education offers external educational services. The product architecture is organized around the core advisory platform supplemented by digital solutions (:pxtra), educational offerings (Corporate University, School of Financial Education), and specialized services for different customer segments.
Differentiator
Problem solved
Functional benefit
Products and services
- MLP Financial Consulting Services Core financial advisory services covering banking, insurance, investment, retirement planning, and wealth management for private customers, corporate clients, freelancers, and institutional investors in Germany, delivered through a nationwide network of trained personal financial consultants.
- :pxtra Employee Benefits Platform Digital platform providing solutions for employee benefits, developed through MLP's majority stake acquisition in :pxtra GmbH and launched in April 2023 to expand MLP's employee benefits service offering for corporate clients.
- MLP School of Financial Education External educational services by MLP for financial education and professional development, offering programs for individuals and companies on financial literacy and consulting topics.
- Institutional Wealth and Multi-Asset Management Multi-asset investment management and wealth management services for institutional investors and high-net-worth private clients, managing approximately €65.2 billion in assets under management as of March 31, 2026.
- Corporate Client and Freelancer Financial Services Dedicated financial services for corporate clients and freelancers including employee benefits solutions, business insurance, and corporate financial planning, with the practice management consulting for the medical market added in 2026.
Quantifiable outcome
- New record revenues of €315 million in Q1 2026 (+5% YoY)
- +3 more outcomes
Companies that use MLP Finanzberatung
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
MLP Finanzberatung technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
MLP Finanzberatung partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- :pxtra GmbHcoreMLP Finanzberatung SE acquired a majority stake in :pxtra GmbH, a company providing digital solutions for employee benefits. The platform was expected to launch in April 2023. This investment aimed to expand MLP's employee benefits services amid increasing market demand for digital employee benefit solutions.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
MLP Finanzberatung competitors and assessment
Company assessmentDirect peers
- Deutsche Vermögensberatung (DVAG): Germany's largest independent financial advisory and brokerage network, selling insurance, investment, and banking products through a field-consultant model — directly comparable to MLP in customer segments, product breadth, and distribution approach.
- OVB Holding: European cross-border financial advisory group with strong German footprint; offers insurance, investment, and financial planning products via tied agents — same GTM and product mix as MLP, and comparable multi-country exposure.
- Swiss Life Select: Germany-focused financial advisory arm of Swiss Life Group providing insurance, investment, and retirement products through independent financial planners — directly overlapping with MLP's private and corporate client segments.
- A.S.I. Wirtschaftsberatung: German financial advisory and economic consulting firm focused on academics, executives, and high-net-worth clients; comparable in its personal-advisory model and target segments.
Broad incumbents
- Allianz Beratungs- und Vertriebs-AG: Captive advisory arm of Allianz Germany selling insurance, banking, and asset-management products; comparable in product suite and German retail-corporate focus, but operating as the distribution channel of a much larger incumbent insurer.
- Deutsche Bank Wealth Management: Universal bank's wealth-management division covering private banking, advisory, and discretionary portfolio management in Germany; competes with MLP in HNW and institutional segments but is part of a much broader financial group.
- Wüstenrot & Württembergische (W&W): German insurance and financial services group with tied-agent distribution offering banking, insurance, and asset management products to retail and corporate customers — comparable cross-sell model within a larger incumbent structure.
Emerging players
- Quirin Privatbank: German fee-only private bank serving affluent and HNW clients with portfolio management and financial planning — overlaps with MLP's wealth-management segment but competes on a fee-only model rather than commissions.
- FlatexDEGIRO: Germany's largest online broker, providing low-cost brokerage and savings products; targets a price-sensitive segment that overlaps with MLP's younger/private clients and represents the digital substitute risk.
- Scalable Capital: Munich-based robo-advisor and B2B wealth-tech platform; competes in standardized portfolio management — a key substitute for MLP's lower-end mandates and a benchmark for digital advisory unit economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MLP Finanzberatung social profiles
Digital presenceMLP Finanzberatung financial estimates
Financial estimateRevenue estimate
Valuation estimate
MLP Finanzberatung leadership team
Management profileNumber of profiles
Profiles6 records
MLP Finanzberatung subsidiaries and ownership
Company hierarchySubsidiaries1 record
MLP Finanzberatung funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MLP Finanzberatung M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MLP Finanzberatung
What does MLP Finanzberatung do?
MLP SE delivers personal financial consulting and advisory services covering banking, insurance, investments, and retirement planning to private customers, corporate clients, freelancers, and institutional investors in Germany. Services are delivered primarily through a nationwide network of trained financial consultants, with AI-supported tools and digital platforms (including the :pxtra employee benefits platform) complementing the personal advisory model. The company also offers institutional wealth and multi-asset management services.
Is MLP Finanzberatung a public or private company?
MLP Finanzberatung is a public company. It is classified as public and is currently operating.
When was MLP Finanzberatung founded?
MLP Finanzberatung was founded in 1971. It employs 1,001 to 5,000 people.
Where is MLP Finanzberatung based?
MLP Finanzberatung is headquartered in Wiesloch, Germany, in the Europe region.
How does MLP Finanzberatung make money?
One revenue line is on record: financial Advisory Services.
Who are MLP Finanzberatung's main competitors?
Direct peers on record are Deutsche Vermögensberatung (DVAG), OVB Holding, Swiss Life Select and A.S.I. Wirtschaftsberatung. Broad incumbents are Allianz Beratungs- und Vertriebs-AG, Deutsche Bank Wealth Management and Wüstenrot & Württembergische (W&W). Emerging players are Quirin Privatbank, FlatexDEGIRO and Scalable Capital.
Does MLP Finanzberatung have an API?
No public API is recorded for MLP Finanzberatung.
What industry is MLP Finanzberatung in?
MLP Finanzberatung's product category is Financial Advisory Services. Its primary akta.pro industry code is FSAEAAAH, Financial Coaching & Budgeting Advisory, with a secondary code of HDAAAGAH, Financial Services Personalization (Banking, Investing, Insurance). Its NAICS code is 523940 and its SIC code is 6282.