Beef + Lamb New Zealand
Beef + Lamb New Zealand is a farmer-funded, statutory levy body serving approximately 9,165 sheep and beef farms across New Zealand through genetic evaluation tools, extension services, and an AI-powered knowledge hub, with Kate Acland as Chair.
- Company typePrivate
- Founded1950
- HeadquartersWellington, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Beef + Lamb New Zealand does
Beef + Lamb New Zealand (B+LNZ) is a farmer-funded industry body, established in 1950, that operates under a statutory mandate (Commodity Levies Meat Order 2021) to invest levy income on behalf of New Zealand sheep and beef farmers. It serves approximately 9,165 levy-paying farms spanning eight farm classes, with headquarters in Wellington and an R&D presence in Dunedin. Its remit covers extension services, on-farm productivity research, market development, and policy advocacy for the red-meat sector.
B+LNZ's core product surface includes B+LNZ Genetics (supported by a ~20-person team) and the NZGE (National Genetic Evaluation) engine, which underpins the nProve ram selection tool. The organisation also maintains a Knowledge Hub of approximately 4,600 pages and 220+ hours of multimedia, seven interactive farm management tools, and the e-diary platform (marking 25 years in 2026). In 2025 it launched Bella, an AI assistant designed to make the Knowledge Hub content interactively accessible to farmers. Subsidiaries include B+LNZ Genetics, B+LNZ Recipes, and Making Meat Better.
The business model is non-commercial: B+LNZ is funded by compulsory levies on livestock processed in New Zealand rather than by subscription or licensing revenue. Its primary customer segments are commercial sheep and beef farmers, with growing engagement of dairy-beef operators (via DairyNZ partnership) and Māori agribusiness. Kate Acland serves as Chair, and the organisation maintains a 75-year archive of farm survey data that underpins its research and policy work.
Beef + Lamb New Zealand firmographics
Firmographics- Name
- Beef + Lamb New Zealand
- Legal name
- Beef + Lamb New Zealand Limited
- Website
- https://beeflambnz.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Beef + Lamb New Zealand is a farmer-funded, statutory levy body serving approximately 9,165 sheep and beef farms across New Zealand through genetic evaluation tools, extension services, and an AI-powered knowledge hub, with Kate Acland as Chair.
- Ownership category
- akta.pro rank
Beef + Lamb New Zealand industry classification
Industry- Product category
- Agricultural Industry Organization
- NAICS
- Sheep and Goat Farming (1124)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Beef Cattle Grazing & Pasture-Based Operations (AFAEABAG)
- akta.pro secondary industry
- Sheep Farming (Wool & Meat) (AFAEAFAA)
Keywords
Where Beef + Lamb New Zealand is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Beef + Lamb New Zealand business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Commodity Levies on Sheep, Beef and Dairy Cattle: B+LNZ is funded and directed by farmers via commodity levies paid on all sheep, beef and dairy cattle processed in New Zealand. This is mandated under the Commodity Levies Meat Order 2021. The levy funds all core activities including research, genetics, advocacy, market development, extension services, and economic reporting. This is a statutory industry-good funding mechanism, not a commercial revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Free benchmarking and survey participation |
| Other | Pay-as-you-go | Events and workshops — subsidised or low-cost |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Beef + Lamb New Zealand product offering
Product offeringCore offering
Beef + Lamb New Zealand is a farmer-funded industry organization (industry good body) representing New Zealand's sheep and beef farmers. It is funded by statutory commodity levies paid on all sheep, beef, and dairy cattle processed in New Zealand and delivers research, genetics, advocacy, market development, economic intelligence, and a nationwide extension network of regional managers supporting farmers with on-farm and digital tools.
Product overview
Beef + Lamb New Zealand operates as a farmer-funded industry organization offering a comprehensive digital platform for New Zealand sheep and beef farmers. The core product portfolio includes the main website (beeflambnz.com) providing industry data, advocacy, and market information, supplemented by a suite of interactive tools on tools.beeflambnz.com including the Profitability Calculator, Lambing Calculator, Benchmarking Tool, Meat Export Tool, Meat and Wool Calculator, Sheep Calendar, and Bizplan. The organization also provides genetic tools through nProve and the NZ Genetic Evaluation system, the Bella AI assistant for Knowledge Hub access, and the Sheep and Beef Farm Survey for industry benchmarking. Additional programmes include Generation Next for young farmers and Focus Groups for peer learning. All tools and resources are accessible through B+LNZ online accounts, with data sourced from the organization's farm survey dating back to 1950.
Differentiator
Problem solved
Functional benefit
Products and services
- Knowledge Hub
- Bella (Beef + Lamb Assistant)
- Sheep and Beef Farm Survey
- nProve
- Dairy Beef Progeny Test
- Sheep Calendar
- Profitability Calculator
- Lambing Calculator
- Benchmarking Tool
- Meat Export Tool
- Meat and Wool Calculator
- Bizplan (Business Planning Tool)
- Generation Next Programme
- Focus Groups
- Quintile Analysis Reports
Quantifiable outcome
- Out the Gate 2026 drew ~700 farmers and rural professionals — described as B+LNZ's biggest event yet
- +4 more outcomes
Companies that use Beef + Lamb New Zealand
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Beef + Lamb New Zealand technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Beef + Lamb New Zealand partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- AgResearchcoreAgResearch contributed to the development of the FlockMaster programme in 2007, which forms the basis of B+LNZ's Sheep Calendar planning tool. The collaboration brought together sheep production expertise and agricultural science to create a practical farm planning resource.
- Massey UniversitycoreB+LNZ Genetics works with Massey University in genetics research and extension. The neXtgen Agri trans-Tasman livestock genetics consulting firm, led by Dr Mark Ferguson (PhD in genetics, 30+ years in livestock breeding), collaborates with B+LNZ on progeny testing and breeding decision support.
- neXtgen AgricoreneXtgen Agri is a Trans-Tasman livestock genetics consulting firm with 14 independent specialists across Australia and NZ. Works with B+LNZ Genetics on progeny testing, breeding decision grounded in evidence, and hosts the Head Shepherd podcast.
- SIL (New Zealand Sheep Genetics)coreSIL is the platform for performance-recording sheep breeders who generate EBVs through the New Zealand Genetic Evaluation (NZGE) system. B+LNZ Genetics directs breeders to SIL for advanced breeder resources and EBV generation.
- ANZCO FoodsminorANZCO Foods is a major NZ red meat exporter and processor. They co-sponsored the Tasman Farming for Profit Field Day (providing the closing BBQ) and the Hawke's Bay Farming for Profit Field Day.
- No8HRcoreNo8HR is an HR and people management consultancy that partners with B+LNZ to deliver People Management Focus Groups and the 'Strong Leadership, Great People Workshop.' They bring leadership development expertise specifically tailored to the agri-sector.
- Farm FocuscoreFarm Focus is a farm accounting software provider. B+LNZ partners with them to deliver 'Mastering your Farm Financials' workshops teaching farmers how to best use farm accounting software (compatible with Farm Focus, Figured, and Xero).
- DairyNZminorB+LNZ co-branded the 'On the Front Foot Workshop: Building Great Farm Teams' with DairyNZ and the Wairarapa Economic Development Strategy (WEDS), combining sheep/beef and dairy extension expertise.
- RabobankminorRabobank (through Jen Corkran, agri market commentator and co-author of RaboResearch's NZ agribusiness monthly) partnered with B+LNZ for the 'Red Meat Sector Outlook: Markets, Returns & Representation Dinners' covering global outlook, farm-gate returns, and the 2027 referendum.
- Rural Youth & Adult Literacy TrustminorB+LNZ seeks guidance from the Rural Youth & Adult Literacy Trust on accessibility and Plain English communication, helping ensure information is available in formats suitable for farmers with varying literacy levels.
- New Zealand Meat BoardcoreAll meat exporters must be registered with the NZ Meat Board under the Meat Board Act 2004. B+LNZ's Meat Export Tool uses aggregated export data provided by exporters registered through this system, sourced from NZ Customs Service.
- New Zealand Customs ServicecoreB+LNZ's Meat Export Tool uses export data submitted by meat exporters to the NZ Customs Service. Monthly data for sheep meat and beef (Chapter 2 HS) is processed and released by B+LNZ.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Beef + Lamb New Zealand competitors and assessment
Company assessmentDirect peers
- Teagasc: Ireland's agriculture and food development authority — a statutory body delivering research, advisory (extension), and education services to Irish farmers. Highly comparable to B+LNZ in the combination of research + field-extension + economic analysis, though Teagasc is state-funded rather than producer-levy-funded.
- Irish Cattle Breeding Federation (ICBF): Ireland's national cattle breeding and genetics evaluation body — directly comparable to B+LNZ Genetics in running a national genetic evaluation infrastructure and translating EBVs for farmer decision-making. Operates a similar 'national genetics database + farmer-facing tools' stack.
- Meat & Livestock Australia (MLA): Australian statutory levy-funded industry body for red meat producers — the closest international analogue to B+LNZ. MLA operates the same producer-funded model covering cattle, sheep, and goats across Australia, with parallel functions in R&D, marketing, and extension. Highly comparable in mandate, funding mechanism, and product breadth.
- DairyNZ: NZ's sister industry-good body for dairy farmers — directly analogous statutory levy-funded structure under the Commodity Levies Milk Order. DairyNZ delivers research, extension, advocacy, and benchmarking for NZ dairy farmers and is named as a B+LNZ co-marketing partner on joint workshops, making it the most natural peer.
- Hybu Cig Cymru / Meat Promotion Wales: Welsh statutory red meat industry development body funded by levy on Welsh sheep and beef producers. Delivers market development, research dissemination, and training for Welsh red meat — directly analogous to B+LNZ in mandate and funding model, though smaller in scale.
- Federated Farmers of New Zealand: NZ's voluntary-membership farmer advocacy organisation — directly comparable in farmer-political-advocacy function, though funded via member subscriptions rather than statutory levies. A natural peer for B+LNZ's advocacy and policy work in Wellington.
- Quality Meat Scotland (QMS): Statutory levy-funded industry body representing Scottish red meat producers (cattle and sheep). Operates the same producer-funded model covering research, marketing, and economic analysis for Scotland's beef and lamb supply chain. Smaller scale than B+LNZ but structurally identical.
Others
- RaboResearch (Rabobank Food & Agribusiness Research): Rabobank's global food and agribusiness research arm — partnered with B+LNZ on red-meat sector outlook events. Comparable in producing commodity and farm-economics intelligence for primary producers, though it is a commercial bank's research function rather than a levy-funded body.
- AgResearch: NZ Crown Research Institute specialising in pastoral agriculture science. Direct collaborator with B+LNZ on FlockMaster (2007) and ongoing genetics research — a strategic R&D partner rather than a competitor, but its research outputs feed B+LNZ's extension pipeline.
Broad incumbents
- Agriculture and Horticulture Development Board (AHDB): UK statutory levy-funded body covering multiple agricultural sectors (beef, lamb, pork, cereals, dairy, potatoes). Comparable to B+LNZ in levy-funded structure and research/market-development remit, but operates as a much broader portfolio rather than specialising in the sheep-and-beef niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Beef + Lamb New Zealand social profiles
Digital presenceBeef + Lamb New Zealand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beef + Lamb New Zealand leadership team
Management profileNumber of profiles
Profiles10 records
Beef + Lamb New Zealand subsidiaries and ownership
Company hierarchySubsidiaries3 records
Beef + Lamb New Zealand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beef + Lamb New Zealand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beef + Lamb New Zealand
What does Beef + Lamb New Zealand do?
Beef + Lamb New Zealand is a farmer-funded industry organization (industry good body) representing New Zealand's sheep and beef farmers. It is funded by statutory commodity levies paid on all sheep, beef, and dairy cattle processed in New Zealand and delivers research, genetics, advocacy, market development, economic intelligence, and a nationwide extension network of regional managers supporting farmers with on-farm and digital tools.
Is Beef + Lamb New Zealand a public or private company?
Beef + Lamb New Zealand is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Beef + Lamb New Zealand founded?
Beef + Lamb New Zealand was founded in 1950. It employs 51 to 100 people.
Where is Beef + Lamb New Zealand based?
Beef + Lamb New Zealand is headquartered in Wellington, Australia, in the Oceania region.
How does Beef + Lamb New Zealand make money?
One revenue line is on record: commodity Levies on Sheep, Beef and Dairy Cattle.
Who are Beef + Lamb New Zealand's main competitors?
Direct peers on record are Teagasc, Irish Cattle Breeding Federation (ICBF), Meat & Livestock Australia (MLA), DairyNZ, Hybu Cig Cymru / Meat Promotion Wales, Federated Farmers of New Zealand and Quality Meat Scotland (QMS). Others are RaboResearch (Rabobank Food & Agribusiness Research) and AgResearch. Agriculture and Horticulture Development Board (AHDB) is listed as a broad incumbent.
Does Beef + Lamb New Zealand have an API?
No public API is recorded for Beef + Lamb New Zealand.
What industry is Beef + Lamb New Zealand in?
Beef + Lamb New Zealand's product category is Agricultural Industry Organization. Its primary akta.pro industry code is AFAEABAG, Beef Cattle Grazing & Pasture-Based Operations, with a secondary code of AFAEAFAA, Sheep Farming (Wool & Meat). Its NAICS code is 1124 and its SIC code is 200.