Payfor Limited

What Payfor Limited does

Payfor Limited is a London-headquartered specialist commercial debt recovery firm that focuses on cross-border B2B disputes for international digital and technology businesses. Founded in 2018 by Giles Goodman, the firm concentrates on complex commercial debts, high-friction negotiations, and five-to-seven figure recoveries, with an explicitly stated operating footprint across 180 countries. The company's productized service offering comprises a Strategic Appraisal (a written assessment of contracts, leverage points, and settlement pathways), a structured 30-Day Chase Campaign (daily calls and emails to debtors over 30 days), and Legal Collection (in-house UK claims drafting, coordination of local counsel for international filing, and written submissions for international arbitration). All cases are led personally by the founder from intake to settlement, with no junior handovers.

Name

Payfor Limited

Legal name

Payfor Limited

Website

https://payfor.global

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Payfor Limited is a London-based specialist firm that provides contingency-based cross-border B2B commercial debt recovery and legal escalation services for international digital and technology businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Commercial Debt Collection Services: Payfor operates exclusively on a contingency-based fee model where their fee is success-based and confirmed privately with each client. No retainers, no large upfront legal spend. Upon successful recovery, funds are transferred immediately to the client's account. This single revenue stream aligns Payfor's interests with their clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Payfor is a London-based specialist commercial debt recovery firm focused on cross-border B2B disputes, complex commercial debts, and high-friction settlement negotiations for international digital businesses. Core services include a structured 30-Day Chase Campaign, full-cycle commercial debt collection, and legal collection (in-house UK claim drafting plus coordinated international counsel for arbitration and litigation). Engagements are delivered on a contingency-based fee model with no retainers or upfront legal spend.

Product overview

Payfor Limited is a London-based specialist commercial debt recovery firm offering an integrated suite of services for international B2B debt collection. The core offering consists of the 30-Day Chase Campaign (a structured daily-contact recovery process), Commercial Debt Collection (cross-border B2B dispute resolution), and Legal Collection (formal legal proceedings and arbitration support). Services are structured as a linear engagement model: Strategic Appraisal followed by Direct Engagement and Legal Escalation where required. The company operates on a contingency-based fee structure with no retainers or large upfront costs.

Differentiator

Problem solved

Functional benefit

Products and services

• 30-Day Chase Campaign A structured 30-day debt recovery process featuring daily calls and emails to debtors, designed to apply consistent professional pressure and accelerate payment collection. Aimed at businesses with outstanding commercial debts who need persistent but professional engagement to secure payment.
• Commercial Debt Collection
• Legal Collection

Quantifiable outcome

• 50% more money in the company's bank account within three months of working with Payfor
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Vetted Jurisdictional Counsel NetworkcoreImplementation/ SI/ Consulting PartnerPayfor maintains a vetted network of legal counsel across the jurisdictions where they operate (180 countries). This network enables legal action worldwide and coordinated recovery strategy when cases require formal litigation. Counsel is vetted for quality and compliance with local laws.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Moorcroft Debt Recovery: UK commercial debt recovery and credit management firm serving B2B clients. Comparable in target customer (UK commercial creditors), service model, and use of legal escalation pathways.
• Atradius Collections: Global B2B commercial debt collection arm of Atradius, operating across multiple jurisdictions. Comparable to Payfor in cross-border B2B focus, though significantly larger and more institutionalised.
• Axactor: Pan-European debt collection specialist operating across multiple countries with both B2B and consumer portfolios. Comparable to Payfor in international geographic reach and portfolio-based collections model.
• Hilton-Baird: UK-based commercial debt collection specialist focused on B2B recoveries with a no-win-no-fee model. Most comparable to Payfor in geography, customer type (UK SMEs and mid-market businesses), and contingency fee structure.
• Frontline Collections: UK-based commercial debt collection agency serving SMEs and corporates with no-win-no-fee and other fee structures. Comparable in size, UK focus, and B2B commercial recovery proposition.
• Jacobson Goldman: London-headquartered commercial debt recovery firm offering B2B collection services across multiple sectors. Closely comparable in size, geography, and emphasis on direct commercial (vs. consumer) recovery.

Broad incumbents

• Allianz Trade (formerly Euler Hermes): World's largest trade credit insurer with a commercial debt collection business. Comparable on cross-border B2B debt recovery but competes from a much broader credit-insurance franchise rather than specialist positioning.
• Coface: Global trade credit insurer that also offers commercial debt collection services. Overlaps with Payfor on B2B receivables recovery worldwide but operates a much broader credit insurance and information product portfolio.
• Creditsafe: Global business credit intelligence provider with adjacent commercial debt collection services. Comparable on serving B2B creditors with both data and recovery services, though creditsafe's core is credit reporting.
• CRIF: Global credit information, business information, and debt collection group operating in 30+ countries. Overlaps with Payfor on cross-border B2B collection while offering a much wider credit-decisioning and data product set.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PayForLtd
• Facebookfacebook.com/payfor.global
• LinkedInlinkedin.com/in/giles-goodman

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Payfor Limited