IoT Insurance Observatory

What IoT Insurance Observatory does

IoT Insurance Observatory is a Milan-based, founder-owned insurance think-tank that operates as a global membership community for insurance, reinsurance, telematics, and technology executives focused on IoT and sensor-based insurance products. The organization, legally domiciled at Digital Tech S.r.l. (Galleria Pattari 2, Piazza Duomo, Milan) and led by founder Andrea Silvello, delivers its value through three core offerings: "Observer" (multiclient research based on ongoing global observation of sensor usage across insurance business lines), "Interpreter" (advisory on best practices and pitfalls drawn from work with nearly 100 organizations across 15+ countries), and "Storyteller" (knowledge delivery through dedicated workshops and plenary symposiums).

The technology base is a web-based information portal (iotinsobs.com) offering free research, news, analysis, and presentations on connected insurance. The Observatory supplements this with three paid member workshops annually, six plenary symposiums per year split between North America and Europe, and commercial publications (e.g., the "All the insurance players will be insurtech" book on Amazon, the Smart Home Insurance report, and the Connected Insurance Report 2018 via Insurance Nexus). The go-to-market is sales-led and direct: enterprise members are acquired through executive-level relationship building, with a documented 50+ member roster that includes Allstate, State Farm, USAA, Generali, Swiss Re, Tokio Marine, Nationwide, Microsoft, and Cambridge Mobile Telematics.

Revenue is generated through recurring annual membership fees (not publicly disclosed), supplemented by publication sales and event-based distribution. The company has not raised external capital and is privately held, with 1-10 employees. The operating footprint spans 15+ countries across North America, Europe, South America, and Asia Pacific, and the organization is GDPR-compliant under EU Regulation 2016/679. No AI/ML capabilities, patents, or formal partnerships are disclosed in the available data.

Name

IoT Insurance Observatory

Legal name

Digital Tech S.r.l.

Website

https://iotinsobs.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The IoT Insurance Observatory is a Milan-based insurance think-tank and membership community that delivers multiclient research, executive workshops, and annual symposiums to 50+ insurance groups and IoT ecosystem participants across 15+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership providing access to workshops, symposiums, publications, and the Observatory's research platform. The Observatory connects executives from over 50 insurance groups and IoT ecosystem participants.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

IoT Insurance Observatory is a membership-based insurance think-tank that conducts multi-client research on IoT and telematics applications across global insurance business lines, interprets best practices and pitfalls for its members, and delivers this knowledge through dedicated workshops and plenary symposiums. The Observatory sells annual memberships to insurance companies, reinsurers, and IoT ecosystem participants and supplements this with research publications available through Amazon and Insurance Nexus.

Product overview

IoT Insurance Observatory is a global insurance think-tank offering a platform-based service with three core offerings: Observer (multiclient research on insurance IoT sensor usage globally), Interpreter (best practices and pitfalls advisory based on experience with nearly 100 organizations across 15+ countries), and Storyteller (knowledge delivery through dedicated workshops and plenary symposiums). The portfolio includes member workshops (three per year per member), six annual plenary symposiums across North America and Europe, and published research including the 'All the insurance players will be insurtech' book, Smart Home Insurance report, and Connected Insurance Report 2018. The Observatory connects executives from over 50 insurance groups and IoT ecosystem players to discuss Insurtech trends, particularly solutions based on sensors and telematics.

Differentiator

Problem solved

Functional benefit

Products and services

• Observer Multi-client research service that continuously tracks and analyzes sensor and telematics usage across different insurance business lines globally, providing members with pragmatic insurance-IoT market intelligence.
• Interpreter Advisory service that interprets best practices and pitfalls in IoT insurance for members, leveraging the Observatory's experience advising nearly 100 organizations across more than 15 countries.
• Storyteller Knowledge delivery service that combines dedicated one-to-one workshops for each member organization with six annual plenary symposiums held in North America and Europe, spreading the Observatory's research and best practices.
• All the insurance players will be insurtech Book publication analyzing how all insurance players will become Insurtech, authored by the IoT Insurance Observatory and sold through Amazon to insurance industry readers.
• Smart Home Insurance Research publication on smart home insurance distributed by the IoT Insurance Observatory for download by insurance industry professionals.
• Connected Insurance Report 2018 2018 industry report on connected insurance trends, sold to insurance industry buyers through the Insurance Nexus connected insurance report platform.

Quantifiable outcome

• Advisory experience covering nearly 100 different organizations
• +1 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• McKinsey & Company (Insurance Practice): McKinsey's insurance practice provides strategic advisory to global insurers on Insurtech, IoT and digital transformation — overlapping with the Observatory's advisory scope but at a vastly larger scale and price point.
• Forrester Research: Forrester is a major research and advisory firm covering insurance, financial services and technology. It competes for the same enterprise research budgets and offers adjacent insurance industry coverage.
• Bain & Company (Insurance Practice): Bain's financial services and insurance practice advises global insurers on strategy and digital, including Insurtech. It is a broader incumbent in insurance advisory rather than a direct IoT-telematics niche competitor.
• Digital Insurance (Dig|In): Digital Insurance is an established insurance industry media and events brand covering digital transformation across insurance. It overlaps with the Observatory's audience but operates at much broader scope than IoT/telematics alone.
• Gartner: Gartner is a large-scale IT research and advisory firm with an insurance industry practice. It serves overlapping buyer personas (CIOs/strategy leads at insurers) but operates at vastly greater scale and breadth than the Observatory.

Direct peers

• Insurance Nexus: Insurance Nexus runs insurance industry events and publishes reports (e.g., it distributes the Observatory's Connected Insurance Report 2018). It is a directly comparable events-and-research platform serving insurance buyers.
• Novarica: Novarica is an insurance technology research and advisory firm providing research, consulting, and events for insurers — the closest direct competitor to the Observatory's member-driven insurance research/advisory model.
• Celent: Celent is a research and advisory firm exclusively serving the financial services and insurance industries, producing reports, consulting, and peer events — directly comparable to the IoT Insurance Observatory's research/advisory model, though broader in scope across all of insurance.
• InsurTech News: InsurTech News is a media outlet covering insurance technology trends, listed among the Observatory's 2022 members. It competes for Insurtech-focused audience attention and serves a similar insurance-innovator community.

Emerging players

• Earnix: Earnix is a software provider of AI-based pricing, rating and personalization for insurers, including telematics-based insurance. It serves the same end customers (P&C insurers) with a technology product rather than advisory, making it an adjacent rather than directly competing peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IoT Insurance Observatory