What StudyPerth does

StudyPerth (legally Perth Education City Inc., ABN 76 842 611 690), founded in 1987 as Perth Education City and rebranded to its current identity in 2020, is the peak membership body for international education in Western Australia, headquartered at 555 Wellington Street, Perth. The organization operates as a destination marketing and student support entity serving as the collaborative interface between the Government of Western Australia's Department of Energy and Economic Diversification, educational institutions (five major universities — UWA, Curtin, ECU, Murdoch, Notre Dame — plus TAFE International WA, English language colleges and schools), service-provider associate members (accommodation, insurance, agents such as UniLodge, Allianz Partners, IDP), and prospective international students. Its service portfolio spans the Course Search platform (search.studyperth.com.au), the International Student Hub, airport welcome services, Living in Perth webinars, the International Student Ambassador program (12 ambassadors), a Speaking Club, Career Accelerator and Career Mentoring programs, the Alumni Community, and the Innovation Fund grant program (Category 1 up to A$40,000, Category 2 up to A$5,000, funded by the WA Government). The organization is structured around a ten-member Board of Directors (chaired by Rod Jones, with senior representatives from member institutions and the WA Government), an executive team led by CEO Derryn Belford, and approximately nine full-time staff.

The organization monetizes through recurring annual membership subscriptions across two tiers — Education Membership for CRICOS-registered institutions and Associate Membership for firms engaged in international education — billed on a financial-year (July-June) cycle with pro-rata terms for new members; specific fee amounts are disclosed only in a private membership prospectus and are not publicly listed. A second revenue stream derives from administering the WA Government-funded Innovation Fund grants, which are then channeled back to member projects. Distribution combines direct institutional engagement (board-mandated, field-based recruitment of member institutions) with self-serve digital channels aimed at prospective students, including multilingual content on Weibo and Xiaohongshu in addition to mainstream English-language platforms. The technical stack is intentionally lean and is not a product differentiator: it comprises a website, a course-search subdomain, video and webinar delivery, and a partnership-hosted virtual work experience program on the Forage platform, with no proprietary AI/ML components disclosed.

Name

StudyPerth

Legal name

Perth Education City Inc.

Website

https://studyperth.com.au

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

StudyPerth is the peak membership body for international education in Western Australia, providing destination marketing, student support services, and government-funded grant administration for member institutions and international students studying in Perth.

Ownership category

akta.pro rank

Product category

International Education Destination Marketing Services

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Management Services (8741), Services-Advertising Agencies (7311)

akta.pro primary industry

Study Abroad Program Management & Administration (for Institutions) (EDAIAAAJ)

akta.pro secondary industries

Student Advocacy & Case Management / Navigational Support (EDAIAKAI), International Student Academic & Personal Support (case management, referrals) (EDALANAE), Admissions, Placement Testing & Progression Management for Pathways (EDAIAJAL)

Keywords

• International education marketing
• Destination marketing services
• Student support programs
• Education industry membership
• International student recruitment

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others, Infrastructure

Revenue model

1. Membership Fees: StudyPerth generates revenue through Education and Associate Membership fees from educational institutions. Membership fees are based on a financial year July-June, with pro-rata charges for new members. Education Members include CRICOS registered institutions; Associate Members are firms engaged in international education sector.
2. Innovation Fund Grants Administration: StudyPerth administers the Innovation Fund Program providing grants to member organizations for projects advancing international education in WA. Category 1 Collaborative Projects up to $40,000 (+GST) and Category 2 Individual Projects up to $5,000 (+GST). Funded by Government of Western Australia.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

StudyPerth is the peak membership body for international education in Western Australia, delivering destination marketing to recruit international students and supporting their retention through student success programs. It sells annual memberships to CRICOS-registered education institutions and Associate Members (agents, accommodation, insurance), administers government-funded Innovation Fund grants, and operates a portfolio of free student support and career services including the International Student Hub, Airport Welcome Service, Careers Connect virtual work experience, and the Student Ambassador Program.

Product overview

StudyPerth is a membership-based destination marketing and student support organization for international education in Western Australia, not a traditional software product company. The organization operates through a portfolio of service programs rather than a unified product platform. Key offerings include: the International Student Hub providing physical/digital support spaces; the Virtual Work Experience Program (Careers Connect) delivered through Forage partnerships offering 70+ employer programs; the Innovation Fund Program providing grants up to $40,000; the International Student Ambassador Program for peer support; the Speaking Club for language practice; Career Accelerator Program; StudyPerth Membership for educational institutions; Airport Welcome Service; Living in Perth Webinars; and Student Engagement Events. Additionally, the Course Search Platform (search.studyperth.com.au) enables prospective students to explore educational opportunities. These services are interconnected components supporting StudyPerth's mission to position Perth as a premier study destination and enhance the international student experience.

Differentiator

Problem solved

Functional benefit

Products and services

• International Student Hub A dedicated physical and digital space for international students to access a range of services, support, and community connections while studying in Perth.
• Careers Connect Virtual Work Experience Program FREE access to virtual work experience programs from leading employers like Deloitte, Ernst & Young, KPMG and PwC, hosted on the Forage platform with over 70 programs available across consulting, technology, finance, law, HR, business, and social impact industries, available to international students in Perth.
• Innovation Fund Program Financial support program offering grants up to AUD $40,000 (+GST) for Category 1 Collaborative Projects and up to AUD $5,000 (+GST) for Category 2 Individual Projects, designed to advance and promote the international education sector in Western Australia. Available to StudyPerth Education and Associate Members with no matched funding requirement.
• StudyPerth Membership Annual membership program for educational institutions (universities, vocational providers, schools, English language colleges) as Education Members, and associated organizations (agents, accommodation, insurance) as Associate Members. Offers marketing support, industry support, student support benefits, access to Innovation Fund Program, pre-departure briefings, and welcome packs for newly arrived students. Fees based on a financial year July–June cycle with pro-rata billing for new members.
• Airport Welcome Service Service welcoming newly arrived international students at Perth Airport with StudyPerth Welcome Packs and initial settling-in assistance.
• Living in Perth Webinars Online webinars providing information about living in Perth, helping prospective and newly arrived international students prepare for their transition to Western Australia.
• Course Search Platform Online search tool allowing prospective students to find and explore courses and education providers in Perth across various study areas and levels.
• Free Student Support Services Complimentary wellbeing, career, and legal support services delivered through trusted partners, along with helpful tools and resources for international students.
• International Student Ambassador Program Program connecting current international students who share their experiences living and studying in Perth, providing training in leadership, public speaking, and social media expertise, and creating peer-to-peer community and marketing reach.
• Career Accelerator Program Career support initiative providing tools, consultations and events to enhance international students' professional development and employability.
• Speaking Club Free program helping international students improve their English communication skills through practice sessions and peer interaction.
• Student Engagement Events Range of events including welcome parties, employment workshops, and sports competitions like the International Student 5-a-Side Football Competition.

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• ForagecoreStrategic or Co-development PartnerPartnership to deliver virtual work experience programs to international students. StudyPerth offers FREE access to virtual work experience from leading employers including Deloitte, Ernst & Young, KPMG, and PwC through the Forage platform. Program includes 70+ programs across consulting, technology, finance, law, HR, business, and social impact industries.
• Government of Western AustraliacoreStrategic or Co-development PartnerStrong support from WA Government, specifically the Department of Energy and Economic Diversification. Government backing enables StudyPerth's role in positioning Perth as an internationally recognised study destination.
• Department of Training and Workforce DevelopmentcoreStrategic or Co-development PartnerExecutive Director Grant Goldfinch serves on StudyPerth Board, representing the vocational education and training sector with focus on strategic policy, service delivery, and stakeholder engagement.
• UWA Centre for English Language TeachingminorChannel Partner/ Reseller/ DistributorEducation Member providing English language programs and pathway courses for international students.
• Curtin UniversitycoreChannel Partner/ Reseller/ DistributorCore member institution with Professor Xiaotian Zhang (Deputy Vice-Chancellor Global) on StudyPerth Board. University has 5 global campuses and extensive international operations.
• Edith Cowan UniversitycoreChannel Partner/ Reseller/ DistributorCore member institution with Jake Garman (Deputy Vice-Chancellor International) on StudyPerth Board.
• Murdoch UniversitycoreChannel Partner/ Reseller/ DistributorCore member with Kelly Smith (Pro Vice-Chancellor International) on StudyPerth Board.
• The University of Notre Dame AustraliacoreChannel Partner/ Reseller/ DistributorCore member with Professor Alex Frino (Deputy Vice-Chancellor Research, Partnerships and International) on StudyPerth Board.
• Phoenix AcademycoreChannel Partner/ Reseller/ DistributorMember institution where Pankaj Pathak (Managing Director) serves as StudyPerth Board Chair and represents ELICOS and VET sector.
• Allianz PartnersminorChannel Partner/ Reseller/ DistributorAssociate Member providing international student insurance services.
• IDP AustraliaminorChannel Partner/ Reseller/ DistributorAssociate Member and major education agent network for international student recruitment.
• UniLodgeminorChannel Partner/ Reseller/ DistributorAssociate Member providing student accommodation services.
• International Education Association of Australia (IEAA)minorStrategic or Co-development PartnerHon. Phil Honeywood (StudyPerth Board member) serves as CEO of IEAA. IEAA is the peak body for international education in Australia.
• DeloittecoreChannel Partner/ Reseller/ DistributorVirtual work experience program provider through Forage partnership, offering students insights into consulting career paths.
• Ernst & Young (EY)coreChannel Partner/ Reseller/ DistributorVirtual work experience program provider through Forage partnership.
• KPMGcoreChannel Partner/ Reseller/ DistributorVirtual work experience program provider through Forage partnership.
• PwCcoreChannel Partner/ Reseller/ DistributorVirtual work experience program provider through Forage partnership.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Campus France: French national agency for the promotion of higher education, international student services, and international mobility. Operates the same destination-marketing-plus-student-support model as StudyPerth, but at national scale.
• DAAD (Deutscher Akademischer Austauschdienst): Germany's national agency for international academic exchange. Comparable as a destination-marketing and student-support organization promoting German higher education internationally, with similar member-institution governance and government funding.
• Study Melbourne: Victorian state government's destination marketing organization for international education. Direct peer operating the same model — government-backed peak body promoting a single Australian city as a study destination to international students and education agents.
• Study Brisbane: Queensland's international education marketing body. Competes with StudyPerth for the same international student pool using an equivalent destination-marketing, member-services, and student-support structure.
• Study Adelaide: South Australia's destination marketing organization for international education. Operates the same destination-marketing-plus-student-support model as StudyPerth for a competing Australian state, with comparable member institutions and government backing.
• EduCanada: Government of Canada's official international education marketing portal. Directly comparable international peer promoting a national education brand to international students through destination marketing, member institution listings, and student support resources.
• Education New Zealand (ENZ): New Zealand government agency responsible for international education marketing. Closest international peer operating at national scale with the same mandate of positioning a country as a study destination and supporting international student recruitment and retention.
• British Council (Study UK): UK's international organization for cultural and educational relations. Operates the Study UK global destination-marketing campaign promoting UK institutions to international students, structurally analogous to StudyPerth at a national scale.

Others

• IDP Education: Global education agent and IELTS co-owner, listed as a StudyPerth associate member. Indirectly comparable as a downstream recruitment intermediary that channels international students to Australian institutions, including StudyPerth's member universities.

Broad incumbents

• International Education Association of Australia (IEAA): Australia's national peak body for international education. Operates one level above StudyPerth as a sector-wide advocacy and professional development body, with overlapping institutional members and shared board representation (Hon. Phil Honeywood serves on both).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCzaFSxY7Sh0SSnvuRUO7LKw
• Facebookfacebook.com/StudyPerth
• LinkedInlinkedin.com/company/studyperth
• Instagraminstagram.com/studyperth/?hl=en
• Xx.com/studyperth

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StudyPerth