OBA
OBA LLC operates OBALearn, an online learning platform delivering short-form video-based financial and cost management training to individual professionals, entrepreneurs, and corporate clients via subscription and on-demand purchase models.
- Company typePrivate
- Founded2014
- HeadquartersSan Juan, Puerto Rico
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What OBA does
OBA LLC, operating as OBALearn, is a privately held U.S. LLC and a subsidiary-aligned arm of Oliver Business Academy that delivers online financial and cost management training to non-financial professionals. The company operates a video-based learning management platform offering short, self-contained modules that combine instructional video with practice exercises, assessments, supplementary materials, and Q&A sections, accessible across desktop, tablet, and mobile devices with cross-device progress persistence. A bilingual English-Spanish product surface, including a searchable glossary of accounting and cost management terminology, supports both English-language and Spanish-language learner segments and positions the platform for Hispanic and Latin American markets beyond its San Juan, Puerto Rico base.
The platform monetizes through a layered commercial structure: a free entry tier for product-led acquisition, monthly individual subscription plans, on-demand single-module purchases, and annual corporate plans sold via direct enterprise sales engagement. OBALearn pursues a hybrid go-to-market combining self-serve e-commerce for individuals with a dedicated corporate solutions arm that designs customized or blended financial literacy programs for organizational buyers. The company operates with a lean team of 11-50 employees, remains founder-owned under CEO and Chief Learning Officer Lianabel Oliver Bigas, and has no institutional funding rounds disclosed.
The platform's content library is built on more than 25 years of experience in the financial training market and is supplemented by ancillary assets including a Financial Q&A knowledge base, Micro Learning content, founder-authored books, and an educational blog. Customer evidence is anchored by named partnerships and testimonials including Grupo Guayacán Inc. (business accelerator), AccountBerry (accounting services startup), and Amasar LLC (small business), with primary customer segments defined as non-financial professionals and corporate/enterprise organizations.
OBA firmographics
Firmographics- Name
- OBA
- Legal name
- OBA LLC
- Website
- https://obalearn.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OBA LLC operates OBALearn, an online learning platform delivering short-form video-based financial and cost management training to individual professionals, entrepreneurs, and corporate clients via subscription and on-demand purchase models.
- Ownership category
- akta.pro rank
Where OBA is headquartered
LocationHeadquarters
- HQ city
- San Juan
- HQ country
- Puerto Rico
- HQ region
- Latin America
Markets served
OBA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Individual Subscription: Premium subscription plans for individual learners providing ongoing access to training modules and resources
- On-Demand Module Purchase: Purchase training modules individually on demand without ongoing subscription commitment
- Corporate Training Programs: Customized financial training programs designed for corporate clients, sold as organizational licenses or training packages
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with limited module access |
| Subscription | Monthly | Premium Individual Subscription |
| Subscription | Annual | Corporate Training Plans |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
OBA product offering
Product offeringCore offering
OBA operates the OBALearn online learning platform, which delivers short, video-based training modules covering financial and cost management concepts for non-financial professionals. The platform serves both individual learners (via subscriptions and on-demand module purchases) and corporate clients (via customized training programs and organizational licenses), with bilingual English-Spanish content and multi-device access requiring no software installation.
Product overview
OBA operates as a unified e-learning platform called OBALearn, the online knowledge center of Oliver Business Academy. The platform offers a portfolio of training products centered around financial and cost management education: the core Training Modules (video-based lessons with exercises and assessments), supplemented by Individual and Corporate subscription Plans for access. Additional learning resources include Micro Learning content, a Financial Q&A section, an English-Spanish Glossary, Books by Lianabel Oliver, and a Blog. The platform serves both individual professionals and corporate clients seeking to build financial literacy.
Differentiator
Problem solved
Functional benefit
Products and services
- OBALearn Platform Online learning management platform delivering affordable, short, video-based training modules on financial and cost management topics, accessible across desktop, tablet, and mobile without software installation. Targets both individual learners and corporate clients seeking financial literacy training.
- Training Modules Self-contained online training modules that explain financial concepts in clear and simple terms; each module includes a short video, practice exercises, an assessment, additional materials, and a Q&A section, and can be completed in one sitting with progress saved across devices.
- Books by Lianabel Oliver Published books on financial and cost management topics written specifically for non-financial users, authored by Lianabel Oliver and offered through the OBALearn platform as additional learning resources.
Companies that use OBA
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
OBA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
OBA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- PR Science TrustminorPR Science Trust is listed as a partner/organization on the OBALearn website footer, indicating a relationship or mutual support arrangement.
- Grupo Guayacán Inc.coreGrupo Guayacán Inc., an Executive Director from a business accelerator organization, describes their relationship with OBALearn as a 'partnership' and actively recommends OBALearn modules to entrepreneurs in their accelerator programs.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
OBA competitors and assessment
Company assessmentDirect peers
- Corporate Finance Institute (CFI): CFI is an online training provider focused on financial modeling, valuation, and finance certifications for working professionals and corporate clients. It is the closest direct peer given the overlap in financial education for non-finance professionals and corporate L&D buyers, though CFI operates at significantly larger scale.
- Becker Professional Education: Becker provides professional education for accounting and finance certifications (CPA, CMA, CFA) with both individual and corporate offerings. It overlaps with OBA in financial education content and serves a similar non-financial-professional learner base seeking practical finance skills.
Broad incumbents
- Coursera: Coursera is a leading online learning platform with thousands of finance, accounting, and business courses from top universities, including corporate Coursera for Business offerings. It competes for the same corporate L&D budget as OBA at much greater scale and brand recognition.
- Udemy Business: Udemy Business is the corporate arm of the Udemy marketplace, offering thousands of finance and business courses to enterprises. It overlaps with OBA in finance/business training for professionals and competes for the same corporate training spend.
- LinkedIn Learning: LinkedIn Learning (formerly Lynda.com) is a subscription-based video learning platform with extensive business, finance, and accounting course libraries, bundled into LinkedIn Premium and sold to enterprises. It is a broad incumbent targeting the same individual and corporate finance literacy use cases.
- Skillsoft: Skillsoft is a long-established corporate learning platform offering compliance, leadership, and business/finance content to large enterprises. It competes for corporate L&D budgets with broad portfolios that include financial literacy content.
- edX (2U): edX offers university-level online courses including finance and accounting programs and an edX for Business enterprise offering. It is a broad incumbent competing for both individual upskilling and corporate L&D spend in financial topics.
Emerging players
- GO1: GO1 is a corporate learning content aggregator that aggregates thousands of courses from third-party providers and resells them to enterprises. It is an emerging channel partner and indirect competitor for OBA's corporate training motion.
- OpenSesame: OpenSesame is an e-learning content marketplace that curates and distributes third-party training courses to enterprises. It competes indirectly by offering buyers a one-stop alternative to building a proprietary catalog like OBA's.
Others
- Khan Academy (financial literacy content): Khan Academy offers free, high-quality financial literacy and economics content that addresses a portion of OBA's use case (financial literacy for non-professionals). It is a free alternative that can serve as a substitute for OBA's free tier at the consumer end of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
OBA social profiles
Digital presenceOBA financial estimates
Financial estimateRevenue estimate
Valuation estimate
OBA leadership team
Management profileNumber of profiles
Profiles1 record
OBA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OBA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OBA
What does OBA do?
OBA operates the OBALearn online learning platform, which delivers short, video-based training modules covering financial and cost management concepts for non-financial professionals. The platform serves both individual learners (via subscriptions and on-demand module purchases) and corporate clients (via customized training programs and organizational licenses), with bilingual English-Spanish content and multi-device access requiring no software installation.
Is OBA a public or private company?
OBA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OBA founded?
OBA was founded in 2014. It employs 11 to 50 people.
Where is OBA based?
OBA is headquartered in San Juan, Puerto Rico, in the Latin America region.
How does OBA make money?
Three revenue lines are on record. Individual Subscription is the primary driver. The others are on-Demand Module Purchase and corporate Training Programs.
Who are OBA's main competitors?
Direct peers on record are Corporate Finance Institute (CFI) and Becker Professional Education. Broad incumbents are Coursera, Udemy Business, LinkedIn Learning, Skillsoft and edX (2U). Emerging players are GO1 and OpenSesame. Khan Academy (financial literacy content) is listed as an others.
Does OBA have an API?
No public API is recorded for OBA.