Hatchet Stumpys House

What Hatchet Stumpys House does

Stumpy's Hatchet House operates indoor axe throwing entertainment venues through a franchise model, originating from a backyard barbecue activity created by co-founders Stuart and Kelly Josberger and Mark and Trish Oliphant in 2015. The first venue opened in Eatontown, New Jersey in April 2016, and the company has since expanded to 30+ franchises across the US, with 14+ operational locations and 20+ in development across the Northeast, Mid-Atlantic, Southeast, Florida, Pennsylvania, and Texas.

The core product is supervised axe throwing in controlled throwing pits, augmented by proprietary scoring games (S.T.U.M.P., Around the World), trained throwing coaches, and safety briefings. Locations layer in complementary activities such as interactive electronic darts, football bowling, splatter paint, ping pong, cornhole, foosball, shuffleboard, and karaoke, alongside event packages for birthdays, bachelor/bachelorette parties, corporate team building, weddings, and holiday parties. Technology is operational rather than differentiated: bookings flow through third-party platforms (SalesVu, TripWorks), no proprietary app exists, and the company has no disclosed AI/ML capability or patents.

The business model is hybrid. The franchisor (Stumpy's Hatchet House LLP and Franchising LLC) generates revenue from franchise fees and royalties on a network with protected territories, plus gift card clearing and merchandise (with ~8% customer attachment). Franchisees and, in some cases, company-operated locations generate revenue from per-person hourly throwing sessions ($15-$50/hour depending on market and group size), private events and full venue rentals (starting at ~$250 for small groups off-peak), food and beverage (BYOB in some markets, beer/wine and pizza in others), and on-site merchandise. Pricing is uniformly transactional and pay-as-you-go, with location-level discounts for military, first responders, students, and seniors.

Name

Hatchet Stumpys House

Legal name

Stumpy's Hatchet House LLP

Website

https://stumpyshh.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Stumpy's Hatchet House operates indoor axe throwing entertainment venues through a franchise model, serving adult social groups, corporate teams, and party hosts across 30+ US locations with supervised throwing, food and beverage, and event packages.

Ownership category

akta.pro rank

Headquarters

HQ city

Eatontown

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Axe Throwing Sessions: Per-person hourly pricing for hatchet throwing sessions. Starting at $15 per person per hour, with 1-hour and 2-hour packages available. Group bookings and private events generate higher per-session revenue.
2. Food and Beverage: Beer and wine sales, snack bar items, and pizza at select locations. Some locations operate BYOB policies where customers bring their own food and beverages.
3. Merchandise: Approximately 8% of customers purchase Stumpy's merchandise including branded apparel and memorabilia.
4. Gift Cards: Digital gift cards sold online in denominations of $25, $50, or $100, valid at specific locations only.
5. Franchise Fees: Revenue from franchise development with protected territories for franchisees across the US.
6. Private Events and Corporate Bookings: Full venue rentals, corporate team building events, bachelor/bachelorette parties, and wedding events with custom pricing based on group size and duration.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Stumpy's Hatchet House operates indoor hatchet throwing entertainment venues where customers throw axes at timber targets in supervised throwing pits under trained coach supervision. The company also hosts private and corporate events including birthday parties, bachelor/bachelorette parties, weddings, holiday parties, and corporate team-building sessions, supported by food and beverage service, merchandise sales, and franchise expansion across the US.

Product overview

Stumpy's Hatchet House operates as an indoor axe throwing entertainment venue offering a core axe throwing experience with multiple throwing pits at each location. The company has expanded from its original single location into a franchise network of 14+ locations across the US. Beyond the primary axe throwing activity, the product portfolio includes Interactive Dart Experience, Football Bowling, and Splatter Paint Experience as entertainment add-ons. The company also offers event hosting services including Birthday Parties, Bachelor/Bachelorette Parties, Corporate Events, Holiday Parties, Axe Throwing Weddings, League Programs, and Fundraising Events. Additional recreational activities available at various locations include Ping Pong, Cornhole, Giant Games, Foosball, Shuffleboard, and Karaoke. Most locations operate on a BYOB/BYOF model with food service options.

Differentiator

Problem solved

Functional benefit

Brands

• Splatter Paint: Immersive splatter paint experience with black-light rooms, neon paint, brushes, sponges, paintballs, and paint blasters offered at the Green Brook location

Products and services

• Axe Throwing Experience The core indoor hatchet throwing activity where customers throw axes at timber targets in controlled throwing pits under trained coach supervision, with games such as S.T.U.M.P., Around the World, and standard 21-point play.
• Birthday Party Packages Private axe throwing birthday party hosting for adults and groups of 4-140+ guests with dedicated throwing lanes, food options, and dedicated party coordination.
• Bachelor/Bachelorette Party Packages Pre-wedding celebration packages featuring axe throwing with custom party games like Bullseye Bouquet Toss, Roast & Throw, and Bride Squad Style-Off competitions.
• Corporate Event Hosting Team building and corporate party venue services with customizable packages, including private lane reservations, safety coaching, and company tournament organization.
• Holiday Party Packages Seasonal party hosting for holiday celebrations with customizable food, drinks, and private lane options for groups.
• Axe Throwing Wedding Services Full wedding event hosting including ceremonies, rehearsal dinners, receptions, and after-parties with axe throwing as the centerpiece activity.
• Interactive Dart Experience Electronic dart throwing with automatic scoring capabilities offered at select locations such as Fairfield, NJ, featuring digital targets with real-time score tracking.
• Football Bowling Indoor football game where players throw a football to knock down bowling pins in a competitive social setting, available at Jacksonville, FL location.
• Splatter Paint Experience Immersive paint experience featuring a black-light room with neon paints, brushes, sponges, paintballs, and paint blasters, available at Green Brook, NJ location.
• Axe Throwing League Program Competitive league structure for regular participants with ongoing tournaments and competitive playing opportunities affiliated with the World Axe Throwing League at various locations.
• Franchise Opportunities Franchise program offering protected territories across the US for entrepreneurs, including training, mentoring, marketing support, and operational guides to operate Stumpy's Hatchet House venues.
• Fundraising Events Charity event hosting at select locations with various fundraising options for worthwhile causes.

Quantifiable outcome

• Burns up to 400 calories per session while working shoulder muscles, core, hamstrings, and calves

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor.

• World Axe Throwing League (WATL)minorStrategic or Co-development Partner · 1 January 2015Stumpy's participates in the World Axe Throwing League, the governing body for competitive axe throwing, providing competitive throwing leagues and tournaments for customers.
• Strings Sports BreweryminorStrategic or Co-development PartnerJacksonville location partners with local craft brewery Strings Sports Brewery for catering recommendations and local business collaboration.
• Crispy's (Jacksonville)minorStrategic or Co-development PartnerJacksonville location partners with Crispy's restaurant for recommended catering options for large group events.
• Wafaa and Mike's (Jacksonville)minorStrategic or Co-development PartnerJacksonville location partners with Wafaa and Mike's cafe for recommended catering options for events.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Bad Axe Throwing: Canadian-founded indoor axe throwing chain with 30+ US locations. Direct competitor offering similar league play, walk-in sessions, and event bookings to the same adult/corporate demographic as Stumpy's.
• Bury the Hatchet: Multi-location indoor axe throwing operator with comparable pricing, party packages, and league structures. Competes head-to-head for the same adult social group and corporate team-building bookings.
• Social Axe: Indoor axe throwing venue with multiple locations, offering similar walk-in, private event, and league experiences. Closely comparable concept, customer base, and pricing structure to Stumpy's.
• Urban Axes: Direct competitor operating indoor axe throwing venues across multiple US cities. Targets the same adult social/corporate event segments with comparable hourly pricing and league programs — Stumpy's most like-for-like franchise competitor.

Broad incumbents

• Main Event Entertainment: Family entertainment center chain with bowling, laser tag, karaoke, and arcade games. Competes for the same group event/birthday party/corporate outing occasions as Stumpy's, though with a broader activity mix.
• Dave & Buster's: National chain of entertainment venues combining food, drinks, and games. Targets adult group outings, corporate events, and birthday parties — the same use cases that drive Stumpy's bookings, though at much larger venue scale.
• Topgolf: Large-scale sports entertainment venue operator (golf-focused) serving the same 'social experience + F&B + group bookings' customer segment. Represents the broader experiential entertainment category where Stumpy's competes for share-of-wallet.

Emerging players

• Flight Club (Social Darts): Social darts bar concept with multiple US/UK locations, blending electronic dart play with F&B service. Directly comparable to Stumpy's 'Social Throwdown' positioning and overlaps with their Interactive Dart Experience add-on.
• Swingers (Crazy Golf): Upscale indoor crazy golf + food + cocktail venue concept. Targets the same adult social outing demographic as Stumpy's with comparable per-person pricing and event-driven revenue model.
• Axe Habits: Smaller indoor axe throwing operator with limited locations. Overlaps with Stumpy's on core throwing experience and event hosting but lacks the franchise scale and brand recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/stumpysgreenbrook
• Xx.com/stumpyshh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hatchet Stumpys House