Hospital Memorial São Francisco

What Hospital Memorial São Francisco does

Hospital Memorial São Francisco (HMSF) is a private, for-profit multi-specialty hospital founded in 1976 and headquartered at Av. Rui Barbosa, 198, in João Pessoa, Paraíba, Brazil. It operates a 24/7 emergency department (Pronto Atendimento 24h), a surgical center following international safety standards, an advanced diagnostic center (Memorial Diagnóstico) offering 3D echocardiography, interventional radiology (ENDOVASC), and other imaging, a humanized intensive care unit (UTI Humanizada) for high-complexity cardiac patients with 24-hour family accompaniment, integrated consultation offices, a day clinic, and a Patient Experience Center (Núcleo de Experiência do Paciente). Clinical specialties include cardiology, neurology, orthopedics, nephrology, urology, oncology, general and vascular surgery, and it is a regional reference center in Paraíba, with the CENDIF craniofacial diagnosis and treatment center operated in partnership with Unifuturo.

The hospital generates revenue through three principal streams: contracted health insurance plans (convênios) on a recurring basis, direct payments from private-pay patients, and transaction-based diagnostic services at Memorial Diagnóstico. Go-to-market is direct-to-consumer via WhatsApp appointment scheduling, Instagram engagement, community health campaigns (e.g., Setembro Vermelho, Novembro Azul), and physician-driven referrals, supplemented by sales-led partnerships with health insurers and an active community-outreach program through the OSCIP Instituto Felipe Kumamoto. Technology adoption is incremental rather than AI-native: the MEVO digital health platform supports digital prescriptions and home medication delivery, while advanced clinical capabilities include 3D echocardiography and percutaneous valve procedures. Leadership is family-led, with Dr. Ítalo Kumamoto as President and Rogério Guariniello as CEO; the institution has roughly 500 direct and 200 indirect collaborators and received Epimed Solutions UTI Top Performer and UTI Eficiente certifications in 2022.

Name

Hospital Memorial São Francisco

Legal name

Hospital Memorial São Francisco

Website

https://hospitalmemorial.net

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

251–500 employees

Short description

Hospital Memorial São Francisco is a private, multi-specialty hospital founded in 1976 in João Pessoa, Paraíba, Brazil, providing 24/7 emergency care, advanced diagnostics, surgery, and a humanized cardiology ICU to private-pay and insured patients across the state.

Ownership category

akta.pro rank

Product category

Hospital Healthcare Services

NAICS

General Medical and Surgical Hospitals (622110), Specialty (except Psychiatric and Substance Abuse) Hospitals (622310)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Hospitals (8060)

akta.pro primary industry

Cardiac & Cardiothoracic Specialty Hospitals (HLAFAHAA)

akta.pro secondary industry

Neurology & Neurosurgical Specialty Hospitals (HLAFAHAD)

Keywords

• Hospital services
• Emergency care
• Cardiac surgery
• Diagnostic imaging
• Orthopedic surgery

Headquarters

HQ city

João Pessoa

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Health Insurance Services (Convênios): Revenue from partnerships with health insurance providers. The hospital accepts multiple health plans and provides medical services to insured patients under contractual arrangements.
2. Private Pay Patients: Direct payments from patients without health insurance coverage for consultations, procedures, and hospitalization services.
3. Diagnostic Services: Revenue from diagnostic imaging services including echocardiography, radiology, tomography, and laboratory tests through Memorial Diagnóstico.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hospital Memorial São Francisco operates a private multi-specialty hospital in João Pessoa, Paraíba, Brazil, providing 24-hour emergency care, surgical services, advanced diagnostics (including 3D echocardiography), hospitalization, and specialized treatment across cardiology, neurology, orthopedics, nephrology, urology, oncology, and vascular surgery. It also runs a humanized ICU for high-complexity cardiac patients and the CENDIF craniofacial diagnosis center in partnership with Unifuturo.

Product overview

Hospital Memorial São Francisco is a private hospital in João Pessoa, Paraíba, Brazil operating since approximately 1976. The institution offers a comprehensive portfolio of healthcare services including 24-hour emergency care (Pronto Atendimento 24HS), surgical services (Centro Cirúrgico), advanced diagnostics (Centro Avançado de Diagnóstico / Memorial Diagnóstico), and specialized medical departments in cardiology, neurology, orthopedics, nephrology, oncology, urology, and vascular surgery. Key specialized units include a humanized ICU (UTI Humanizada) for high-complexity cardiology patients, Day Clinic for pre-operative care, and the pioneering CENDIF for craniofacial treatment. The hospital also operates the Instituto Felipe Kumamoto social organization for community health outreach. Recently, it implemented the MEVO digital health platform for electronic prescriptions and medication delivery, and established partnerships with DaVita for renal services. The institution emphasizes humanized patient care through its Patient Experience Center.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospital Memorial São Francisco (Multi-specialty Hospital Care) Core multi-specialty hospital offering providing 24-hour emergency care, surgical services, advanced diagnostics, hospitalization, and specialized treatments in cardiology, neurology, orthopedics, nephrology, urology, oncology, and vascular surgery for patients in João Pessoa, Paraíba and surrounding regions.
• Pronto Atendimento 24HS (24-Hour Emergency Unit) 24-hour emergency and urgent care unit designed to treat patients with emergency and urgent clinical conditions around the clock, with direct admission to ICU and surgical center when required.
• Centro Cirúrgico (Surgical Center) Surgical center operating under international patient safety standards, hosting procedures across multiple specialties including cardiac, orthopedic, vascular, general, and urological surgery.
• Centro Avançado de Diagnóstico / Memorial Diagnóstico (Advanced Diagnostic Center) Advanced diagnostic center offering imaging and laboratory diagnostics, including 3D echocardiography, tomography, radiology, and lab tests, supporting cardiology, oncology, and other specialty service lines.
• UTI Humanizada (Humanized Intensive Care Unit) Humanized ICU dedicated to high-complexity cardiac patients, distinguished by allowing 24-hour daily accompaniment by a family member, supporting improved clinical and humanized outcomes.
• Day Clinic Exclusive pre-operative area welcoming patients and companions, providing comfort and preparation before surgical procedures.
• CENDIF - Centro Universitário de Diagnóstico e Tratamento da Face Pioneering center for the diagnosis and treatment of craniofacial deformities, facial trauma, oral/facial tumors and lesions, and rehabilitative surgery including orthognathic surgery, operated as a partnership between Hospital Memorial São Francisco and Unifuturo.
• MEVO Digital Health Platform Digital health platform offering electronic prescriptions and home medication delivery, designed to streamline communication between physicians and patients.
• Núcleo de Experiência do Paciente (Patient Experience Center) Patient Experience Center providing humanized care programs including personalized welcome, emotional support, music therapy, and special patient initiatives such as birthday celebrations.
• Convênios (Health Insurance Plan Partnerships) Hospital service access via partnerships with multiple health insurance providers, enabling insured patients to receive consultations, procedures, and hospitalization services under contracted plans.

Quantifiable outcome

• Received UTI Top Performer and UTI Eficiente certification from Epimed Solutions for best clinical results in critical patient care and reduced mortality rates (2021 data)

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• André Luna ConsultoriaminorImplementation/ SI/ Consulting Partner · 23 May 2022Consulting partnership for the 'Nosso Jeito de Atender, Acolher e Surpreender' (Our Way of Serving, Welcoming, and Surprising) project aimed at continuous team training and developing service skills.
• DaVita – Serviços de Tratamento RenalcoreStrategic or Co-development Partner · 5 May 2022Partnership with DaVita, a company operating in 13 Brazilian states plus Federal District with 94 operations serving over 15,000 patients. DaVita assumed nephrology services at the hospital, providing dialysis and renal care treatment with the same quality standards expected by the hospital.
• Prefeitura de Monte HorebeminorStrategic or Co-development Partner · 29 March 2022Partnership through Instituto Felipe Kumamoto to assist the municipality of Monte Horebe with healthcare services including exams and procedures for elderly, children, adolescents, and the general population.
• Unifuturo - Faculdades Integradas do BrasilcoreStrategic or Co-development Partner · 25 March 2022Launch of CENDIF (Centro Universitário de Diagnóstico e Tratamento da Face), the first such center in the state of Paraíba. A partnership between the academic institution and the hospital to create an excellence center for craniofacial surgery and traumatology, the only public and private service with this objective in the region.
• Instituto Felipe KumamotocoreStrategic or Co-development PartnerOSCIP (Civil Society Organization of Public Interest) created in 2004 with the primary purpose of providing basic health services and guiding the population on disease prevention. Conducts community outreach programs, health campaigns, and social actions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hospital Israelita Albert Einstein: Large São Paulo-based private hospital network with multi-specialty inpatient services, advanced diagnostics, and a high-complexity cardiac program. Directly comparable in service mix (cardiology, neurology, oncology, diagnostics) but operates at a much larger national scale.
• Hospital Sírio-Libanês: One of Brazil's most prestigious private hospitals with a strong cardiac and high-complexity care focus in São Paulo. Comparable to Memorial as a private, multi-specialty hospital emphasizing advanced clinical capability and humanized care, but operating at national, multi-site scale.
• Rede D'Or São Luiz: Brazil's largest private hospital network with a broad mix of general and specialty hospitals, including strong cardiac and oncology service lines. Comparable as a private hospital operator targeting both insured and private-pay patients across multiple regions.
• Hospital Oswaldo Cruz: São Paulo-based private hospital with strong oncology, cardiology, and neurology service lines. Comparable multi-specialty private model with convênio and private-pay revenue mix, operating at higher-acuity national scale.
• Hospital Samaritano: Brazilian private hospital offering cardiology, orthopedics, oncology, and emergency services. Comparable multi-specialty private-hospital positioning and patient-experience focus, though at larger São Paulo scale.
• Hospital Beneficência Portuguesa de São Paulo: Large private São Paulo hospital offering cardiology, neurology, oncology, orthopedics, and 24/7 emergency services. Comparable multi-specialty private-hospital model and convênio-based revenue mix, though at metropolitan São Paulo scale.

Direct peers

• Hospital do Coração (HCor): Specialty cardiac hospital in São Paulo with high-complexity cardiology, cardiac surgery, and ICU services — closely aligned with Memorial's flagship cardiac and humanized-ICU positioning, though at larger national scale.
• Hospital Santa Joana: Brazilian private hospital known for specialty depth (maternity, neonatal, and multi-specialty care) and patient-experience differentiation. Comparable as a private hospital investing in humanized care, advanced diagnostics, and specialty service lines.

Regional players

• Real Hospital Português: Large private multi-specialty hospital in Recife, Pernambuco — a peer Northeast Brazilian private hospital of similar scale and service mix (cardiology, neurology, oncology, orthopedics, 24/7 emergency), competing for regional referral patients in the same Northeast corridor.
• Hospital Memorial Arthur Ramos: Private multi-specialty hospital in Maceió, Alagoas, with comparable Northeast-Brazil regional positioning, cardiology and multi-specialty service lines, and a similar private-pay plus convênio revenue mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hospitalmemorialsf
• Xx.com/hospitalmsf

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospital Memorial São Francisco