Orsolini Amedeo

What Orsolini Amedeo does

Orsolini Amedeo S.p.A. is an Italian family-owned distributor of home finishing and building materials founded in 1880 and headquartered in Vignanello, Viterbo. The company operates a 'total look' one-stop-shop across six core product categories — flooring (gres porcellanato, parquet, Kerlite ultra-thin slabs), wall coverings, bathroom furniture, kitchens (including the Veneta Cucine brand partnership), doors and windows, and a professional trade line covering plumbing/hydraulic supplies, tools, and paints. It serves two distinct customer segments through separate channels: retail consumers via a network of appointment-based showrooms, and trade professionals (contractors, builders, plumbers) via over 20 dedicated professional points of sale with extended hours and B2B trade accounts.

The business model is retail/wholesale distribution of third-party manufactured home materials, with Orsolini acting as authorized dealer for dozens of premium Italian and international brands (Marazzi, Mirage, Cotto D'Este, Fap Ceramiche, Kaldewei, Devon & Devon, Ideal Standard, Hansgrohe). Revenue is generated on a per-transaction basis (classified as one-time purchases) with quote-based pricing, 30% deposits at order confirmation, and balance due before delivery; custom fabrication services (kitchens, doors, windows) are billed per project with 8–12 week kitchen lead times. Go-to-market is primarily sales-led through the physical showroom and trade counter network, supported by a content-driven website (the 'Idee per Arredare' design inspiration hub), HubSpot CRM, SendinBlue email marketing, and a Business Fast Track B2B ordering portal.

The company has no proprietary technology platform; its digital stack comprises standard third-party SaaS tools. It holds ISO 9001:2015 quality certification and has won the Confindustria Ceramica Distributor Award three times (most recently 2023). With a €23M share capital, 251–500 employees, and 35+ points of sale across seven Italian regions, Orsolini has demonstrated recent expansion into Milan and Florence (both 2025), positioning itself as a mid-sized, regionally anchored Italian specialist with growing national reach.

Name

Orsolini Amedeo

Legal name

Orsolini Amedeo S.p.A.

Website

https://orsolini.it

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

251–500 employees

Short description

Orsolini Amedeo is an Italian family-owned distributor founded in 1880 that operates 35+ showrooms and professional trade points of sale across Italy, offering flooring, bathrooms, kitchens, doors, windows, and building materials to private consumers and trade contractors.

Ownership category

akta.pro rank

Product category

Building Materials Retail and Distribution

akta.pro primary industry

Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH)

Keywords

• Floor and wall tiles
• Bathroom furnishings
• Kitchen design
• Building materials distribution
• Interior doors windows

Headquarters

HQ city

Vignanello

HQ country

Italy

HQ region

Europe

Offices38 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail sale of home finishing materials: Orsolini generates revenue primarily through the retail sale of tiles, flooring, bathroom furnishings, kitchens, doors, and windows through its physical showroom network. Products are sold on a one-time purchase basis with deposits (typically 30% at order confirmation and balance before delivery). Additional services such as installation, delivery, and custom fabrication are offered for supplemental fees.
2. Professional trade channel sales: Orsolini serves professional customers (builders, contractors, plumbers, tradespeople) through dedicated professional points of sale offering building materials, plumbing/hydraulic supplies, tools, and paints. This B2B channel follows standard trade account terms including credit arrangements and volume-based purchasing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Orsolini Amedeo is a specialized Italian retailer and distributor of home finishing materials, offering a "total look" catalog spanning flooring, wall coverings, bathroom furniture, kitchens, doors, and windows through 35+ physical showrooms. The company separately serves professional trade customers (builders, contractors, plumbers) through dedicated professional points of sale offering building materials, plumbing/heating supplies, tools, and paints, supported by a Business Fast Track B2B ordering portal. Value-added services include design consultation, custom fabrication for kitchens and doors, delivery, and installation.

Product overview

Orsolini Amedeo is an Italian home materials retailer operating since 1880, offering a comprehensive range of building and finishing materials organized into six core product categories: Flooring (pavimenti), Wall Coverings (rivestimenti), Bathroom Furniture (arredo bagno), Kitchens (cucine), Doors and Windows (porte e finestre), and Professional supplies for builders. The flooring division featuresgres porcellanato in wood, marble, stone, and cement effects, along with parquet and Kerlite ultra-thin slabs. The kitchen offering includes proprietary modern and classic collections as well as the Veneta Cucine branded line. The company operates showrooms and professional points of sale across Italy, with recent expansion into Milan and Florence. Products are sourced from leading Italian manufacturers including Cotto D'Este, Fap Ceramiche, La Faenza, Veneta Cucine, and numerous other specialty brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Pavimenti (Flooring) Complete range of flooring solutions including gres porcellanato (porcelain stoneware) in wood, marble, stone, and cement effects, parquet, Kerlite ultra-thin slabs, design floors, and outdoor floors. Materials are exclusively first quality. Sold through Orsolini showrooms to private consumers and design professionals for residential and commercial projects.
• Rivestimenti (Wall Coverings) Extensive range of wall coverings for interiors and exteriors including ceramic tiles, gres porcellanato, natural stone, reconstructed stone, wallpaper, mosaics, and decorative elements. Sold through Orsolini showrooms to private consumers for residential renovation and design projects.
• Arredo Bagno (Bathroom Furniture) Complete bathroom solutions including sanitary ware, faucets, bathroom furniture, shower systems, shower trays, bathtubs, heated towel rails, and saunas/SPA, featuring products from leading bathroom sector brands such as Kaldewei, Devon & Devon, Flaminia, G.S.I., Ideal Standard, Simas, and Hansgrohe. Sold through Orsolini showrooms to private consumers.
• Cucine (Kitchens) Kitchen offerings including modern kitchens, classic kitchens, and Veneta Cucine branded kitchens showcasing models such as Iconica (with Scrigno side-retracting door system and 8 cm reduced-height plinth) and Sakura (Top of Design recognition by Marie Claire Maison France). Custom-fabricated with 8-12 working weeks production lead time, sold through Orsolini showrooms to private consumers.
• Porte e Finestre (Doors and Windows) Door and window solutions including interior doors, armored doors (portoni blindati), and windows (glass doors like Panorama and laminate doors like the Pail collection). Custom-sized and bespoke manufactured. Sold through Orsolini showrooms to private consumers.
• Professional (Edilizia, Termoidraulica, Utensili e Vernici) Professional division serving builders and contractors through dedicated professional points of sale with building materials, plumbing/heating products, tools, and paints. Features the annual Festa della Termoidraulica event with over 100 discounted products and a Business Fast Track B2B digital ordering portal. Target customers are trade professionals purchasing for construction projects and renovation jobs.
• Starlight Collection Porcelain stoneware collection for floors and walls inspired by rare natural marbles, featuring advanced decorative technologies for exceptional realism and authenticity. New product collection launched 2026-06.
• Veneta Cucine Iconica Modern Veneta Cucine branded kitchen model featuring ample storage and the innovative Scrigno side-retracting door system, sold through Orsolini showrooms. Launched 2026-06.
• Veneta Cucine Sakura Veneta Cucine branded kitchen model awarded Top of Design recognition by Marie Claire Maison France for design excellence and aesthetic innovation. Launched 2026-06.
• Collezione OII Sanitary ware collection in pure ceramic for elegant and unique design, featuring premium materials and Italian craftsmanship excellence. Launched 2026.
• Vero Wood-effect porcelain stoneware collection with three surface finishes (Naturale, Grip, Outdoor) ideal for country houses and renovated residences. Launched 2026.
• The Room Collection combining large porcelain slabs and prestigious marbles (Statuario Venato, Onice Aqua Blue Gold), reproduced on porcelain stoneware for floors and walls. Launched 2026.
• Panorama Glass Door Glass interior door collection featuring class and refinement, creating a warm and relaxed atmosphere in installation rooms. Launched 2026.
• Porte Pail Laminato Laminate interior door collection with synthetic finish that faithfully reproduces wood, including Canaletto finish with graduated shading. Launched 2026.
• Collezione Piani Bathroom Furniture Bathroom furniture collection combining simplicity and elegance with a wide choice of finishes and materials. Launched 2026.
• Sheer by Fap Ceramiche Wall tiles collection by Fap Ceramiche featuring pure, relaxing, natural aesthetics with material textures, volume, and 3D accents. Launched 2026.
• Kerlite Ultra-Thin Porcelain Slabs Ultra-thin porcelain stoneware slabs for floors and walls, offering modern large-format installation solutions as a sub-line of the Pavimenti range.

Quantifiable outcome

• Orsolini won the Confindustria Ceramica Distributor Award as Italy's best distributor — 3rd time (including 2023)

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Veneta CucinecoreChannel Partner/ Reseller/ DistributorOrsolini is an authorized retailer and showroom partner for Veneta Cucine, one of Italy's leading kitchen manufacturers. Orsolini features Veneta Cucine models including Iconica and Sakura in its kitchen showrooms. The partnership positions Orsolini as a premium kitchen destination within its 'total look' home offering.
• U-PowerminorStrategic or Co-development PartnerOrsolini collaborated with U-Power, a leader in safety footwear, to create a limited-edition shoe called 'Pacific Blue' as a tribute to Pacifico Orsolini. This is a co-branded product partnership reflecting the company's heritage.
• Tile and Ceramics Brands (representative list: Altamarea, Berloni, Eban, Ideagroup, Disenia, Kaldewei, Devon & Devon, Flaminia, G.S.I., Ideal Standard, Simas, Hansgrohe, Marazzi, Mirage, La Faenza, Cotto D'este, Imola Ceramica, Fap Ceramiche)coreChannel Partner/ Reseller/ DistributorOrsolini resells tiles, ceramics, bathroom products, and flooring from dozens of Italian and international brand manufacturers. The company is an authorized dealer for a comprehensive range of ceramic tile brands (Marazzi, Mirage, La Faenza, Cotto D'este, Imola Ceramica, Fap Ceramiche, etc.), bathroom fixture brands (Kaldewei, Devon & Devon, Ideal Standard, Simas, etc.), and parquet/flooring brands (Mardegan, Original Parquet, Moso, etc.).
• Confindustria CeramicacoreOthersOrsolini is affiliated with Confindustria Ceramica, the Italian ceramic industry association. The company has won the Confindustria Ceramica Distributor Award multiple times (including 2023), recognizing it as Italy's best ceramic tile distributor.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Leroy Merlin Italia: Italian subsidiary of the French ADEO group; operates large-format home improvement hypermarkets selling tiles, flooring, bathrooms, kitchens, doors/windows, tools, and paints to both consumers and trade professionals. Comparable to Orsolini in category breadth and B2C/B2B hybrid model, but with a much larger national footprint and international backing.
• Mondo Convenienza: One of Italy's largest furniture and home furnishings retailers, with showrooms and integrated production for kitchens, living room, bedroom, and mattresses. Comparable to Orsolini in its showroom-based home category retailing and scale of physical footprint, though it focuses on furniture rather than finishing materials.

Direct peers

• Bricoman Italia: Italian subsidiary of the French Bricorama group; operates a chain of large-format stores focused on building materials, plumbing, tools, and finishes for trade professionals and serious DIY consumers. Highly comparable to Orsolini's professional channel and its trade-led B2B motion, though with a different store format (big-box versus showroom).
• Bricocenter: Italian home improvement chain (part of the Adeo group) operating small-to-medium format stores selling building materials, tools, and home finishing products. Comparable to Orsolini in its local-store distribution approach and B2C/B2B mix, though with a more commodity/DIY product mix and less premium showroom positioning.
• Bricofer Italia: Italian home improvement and DIY chain with multi-region store footprint selling building materials, paints, tools, plumbing, and finishing products. Closely comparable to Orsolini in its multi-category home finishing offering and hybrid B2C/B2B orientation, though with a more DIY-leaning positioning and smaller showroom presence.
• Giallo Ceramiche: Italian chain of tile and bathroom furnishings showrooms operating across multiple regions. Closely comparable to Orsolini in its tile and bathroom showroom model, premium product positioning, and physical retail distribution approach, though with a more tile-focused assortment.

Others

• Scavolini: Major Italian kitchen manufacturer with a network of monobrand and multibrand retail showrooms across Italy. Comparable to Orsolini as both a kitchen supplier and as a competing operator in the Italian kitchen retail showroom space.
• Ceramiche Refin: Italian manufacturer of porcelain stoneware tiles and large-format slabs, supplying the Italian and international market. Comparable to Orsolini in that its products are a core category sold through Orsolini's flooring and wall covering showrooms; relevant as a key supply-side ecosystem participant.
• Marazzi Group: One of Italy's largest ceramic tile manufacturers and a key supply partner for Orsolini's flooring and wall covering showrooms. Comparable as an ecosystem participant shaping the Italian tile distribution landscape in which Orsolini competes; also operates its own branded retail initiatives.

Regional players

• Cascella (Ceramiche Edilcascella): Regional Italian retailer of ceramics, bathroom furnishings, and building materials primarily serving central and southern Italy. Comparable to Orsolini in its multi-category tile/bath showroom model and geographic focus on Central Italy, though smaller in scale and assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Orsolini1880
• LinkedInlinkedin.com/company/orsolini-amedeo-s.p.a

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orsolini Amedeo