Stand Up Placer

Name

Stand Up Placer

Legal name

Stand Up Placer, Inc.

Website

https://standupplacer.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

Stand Up Placer is a 501(c)(3) nonprofit organization that delivers 24/7 crisis intervention, emergency shelter, counseling, legal advocacy, and housing services to survivors of domestic violence, sexual assault, and sex trafficking across Placer County, California.

Ownership category

akta.pro rank

Product category

Victim Advocacy and Social Services

NAICS

Temporary Shelters (624221), Outpatient Mental Health and Substance Abuse Centers (621420), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

akta.pro secondary industry

Protection Services (GBV, Child Protection, Legal Aid) (BPADADAH)

Keywords

• Domestic violence services
• Sexual assault support
• Human trafficking recovery
• Crisis intervention services
• Trauma-informed counseling

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Individual Donations: Monthly giving program and one-time donations from individuals supporting the mission. Donors can contribute through the givebutter.com platform.
2. Fundraising Events: Annual gala 'Under the Stars' raised $150,000 in 2025. Third-party hosted fundraisers and community events generate revenue.
3. Government Grants: Designated as one of the first 10 human trafficking victim service agencies by the State, suggesting state/federal funding partnerships for victim services.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Stand Up Placer provides free, confidential trauma-informed services to survivors of domestic violence, sexual assault, and sex trafficking in Placer County, California. Core offerings include a 24/7 crisis hotline and text/chat support, a 48-bed emergency safe house, rapid rehousing, counseling and therapy, legal advocacy, and community education and prevention programs. All services are provided at no cost regardless of the survivor's ability to pay.

Product overview

Stand Up Placer is a non-profit community-based organization offering a comprehensive suite of crisis support and prevention services for survivors of domestic violence, sexual assault, and sex trafficking in Placer County. The organization operates a portfolio of interconnected core programs including emergency shelter (Safe House with 48 beds), rapid rehousing, 24/7 crisis line and webchat, counseling and therapy, legal assistance, and specialized human trafficking services. Additional offerings include children's group therapy, a clinical training program for MFT interns, and community education/outreach programs. All services are free, confidential, and trauma-informed, serving all genders with pet-friendly options. The organization is led by a volunteer board of directors with 52 staff members and over 40 volunteers, having provided 33,194 safe bed nights in 2024 alone.

Differentiator

Problem solved

Functional benefit

Products and services

• Domestic Violence Programs

Quantifiable outcome

• 33,194 safe bed nights provided in 2024 alone
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Crooked Lane Brewing CompanyminorGTM or Marketing Partner · 26 February 2026Partnership to create 'Stand in the Light IPA' - a special brew honoring survivors in Placer County. $10 tickets include a pint of featured IPA and three raffle tickets, with proceeds supporting survivors and their families.
• Friends of Stand Up Placer Initiative MembersminorOthersProgram recognizing individuals and businesses who contribute time, expertise, equipment, or goods. Friends receive custom window stickers, digital badges, and website recognition.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• WEAVE (Women Escaping a Violent Environment): Sacramento-based nonprofit offering 24/7 crisis line, safe house, counseling, legal advocacy, and housing to DV/SA survivors in the Sacramento region. Direct peer given overlapping services, similar mid-sized nonprofit model, and proximate Northern California service area.
• The Initiative (formerly Battered Women's Support Services of the East Bay): Northern California DV nonprofit offering counseling, legal advocacy, shelter, and prevention programming. Direct peer given similar service mix, comparable size, and Northern California footprint.
• McAlister Institute (Reality House): Mid-sized California nonprofit offering DV, SA, and substance abuse residential and outpatient services including counseling and case management. Direct peer in offering an integrated shelter-plus-counseling model for survivors with trauma and co-occurring needs.
• Wellspring Family Services: Community-based nonprofit operating DV shelter, counseling, and housing programs in the Pacific Northwest. Direct peer across the full DV service stack (shelter, counseling, housing) with comparable mission-driven nonprofit operating model.

Broad incumbents

• National Domestic Violence Hotline: Nationwide 24/7 DV crisis hotline and resource referral service operated by a national nonprofit. Broad incumbent with overlapping hotline/advocacy mission but no local shelter or legal services, and serves as a national funnel into providers like Stand Up Placer.
• RAINN (Rape, Abuse & Incest National Network): National nonprofit operating the National Sexual Assault Hotline and supporting a network of local SA service providers. Comparable mission around sexual-assault response, hotline delivery, and provider network support — overlapping with Stand Up Placer's SART and SA therapy programs.
• Polaris Project: National anti-human-trafficking organization operating the National Human Trafficking Hotline and advocacy programs. Comparable focus area to Stand Up Placer's human trafficking programs and similar state-level designation-based advocacy model.

Others

• Placer County Government Human Services: County-level public agency that funds and refers into DV/SA/HT service providers in the same service area. Functions as a key funding/referral partner rather than a competitor, but is materially relevant for understanding SUP's operating context and funding pipeline.
• Sacramento Valley Office of the California Partnership to End Domestic Violence: Statewide coalition providing training, advocacy, and resource coordination to California DV service providers like Stand Up Placer. Member/funder relationship rather than direct competition, but shapes policy and funding environment.

Regional players

• Sacramento Steps Forward: Sacramento-area homeless services and rapid rehousing/housing navigation nonprofit. Comparable in rapid rehousing program design and survivor rehousing support, but focused on broader homeless population in a different county.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/standupplacer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stand Up Placer