Curated Social
Curated Social is a self-serve SaaS platform that provides social media automation, AI-powered caption writing, customizable branding tools, and real estate-specific content libraries to over 100,000 agents and brokers. The company monetizes via freemium and PRO/Premier subscriptions under parent Steps Marketing, Inc.
- Company typePrivate
- Founded2020
- HeadquartersChico, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Curated Social does
Curated Social, operating as a subsidiary of Steps Marketing, Inc., is a self-serve SaaS platform that provides social media marketing automation and content tools specifically for real estate professionals. Its product stack centers on a large library of vertical-specific ready-to-post graphics and captions, an Autopilot engine that schedules and publishes up to six branded posts per week across connected accounts, an AI Rewrite feature for caption enhancement, customizable Branding Bars that overlay agent identity onto posts, and a Market Updates module that generates branded, data-driven local housing market reports from real-time US market data. The platform also offers adjacent add-on modules including newsletter templates, email templates, postcard templates, and weekly video scripts, positioning the company as a content-and-publishing hub rather than a single-purpose scheduler.
The company distributes entirely through product-led growth: users sign up directly at app.curated.social, start on a free tier, and upgrade to paid PRO, Plus, or Premier subscription plans, with annual discounts and a higher-touch Premier social concierge tier available. There is no sales-led motion, no API or SDK, and no disclosed institutional funding. The user base spans over 100,000 agents and brokers globally, while the Market Updates feature is currently restricted to the United States. In November 2025, Curated Social merged with RateMyAgent to form Renowned, combining verified reviews and agent performance data with Curated Social's social automation; both brands continue to operate under the Steps Marketing, Inc. legal entity headquartered in Chico, California, with a headcount of 11-50 employees.
Curated Social firmographics
Firmographics- Name
- Curated Social
- Legal name
- Steps Marketing, Inc.
- Website
- https://curated.social
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Curated Social is a self-serve SaaS platform that provides social media automation, AI-powered caption writing, customizable branding tools, and real estate-specific content libraries to over 100,000 agents and brokers. The company monetizes via freemium and PRO/Premier subscriptions under parent Steps Marketing, Inc.
- Ownership category
- akta.pro rank
Where Curated Social is headquartered
LocationHeadquarters
- HQ city
- Chico
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Curated Social business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Subscription Plans: Tiered subscription model with free basic tier and paid PRO membership that unlocks Autopilot automation and advanced features. Annual subscription discounts available. Additional Premier service tier for enhanced support.
- Freemium Tier: Free account tier providing basic access to content library and tools, with upgrade path to paid PRO membership for automation features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features |
| Subscription | Monthly | PRO membership with Autopilot automation |
| Subscription | Monthly | Plus membership tier |
| Subscription | Monthly | Premier service - social concierge |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Curated Social product offering
Product offeringCore offering
Curated Social is a self-serve social media marketing SaaS platform purpose-built for real estate professionals. It delivers ready-to-post, real estate–specific graphics and captions, an Autopilot system that automates monthly posting schedules across connected social accounts, an AI Rewrite tool for enhancing captions, customizable Branding Bars for personalizing posts, and automated Market Update reports powered by real-time housing data. The platform is sold via a freemium model with paid PRO/Premier subscriptions and is used by individual agents and brokers to maintain a consistent, branded social media presence.
Product overview
Curated Social is a unified social media marketing platform for real estate professionals, consisting of a core platform with integrated modules. The core offerings include the main Curated Social Platform, Autopilot (automated posting), AI Rewrite (AI caption enhancement), Branding Bars (customizable overlays), Market Updates (automated market reports), and a Ready-to-Post Graphics Library with Content Vault. Additional add-on modules include Newsletter Templates, Video Scripts, Postcard Templates, Email Templates, and Premier social concierge service. The platform serves over 100,000 agents and brokers, combining social media automation with AI-powered content generation and branding tools to help real estate professionals maintain consistent online presence and generate referral business.
Differentiator
Problem solved
Functional benefit
Brands
- Autopilot: Social media automation system that creates a personalized monthly post schedule and automatically publishes posts to one or more social media accounts on behalf of the user.
- Premier
- AI Rewrite
Products and services
- Curated Social Platform A self-serve social media marketing SaaS platform tailored for real estate agents, brokers, and adjacent professionals. It provides real estate–specific ready-to-post graphics and captions, AI-assisted caption rewriting, customizable branding overlays, automated posting to Facebook/Instagram/LinkedIn/X, and automated local market reports. Used by individual agents and small brokerages to maintain a consistent, branded social presence without manual content design.
- Premier Social Concierge A full-service social media management offering from Curated Social (dba Steps Marketing, Inc.) that delivers higher-touch, hands-on assistance beyond the automated Autopilot feature available in the PRO membership. Aimed at real estate professionals who want concierge-level execution of their social presence rather than fully self-serve automation.
Quantifiable outcome
- Join over 100,000 agents & brokers who leverage Curated Social
- +1 more outcomes
Companies that use Curated Social
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Curated Social technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature5 records
Curated Social partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RateMyAgentflagshipRateMyAgent and Curated Social merged to form Renowned, a comprehensive marketing platform for real estate agents. The combined entity integrates verified reviews, agent performance data, and local market insights with social media automation and content distribution to enhance digital visibility and generate more listings for agents.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Curated Social competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat5 records
Customer concentration
Curated Social social profiles
Digital presenceCurated Social financial estimates
Financial estimateRevenue estimate
Valuation estimate
Curated Social leadership team
Management profileNumber of profiles
Curated Social funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Curated Social M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Curated Social
What does Curated Social do?
Curated Social is a self-serve social media marketing SaaS platform purpose-built for real estate professionals. It delivers ready-to-post, real estate–specific graphics and captions, an Autopilot system that automates monthly posting schedules across connected social accounts, an AI Rewrite tool for enhancing captions, customizable Branding Bars for personalizing posts, and automated Market Update reports powered by real-time housing data. The platform is sold via a freemium model with paid PRO/Premier subscriptions and is used by individual agents and brokers to maintain a consistent, branded social media presence.
Is Curated Social a public or private company?
Curated Social is a private company. It is classified as corporate owned and is currently operating.
When was Curated Social founded?
Curated Social was founded in 2020. It employs 11 to 50 people.
Where is Curated Social based?
Curated Social is headquartered in Chico, United States, in the North America region.
How does Curated Social make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are freemium Tier.
Does Curated Social have an API?
No public API is recorded for Curated Social.