The Lux Travel Group

What The Lux Travel Group does

The Lux Travel Group, trading legally as Lux Travel Consultants LLP, is a London-headquartered luxury travel agency founded in 1981 by Roger Samtani. The company designs and books bespoke international travel itineraries for high-net-worth individuals, corporate executives, and corporate teams, operating through a small team of 11–50 staff across offices in London, Dubai, and Houston.

The firm runs a commission-based revenue model supplemented by transactional fees: an £80 per-passenger administration charge, a £150 per-person cancellation fee, and a 3% credit card processing surcharge. It sustains inventory access and differentiated value through partnerships with the Virtuoso network (1,700+ hotels), Forbes Travel Guide, and roughly 18 additional hotel partner programs that supply preferred rates and amenities underpinning its HNW offering.

Beyond core travel agency operations, Lux has extended into adjacent offerings through sub-brands including Lux Concierge, a Corporate Travel division, and CozyStay Aparthotel (launched 2016). The business remains founder-owned with no disclosed funding rounds, proprietary technology platform, or public financial reporting.

Name

The Lux Travel Group

Legal name

Lux Travel Consultants LLP

Website

https://theluxtravelgroup.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

London-based luxury travel agency founded in 1981 serving high-net-worth individuals and corporate clients with bespoke itineraries; operates from London, Dubai, and Houston, leveraging Virtuoso and hotel partner networks.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Travel Booking Services: The company acts as an agency for travel service providers, earning commissions on bookings made for hotels, flights, and experiences. Clients pay for travel arrangements including airline tickets, hotel vouchers, and tour services.
2. Administration and Change Fees: The company charges administration fees for changes (£80 per passenger per booking) and cancellation charges (£150 per person per booking). Credit card payments incur a 3% processing fee.
3. Package Travel Arrangements: As a tailor-made package provider, the company combines transport, accommodation, and other tourist services, operating under the Package Travel, Package Holidays and Package Tours Regulations 1992.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Lux Travel Group is a London-based luxury travel agency that curates bespoke leisure and corporate travel itineraries, books luxury hotels, first/business class flights, and provides VIP concierge services. The agency operates through expert travel consultants who plan personalized trips and leverage partnerships with Virtuoso and premium hotel brands to deliver exclusive amenities to high-net-worth clients and corporate executives.

Product overview

The Lux Travel Group operates as a luxury travel agency offering a portfolio of integrated travel services. Its core offerings include Lux Leisure Experiences (bespoke travel itineraries and curated destination experiences), Hotels and Villas (access to 1,700+ luxury properties via Virtuoso and hotel partner networks), Lux Concierge (personalized lifestyle services including VIP transportation, event access, and wellness), and Corporate Travel (executive travel management for business clients). Additional services include Lux Leisure Destinations (global destination planning) and CozyStay Aparthotel (accommodation brand opened 2016). The company functions as a traditional travel agency rather than a software platform, providing human-curated travel planning services with partner benefits from luxury hotel brands.

Differentiator

Problem solved

Functional benefit

Brands

• Lux Concierge: Bespoke concierge services offering VIP transportation, exclusive event access, private household services, gastronomic experiences, wellness retreats, personalized shopping, health services, security, and cultural experiences.
• Corporate Travel

Products and services

• Lux Leisure Experiences

Quantifiable outcome

• Access to 1,700+ luxury hotels globally through Virtuoso network
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core, key and regulatory.

• VirtuosocoreStrategic or Co-development PartnerExclusive member of Virtuoso, the world's leading luxury travel network. This partnership provides clients access to over 1,700 luxury hotels, resorts, and VIP amenities globally, along with exclusive benefits such as room upgrades, complimentary breakfast, and priority reservations.
• Forbes Travel GuidecoreStrategic or Co-development PartnerAs one of the exclusive few endorsed by Forbes Travel Guide, the company provides clients with privileged access to top-rated luxury hotels and personalized service that ensures every stay exceeds expectations.
• Four Seasons Preferred PartnerkeyGTM or Marketing PartnerPreferred partner status with Four Seasons providing clients with daily breakfast for two, hotel credits (USD 100-200 based on room category), room upgrades, and welcome notes.
• Mandarin Oriental Fan ClubkeyGTM or Marketing PartnerFan Club membership providing exclusive benefits including room upgrades, daily breakfast, welcome amenities, USD 100 dining/SPA credit, and early check-in/late check-out.
• Oetker Pearl PartnerskeyGTM or Marketing PartnerPearl Partner status offering breakfast for two, guaranteed room upgrades, early check-in/late check-out, welcome amenities, and USD 100-200 food and beverage credits.
• Marriott STARSkeyGTM or Marketing PartnerSTARS partner providing complimentary breakfast for two, early check-in/late check-out, welcome amenities, room upgrades, and USD 100 monetary amenity credit.
• Rosewood ElitekeyGTM or Marketing PartnerElite Travel Advisor status with Rosewood offering daily breakfast, complimentary upgrades, personalized welcome, and property-specific enhanced amenities.
• Rocco Forte KnightskeyGTM or Marketing PartnerKnights program with exclusive benefits including destination-specific welcome amenities, highest priority upgrades, complimentary breakfast, guaranteed no-walk policy, and hotel credits (USD 100-250 based on room type).
• Belmond Bellini ClubkeyGTM or Marketing PartnerBellini Club membership providing welcome treats, complimentary upgrades, breakfast for two, and hotel/boat/train credits (USD 100-220 based on accommodation type).
• Peninsula ClubkeyGTM or Marketing PartnerPeninsula Club benefits including USD 100 hotel credit, flexible check-in from 6am and check-out to 10pm, and guaranteed upgrades.
• Leading Hotels of the WorldkeyGTM or Marketing PartnerPartnership providing daily full breakfast for two, room upgrades, and early check-in/late check-out at Leading Hotels properties.
• Hyatt PrivekeyGTM or Marketing PartnerHyatt Prive benefits including daily full breakfast for two, USD 100 property credit, welcome amenity, and 24-hour confirmable upgrades.
• Small Luxury HotelskeyGTM or Marketing PartnerWithin membership providing daily breakfast, USD 100 F&B credit, room upgrades, and early check-in/late check-out.
• Dorchester Diamond ClubkeyGTM or Marketing PartnerDiamond Club benefits including guaranteed tier upgrades, USD 100/£100/100 EUR credit, daily breakfast, and high-speed WiFi.
• Preferred Platinum PartnerkeyGTM or Marketing PartnerPlatinum Partner status offering complimentary breakfast for two, welcome amenity, USD 100 hotel credit, and priority early check-in/late check-out.
• Jumeirah Passport to LuxurykeyGTM or Marketing PartnerPassport to Luxury benefits including complimentary one-way transfer, early check-in/late check-out, room upgrades, USD 75 resort credit, and VIP recognition.
• Shangri-La The Luxury CirclekeyGTM or Marketing PartnerLuxury Circle benefits including room upgrades, USD 50-100 hotel credits, complimentary breakfast, VIP welcome amenities, and dedicated concierge.
• Accor HerakeyGTM or Marketing PartnerHera membership providing USD 100 hotel credits per room, daily breakfast, early check-in/late check-out, WiFi, welcome amenities, and room upgrades.
• Civil Aviation Authority (ATOL)regulatoryOthersATOL (Air Travel Organiser's Licence number 10990) provides financial protection for flight-inclusive travel arrangements.

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Scott Dunn: UK-headquartered luxury tour operator and travel agency specializing in bespoke, high-end leisure itineraries for HNW families and individuals. Directly competes with The Lux Travel Group across luxury leisure travel, private villa bookings, and Virtuoso-tier hotel access, with overlapping customer personas and supplier relationships.
• Mr & Mrs Smith: Curated collection and booking platform for boutique and luxury hotels, with concierge-style trip planning services for affluent travelers. Comparable to The Lux Travel Group in curated luxury hotel access and high-touch booking experience, though with stronger digital/brand presence.
• Trailfinders: UK private travel company offering high-end tailormade holidays, business class flights, and exclusive itineraries with consultant-led service. Comparable business model to The Lux Travel Group with human-led luxury booking, premium flight specialism, and long-established UK heritage.
• Quintessentially Travel: Luxury travel and concierge division of Quintessentially Group, offering bespoke itineraries, private jets, and yacht charters for ultra-HNW members. Overlaps with The Lux Travel Group on luxury leisure and concierge services targeting the same elite customer segment.
• Original Travel: UK-based tailormade travel company creating bespoke luxury itineraries for individuals, families, and groups worldwide. Comparable to The Lux Travel Group in bespoke service model, concierge-level support, and Virtuoso/agent-style supplier relationships.
• Black Tomato: Boutique London-based luxury travel agency curating bespoke trips and unique experiences for affluent global travelers. Closely comparable to The Lux Travel Group in UK-headquartered luxury travel positioning, Virtuoso participation, and bespoke service model targeting HNW clientele.
• Elegant Resorts: UK luxury tour operator focused on high-end villa holidays, five-star resorts, and bespoke travel itineraries for affluent travelers. Directly comparable to The Lux Travel Group's leisure offering, with overlapping luxury hotel partnerships and HNW customer base.
• Abercrombie & Kent: Global luxury travel company offering tailor-made journeys, private jet expeditions, and high-end escorted tours to affluent travelers. Comparable to The Lux Travel Group in product mix (bespoke itineraries, exclusive experiences, concierge services) and customer base (HNW leisure and corporate clients).
• Kirker Holidays: UK boutique travel specialist offering tailor-made cultural and luxury holidays, city breaks, and private villa stays. Directly comparable to The Lux Travel Group in boutique UK luxury positioning, agent-led booking, and curated supplier partnerships.

Broad incumbents

• Travelscape (TUI Group luxury division): Large incumbent European travel group with luxury/premium product lines including escorted luxury tours and bespoke itineraries. Comparable to The Lux Travel Group in luxury travel product offering, but operating at significantly greater scale with broader market coverage and lower per-trip customization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TLTG81
• Facebookfacebook.com/theluxtravelgroup
• LinkedInlinkedin.com/company/the-lux-travel-group
• Instagraminstagram.com/theluxtravelgroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lux Travel Group