Geiger Ready-Mix

What Geiger Ready-Mix does

Geiger Ready-Mix is a fifth-generation, family-owned manufacturer and distributor of ready-mix concrete and related building materials, headquartered in Kansas City, Kansas, with roots dating to 1892 (A.M. Geiger Cement Company) and the ready-mix business formally established in 1949. The company operates seven concrete plants across the Kansas City metropolitan area — including Leavenworth, Kansas City KS, Olathe, De Soto (new in 2024), Lee's Summit MO, Liberty MO, and headquarters — serving Leavenworth, Wyandotte, Johnson, Platte, Clay, Jackson, and Douglas counties in Kansas and Missouri. Its core offering is ready-mix concrete delivered via company-owned trucks to residential, commercial, contracted-build, and developer job sites, supplemented by decorative concrete, a building materials yard (Leavenworth), and value-add content such as a DIY guide, concrete calculator, and NRMCA-backed resource library.

The company's technology layer centers on Geiger Vision, a mobile and desktop ordering and tracking platform launched in November 2025 and powered by the Material Now platform from BCMI. Geiger Vision provides digital order submission, real-time delivery tracking, e-ticketing, customized alerts, and in-app chat with dispatch, available on iOS and Android. Back-office billing runs through a Billtrust integration, and repeat commercial customers are onboarded via an online credit application covering business, billing, trade reference, and personal guaranty information. The technology is primarily a workflow and customer-experience layer over a traditional industrial operation; no AI/ML capabilities are disclosed.

Geiger's revenue model is transactional, selling ready-mix concrete per cubic yard with scheduled on-site delivery. Pricing incorporates a weekly fuel surcharge indexed to DOE Midwest Regional prices (base $3.00/gallon; surcharges ranging from $0.65 to $20.15 per load), a minimum load fee for orders under 5 yards, and a 1.5% monthly service charge (18% annual rate) on past-due invoices. Distribution is sales-led with a direct-to-consumer self-serve channel: customers can order by phone, through the Geiger Vision app, or via credit account. Customer segments include commercial developers, contractors (contracted builds), residential/DIY homeowners, designers and engineers, and developers, served primarily within the Kansas City metro on a project-by-project, repeat-account basis.

Name

Geiger Ready-Mix

Legal name

Geiger Ready-Mix Co. Inc

Website

https://geigerreadymix.com

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

51–100 employees

Short description

Geiger Ready-Mix is a fifth-generation, family-owned ready-mix concrete manufacturer and distributor operating seven plants across the Kansas City metropolitan area, serving commercial, residential, and developer customers via scheduled on-site delivery and a digital ordering platform.

Ownership category

akta.pro rank

Product category

Ready-Mix Concrete Manufacturing

NAICS

Ready-Mix Concrete Manufacturing (32732), Cement and Concrete Product Manufacturing (3273)

SIC

Concrete, Gypsum & Plaster Products (3270)

akta.pro primary industry

Ready-Mix Concrete Production & Delivery (IMADAAAA)

Keywords

• Ready-mix concrete
• Concrete delivery services
• Ready-mix production
• Concrete plant operations
• Building materials supply

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Ready-Mix Concrete Sales: Sale of ready-mix concrete products with scheduled on-site delivery. Customers can order concrete materials through the Geiger Vision app, phone, or credit application process. Revenue is generated per cubic yard with additional fuel surcharges based on DOE fuel price indexes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Geiger Ready-Mix manufactures ready-mix concrete at seven concrete plants in the Kansas City metropolitan area and delivers it on-site to residential and commercial job sites. The company pairs this core product with the Geiger Vision digital ordering platform (powered by Material Now) for in-app ordering and real-time delivery tracking, plus ancillary offerings such as decorative (integral-colored) concrete and a Leavenworth building materials yard.

Product overview

Geiger Ready-Mix is a fifth-generation family-owned building materials company established in 1892, operating as a single-segment business with ready-mix concrete as its core product. The company operates a network of concrete plants throughout the Kansas City metro area (Kansas and Missouri) and offers a comprehensive suite of complementary services including the Geiger Vision digital ordering platform (powered by Material Now), decorative concrete options, a DIY project guide, online credit application, fuel surcharge pricing, concrete calculator, and technical resource library. The product portfolio centers on delivering quality ready-mix concrete supported by technology-enabled ordering, tracking, and communication tools.

Differentiator

Problem solved

Functional benefit

Brands

• Geiger Vision powered by Material Now: Mobile app and platform for ordering concrete, tracking deliveries, and real-time chat updates.

Products and services

• Ready-Mix Concrete Primary product offering: ready-mix concrete mixed at Geiger's concrete plants and delivered to residential and commercial construction sites by the company fleet, with options for standard mixes, colored/decorative mixes, and custom mix specifications.
• Geiger Vision (Powered by Material Now) Mobile and desktop ordering platform that enables customers to submit ready-mix concrete orders, track deliveries in real time, receive customized alerts, and chat with dispatch for order updates. Features e-ticketing, order progress reporting, and updates from order placement through delivery completion. Available to homeowners, contractors, designers, engineers, and developers in the Kansas City metro.
• Decorative Concrete Distinct decorative concrete offering featuring integral coloring and design options, with access to color charts and recommendations for preferred contractors performing stamps and decorative tooling work.
• Building Materials Yard (Leavenworth) On-site building material yard operation at the Leavenworth location selling construction supplies alongside concrete products. Operates 8am-4:30pm Monday through Friday.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

One partnership is on record.

• Material Now (BCMI Platform)coreTechnology or IntegrationMaterial Now (operated by BCMI) is the technology platform powering Geiger Vision app, enabling digital ordering, real-time order tracking, customized alerts, e-ticketing, and in-app chat communication for Geiger Ready-Mix customers. The partnership provides the technological infrastructure for Geiger's mobile and desktop ordering experience.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Quikrete Holdings: Largest US producer of packaged concrete and a major ready-mix and masonry producer. Comparable because Quikrete sells ready-mix and bagged concrete materials to the same contractor and DIY customer base, and competes for the same commercial and residential project wallet.
• U.S. Concrete (Vulcan Materials): U.S. Concrete was acquired by Vulcan Materials in 2021, making Vulcan the largest US producer of construction aggregates and a major ready-mix supplier. Comparable as a national ready-mix competitor, but at vastly greater scale and capital base.
• Martin Marietta Materials: Top-3 US aggregates and ready-mix concrete producer. Comparable in that it sells ready-mix and related concrete products, though it is a publicly traded national incumbent rather than a regional family operator.
• Ash Grove Cement (CRH): Ash Grove was a Kansas City-headquartered cement and ready-mix producer acquired by CRH in 2018. Geiger would have been a local customer and competitor; CRH remains a relevant broad incumbent in the KC cement and concrete supply chain.
• Buzzi Unicem USA: Major US cement and ready-mix producer with Midwest operations. Comparable as a regional cement and concrete supplier in markets adjacent to KC, and a potential upstream cement supplier to Geiger.

Direct peers

• SRM Concrete: National ready-mix concrete specialist operating more than 80 plants across the Midwest and Southeast. Directly comparable as a multi-plant, multi-state ready-mix producer focused on the same mix of commercial, residential, and infrastructure customers.
• Chaney Enterprises: Mid-Atlantic regional ready-mix concrete and aggregates supplier serving DC/MD/VA. Comparable business model — multi-plant ready-mix delivery with residential, commercial, and government customers — even though geography differs.
• Thomas Concrete: Fifth-generation family-owned ready-mix producer operating across the Southeast US. Closely comparable as a multi-generational family business focused on ready-mix delivery with strong regional plant density.
• Concrete Supply Co. Regional ready-mix concrete producer serving the Carolinas. Comparable as a multi-plant family-operator of ready-mix plants with similar commercial and residential customer mix.

Others

• Iowa Ready Mixed Concrete Association (industry reference): Industry trade association rather than a competitor, but representative of the regional ready-mix peer ecosystem. Geiger's NRMCA content library reference signals direct participation in the same industry body, providing a peer network and best-practice template for the digital and quality initiatives Geiger is rolling out.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/geigerreadymixkc
• Xx.com/GeigerReadyMix
• Facebookfacebook.com/Geigerreadymix
• LinkedInlinkedin.com/company/geiger-ready-mix-co-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geiger Ready-Mix