CrossCore

What CrossCore does

CrossCore is a Rotational Bodyweight Training (RBT) equipment brand owned by Mad Dogg Athletics, Inc., the same parent that owns SPIN, Spinning, and Peak Pilates. Founded in 2009 and operated from Duarte, California with 11–50 employees, the company occupies a single product category: specialty bodyweight training hardware differentiated by adding rotational movement to traditional suspension training.

Core technology centers on a patented 'Pull the Pin' pulley mechanism that introduces rotational forces during bodyweight exercises, expanding exercise progression and balance challenge beyond what standard suspension trainers provide. The product family is anchored by the CrossCore Pro System ($229) and the standard CrossCore System ($200), complemented by accessory kits including the Pro Kit ($39) and Door Kit ($29); five SKUs are positioned for home use and eight SKUs for commercial facilities. Two certification programs — CrossCore Foundations (a full-day live RBT certification) and CrossCore Bridge (a four-hour condensed course available live and online, targeted at existing suspension trainers) — sit alongside the hardware as both go-to-market enablers and ecosystem-building tools.

Commercially, CrossCore runs a direct-to-consumer e-commerce model via crosscore.com with one-time hardware sales and no subscription or recurring revenue component. Distribution is international, supporting USD, EUR, and GBP currencies and localized site languages (French, German, Spanish), with order fulfillment, customer service, and warranty operations managed in-house. Demand generation relies on organic social media presence (Facebook, Twitter/X, Instagram, YouTube), email newsletter capture, and content and workout video publishing, with no paid acquisition, distributor network, or reseller channel disclosed.

Name

CrossCore

Legal name

MAD DOGG ATHLETICS, INC.

Website

https://crosscore-usa.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

CrossCore, a Mad Dogg Athletics brand, designs and sells Rotational Bodyweight Training equipment using a patented 'Pull the Pin' pulley system, serving individual home users and commercial fitness facilities worldwide through direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Fitness Equipment

akta.pro primary industry

Functional Training & Conditioning Accessories Retail (Bands, Suspension Trainers, Agility/Ladders, Sleds) (CRAMADAD)

akta.pro secondary industries

Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB), Functional Fitness / Cross-Training Groups (HSADABAH)

Keywords

• Bodyweight training equipment
• Suspension training systems
• Rotational training equipment
• Fitness certification programs
• Commercial fitness equipment

Headquarters

HQ city

Duarte

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fitness Equipment Sales: One-time hardware sales of bodyweight training equipment including systems, kits, accessories, and mounting solutions. Products are sold directly to consumers and fitness facilities through the company's e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CrossCore designs, manufactures, and sells Rotational Bodyweight Training (RBT) equipment built around a patented pulley system that adds rotational movement to traditional suspension training. Its product portfolio spans home-use systems and commercial-grade facility systems, along with accessory kits, door and rack mounting solutions, and gift certificates. The company also delivers the CrossCore Foundations and CrossCore Bridge certification programs for trainers pursuing its RBT credential.

Product overview

CrossCore offers a family of bodyweight training equipment centered on its patented pulley system with 'Pull the Pin' rotational movement technology. The core product line consists of two main systems: the CrossCore Pro System ($229) and the CrossCore System ($200), complemented by accessory kits including the CrossCore Pro Kit ($39) and CrossCore Door Kit ($29). The portfolio includes 5 products for home use and 8 products for facility use, differentiated from traditional suspension trainers by enabling rotational movement to challenge balance and core strength.

Differentiator

Problem solved

Functional benefit

Products and services

• CrossCore® Pro System Professional-grade bodyweight training system featuring the patented Pull the Pin pulley mechanism for rotational balance and core training, priced at $229.00 and targeted at advanced home users and commercial facilities.
• CrossCore® System Foundational bodyweight training system with the patented Pull the Pin pulley mechanism for progressive bodyweight exercises, priced at $200.00 and positioned as the entry-level CrossCore system for home and facility use.
• CrossCore® Pro Kit Accessory kit for the CrossCore Pro System adding additional training options and components, priced at $39.00.
• CrossCore® Door Kit Door-mounting kit that enables convenient home installation of CrossCore systems, priced at $29.00.
• CrossCore Foundations Certification Full-day live training course providing a direct pathway to become CrossCore RBT (Rotational Bodyweight Training) certified, designed for new and existing suspension-oriented trainers and fitness professionals.
• CrossCore Bridge Certification Condensed four-hour course for trainers already certified in suspension-oriented training, offered in both live and online formats to extend existing credentials into CrossCore RBT.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CrossCoreUSA
• YouTubeyoutube.com/@CrossCoreRBT
• Facebookfacebook.com/crosscore
• Instagraminstagram.com/crosscore

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CrossCore