DN Automotive
DN Automotive is a South Korea-based Tier 1 automotive supplier manufacturing anti-vibration parts, batteries, and tube/rubber products, serving 36+ global OEMs including STELLANTIS, GM, BMW, and Ford across 10 countries with 9 manufacturing plants.
- Company typePrivate
- Founded1971
- HeadquartersUlsan, South Korea
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What DN Automotive does
DN Automotive is a South Korea-headquartered Tier 1 automotive components manufacturer supplying anti-vibration parts (VMS), automotive batteries (BTS), and tube/rubber products (TUBE) to global vehicle OEMs. Founded in 1971 as DongAh Tire & Rubber, the company rebranded from DTR Automotive to DN Automotive in 2022 and is recognized as a Global Top 3 player in automotive anti-vibration parts with approximately 10% global market share. It serves 36 OEMs across more than 50 countries, including STELLANTIS, GM, BMW, VW Group, Ford, Daimler, Volvo, Porsche, and emerging EV manufacturers such as Rivian and NIO.
The company's core technology is built on proprietary rubber compound formulations (6,000+ variants under the DTRamid® brand), patented active engine mount technology (Vibramount®, the world's first mass-produced full closed-loop active engine mount introduced in 2006), and hydraulic suspension bush technology (Durabush®). DN operates 9 manufacturing plants and 7 technical centers across 10 countries on 4 continents, enabling just-in-time OEM delivery. The BTS division targets 10 million battery units of annual production capacity by 2025, with products spanning vehicle batteries, Start & Stop batteries, truck/bus batteries, and marine/RV batteries, distributed to 300+ customers in 120+ countries. The TUBE division supplies automotive inner tubes, flaps, curing bladders, and compounded rubber (CMB) to 200+ customers in 110 countries.
The business model is B2B OEM-embedded, with revenue generated through long-term supply contracts negotiated directly with automotive manufacturers. DN's BT division won Korean Trade Day Export Tower Awards at $100M (2012), $200M (2018), and $300M (2022), signaling sustained export scaling. The company has expanded its customer base into EV platforms via NIO, Rivian, Canoo, and Human Horizons, leveraging its vibration management expertise for electric motor mounts and high-frequency powertrain isolation. The Tube & Rubber Business Division merged into DN Automotive in September 2024, and the 50th anniversary was celebrated in June 2024.
DN Automotive firmographics
Firmographics- Name
- DN Automotive
- Legal name
- DN Automotive Corporation
- Website
- https://dnautomotive.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DN Automotive is a South Korea-based Tier 1 automotive supplier manufacturing anti-vibration parts, batteries, and tube/rubber products, serving 36+ global OEMs including STELLANTIS, GM, BMW, and Ford across 10 countries with 9 manufacturing plants.
- Ownership category
- akta.pro rank
DN Automotive industry classification
Industry- Product category
- Automotive Anti-Vibration Components
- NAICS
- Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Parts Manufacturing (3363)
- SIC
- Tires & Inner Tubes (3011)
- akta.pro primary industry
- Wheels, Tires, Brakes & Suspension Components Manufacturing (IMACAOAH)
- akta.pro secondary industry
- Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors) (IMACANAF)
Keywords
Where DN Automotive is headquartered
LocationHeadquarters
- HQ city
- Ulsan
- HQ country
- South Korea
- HQ region
- Asia
Offices13 records
Markets served
DN Automotive business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- VMS (Vibration Management Systems) Parts: DN Automotive's VMS division manufactures and sells anti-vibration parts including engine mounts, suspension bushes, and chassis mountings to global automotive OEMs. Revenue is generated through long-term supply contracts with automotive manufacturers, with product development collaboration integrated into the commercial relationship.
- BTS (Battery) Products: The BTS division manufactures and sells automotive batteries including vehicle batteries, Start & Stop batteries, truck & bus batteries, and marine & leisure batteries. Batteries are supplied to approximately 120+ countries and 300+ global customers.
- Tube & Rubber Products: The TUBE division manufactures and sells automotive inner tubes, flaps, curing bladders, and CMB (compound rubber) products. Products are supplied to over 200 customers in 110 countries worldwide.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
DN Automotive product offering
Product offeringCore offering
DN Automotive manufactures and sells automotive anti-vibration components (engine mounts, suspension bushes, chassis mountings, torsional dampers, air springs), automotive batteries (start-stop, truck & bus, marine & RV), and rubber-based products (inner tubes, flaps, curing bladders, compounded rubber) to global automotive OEMs as a Tier 1 supplier. The company also operates a smaller aftermarket channel through VMS Italy and a railway suspension business. It serves 36 OEM customers in VMS, 300+ in BTS, and 200+ in TUBE, producing from nine plants across ten countries.
Product overview
DN Automotive is a global Top 3 automotive anti-vibration parts and battery manufacturer, operating through three main business divisions: VMS (Vibration Management Systems), BTS (Battery & Vibration Solutions), and TUBE (Tube & Rubber). The VMS division produces vibration control products including patented Vibramount® active engine mounts, Durabush® hydraulic suspension bushes, engine mounts, suspension bushes, and chassis components for passenger vehicles, commercial vehicles, and railway applications. The BTS division manufactures automotive batteries including vehicle batteries, Start & Stop batteries, truck & bus batteries, and marine/RV batteries. The TUBE division produces automotive inner tubes, flaps, curing bladders, and CMB (compounded rubber) products. The company holds a global market share of approximately 10% in the automotive vibration management systems market and serves customers in over 120 countries with 300+ clients through the BTS division alone.
Differentiator
Problem solved
Functional benefit
Brands
- VMS (Vibration Management Systems): Automotive anti-vibration parts business division specializing in engine mounts, suspension bushes, and chassis mountings.
- BTS (Battery)
- TUBE
- X-PRO Battery
Products and services
- VMS (Vibration Management Systems) — Anti-Vibration Components Complete line of anti-vibration components for OEM automotive platforms, including engine mounts, motor mounts, suspension bushes, chassis mountings, torsional dampers, and air springs. Supplied to 36 OEM customers globally; DN Automotive holds a Global Top 3 position with approximately 10% global market share in automotive VMS.
- BTS (Battery) — Automotive Batteries Automotive batteries covering vehicle, start & stop, truck & bus, and marine & RV applications, supplied to 300+ customers across 120+ countries. DN Automotive is a Global Top 3 player in automotive batteries.
- TUBE — Inner Tubes, Flaps, Curing Bladders and Compounded Rubber (CMB) Rubber-based products supplied to 200+ customers, including inner tubes for tire manufacturers, flaps, curing bladders for tire production, and compounded rubber (CMB) for industrial rubber processors.
- Vibramount® Active Engine Mount Patented active engine mount technology designed to mitigate vibration and noise in modern internal-combustion and electrified powertrains, supplied to OEMs as a differentiated VMS solution.
- Durabush® Hydraulic Suspension Bush Patented hydraulic suspension bush technology engineered for OEM chassis and suspension applications, providing tuned damping and durability characteristics.
- DTRamid® Compound Technology Proprietary fibre-reinforced rubber compound used as a base material across DN Automotive's anti-vibration and rubber product portfolio, providing tuned mechanical properties for demanding NVH and durability applications.
- Railway Elastic Rubber-Metal Suspension Systems Elastic rubber-metal suspension systems specifically developed for railway-vehicle applications, extending DN Automotive's vibration-control expertise beyond automotive into rail.
- Aftermarket Parts (VMS Italy) Premium aftermarket replacement parts — including engine mounts, suspension bushes, and chassis components — distributed through VMS Italy to resellers and distributors for the out-of-warranty vehicle parc.
Quantifiable outcome
- Active engine mount technology enables fuel economy improvements and emissions reductions in advanced powertrains
- +3 more outcomes
Companies that use DN Automotive
Customer profileNamed customers26 records
Segments3 records
Ideal customer profiles3 records
DN Automotive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
DN Automotive partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fukoku (China Joint Venture)minorDN established a joint venture with Fukoku in China (2004) for the production of air springs and VMS products. This partnership enabled DN to establish manufacturing capabilities in China for air spring and anti-vibration product lines.
Scale indicators10 records
Recent moves14 records
Expansion highlights5 records
DN Automotive competitors and assessment
Company assessmentDirect peers
- Hutchinson (TotalEnergies): Hutchinson is a French manufacturer of rubber and polymer components for automotive, aerospace, and industrial markets, with strong position in anti-vibration mounts, suspension bushings, and body sealing. Its automotive NVH portfolio directly overlaps with DN Automotive's VMS offering for European OEMs.
- Cooper Standard Automotive: Cooper Standard is a leading global supplier of sealing, fluid handling, and anti-vibration components for automotive OEMs. Its AVS (Anti-Vibration Systems) business competes directly with DN Automotive in powertrain mounts and chassis NVH solutions.
- Clarios: Clarios (formerly Johnson Controls Power Solutions) is the world's largest automotive battery manufacturer, producing batteries under brands like VARTA, Optima, and LTH. It directly competes with DN Automotive's BTS division in low-voltage automotive batteries for OEM and aftermarket channels globally.
- GS Yuasa Corporation: GS Yuasa is a leading Japanese manufacturer of automotive and industrial batteries, including lead-acid and lithium-ion batteries. It is a direct competitor to DN Automotive's BTS division in vehicle batteries, particularly in Asian and global OEM channels.
- Yokohama Rubber Company: Yokohama Rubber is a major Japanese tire manufacturer with a rubber products portfolio that includes automotive inner tubes and industrial rubber components. Its TUBE business overlaps with DN Automotive's TUBE division in serving tire industry and aftermarket customers globally.
- Toyo Tire & Rubber Co. Toyo Tire is a Japanese tire and rubber products manufacturer that also produces automotive inner tubes and related rubber components. Its rubber products division competes with DN Automotive's TUBE division in automotive tubes, flaps, and curing bladders.
- Vibracoustic (Freudenberg): Vibracoustic is the world's largest dedicated supplier of automotive anti-vibration components, producing engine mounts, suspension bushings, and NVH solutions for global OEMs. It is the most direct competitor to DN Automotive's VMS division, with comparable product portfolio, OEM customer base, and technology focus including active mounts.
- Sumitomo Riko: Sumitomo Riko is a Japanese automotive parts manufacturer specializing in anti-vibration rubber components, hoses, and interior products. It supplies engine mounts, suspension bushings, and dynamic dampers to global OEMs, making it a direct competitor in VMS technology with strong presence in Asian OEMs.
- Trelleborg AB: Trelleborg is a global leader in engineered polymer solutions including automotive anti-vibration components, suspension bushings, and powertrain mounts. Its automotive division competes directly with DN Automotive's VMS business in serving tier 1 OEM customers with rubber-based NVH solutions.
Broad incumbents
- Continental AG (ContiTech): Continental is a large Tier 1 automotive supplier whose ContiTech division produces rubber-based anti-vibration components, among many other automotive systems. While not specialized in VMS, it competes with DN Automotive on engine mounts and chassis components as part of a broader automotive portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
DN Automotive social profiles
Digital presenceDN Automotive compliance and trust
Trust signalCompliance8 records
DN Automotive financial estimates
Financial estimateRevenue estimate
Valuation estimate
DN Automotive leadership team
Management profileNumber of profiles
Profiles1 record
DN Automotive subsidiaries and ownership
Company hierarchySubsidiaries5 records
DN Automotive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DN Automotive M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DN Automotive
What does DN Automotive do?
DN Automotive manufactures and sells automotive anti-vibration components (engine mounts, suspension bushes, chassis mountings, torsional dampers, air springs), automotive batteries (start-stop, truck & bus, marine & RV), and rubber-based products (inner tubes, flaps, curing bladders, compounded rubber) to global automotive OEMs as a Tier 1 supplier. The company also operates a smaller aftermarket channel through VMS Italy and a railway suspension business. It serves 36 OEM customers in VMS, 300+ in BTS, and 200+ in TUBE, producing from nine plants across ten countries.
Is DN Automotive a public or private company?
DN Automotive is a private company. It is classified as unknown and is currently operating.
When was DN Automotive founded?
DN Automotive was founded in 1971. It employs 51 to 100 people.
Where is DN Automotive based?
DN Automotive is headquartered in Ulsan, South Korea, in the Asia region.
How does DN Automotive make money?
Three revenue lines are on record. VMS (Vibration Management Systems) Parts are the primary driver. The others are BTS (Battery) Products and tube & Rubber Products.
Who are DN Automotive's main competitors?
Direct peers on record are Hutchinson (TotalEnergies), Cooper Standard Automotive, Clarios, GS Yuasa Corporation, Yokohama Rubber Company, Toyo Tire & Rubber Co., Vibracoustic (Freudenberg), Sumitomo Riko and Trelleborg AB. Continental AG (ContiTech) is listed as a broad incumbent.
Does DN Automotive have an API?
No public API is recorded for DN Automotive.
What industry is DN Automotive in?
DN Automotive's product category is Automotive Anti-Vibration Components. Its primary akta.pro industry code is IMACAOAH, Wheels, Tires, Brakes & Suspension Components Manufacturing, with a secondary code of IMACANAF, Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors). Its NAICS code is 33633 and its SIC code is 3011.