The Village at Germantown

What The Village at Germantown does

The Village at Germantown is a privately held, for-profit continuing care retirement community (CCRC) operating on a 29-acre campus at 7820 Walking Horse Circle in Germantown, Tennessee, established around 2005–2006. It serves seniors aged 65+ in the Memphis/Germantown metropolitan area via a LifeCare model that delivers the full care continuum — independent living (apartments and villas), assisted living, memory care, skilled nursing (expanded to 50 beds and 32 suites), therapy and rehabilitation, and adult daycare — on a single campus with shared staff and amenities.

The community's product surface is split between core healthcare/residential services and resort-style amenities. Healthcare is anchored by an on-site primary care clinic staffed by Methodist Hospital physicians available five days a week, who serve as primary care provider for nearly 65% of residents; on-site therapists deliver physical, speech, and occupational therapy. Amenities include three dining venues (Monarch Fine Dining Room, Cafe Bistro, Polo Lounge & Grill), a fitness center with indoor pool and personal training, a library, woodworking studio, movie theater, spa and salon, and extensive outdoor spaces including walking trails and a putting green. A 2017 capital program materially expanded healthcare capacity, hospitality venues, and Phase 3 independent-living inventory.

The business model is a subscription/recurring-fee CCRC: residents pay quote-based monthly fees that bundle housing, dining, amenities, and access to higher-acuity care as needs change, with tiered add-on fees for assisted living, memory care, skilled nursing, and rehabilitation. Pricing is not publicly disclosed; sales run through dedicated phone lines, personalized tours, a website request form, community events (e.g., Sizzlin' Summer BBQ), direct mail, and resident/family referrals. Mike Craft serves as CEO. The community received the 2026 Holleran Choice Community award.

Name

The Village at Germantown

Legal name

The Village at Germantown

Website

https://village-germantown.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

The Village at Germantown is a privately held continuing care retirement community in Germantown, Tennessee, serving seniors aged 65+ via a LifeCare model that bundles independent living, assisted living, memory care, skilled nursing, rehabilitation, and adult daycare with on-site Methodist Hospital physicians and resort-style amenities on a 29-acre campus.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (Senior Living)

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

akta.pro secondary industries

Rental / Fee-for-Service CCRCs (HLADAEAB), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

Keywords

• Senior living community
• Independent living services
• Assisted living care
• Memory care services
• Skilled nursing care

Headquarters

HQ city

Germantown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Residential Living Fees: Monthly fees for independent living apartments and villas covering housing, amenities, dining access, and community services. Pricing is quote-based and varies by unit type, size, and selected service packages.
2. Healthcare Services: Additional fees for assisted living, memory care, skilled nursing, and rehabilitation services. These are tiered based on level of care required, with the LifeCare model providing a continuum of services within the same community.
3. Dining Services: Three on-site restaurants (Monarch Dining Room, Cafe Bistro, Polo Lounge & Grill) generating revenue from resident and guest dining. Residents have meal plan access included in monthly fees, with additional à la carte options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Village at Germantown operates a continuing care retirement community (CCRC) on a 29-acre campus in Germantown, Tennessee, providing independent living apartments and villas alongside a full healthcare continuum that includes assisted living, memory care, skilled nursing, therapy and rehabilitation, and adult daycare. Residents pay monthly recurring fees that bundle housing, dining at three on-site restaurants, amenities, and access to an on-site Methodist Hospital primary care clinic, enabling them to age in place as their care needs change.

Product overview

The Village at Germantown is a continuing care retirement community (CCRC) offering a comprehensive range of senior living options and hospitality amenities across a 29-acre campus in Germantown, Tennessee. The community operates on a LifeCare model, providing a seamless progression of care levels including Independent Living (customizable apartments and villas), Assisted Living, Memory Care, Therapy & Rehabilitation, Skilled Nursing (50 beds, 32 suites), and Adult Daycare. Hospitality amenities include three dining venues (Monarch Fine Dining Room, Cafe Bistro, and Polo Lounge & Grill), state-of-the-art fitness center with indoor pool, spa and salon, library, woodworking studio, movie theater, and expansive outdoor spaces. Healthcare services feature an on-site primary care clinic with Methodist Hospital physicians available five days per week.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Customizable apartments and villas for active seniors aged 65+ seeking a maintenance-free retirement lifestyle, with access to three on-site restaurants, on-site wellness clinic, LifeCare healthcare options, and community amenities.
• Assisted Living Daily living support and personal care assistance for seniors who need help with activities of daily living while remaining within the retirement community's care continuum.
• Memory Care Specialized memory care services for residents with Alzheimer's disease and other forms of dementia, delivered in a dedicated memory care wing with expanded suite capacity.
• Skilled Nursing Comprehensive 24-hour skilled nursing center providing round-the-clock nursing care, with expanded capacity of 50 beds and 32 suites following the 2017 healthcare expansion.
• Therapy & Rehabilitation Short-term rehabilitation services delivering physical, speech, and occupational therapy to help residents regain strength and mobility following surgery, illness, or injury.
• Adult Daycare Daytime care and activity program for seniors who need daytime supervision, supporting both residents and families seeking daytime engagement and care services.

Quantifiable outcome

• 65% of residents use on-site physicians as their primary care provider
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Methodist HospitalcoreOthersOn-site clinic staffed by physicians from Methodist Hospital. These doctors provide primary care services to residents, with nearly 65% of residents using them as their primary care physician. The clinic was expanded and tripled in size in 2017, with physicians now available 5 days per week.

Scale indicators3 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• Belmont Village Senior Living: Operates upscale senior living communities combining independent living, assisted living, and memory care with strong amenity programs. Closely comparable to The Village at Germantown in positioning, demographic targeting, and amenity-rich model.
• Life Care Services (LCS): Manages a large national portfolio of CCRCs and LifeCare communities. Directly comparable as a CCRC operator serving seniors across the full care continuum with on-site healthcare, and a peer in business model and resident profile.
• Acts Retirement-Life Communities: One of the largest nonprofit LifeCare/CCRC operators in the U.S. Directly comparable to The Village at Germantown in offering a full continuum of independent living through skilled nursing under a LifeCare contract on amenity-rich campuses.
• The Arbor Company: Operates senior living communities including independent living, assisted living, and memory care across multiple states. Directly comparable in continuum-of-care service model and amenity-focused positioning.
• Senior Lifestyle: Mid-sized senior living operator offering independent living, assisted living, memory care, and skilled nursing. Comparable in size, continuum-of-care model, and amenity-driven marketing to The Village at Germantown.

Broad incumbents

• Brookdale Senior Living: Largest senior living operator in the U.S., offering independent living, assisted living, memory care, and skilled nursing across hundreds of communities. Broad incumbent with overlapping service lines but at much larger scale.
• Holiday Retirement: Operates one of the largest networks of independent senior living communities in the U.S. Overlaps with The Village at Germantown's independent living service line, but focuses primarily on IL rather than full LifeCare continuum.
• Five Star Senior Living: National senior living operator with independent living, assisted living, memory care, and skilled nursing communities. Comparable service mix and resident demographic, broader geographic coverage.
• Sunrise Senior Living: Established national senior living provider offering assisted living, memory care, independent living, and skilled nursing. Comparable continuum of care and resident profile, with deeper geographic and brand reach.
• Atria Senior Living: Large national senior living operator with a continuum of care across independent living, assisted living, and memory care. Overlapping service model and target demographic, but significantly larger footprint and brand scale.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thevillageatgermantown
• LinkedInlinkedin.com/company/sparsholt-college

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Village at Germantown