Pure Energy Entertainment

What Pure Energy Entertainment does

Pure Energy Entertainment, operating under the DBA "Boston Wedding DJ and Decor," is a privately held, founder-owned event entertainment and production company founded in 1997 and based in Peabody, Massachusetts, with warehouse and showroom facilities in Danvers, MA. The company provides professional DJ and MC services for weddings, corporate events, bar/bat mitzvahs, and private parties across the Greater Boston area and broader New England region (Massachusetts, New Hampshire, Rhode Island, Connecticut, and Maine). Its owner, Johnny Kelly, brings 27+ years of DJ/MC experience and serves as the principal talent behind the brand.

The company's core offering is professional DJ and MC entertainment, around which it has built an in-house production stack that includes lighting design and installation, white dance floor rentals ($65 per 4x4 panel), ballroom drapery ($250 per 10 linear feet), custom dance floor wraps and monograms, and event furniture rental packages (starting at $1,200). All decor and production elements are sourced and managed internally rather than subcontracted, enabling single-vendor delivery for clients. Distribution is purely direct-to-consumer, with customers acquired through the company's website (pureenergyboston.com), phone inquiries, walk-in warehouse tours in Danvers, and a YouTube testimonial channel used for bottom-of-funnel social proof.

Pure Energy operates on a one-time project-based revenue model with three streams: entertainment services, equipment rentals, and full event production. Pricing is unit-based (per panel, per linear foot, per package) with delivery and setup charges assessed by location. The company employs 1–10 people, holds no institutional funding, has no parent company or subsidiaries, and discloses no revenue or financial metrics. It has no mobile applications, public APIs, AI/ML capabilities, patents, certifications, or strategic partnerships — the business is a lifestyle/regional services firm whose value is concentrated in its founder's personal brand, its local reputation, and its physical inventory of event production assets.

Name

Pure Energy Entertainment

Legal name

Pure Energy Entertainment

Website

https://pureenergyboston.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Pure Energy Entertainment is a privately held DJ and event production company founded in 1997, serving weddings, corporate events, bar/bat mitzvahs, and private parties across the New England region with in-house DJs, MCs, lighting, dance floors, drapery, and furniture rentals.

Ownership category

akta.pro rank

Product category

Event Entertainment Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Party DJ, Music & Audio Services (HSACACAI)

akta.pro secondary industries

Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG), Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), Lighting & Power Rentals (Uplighting, Generators, Distribution) (HSACAFAE)

Keywords

• Wedding DJ services
• Event production
• DJ and MC services
• Event lighting rentals
• Event furniture rentals

Headquarters

HQ city

Peabody

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Entertainment Services: DJ and MC services for events including weddings, corporate events, bar/bat mitzvahs, and private parties. Services include professional emcees and DJs with over 27 years of experience.
2. Equipment Rentals: Rental services for white dance floors, drapery, and event furniture. Dance floors charged per panel, drapery per linear foot, and furniture in packages.
3. Event Production: Full-service event production including lighting, decor design elements, and custom dance floor wraps. Transform spaces for events.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pure Energy Entertainment provides DJ, MC, event lighting, dance floor, drapery, and event furniture rental services for weddings, private parties, and corporate events. The company operates its own equipment warehouses in Danvers, MA, enabling bundled, in-house event production delivery. Its primary service area is Greater Boston and the broader New England region.

Product overview

Pure Energy Entertainment is a Boston-based event production company offering a comprehensive suite of entertainment and decor services. The core offering consists of professional DJ and MC services, supplemented by an in-house decor department that provides lighting, dance floors, drapery, and event furniture. The product portfolio includes White Dance Floor Rentals (charged per 4x4 panel at $65), Drapery (at $250 per 10 feet), and Event Furniture Rental packages (starting at $1,200). The company also offers custom dance floor wraps and lighting services. Together, these products enable the company to transform event spaces into customized celebrations, particularly for weddings, corporate events, and bar/bat mitzvahs.

Differentiator

Problem solved

Functional benefit

Products and services

• DJ Services Professional DJ entertainment services for weddings, private parties, and corporate events in Greater Boston and New England. The service is delivered by company-employed DJs using in-house professional audio equipment.
• MC Services Master of Ceremonies services to host and coordinate weddings, private parties, and corporate functions, typically bundled with the company's DJ offering.
• Event Lighting Event lighting design and rental using company-owned lighting equipment and rigs to illuminate weddings, private parties, and corporate events.
• Dance Floor Rentals Modular dance floor rental using 4x4 panels priced at $65 per panel, deployed and installed by company crews for events.
• Drapery Rentals Pipe-and-drape drapery rental at $250 per 10-foot section, used for backdrops, room division, and aesthetic treatments at events.
• Event Furniture Rentals Event furniture packages starting at $1,200+, providing tables, lounge furniture, and related pieces for weddings, private parties, and corporate events.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Encore Global (formerly PSAV): Global leader in event technology, audiovisual production, and venue services for corporate and live events. Comparable event lighting and AV capabilities but operates at massive scale primarily serving hotels, conventions, and corporate customers rather than weddings.
• CORT Event Furnishings: Large national provider of event furniture, rentals, and décor for corporate and social events. Overlaps with Pure Energy's event furniture rental line but operates at much greater scale and primarily serves corporate clients nationwide.

Direct peers

• Murray Hill Talent: New York-based DJ, MC, and event talent production company serving weddings, corporate, and private events. Closely comparable service mix and full-service production approach, although operating in a different metro.
• Beat Train Productions: Boston-area wedding DJ and event entertainment company offering DJ, lighting, and event production services across New England. Direct competitor for wedding and private event bookings in the same geography.
• Scratch Weddings: National wedding DJ agency with a curated network of DJs across major US markets. Comparable core offering (wedding DJ/MC services) but operates an aggregator/model rather than in-house production, making it a marketplace-style peer to Pure Energy's direct service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCbH0uhAncOQhmwIrLrC4xiA/featured
• Facebookfacebook.com/PureEnergyBoston
• LinkedInlinkedin.com/company/pure-energy-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Energy Entertainment