11Alive News

What 11Alive News does

11Alive News (legal entity: WXIA-TV) is a local television station licensed to the Atlanta, Georgia designated market area and operated as a station asset within TEGNA Inc.'s (NYSE: TGNA) broadcast portfolio. Founded circa 1951, the station produces local news, weather, traffic, sports, politics, and investigative content for metro Atlanta and the broader Georgia market, reaching viewers through over-the-air broadcast on channel 11 (with NEXTGEN TV / ATSC 3.0 capability), cable and satellite carriage, and a comprehensive digital footprint that includes the 11alive.com website, iOS and Android mobile applications, and the 11Alive+ streaming service on Roku, Fire TV, and Apple TV. The station operates as a free, advertising-supported service with no subscription fees or paywalls.

The product surface is organized around a core newscast and a portfolio of franchise content brands: 11Alive Investigates for accountability journalism, Weather Impact with 24/7 LIVE RADAR for severe-weather alerting, The Georgia Vote for political coverage, VERIFY for fact-checking, Atlanta & Company for lifestyle and local events, Money Moves and Affording Atlanta for personal finance, Better Work (in partnership with CareerRise) for career resources, More Than a Number for victim/grief support, Locked On Sports Atlanta for sports podcasts, and Postal Problems for ongoing USPS investigative coverage. Distribution is amplified through Facebook, Twitter/X, email newsletters (Your Morning Briefing), and a YouTube channel.

The business model is dual-revenue advertising: traditional broadcast television ad sales (local and national commercial spots, sponsorships, branded segments) and digital advertising across the website and streaming platforms. Long-running community initiatives such as the 40+ year Can-A-Thon food drive and partnerships with non-profits and career organizations function as both audience-engagement and advertiser-relations assets. There is no pricing model exposed to the consumer — the station is fully ad-supported — and no public revenue, headcount beyond the locally listed 1–10 figure (which likely understates the on-air newsroom), or standalone financial disclosures are available.

Name

11Alive News

Legal name

WXIA-TV

Website

https://11alive.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

1–10 employees

Short description

11Alive News (WXIA-TV) is a TEGNA-owned local broadcast television station serving the Atlanta metro and Georgia market with free, advertising-supported news, weather, traffic, sports, and investigative content distributed via over-the-air channel 11, streaming apps, website, and mobile.

Ownership category

akta.pro rank

Product category

Local Television News

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

Keywords

• Local news broadcast
• Weather forecasting
• Investigative journalism
• Streaming news
• Fact-checking services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: Traditional broadcast television advertising including local and national commercials, sponsorships, and branded content segments. The station operates under TEGNA Inc. as part of a large broadcast media network.
2. Digital Advertising: Online advertising through the 11alive.com website including display ads, sponsored content, and digital marketing services referenced by the 'Advertise With Us' page.
3. Streaming Content Distribution: Distribution of news content through streaming platforms including Roku, Fire TV, and Apple TV with potential for ad-supported viewing.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

11Alive News (WXIA-TV) is Atlanta's local television news station delivering local, crime, politics, sports, weather, traffic, and investigative news content to the Atlanta metropolitan area and greater Georgia. Content is distributed free-to-consumer through WXIA-TV channel 11 broadcast, the 11alive.com website, iOS and Android mobile apps, and the 11Alive+ streaming app on Roku, Fire TV, and Apple TV. The offering is supported by television and digital advertising rather than subscription fees.

Product overview

11Alive News (WXIA-TV) is Atlanta's leading local news station operating as a multi-platform news organization offering both broadcast television and digital news products. The core offering is the 11Alive News broadcast covering local, crime, politics, sports, weather, traffic, and investigative content. Supporting digital products include 11Alive+ for 24/7 streaming on Roku, Fire TV, and Apple TV; The Georgia Vote for political coverage; Weather Impact for weather forecasting; and Atlanta & Company for lifestyle entertainment. The station also runs specialized initiatives including VERIFY for fact-checking, 11Alive News Investigates for investigative journalism, Money Moves and Affording Atlanta for personal finance content, Better Work for career resources, More Than a Number for victim support, and Locked On Sports Atlanta for sports podcasts. These products collectively serve the Atlanta metro area with news, weather, sports, entertainment, and community-focused content across broadcast, streaming, and digital platforms.

Differentiator

Problem solved

Functional benefit

Brands

• 11Alive+: Premium streaming service offering 24/7 news access on Roku, Fire TV, and Apple TV
• Atlanta & Company
• Better Work
• Money Moves
• The Georgia Vote
• VERIFY
• More Than a Number
• Affording Atlanta

Products and services

• 11Alive News Broadcast (WXIA-TV) Atlanta's leading local television news broadcast (WXIA-TV channel 11) providing local, crime, politics, sports, weather, traffic, and investigative reporting for the Atlanta metropolitan area. Free over-the-air broadcast supported by advertising.
• 11Alive+ Streaming Service

Quantifiable outcome

• 40th Annual Can-A-Thon food drive milestone
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nexstar Media Group: Largest U.S. owner of local TV stations and a direct competitor to TEGNA; operates the same kind of local broadcast plus digital ad business at much greater scale across the country.
• Hearst Television: Major U.S. local TV station group (owns WCVB Boston, WTAE Pittsburgh, etc.); competes with TEGNA for national ad budgets and represents the same broadcast-plus-digital operating model.

Direct peers

• WKYC (Cleveland, TEGNA): TEGNA-owned NBC affiliate with comparable local news, investigations, and weather branding and similar streaming app distribution on connected TV platforms.
• WSB-TV (Channel 2 Atlanta): Cox Media Group-owned ABC affiliate and historically the ratings-leading local TV station in the Atlanta DMA; competes head-to-head with 11Alive for local news audience and Atlanta ad spend.
• WANF (CBS 46 Atlanta): CBS-affiliated local TV station in the Atlanta market with similar news, weather, and digital content verticals; another direct competitor for hyperlocal advertising and audience share.
• WUSA9 (Washington DC, TEGNA): TEGNA-owned CBS affiliate and a flagship station in the TEGNA portfolio with similar Verify-style fact-checking, investigations unit, and multi-platform streaming app — operating-model peer.
• WFAA (Dallas, TEGNA): TEGNA sister station and ABC affiliate in another top-10 DMA; offers near-identical multi-platform news operation including streaming app, investigative unit, and weather specialization — a direct operating-model peer.
• WAGA-TV (Fox 5 Atlanta): Fox-owned local TV station serving the same Atlanta DMA with comparable news, weather, and digital streaming offerings; competes directly for viewers and advertisers in the same geography.
• KING 5 (Seattle, TEGNA): TEGNA-owned NBC affiliate in Seattle, mirroring 11Alive's NBC affiliation, large-market positioning, and multi-platform distribution strategy including KING5+ streaming.
• KARE 11 (Minneapolis, TEGNA): TEGNA-owned NBC affiliate operating in another top-20 U.S. DMA with the same broadcast-plus-streaming operating model as 11Alive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/11alivenews
• YouTubeyoutube.com/11alive
• Facebookfacebook.com/11Alive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 11Alive News