Kumeu Village Aged Care

What Kumeu Village Aged Care does

Kumeu Village Aged Care (legal name: Kumeu Village Family) is a privately owned aged care operator headquartered in Kumeu, Auckland, New Zealand, founded in March 2015. The company delivers residential rest home, hospital-level, and dementia care services to elderly residents, with two specialty dementia sub-brands — The Ladybug, a 15-bedroom 'memory assisted lifestyle' home for females living with dementia (opened June 15, 2020), and The Vineyard Villa, a 15-bedroom luxury dementia care home — operating alongside the main Kumeu Village facility on a 12-acre rural site overlooking the Kumeu River Winery. Service breadth spans 24-hour registered nursing, hospital-level clinical care, specialized dementia programming, respite stays, and end-of-life care, with an emphasis on a proprietary 'Resident First' Person-Centered Care methodology developed from nine years of operating experience under the Eden Alternative Philosophy (formally de-registered in 2024).

The technology stack supporting operations is purpose-built safety infrastructure rather than a software platform: RFID electronic wireless locks on bedroom doors, resident wrist-band access control, pressure sensor mats integrated with the nurse call bell system for overnight monitoring, and GPS-based 'wander trackers' available as a paid extra service for at-risk residents. Kumeu Village employs 51–100 staff across clinical, operations, administrative, and household-model care roles, with leadership structured around a Chief Clinical Officer, Chief Operating Officer, General Manager / Director of Nursing, Clinical Manager, Operations Manager, and an in-house general practitioner (Dr Nathan Joseph). The company is not part of a corporate group and is co-owned by Belinda Brice; there is no external equity funding and no public listing.

Revenue is generated through subscription-recurring monthly resident care fees (standard and premium tiers), premium room surcharges for higher staffing ratios and larger accommodations, optional extra services (hairdressing, podiatry, specialized equipment, pet care), and partial coverage by District Health Board residential care subsidies for residents meeting asset testing thresholds. Distribution is direct-to-consumer and local, relying on referrals from Needs Assessment and Coordination Services (NASC), self-referred family enquiries, in-person tours, and word-of-mouth from families, with community marketing amplified via Facebook, Instagram, Pinterest, and an intergenerational partnership with Riverhead School.

Name

Kumeu Village Aged Care

Legal name

Kumeu Village Family

Website

https://kumeuvillage.co.nz

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Kumeu Village Aged Care is a privately owned New Zealand aged care operator in Kumeu, Auckland, providing luxury rest home, hospital, and dementia care through its main facility and two specialty dementia homes, The Ladybug and The Vineyard Villa, serving elderly residents and their families under a proprietary 'Resident First' Person-Centered Care model.

Ownership category

akta.pro rank

Product category

Residential Aged Care

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Memory Care Units within Assisted Living Communities (HLADACAB)

akta.pro secondary industries

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Memory Care Respite (Short-Term) (HSABAEAD)

Keywords

• Aged care services
• Residential care
• Dementia care
• Rest home care
• Elderly care services

Headquarters

HQ city

Kumeu

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Residential Care Fees: Standard fees for aged care services including 24-hour care, 24-hour Registered Nursing, Doctor visits, medications, incontinence products, all meals, activities programme, and fitness activities. Fees may be partially covered by District Health Board if resident meets Asset Testing Threshold.
2. Premium Room Charges: Additional premium charges on top of base fees due to larger room sizes, extra services offered, and staffing ratios above DHB requirements. Varies by level of care and room type. Includes higher staffing levels, larger bedrooms with outdoor access, more doctor visits, on-call doctor, premium food service, extensive activities program including animal therapy, pet-friendly environment with staff support, and specialized purpose-built environments.
3. Government Subsidies: Residents meeting Asset Testing Threshold may have the bulk of fees covered by District Health Board through residential care subsidy from Work and Income.
4. Extra Services: Additional charges for optional services not covered by standard fees: specialized equipment (modified wheelchairs, mobility equipment, communication equipment, special hospital beds), hairdressing, podiatry, beauty services, personal toiletries, phone calls, insurance, extra outings, menu service, pet care support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Kumeu Village Aged Care operates private residential aged care services from a 12-acre rural site in Kumeu, Auckland, delivering Rest Home, Hospital, and Dementia Care to elderly residents through three buildings: the main Kumeu Village facility, The Vineyard Villa (a 15-bedroom luxury dementia care home), and The Ladybug (a 15-bedroom memory-assisted lifestyle home for women living with dementia). Services are sold on a recurring monthly fee basis covering 24-hour care, Registered Nursing, doctor visits, medications, meals prepared from scratch, activities, and dementia-specialized programming.

Product overview

Kumeu Village is a privately owned, single-site aged care facility offering a unified portfolio of luxury Rest Home, Hospital, and Dementia Care services. The portfolio consists of the main Kumeu Village facility (opened March 2015), The Vineyard Villa (a 15-bedroom luxury dementia care home), and The Ladybug (a specialized 15-bedroom memory-assisted lifestyle home for females with dementia). All services operate under the proprietary 'Resident First' Person-Centered Care philosophy, with premium offerings including on-site food service, cafe, animal therapy activities, and 24/7 clinical care. The organization is not part of a corporate group and maintains independent ownership under Belinda Brice.

Differentiator

Problem solved

Functional benefit

Brands

• The Ladybug: A specialized 15 bedroom memory assisted lifestyle home designed for ladies living with dementia, set on 12 acres of farmland with an environment specifically designed for females living with dementia. Opened June 15, 2020.
• The Vineyard Villa

Products and services

• Kumeu Village Main Facility (Rest Home, Hospital, and Dementia Care) Privately owned main aged care facility offering luxury Rest Home, Hospital, and Dementia Care services under the Resident First Person-Centered Care philosophy, including 24-hour care, Registered Nursing, doctor visits, medications, meals, activities, and fitness programming for elderly residents.
• The Vineyard Villa A luxury 15-bedroom dementia care home designed and built for elders living with dementia, run using specialized Person-Centered Care based on Resident First principles combined with clinical and dementia-specific care interventions, set amid two acres of secure, walkable land.
• The Ladybug A specialized 15-bedroom memory assisted lifestyle home designed for females living with dementia to live and thrive, one of only a few homes of its kind in New Zealand, featuring a household model of care with daily living activities such as cooking, baking, laundry, pet care, and gardening.
• Hospital-Level Care Services Hospital-level care services provided 24 hours a day with Registered Nursing staff available around the clock, including regular in-house doctor visits and on-call doctor coverage for residents with elevated medical needs.
• Dementia Care Services Specialized dementia-level care delivered through The Vineyard Villa and The Ladybug facilities, with staff trained in dementia care and Person-Centered Care approaches, including secured environment, household model of care, animal therapy, and purpose-driven activities.
• Respite Stays Short-term respite care stays available for elderly individuals requiring temporary care support, providing relief for family caregivers and serving as trial stays prior to full-time admission.
• End of Life Specialist Care Compassionate support and specialist guidance provided to individuals and families during the final stages of life, delivered by End of Life Specialists within the Resident First care framework.
• Food Service and Cafe On-site food service providing nutritious meals prepared from scratch by professional cooks, daily baking, and an on-site cafe for residents and visitors, with flexible meal times and no set bedtimes.

Quantifiable outcome

• Over 100 care staffing hours extra per day above DHB requirements
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Riverhead SchoolminorOthersIntergenerational community partnership where school children (tamariki) visit Kumeu Village for cultural celebrations. Riverhead School students performed waiata, haka, and presented aroha during Matariki celebration, enriching the lives of residents through music and cultural connection.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kumeuvillage
• Instagraminstagram.com/kumeuvillageresthome
• LinkedInlinkedin.com/company/kumeu-village-aged-care-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kumeu Village Aged Care