More Brewing Co.
More Brewing Co. is a privately held craft brewery and brewpub operator serving the Chicago western suburbs through three Illinois locations (Bartlett, Huntley, Villa Park), producing small-batch craft beer, running a $350/year Bairal Society barrel-aged membership, and generating revenue from taproom sales, kegs, catering, gift cards, and private events.
- Company typePrivate
- Founded2017
- HeadquartersHuntley, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What More Brewing Co. does
More Brewing Co. is a privately held craft brewery and brewpub operator founded in 2017 and headquartered in Huntley, Illinois, serving the Chicago western-suburban market through three distinct physical venues: a Bartlett brewpub with a rooftop patio, a Huntley brewery and restaurant that houses primary production plus dedicated Barrel Room and Sour Room event spaces, and a Villa Park brewpub with a visible on-premise brewing line. The company produces a rotating portfolio of small-batch craft beers — including IPAs (hazy, West Coast, and double dry-hopped), imperial and milkshake stouts, lagers, fruited sours, cream ales, and seasonal releases — using locally sourced ingredients, with the Huntley facility acting as the production hub that supports brewery tours.
The business model is a hybrid of on-premise hospitality, direct-to-consumer ecommerce, and subscription. More Brewing generates revenue from taproom draft/bottle/can sales, MoRewards loyalty-driven repeat visits, a $350-per-year Bairal Society barrel-aged membership (12 limited releases annually, randomized enrollment, 10% taproom discount, first-rights purchasing via OZNR), keg sales for off-site consumption, catering delivery and pickup, gift cards, and private event hosting across the three locations' taprooms, barrel room, sour room, and rooftop spaces. Ordering infrastructure is standardized on Toasttab across carryout, catering, and gift cards, and the brand is supported through Instagram, email newsletter, a beer locator tool, and Untappd presence.
The company targets three primary customer segments: craft beer enthusiasts seeking diverse, innovative house-brewed styles, event hosters needing versatile multi-format venue capacity, and barrel-aged beer collectors participating in the limited-release membership program. The company is actively operating across all three locations, with 101-250 employees, no disclosed funding rounds, no recorded M&A activity, and no parent company or public listing.
More Brewing Co. firmographics
Firmographics- Name
- More Brewing Co.
- Legal name
- More Brewing Company
- Website
- https://morebrewing.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- More Brewing Co. is a privately held craft brewery and brewpub operator serving the Chicago western suburbs through three Illinois locations (Bartlett, Huntley, Villa Park), producing small-batch craft beer, running a $350/year Bairal Society barrel-aged membership, and generating revenue from taproom sales, kegs, catering, gift cards, and private events.
- Ownership category
- akta.pro rank
More Brewing Co. industry classification
Industry- Product category
- Craft Brewing
- NAICS
- Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Microbreweries & Craft Breweries (THAFALAC), Beer Brewing & Brands (CRADAIAA), Beer Brewing & Craft Brewing (AFAFAAAA), Taprooms & Brewpubs (CRANACAF)
Keywords
Where More Brewing Co. is headquartered
LocationHeadquarters
- HQ city
- Huntley
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
More Brewing Co. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Taproom Sales: On-site beer sales across three brewpub locations including draft, bottles, and cans. Also includes MoRewards loyalty program driving repeat purchases.
- Bairal Society Membership: Annual barrel-aged beer membership program priced at $350 plus tax and fees, providing 12 limited-release barrel-aged bottles per year along with member benefits including taproom discounts and exclusive access to additional releases.
- Keg Sales: Direct keg sales to retail customers for off-site consumption, with pickup at designated locations. Styles include Lager, Fruited Beer, Hazy, West Coast IPA, Pale Ale, and Stout/Other.
- Catering Services: Catering delivery and pickup services available in Bartlett, Huntley and surrounding areas. Customers can order online and request catering quotes through the Toasttab platform.
- Gift Cards: Gift card sales through Toasttab platform at all three locations, enabling customers to purchase gift cards for use across the brewery's food and beverage offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Bairal Society Annual Membership - $350 plus tax and fees |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
More Brewing Co. product offering
Product offeringCore offering
More Brewing Co. is a craft brewery and brewpub operator that produces small-batch craft beer (IPAs, stouts, lagers, fruited sours, and seasonal/rotating releases) using locally sourced ingredients and sells it through three brewpub/restaurant locations in the Chicago suburbs. The core product is self-manufactured craft beer, complemented by on-site food service, a premium annual barrel-aged membership (Bairal Society), catering, keg sales, and private event hosting.
Product overview
More Brewing Co. is a craft brewery operating three brewpub/restaurant locations in the Chicago suburbs (Bartlett, Huntley, and Villa Park, Illinois). The company produces a diverse lineup of small-batch craft beers, including IPAs, stouts, lagers, fruited sours, and seasonal offerings, with an emphasis on innovative flavor profiles using locally sourced ingredients. The core product portfolio includes house-brewed beers across multiple styles, complemented by the More Bairal Society (a premium barrel-aged membership program offering exclusive limited releases), the MoRewards loyalty program, catering services, bulk keg sales, and private event hosting. The three brewpub locations serve as both production facilities and dining venues, with the Huntley location serving as the primary brewery with tour capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Bairal Society: More Brewing Company barrel aged membership program offering access to limited-production barrel-aged beers, exclusive bottles, member discounts, and first right to purchase additional beers and renewals.
Products and services
- Craft Beer (House-Brewed, Various Styles) Small-batch craft beer produced in-house across multiple styles including hazy and West Coast IPAs, imperial and milkshake stouts, lagers, cream ales, fruited sours, and seasonal offerings, sold on draft and in bottles/cans at the three brewpub locations and for off-premise consumption.
- More Bairal Society (Annual Barrel-Aged Membership) Annual membership program priced at $350 plus tax and fees that provides 12 limited-release barrel-aged 500ml bottles per year, an exclusive member gift, a 10% taproom discount, first rights to purchase additional beers via OZNR, and priority renewal for the following calendar year.
- Huntley Brewery & Restaurant Brewpub and primary brewing facility offering house-brewed beers, brewery tours, full food service, and dedicated event spaces including the Barrel Room (75–100 capacity) and Sour Room (90–130 capacity), plus a taproom with 4K smart TVs and projector.
- Bartlett Brewpub Brewpub offering house-brewed craft beers, a full dining menu, and a rooftop patio space with shade structures and heaters for multi-season use, open seven days a week.
- Villa Park Brewpub Brewpub offering house-brewed beers, food menu, and a modern taproom environment with an on-view active brewing area, open seven days a week.
- Catering Services Off-premise catering services offering food and beverage delivery and pickup in Bartlett, Huntley, and surrounding areas, with online ordering and quote requests via Toasttab.
- Keg Sales Bulk beer sales in keg format with style options including Lager, Fruited Beer, Hazy, West Coast IPA, Pale Ale, and Stout/Other, ordered through an online request form and picked up at designated locations.
- Private Events Hosting Event hosting services at Bartlett, Huntley, and Villa Park venues utilizing taprooms, Barrel Room, Sour Room, and rooftop patios for gatherings ranging from intimate meetings to large celebrations.
- Gift Cards Digital gift cards sold through Toasttab and redeemable for food and beverage purchases at any of the three More Brewing Co. locations.
Companies that use More Brewing Co.
Customer profileSegments3 records
Ideal customer profiles4 records
More Brewing Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
More Brewing Co. partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
More Brewing Co. competitors and assessment
Company assessmentBroad incumbents
- Goose Island Beer Company: Iconic Chicago craft brewery (now AB InBev-owned) with broad national distribution and a brewpub in Chicago. A larger incumbent that dominates the local craft conversation and competes for the same craft enthusiast dollar.
- Bells Brewery: Michigan-based craft brewery (now part of AB InBev) producing IPAs, stouts, and barrel-aged specialty beers distributed nationally. Comparable on product style and barrel-aged specialty releases, though at much larger scale and broader distribution.
Direct peers
- Hop Butcher for the World: Chicago-area craft brewery specializing in hazy IPAs and limited small-batch releases distributed through local retail. Comparable on experimental, IPA-forward, small-batch product strategy in the same geography.
- Maplewood Brewery & Taproom: Chicago-based craft brewery operating taprooms with an IPA-forward, experimental small-batch portfolio. Direct competitor for the same craft enthusiast demographic and taproom experience.
- Revolution Brewing: One of the largest craft brewers in Chicago with a brewpub and beer garden, producing hop-forward IPAs and barrel-aged beers. Highly comparable as a Chicago-area brewpub-and-distribution craft brewery competing for the same local enthusiast.
- Half Acre Beer Company: Chicago-based craft brewery with a taproom, brewpub locations, and distribution of IPAs, lagers, and seasonal beers. Directly comparable geography, product mix, and brewpub-taproom hybrid model.
- Pipeworks Brewing Co. Chicago craft brewery known for limited-release, high-ABV specialty beers distributed through local retailers. Comparable on specialty/high-ABV product strategy and Chicago metro retail presence.
- Two Brothers Brewing Company: Warrenville, IL craft brewery with a brewpub and taproom serving the western Chicago suburbs, the same geography as More Brewing. Highly relevant direct peer for suburban craft brewpub competition.
- Old Irving Brewing Co. Chicago neighborhood craft brewery and taproom producing small-batch IPAs, lagers, and barrel-aged offerings. Comparable small-batch, taproom-anchored model in the same metro.
- Pollyanna Brewing Company: Illinois craft brewery operating multiple brewpub locations in the Chicago western suburbs, with a small-batch experimental portfolio similar to More Brewing. Strong suburban-Chicago peer with a comparable multi-venue format.
Market position
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
More Brewing Co. social profiles
Digital presenceMore Brewing Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
More Brewing Co. leadership team
Management profileNumber of profiles
More Brewing Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
More Brewing Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about More Brewing Co.
What does More Brewing Co. do?
More Brewing Co. is a craft brewery and brewpub operator that produces small-batch craft beer (IPAs, stouts, lagers, fruited sours, and seasonal/rotating releases) using locally sourced ingredients and sells it through three brewpub/restaurant locations in the Chicago suburbs. The core product is self-manufactured craft beer, complemented by on-site food service, a premium annual barrel-aged membership (Bairal Society), catering, keg sales, and private event hosting.
Is More Brewing Co. a public or private company?
More Brewing Co. is a private company. It is classified as unknown and is currently operating.
When was More Brewing Co. founded?
More Brewing Co. was founded in 2017. It employs 101 to 250 people.
Where is More Brewing Co. based?
More Brewing Co. is headquartered in Huntley, United States, in the North America region.
How does More Brewing Co. make money?
Five revenue lines are on record. Taproom Sales are the primary driver. The others are bairal Society Membership, keg Sales, catering Services and gift Cards.
Who are More Brewing Co.'s main competitors?
Broad incumbents on record are Goose Island Beer Company and Bells Brewery. Direct peers are Hop Butcher for the World, Maplewood Brewery & Taproom, Revolution Brewing, Half Acre Beer Company, Pipeworks Brewing Co., Two Brothers Brewing Company, Old Irving Brewing Co. and Pollyanna Brewing Company.
Does More Brewing Co. have an API?
No public API is recorded for More Brewing Co..
What industry is More Brewing Co. in?
More Brewing Co.'s product category is Craft Brewing. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFALAC, Microbreweries & Craft Breweries. Its NAICS code is 31212 and its SIC code is 2082.