Dealers Electrical Supply

What Dealers Electrical Supply does

Dealers Electrical Supply is a privately held, full-line electrical supply distributor headquartered in Waco, Texas, operating a regional branch network across six U.S. states (Illinois, Oklahoma, New Mexico, North Dakota, Texas, and Wyoming). The company distributes a comprehensive catalog of electrical products organized into nine major categories—wire/cords/cables, conduit and raceways, conduit fittings and outlet boxes, distribution equipment and enclosures, controls, lighting, wiring devices and data/telecom equipment, fuses/batteries/signaling/tools, and builders products—alongside value-added services including project management support, automation technical assistance, and lighting design consultation. Its customer base spans professional contractors and builders (primary), homeowners and DIY buyers, and industrial and commercial facilities, served through both physical branch transactions and a Magento-based e-commerce storefront with an integrated B2B portal.

The business model is fundamentally transactional: revenue is generated through product sales on a pay-as-you-go basis, with B2B pricing negotiated via quote-based workflows and an account portal supporting bulk ordering, SKU and customer part number lookup, and account-specific pricing. Free local delivery and a stated policy of robust local inventories are central to the go-to-market proposition, reinforcing the branch network as the primary fulfillment and relationship layer. Marketing is conducted through a multi-channel mix including organic social media (Facebook, LinkedIn, YouTube, Instagram, X), email newsletters, content tools such as industry calculators, and the B2B portal itself. Featured vendor brands on the storefront include Schneider Electric (Square D), Signify (Genlyte), Generac, Mersen, and Klein Tools, indicating authorized-distributor relationships with major electrical OEMs.

Dealers Electrical Supply operates as an independent, founder/operator-controlled business with no disclosed parent company, institutional investor, or private equity backing, and no documented acquisition, merger, or recapitalization events. There is no published revenue, headcount, or founding date, and the company has not disclosed any AI/ML capabilities, proprietary technology beyond standard e-commerce functionality, patents, or material certifications. The profile is that of a stable, mid-sized regional distributor whose competitive position rests on physical distribution density, established trade relationships, and value-added technical services rather than technology differentiation.

Name

Dealers Electrical Supply

Legal name

Dealers Electrical Supply

Website

https://dealerselectrical.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

251–500 employees

Short description

Dealers Electrical Supply is a privately held, full-line electrical supply distributor headquartered in Waco, Texas, serving contractors, builders, homeowners, and industrial customers across six U.S. states via branch locations and a Magento-based e-commerce platform.

Ownership category

akta.pro rank

Product category

Electrical Supply Distribution

NAICS

Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (42361), Hardware Merchant Wholesalers (42371), Other Electronic Parts and Equipment Merchant Wholesalers (423690)

SIC

Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063), Wholesale-Hardware (5072)

akta.pro primary industry

Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)

akta.pro secondary industries

Cables, Connectors & Wiring Harnesses Retail (CRACAKAE), Power Supplies, Batteries & Charging Components Retail (CRACAKAD)

Keywords

• Electrical supply distribution
• Electrical wholesale
• Lighting products
• Wire and cable
• Contractor supplies

Headquarters

HQ city

Waco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Electrical Product Sales: Revenue generated through the sale of electrical supplies, components, and equipment including wire, cables, conduit, distribution equipment, controls, lighting, wiring devices, fuses, batteries, signaling equipment, tools, and builder products. Transaction-based sales model with B2B and B2C capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Dealers Electrical Supply is a full-line electrical supply distributor offering wire and cable, conduit and raceways, distribution equipment, controls, lighting, wiring devices, fuses, batteries, and tools through physical branches across six U.S. states and an online storefront. The company serves contractors, builders, industrial customers, and homeowners with stock from brands such as Square D, Genlyte, Generac, Mersen, and Klein Tools. Supporting services include project management, automation technical support, and lighting design consultation.

Product overview

Dealers Electrical Supply is a full-line electrical supply distributor offering a comprehensive portfolio of electrical products organized into nine major categories. The core product lines include Wire/Cords/Cables (bare copper, building wire, portable cords, service drop cable, voice/data/video cable, high-voltage cable), Conduit & Raceways (flexible, heavy wall, PVC, cable tray), Conduit Fittings/Bodies/Outlet Boxes (condulets, EMT fittings, rigid fittings), Distribution Equipment & Enclosures (circuit breakers, panelboards, transformers, UPS systems, safety switches), Controls (motor starters, contactors, PLCs, sensors, drives), Lighting (ballasts, lamps, fixtures across all technologies including LED, HID, fluorescent), Wiring Devices & Data/Telecom Equipment, Fuses/Batteries/Signaling/Tools, and Builders Products (heaters, hand dryers, intercoms). The company supplements its product sales with value-added services including project management, automation technical support, and lighting design consultation. They operate an Automation Specialist Group and provide free local delivery with robust local inventories across branch locations in Illinois, Oklahoma, New Mexico, North Dakota, Texas, and Wyoming.

Differentiator

Problem solved

Functional benefit

Products and services

• Wire, Cords, and Cables Electrical wire, cords, and cable products stocked for residential, commercial, and industrial installation projects. Sold to contractors, builders, industrial buyers, and homeowners through branches and online.
• Conduit and Raceways Electrical conduit, raceways, and related fittings for routing and protecting wiring in buildings and facilities. Stocked for trade and contractor purchase across branch locations.
• Distribution Equipment Electrical distribution equipment including panels, breakers, and switchgear for residential, commercial, and industrial power distribution. Supplied from brands such as Square D.
• Controls Electrical controls and automation components for building and industrial automation applications. Sold with technical support for specification.
• Lighting Products Lighting fixtures and components including offerings from brands such as Genlyte, sold to contractors, builders, commercial customers, and homeowners for new construction, renovation, and retrofit projects.
• Wiring Devices Wiring devices such as outlets, switches, and related electrical connection hardware for residential and commercial use.
• Fuses, Batteries, and Tools Fuses, batteries, and electrical tools including offerings from brands such as Mersen and Klein Tools, sold for installation and maintenance use.
• Builders Products Builders-oriented electrical products packaged for residential and light commercial construction projects.
• Generac Power Products Generac branded generators and power products distributed for residential and commercial backup power applications.
• Project Management Service Project management services supporting contractors and industrial customers in coordinating electrical supply procurement for multi-phase projects.
• Automation Technical Support Technical support for automation and control product specification, provided to contractors and industrial buyers purchasing controls products.
• Lighting Design Consultation Lighting design consultation service supporting customers in selecting and specifying lighting fixtures and layouts for residential, commercial, and industrial projects.
• B2B Online Ordering Portal Online B2B portal enabling trade and contractor customers to place bulk orders, manage accounts, and access trade pricing for electrical supplies.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/DealersElec
• YouTubeyoutube.com/channel/UCPcBqMeGlH7mk-le3icansA/featured
• Facebookfacebook.com/dealers.electrical.supply
• LinkedInlinkedin.com/company/dealer's-electrical-supply
• Instagraminstagram.com/dealerselectricalsupply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dealers Electrical Supply