21 Plus

What 21 Plus does

21 Plus, Inc. is a 501(c)(3) nonprofit organization headquartered in Manchester, New Jersey, founded in 1979 by families of individuals with intellectual and developmental disabilities (IDD) who lacked post-high-school programming when their children aged out of school at 21. The organization operates a diversified continuum of community-based services in Ocean County and Camden County, NJ, including 12 group homes and 4 apartments providing 24/7 residential support, two CARF-accredited Adult Training Centers offering vocational instruction and community-integrated employment, and a Supported Employment program (CARF-accredited since 2004) that places individuals with local Ocean County employers. Its underlying service technology is labor-intensive direct care supplemented by a social-enterprise hydroponic farm called Main Street Greens, launched in April 2022 in collaboration with Drop The Beet Farms, which produces year-round leafy greens and herbs using 90% less water than traditional farming and is maintained and harvested by program participants. The organization also operates a cleaning services social enterprise providing office cleaning to local businesses.

The business model is a hybrid of government reimbursement and charitable fundraising. The primary revenue stream is Medicaid Fee-for-Service reimbursement routed through the NJ Division of Developmental Disabilities (DDD), which determines eligibility and funds residential, vocational, and supported employment services for DDD-eligible individuals — services are provided at no out-of-pocket cost to qualifying participants. Secondary revenue comes from donations and fundraising via the affiliated 21 Plus Foundation, Inc. (established 2000), which runs recurring events including the Golf Classic, Casino Night, and Fall Festival. A smaller revenue contribution comes from social enterprise sales: Main Street Greens produce sold to local restaurants and the Toms River Farmers Market, plus cleaning contracts with local businesses at minimum-wage rates. Customer concentration is structurally high given single-payor Medicaid dependence, offset partially by a diversified donor base and growing commercial social-enterprise channel. Leadership is provided by Executive Director Diane Hutton-Rose and Foundation Executive Director Wendy Lubrecht, with governance by a volunteer Board of Directors; the organization operates without private equity, venture capital, or parent-company ownership.

Name

21 Plus

Legal name

21 Plus, Inc.

Website

https://21plus.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

21 Plus is a New Jersey nonprofit, founded in 1979, providing community-based residential, vocational, and supported employment programs for individuals over 21 with intellectual and developmental disabilities in Ocean and Camden Counties. It operates 12 group homes, 2 Adult Training Centers, and the Main Street Greens hydroponic farm social enterprise.

Ownership category

akta.pro rank

Product category

Developmental Disability Services

NAICS

Residential Intellectual and Developmental Disability Facilities (62321), Vocational Rehabilitation Services (624310)

SIC

Services-Social Services (8300)

akta.pro primary industry

Specialized Assisted Living for Developmental/Intellectual Disabilities (Adult) (HLADABAJ)

akta.pro secondary industries

Special Needs Adult Day Programs (Developmental/Physical Disabilities, Seniors) (HLADAIAI), Special Education Vocational & Transition Programs (18–22) (EDAKAAAG), Employment & Job Readiness Support Services (BPAGAEAJ)

Keywords

• Developmental disability services
• Supported employment programs
• Residential group homes
• Vocational training services
• Social enterprise farming

Headquarters

HQ city

Manchester Township

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Medicaid Fee-for-Service: 21 Plus is an authorized provider through Medicaid FFS, receiving reimbursement for residential services, vocational services, and supported employment provided to eligible individuals with intellectual and developmental disabilities.
2. Donations and Fundraising: The organization raises funds through donations, annual events (Golf Classic, Casino Night, Fall Festival), and the 21 Plus Foundation. Proceeds support program enhancements, facility improvements, and purchase of equipment such as wheelchair-accessible vans.
3. Social Enterprise Revenue: Main Street Greens, a hydroponic farm social enterprise, produces herbs and produce sold to local restaurants and the Toms River Farmers Market, with proceeds supporting the mission and providing job training for individuals with disabilities.
4. Vocational Services Revenue: Adult Training Centers provide cleaning services for local businesses, with individuals earning minimum wage for crew work. Each program averages over 300 jobs in the community per year.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

21 Plus provides community-based programs for individuals over age 21 with intellectual and developmental disabilities in Ocean County, NJ and Camden County, NJ. Service lines include residential services in group homes and apartments, vocational services at Adult Training Centers, supported employment placement, and two social enterprises (Main Street Greens hydroponic farm and 21 Plus Cleaning Services) that double as vocational training venues.

Product overview

21 Plus is a nonprofit organization providing diversified programs and services for individuals with intellectual and developmental disabilities. The organization operates as a unified service provider offering Residential Services (12 group homes and four apartments across multiple New Jersey communities), Vocational Services through Adult Training Centers, Supported Employment programs, and social enterprises including Main Street Greens (hydroponic farm) and Cleaning Services. All services are designed to enhance quality of life and promote independence, with the organization serving as an authorized Medicaid FFS provider through the NJ Department of Developmental Disabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Main Street Greens: A self-contained hydroponic farm social enterprise maintained, harvested, and sold by individuals with intellectual and developmental disabilities. Produces year-round sustainable produce including lettuce, kale, basil, herbs, and leafy greens, sold to local restaurants and farmers markets.

Products and services

• Residential Services Full-time residential support provided in 12 group homes and 4 apartments located throughout Toms River, Pine Beach, Clementon, Beachwood, Brick, Voorhees and Manchester, NJ. Residents learn life skills, house maintenance, job training, money management, cooking, socialization, and personal awareness with 24/7 staff support. Targeted at adults with intellectual and developmental disabilities.
• Vocational Services Adult Training Centers providing community-integrated opportunities, including group and individual instruction in communication, socialization, community awareness, and work skills. Includes office cleaning crew work. Each program averages over 300 jobs in the community per year. Targeted at adults with intellectual and developmental disabilities.
• Supported Employment Employment services for individuals referred through the NJ Division of Developmental Disabilities (DDD), CARF-accredited since 2004. Offers job placement with intensive training and ongoing on-the-job support to employers throughout Ocean County. Employers hiring program participants may access tax credits.
• Main Street Greens Self-contained hydroponic farm social enterprise maintained, harvested, and sold by individuals served by 21 Plus. Produces year-round fresh produce including lettuce, arugula, kale, basil, bok choy, and herbs. Uses 90% less water than traditional farming. Produce is sold to local restaurants and at the Toms River Farmers Market, with proceeds supporting the mission and providing vocational training.
• 21 Plus Cleaning Services Office cleaning services provided by individuals in the vocational program at minimum wage for local businesses in Ocean County. Doubles as a paid vocational training and community job placement activity.

Quantifiable outcome

• Over 300 community jobs facilitated per year per Adult Training Center program
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• OceanFirst FoundationminorGTM or Marketing Partner · 1 January 2025OceanFirst CommUNITYFirst Program partnership enables supporters to contribute to 21 Plus Foundation through affinity banking, with the foundation receiving donations at no cost to account holders.
• Cody Parker / Drop The Beet FarmscoreStrategic or Co-development Partner · 1 April 2022Collaboration with Cody Parker, Owner of Drop The Beet Farms, to create and operate Main Street Greens, a social enterprise hydroponic farm designed to benefit individuals with intellectual and developmental disabilities.
• Jersey BlueClawsminorGTM or Marketing Partner · 1 January 2022Partnership with the Jersey BlueClaws minor league baseball team in 2022 for community engagement and awareness building.
• 21 Plus Foundation, Inc.coreGTM or Marketing Partner · 1 January 2022The Foundation provides financial support, sponsors the Main Street Greens social enterprise, and funds equipment purchases like wheelchair-accessible vans. The Foundation was established in 2000 to perpetuate the mission of 21 Plus, Inc.
• JOANN Fabric and Craft StoresminorGTM or Marketing Partner · 1 January 2020Local JOANN store donated arts and crafts materials for 21 Plus group homes during the COVID-19 pandemic.
• Krean's Auto Body (Toms River)minorGTM or Marketing Partner · 1 January 2020Local business made repairs to 21 Plus vans during the COVID-19 pandemic to support continued transportation of individuals.
• NJ Division of Developmental Disabilities (DDD)coreOthersState government agency that determines eligibility, funds services through Medicaid Fee-for-Service, and oversees the Supports Program. 21 Plus is an authorized DDD provider.
• Ocean County Community OrganizationsminorGTM or Marketing PartnerPartnerships with local organizations including Meals on Wheels, United Way, Ronald McDonald House, Adopt-a-Shelf, local nursing homes, and Ocean County Hunger Relief for volunteer opportunities and community integration.
• CARF (Commission for Accreditation of Rehabilitation Facilities)coreOthersCARF has accredited 21 Plus's Supported Employment program since 2004 and its Adult Training Centers, providing quality assurance recognition.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Bancroft: One of New Jersey's largest nonprofit providers of residential, vocational, and supported employment services for individuals with intellectual and developmental disabilities. Highly comparable given overlapping NJ presence, IDD focus, and continuum-of-service model.
• Community Options, Inc. New Jersey-based nonprofit providing residential group homes, day programs, and employment services for people with developmental disabilities — directly comparable in service mix, IDD focus, and NJ DDD funding model.
• The Arc of New Jersey: Statewide nonprofit serving individuals with intellectual and developmental disabilities across NJ, including family support, residential, and advocacy services. Comparable on IDD focus, geographic overlap, and DDD funding model.

Broad incumbents

• YAI (Young Adult Institute): National nonprofit providing a full continuum of IDD services including residential, day, employment, and clinical programs across multiple states. Comparable on service breadth and IDD mission; broader geographic scale than 21 Plus.
• Volunteers of America (National): National nonprofit with significant IDD and human services operations across many states, including residential, employment, and community-based services. Comparable on IDD service lines; far broader geographic and program scope than 21 Plus.
• The Arc of the United States: National federation serving individuals with intellectual and developmental disabilities through affiliated state and local chapters. Comparable on IDD mission and advocacy positioning; broader national umbrella rather than direct service provider.

Regional players

• LifeBridge (LifeBridge Community Services): Nonprofit serving individuals with disabilities in southern New Jersey with residential, day, and employment programs. Comparable in NJ concentration and IDD service continuum.
• SERV Behavioral Health System: New Jersey-based nonprofit providing residential, vocational, and case management services for individuals with developmental disabilities and behavioral health needs. Comparable on DDD-funded residential and employment model.
• Mercer County Arc (Arc Mercer): New Jersey county-level Arc chapter providing residential, day, and employment services for individuals with IDD. Comparable on continuum-of-care model and NJ DDD funding streams; geographically adjacent to 21 Plus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@21PlusInc
• Facebookfacebook.com/21plusinc
• LinkedInlinkedin.com/company/21-plus-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 21 Plus