What Danger Charters does

Danger Charters is a privately held, locally owned sailing charter operator founded in 1993 and headquartered in Key West, Florida. The company runs a fleet of four historic shallow-draft schooners—the 48-foot Skipjack "Danger," the two 52-foot Exuma vessels "Sarah" and "Danger's Prize," and the 57-foot Rover "Danger's Pearl"—alongside a powerboat, with a combined maximum capacity of approximately 110 passengers. Operations run 364 days per year and serve destination tourists and private groups through public sunset and day sails, private charters, and tiered wedding packages priced up to $6,099.

The business operates with a lean crew of roughly 11–15 and uses FareHarbor as its third-party booking and reservation platform. Pricing is segmented across children's tickets ($85), adult public sails ($144), private charters ($649–$3,200), and three wedding tiers ($819–$6,099), reflecting a multi-segment B2C revenue model anchored in the Florida Keys tourism market. The company maintains a substantial aggregated review footprint of more than 13,700 ratings across Google, TripAdvisor, and Yelp, and has received TripAdvisor's #1 ranking in Florida along with Coastal Living's recognition among the top two sunset sails in North America.

Recent strategic activity includes the launch of a sister company, Next Chapter Charters, extending into fishing charters and Dry Tortugas excursions; the introduction of powerboat cruises and wedding packages to broaden the product mix; and an environmental partnership with Reef Relief that supports brand differentiation in an eco-sensitive destination.

Name

Danger Charters

Legal name

Danger Charters

Website

https://dangercharters.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Danger Charters is a privately held Key West, Florida sailing operator founded in 1993, running four historic shallow-draft schooners and a powerboat for public sails, private charters, and wedding packages serving destination tourists.

Ownership category

akta.pro rank

Product category

Sailing Charter Services

NAICS

Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation, Water (487210), Scenic and Sightseeing Transportation, Water (4872)

SIC

Water Transportation (4400), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB)

akta.pro secondary industries

Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE), Cruise Yacht Charters (Private Crewed) (THAEADAG), Luxury Yacht & Small-Ship Expedition Cruises (THAEABAF)

Keywords

• Sailing charter tours
• Sunset cruise excursions
• Snorkel and kayak tours
• Private boat charters
• Destination wedding sailboats

Headquarters

HQ city

Key West

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Sailing Charter Tours: Revenue from selling tickets to scheduled sailing excursions including sunset cruises, snorkel/kayak tours, and sandbar adventures. Tickets are sold per person with tiered pricing for adults, children, and free toddler slots.
2. Private Charters: Full-boat charters for exclusive use by private groups for celebrations, corporate events, and custom experiences. Priced as flat rates per excursion rather than per person, with capacity limits per vessel.
3. Wedding Charters: Sailboat wedding ceremonies and reception packages at various price tiers (Bosun, First Officer, Captain, Commodore packages ranging from $819 to custom pricing). Includes ceremony, champagne, food, and optional photography/florals/cake.
4. Powerboat Charters: Private powerboat day trips and sunset cruises aboard a 24' center console vessel, accommodating up to 6 guests. Customizable itineraries including sandbar visits, dolphin watching, and snorkeling.
5. Gift Cards and Merchandise: Gift certificates sold in denominations of $50, $100, $200, or custom amounts. Danger Merch sold through Danger Island Store. Danger Chandlery Store sells sunscreen, sun shirts, and other essentials.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Danger Charters sells guided sailing excursions and private boat charters from Key West, Florida aboard a fleet of four historic shallow-draft schooners and one powerboat. The offering spans public group tours (sunset sails, snorkel/kayak adventures, sandbar trips), fully private charters, special event cruises, and multi-tier destination wedding packages. Each excursion includes equipment, food and beverages, and a Coast Guard-licensed captain with crew.

Product overview

Danger Charters is a locally owned and operated sailing charter company offering guided water experiences in Key West, Florida since 1993. The company operates a fleet of four historic shallow-draft schooners (Danger, Sarah, Danger's Prize, and Danger's Pearl) and provides powerboat options. The core product portfolio centers on three main tour types: Wind & Wine Sunset Sail (romantic 2-hour sunset cruise with wine and appetizers), Sail Snorkel & Kayak (adventure tours in the Key West National Wildlife Refuge available in morning, afternoon, or premium all-day formats), and Sandbar Snorkel & Sunset Sail (seasonal afternoon excursion). Additional offerings include Powerboat Cruises (private day trips and sunset cruises for up to 6 guests), Private Charters (fully customizable private versions of main tours with various capacities), Special Event Cruises (Fourth of July, Powerboat Races, Holiday Boat Parade), and Wedding Packages (four tiers from Bosun to Commodore packages ranging from $819 to custom pricing). The company also sells gift cards as a complementary product. All tours depart from two locations: Danger Chandlery Store at Opal Key Resort & Marina in Old Town Key West, and Perry Marina on Stock Island.

Differentiator

Problem solved

Functional benefit

Brands

• Danger Chandlery Store: Retail store location at Opal Key Resort & Marina serving as check-in point and merchandise outlet for Danger Charters excursions.

Products and services

• Wind & Wine Sunset Sail A 2-hour romantic sunset cruise aboard a historic shallow-draft schooner featuring fine wines (8 varieties), premium beers, gourmet charcuterie appetizers, and panoramic views of the Key West sunset. Departs from Danger Chandlery Store. Ages 13+. Up to 26 guests at $115 per person.
• Sail, Snorkel & Kayak Adventure tour combining sailing, snorkeling, and kayaking in the Key West National Wildlife Refuge. Available as Morning (4.5 hours at $144 adult / $119 child), Afternoon (4.5 hours with sunset return), or Premium (6.5 hours at $105 adult / $85 child) with buffet lunch. All equipment provided including masks, fins, snorkels, kayaks, and life jackets. Up to 20-30 guests.
• Sandbar, Snorkel & Sunset Sail 5.5-hour afternoon excursion featuring backcountry sandbar time, snorkeling in clear waters, and a sunset sail back to Key West. Includes beer, wine, soft drinks, light snacks, snorkel gear, and Lilly Pad floating mat. Up to 20 guests. $115 adult / $95 child.
• Powerboat Day Trip Private 4-hour powerboat excursion on a 24-foot center console for up to 6 guests. Customizable itinerary including sandbar visits, dolphin cruising, and snorkeling at coral reefs. Features Lily Pad Floating Mat, Bluetooth speakers, and BYOB options. Departing from Opal Key Marina, Ocean's Edge Resort, or The Perry Hotel. $649 plus tax and gratuity.
• Powerboat Sunset Cruise Private 2-hour sunset cruise aboard a powerboat with professional captain, BYOB options, Bluetooth speakers, and comfortable seating for up to 6 guests. Departing from Opal Key Marina, Ocean's Edge Resort, or The Perry Hotel. $399 plus tax and gratuity.
• Private Harbor Cruise Day Sail 2-hour customizable private day sail aboard a historic schooner visiting Key West landmarks including Mallory Square, Coast Guard Headquarters, Sunset Key, and Fort Zachary Taylor. Includes beer, wine, soft drinks, snacks, and fresh fruit. Up to 26 guests. $1,600 with gratuity included.
• Private Wind & Wine Sunset Sail Exclusive private sunset cruise charter featuring carefully-selected wines from around the world, premium beer, market-procured hors d'oeuvres, and charcuterie boards. Coast Guard-certified Captain and crew. $3,200 with tax and gratuity included. Up to 26 guests.
• Private Sail, Snorkel & Kayak Private full-day sailing adventure with snorkeling and kayaking in crystal-clear waters. Includes masks, fins, snorkels, easy-handling ocean kayaks, wine, beer, hand-selected snacks, soft drinks, and water. $2,250 with gratuity included. Up to 22 guests.
• Bosun Package Wedding Allows couples to get married aboard during the Wind & Wine Sunset Sail without chartering the entire boat. Includes ceremony by Coast Guard-licensed Captain, champagne, commemorative gifts, and use of Danger Charters engraved tumblers. $819 inclusive of taxes and service fees.
• First Officer Package Wedding Intimate private sunset ceremony aboard the 65-foot historic schooner 'Danger' with up to 28 guests. Includes private charter, champagne for the couple, sparkling wine for guests, ceremony by Coast Guard-licensed Captain. $3,999 inclusive of taxes and service fees.
• Captain Package Wedding

Quantifiable outcome

• Coastal Living named Wind & Wine Sunset Sail one of top two Sunset Sails in all of North America
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Next Chapter ChartersminorStrategic or Co-development PartnerSister company to Danger Charters operated by the same ownership. Next Chapter Charters offers fishing charters (offshore and light tackle) and Dry Tortugas National Park excursions aboard the Lilly II, a 39' Invincible vessel. When Danger Charters guests inquire about fishing or Dry Tortugas trips, they are referred to Next Chapter Charters. Currently Dry Tortugas trips are listed as 'Currently Unavailable.'
• Reef ReliefminorStrategic or Co-development PartnerLocal nonprofit membership organization dedicated to improving and protecting coral reef ecosystems. Danger Charters partners with Reef Relief annually to host Coral Camp, an educational program for children ages 6-12 teaching ocean ecology, coral reefs, marine life, and sustainability.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Others

• Reef Relief: Florida Keys-based coral reef nonprofit that Danger partners with annually for Coral Camp. Thematically connected as a stakeholder in the Florida Keys marine ecosystem that Danger's brand and eco-positioning depend on.

Regional players

• Florida Keys Sailing Charters: Sailing charter operator based elsewhere in the Florida Keys (e.g., Key Largo, Marathon) offering similar sailing and snorkeling tours. Comparable product mix but operates outside Danger's Key West market.

Direct peers

• Sebago Watersports: Key West-based sailing, snorkeling, and watersports operator running catamaran trips, sunset sails, and kayak tours. Directly comparable product mix, target customer (Key West tourists), and pricing tier to Danger Charters' core offerings.
• Sunset Watersports Key West: Key West operator running sunset cruises, snorkeling, and dolphin-watching tours. Competes head-to-head with Danger for the same tourist segment in the same harbor, with similar pricing and tour formats.
• Dolphin Sailing Charters: Key West sailing charter offering private charters, sunset sails, and snorkeling excursions aboard sailing vessels. Directly comparable business model, vessel type (sailing yacht vs. schooner), and customer segment to Danger Charters.
• Key West Sailing Adventures: Small-operator Key West sailing charters providing private and shared sailing excursions. Closely comparable in business model, vessel type, and customer profile, competing for the same tourist bookings.

Broad incumbents

• Fury Key West Adventures: One of the largest Key West activity providers offering catamaran sails, snorkeling, parasailing, and jet ski tours. Overlaps with Danger Charters on sailing/snorkeling but at much larger scale and broader portfolio.
• Sailo: Yacht and sailing charter marketplace connecting travelers with charter operators and bareboat rentals. Comparable as a booking/distribution channel for sailing charters, though operates as a platform rather than an operator.
• Dream Yacht Charter: Global yacht charter company offering crewed and bareboat charters worldwide. Comparable as a broader charter industry incumbent but operates at vastly larger scale and across geographies outside Danger's Key West focus.
• The Moorings: Established yacht charter brand with crewed and bareboat sailing vacations in the Caribbean and beyond. Comparable charter industry operator but primarily bareboat and outside Danger's destination and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DangerCharters
• Instagraminstagram.com/danger_charters
• TikToktiktok.com/@dangercharters

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danger Charters