urbanite

What urbanite does

Urbanite, operated by Urbanite Location Based Media GmbH (a privately held Hamburg, Germany GmbH), is a regional digital city magazine and event discovery platform serving Leipzig, Berlin, and Halle. The platform aggregates local events, venue/location directories, and editorial articles covering culture, gastro, sports, and city news, and functions as a unified consumer portal for local residents and tourists seeking things to do in each city. It also acts as a marketing and ticket distribution channel for event organizers and venues. Revenue is generated through two primary streams: (i) ticket sales commissions, with Urbanite acting as an intermediary forwarding customer data to event organizers and integrating with third-party ticketing platforms including Reservix, Eventim, Tixforgigs, and Rausgegangen; and (ii) online advertising, with ad inventory sales outsourced to Urban Media GmbH using programmatic partners such as Google DFP/ADX and Outbrain.

The underlying technology is a WordPress-based content management system integrated with ELODIS, the proprietary event and location data management system used to catalog and display listings across the multi-city portals. Additional features include a user account system, double opt-in email newsletter, Google Maps location embedding, Google Analytics tracking, and a Gewinnspiele (prize drawing) feature. The go-to-market motion is community-led: editorial content, organic local SEO for event queries, email newsletter, and organic social on Facebook and Instagram drive top-of-funnel discovery, while user accounts and user-generated event/location submissions drive mid-funnel engagement.

Headcount is reported as 11-50 employees. The company is privately held with no disclosed institutional investors, no parent company, and no subsidiaries. No funding rounds, M&A activity, regulatory actions, or leadership changes are evidenced in the available data. Revenue is not publicly disclosed, and no app, API, patents, trademarks, or AI/ML capabilities are present in the source material.

Name

urbanite

Legal name

Urbanite Location Based Media GmbH

Website

https://urbanite.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Local City Magazine and Event Discovery

NAICS

Museums, Historical Sites, and Similar Institutions (712), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Local & City Guide Content Aggregators (MPACAKAJ)

akta.pro secondary industries

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)

Keywords

• Local event listings
• City magazine
• Event ticketing
• Venue directory
• Local lifestyle platform

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Ticket Sales Commission: Urbanite acts as a ticket intermediary/middleman for events listed on their platform, facilitating ticket sales through their webshop and forwarding customer data to event organizers for order fulfillment.
2. Online Advertising: The platform generates revenue through display advertising, with ad space managed by Urban Media GmbH. Various programmatic advertising partners are utilized including Google DFP/ADX, Outbrain, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Urbanite operates a city magazine and event discovery platform covering Leipzig, Berlin, and Halle, providing users with curated event listings (concerts, parties, exhibitions, theater, sports), a categorized venue and location directory (restaurants, clubs, cafes, shopping, wellness, tourism, sports), integrated ticket purchasing via third-party platforms such as Reservix and Eventim, and editorial magazine content covering culture, gastro, sports, and city news. The platform also offers user registration, a newsletter subscription, and prize drawings, functioning as a unified local lifestyle portal.

Product overview

Urbanite is a city magazine and event discovery platform covering Leipzig and Berlin, operated by Urbanite Location Based Media GmbH. The platform functions as a unified portal combining event listings, venue directories, editorial magazine content, and ticket sales. The core product consists of the event discovery platform (browsable by date and category), location directory (venues categorized by type), integrated ticket sales via third-party providers (Reservix, Eventim), and editorial magazine articles covering culture, dining, sports, and city news. Additional features include prize drawings/contests and user account management.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Discovery Platform Urbanite's core event listing and discovery platform that allows users to browse events by date (today, tomorrow, weekend), category (concerts, exhibitions, theater, sports), and location across Leipzig, Berlin, and Halle. Built on the WordPress CMS with ELODIS integration for event data management.
• Location Directory
• City Magazine / Editorial Content
• Newsletter Subscription

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• ELODIScoreTechnology or IntegrationELODIS is the underlying platform used for event and location data management, enabling the listing and cataloging of thousands of events and venues across Urbanite's city portals.
• ReservixcoreChannel Partner/ Reseller/ DistributorPrimary ticketing partner for event ticket sales; Urbanite serves as an intermediary forwarding customer data to event organizers for order processing.
• NeuseenSport e.V.minorStrategic or Co-development PartnerNon-profit sports club organizing the HERTZ Open Air festival at Zwenkauer See; collaborated with Laut&Klar Events for professional event production.
• Laut&Klar EventsminorStrategic or Co-development PartnerEvent production professionals collaborating with NeuseenSport e.V. on the HERTZ Open Air festival.
• KeinKollektiv e.V.minorStrategic or Co-development PartnerNon-profit collective organizing the grassroots KeinFestival techno event; Urbanite promotes their events to local audiences.
• Rap DeggaminorStrategic or Co-development PartnerLeipzig-based hip-hop label collaborating with KeinFestival for daytime rap and hip-hop performances.
• SkillzminorStrategic or Co-development PartnerLeipzig-based music label partnering with KeinFestival for local rap and hip-hop acts.
• Urban Media GmbHcoreGTM or Marketing PartnerAd management partner handling programmatic advertising sales and marketing for Urbanite's web properties.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• meinestadt.de: German local city directory and event listings platform covering jobs, real estate, and events. Comparable to Urbanite in the local city-portal model, aggregating events and venues for German cities with a similar user base.
• Rausgegangen: Germany-based event discovery and ticketing platform focused on local cultural events in multiple German cities. Highly comparable to Urbanite in product surface (event listings, ticket sales, editorial), geographic focus, and target audience of local residents and visitors.

Regional players

• Berlin.de: Official city portal for Berlin with comprehensive event calendar and attractions listings. Comparable to Urbanite's Berlin portal in content scope (events, locations, culture), but as a public-sector publication.
• Leipzig.de: Official city portal for Leipzig providing curated event listings and city information. Comparable in local event discovery and city-guide editorial content for Leipzig, but operating as a municipal public-service site.

Broad incumbents

• Eventbrite: Global self-service event creation and ticketing platform. Comparable in ticketing intermediation and event discovery, but operates at much larger scale with a global marketplace rather than local editorial-led curation.
• GetYourGuide: Global tours, activities, and experiences booking platform. Overlaps with Urbanite's events and tickets intermediation functions for the tourist segment, though primarily focused on paid experiences rather than free community listings.
• Eventim: Europe's largest ticketing and live entertainment platform and a key Urbanite integration partner. Overlaps in ticketing intermediation and event marketing, but operates at national/European scale with venue ownership and full-stack event promotion.

Emerging players

• Fever: Global experiences and events marketplace focusing on curated local experiences. Comparable in the discovery and ticketing of local experiences, though Fever operates a broader, more international model with proprietary curation.
• Reservix: German ticketing platform serving as Urbanite's primary ticketing partner (urbanite.reservix.de). Comparable in ticketing intermediation and event distribution, though Reservix focuses on ticketing rather than editorial content.
• Tixforgigs: European ticketing platform focused on independent and smaller events. Comparable as a ticketing partner integrated into Urbanite's marketplace, with similar concentration on indie/grassroots events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/urbanite.stadtmagazin
• Instagraminstagram.com/skyclub.leipzig
• TikToktiktok.com/@skyclubleipzig
• Xx.com/urbanitemagazin
• LinkedInlinkedin.com/company/urbanite-location-based-media-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about urbanite