Election Services

What Election Services does

Independent Election Services Ltd., trading as Election Services, is a privately held New Zealand election management company founded in 1994 and headquartered in Auckland. The firm plans, administers, and processes elections, by-elections, polls, referenda, and resolutions for clients across five primary verticals — local government, energy trusts, iwi/Māori organisations, education, and unions — plus a residual 'Other Sectors' category of associations and licensing trusts. Projects range in scale from under 100 voters to over 3,000,000 voters, and the firm supports both First Past the Post (FPP) and Single Transferable Vote (STV) electoral systems with paper, postal, and electronic voting options.

The company's core technology is the proprietary Elections Plus™ digital suite, developed and maintained in-house. It comprises Online Voting (an NCSC-compliant internet voting platform introduced in 2009, the first of its kind in New Zealand and operational for 15+ years), Online Nominations (paperless candidate submission and real-time eligibility confirmation), and Online Ratepayer Enrolment (digital management of multi-property voter entitlements). These are complemented by customised digital solutions including an Online Geo Mapping tool using GIS data and a secure Online Electoral Roll tool. The software is independently tested and verified for data integrity and security.

Election Services monetises through a mix of professional services and software. Revenue streams include Election Management Services (end-to-end administration), Election Consulting Services (legislative and procedural advisory), Election Training Services, and the Elections Plus™ digital suite (offered as standalone products or bundled). Pricing is bespoke and quote-based, structured around election type, electoral system, voter count, vacancies, and voting method, typically contracted on multi-year terms aligned to New Zealand's triennial election cycle. Go-to-market is primarily direct, enterprise field sales supplemented by a website-driven request-for-quote funnel and reputation-led referrals, with no external capital or institutional ownership.

Name

Election Services

Legal name

Independent Election Services Ltd.

Website

https://electionservices.co.nz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Election Services is a privately held New Zealand firm founded in 1994 that manages elections, by-elections, and referenda for local government, energy trusts, iwi, education, and unions via its proprietary Elections Plus™ digital suite and end-to-end election administration services.

Ownership category

akta.pro rank

Product category

Election Management Services

NAICS

Other General Government Support (92119), Political Organizations (813940)

SIC

Services-Management Services (8741), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Electoral Support & Election Observation (BPADAGAA)

akta.pro secondary industry

Government Digital Service & eGovernment (Service Delivery, IDs, Portals) (BPAIAAAE)

Keywords

• Election management services
• Online voting platform
• Electoral consulting
• Election training
• Election administration software

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Election Management Services: Comprehensive end-to-end election management covering elections, by-elections, polls, referenda and resolutions. Services include planning, administration, preparation of election materials, notifications, liaison, helpline support, vote processing, results and reporting. Can work independently or collaboratively with client teams.
2. Election Consulting Services: Independent expert guidance on legislation and election administration including electoral system advice, Māori wards/constituencies advice, representation review assistance, and community consultations. Provided by professional electoral officers.
3. Election Training Services: Comprehensive and customized electoral training developed from decades of experience. Training delivered in-person, online, or via digital platform. Includes post-training support and helpline.
4. Digital Solutions and Software (Elections Plus™): Proprietary digital products including Online Nominations, Online Voting, and Online Ratepayer Enrolment. Software is independently tested and verified for data integrity and security. May be offered as part of managed service or as standalone products.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Election Services provides end-to-end election management, consulting, and training services for organizations across New Zealand, supported by its proprietary Elections Plus™ digital suite. The suite includes Online Voting, Online Nominations, and Online Ratepayer Enrolment, enabling paperless election administration for councils, trusts, iwi, unions, and educational institutions. Services span the full electoral lifecycle from planning and administration through vote processing and results reporting.

Product overview

Election Services operates a platform-plus-modules architecture centered on its proprietary Elections Plus™ digital suite. This suite includes three core modules: Online Nominations for paperless candidate nomination processing, Online Voting for internet-based voting (first to market in 2009), and Online Ratepayer Enrolment for managing multi-property voter entitlements. These digital products are complemented by four professional service lines: Elections Management (end-to-end election administration), Elections Consulting (legislative and procedural advisory), Elections Training (in-person and online training), and Elections Digital Solutions (customised digital workflows and tools). The company serves diverse sectors including local government, energy trusts, iwi, education, and unions.

Differentiator

Problem solved

Functional benefit

Brands

• Elections Plus™: Proprietary suite of digital products including Online Voting, Online Nominations, and Online Ratepayer Enrolment platforms designed to simplify election management.

Products and services

• Elections Plus™ Proprietary digital suite for election administration making elections simple, secure and seamless. Includes Online Nominations, Online Voting, and Online Ratepayer Enrolment; independently tested and verified for reliability and accuracy with software support and helpline.
• Online Voting Internet voting platform introduced in 2009 enabling electors to login and vote directly using credentials sent via email or post. NCSC compliant and independently tested, with continuous development for over 15 years.
• Online Nominations Paperless nomination submission platform enabling candidates to create accounts, sign and submit nominations over multiple sessions, with electoral officials able to confirm eligibility of nominators in real-time and access up-to-date candidate lists.
• Online Ratepayer Enrolment Election software allowing ratepayers to complete and submit applications for ratepayer elector enrolment and check voting entitlements immediately, simplifying multi-property voting management for councils.
• Elections Management Comprehensive election management services covering elections, by-elections, polls, referenda and resolutions using FPP, STV, electronic voting and paper ballot systems. Includes share weighted voting and database management for organisations across local government, iwi, trusts, unions and associations.
• Elections Consulting Expert advisory services on electoral legislation, election administration, representation reviews and best practice. Includes electoral system advice, Māori wards/constituencies advice, representation review assistance, community consultations and civic engagement.
• Elections Training Professional electoral training delivered in-person, online or via digital platform. Covers nomination handling, special vote issuance, legislation and best practice, with post-training support and helpline.
• Elections Digital Solutions Customised digital systems and workflows for election managers, including the Online Geo Mapping tool (using GIS data to show ward boundaries, board areas and licensing trust boundaries) and the Online Electoral Roll tool. Branded digital platforms with software support and helpline.

Quantifiable outcome

• Projects ranging from under 100 voters to over 3,000,000 voters
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCC_7NJQ4IG_iWhBLw3XMqnw
• LinkedInlinkedin.com/company/electionservices

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Election Services