Omnimagem

What Omnimagem does

Omnimagem is a private, Fortaleza-based diagnostic imaging network founded in 1992, operating 7–8 physical units across Ceará (Centro, Anexo, RioMar Fortaleza, Bezerra de Menezes, Rodolfo Teófilo, Aldeota/Clínica Qorpo in Fortaleza; Maracanaú; Eusébio) and serving as the first high-complexity diagnostic imaging center in the state. Its clinical offering spans PET/CT (Philips Ingenuity), 1.5T and 3.0T MRI, multislice CT, digital X-ray, digital mammography, bone densitometry, ultrasound with Doppler, nuclear medicine (scintigraphy, radioiodine therapy), echocardiography, ECG, Holter, MAPA, stress testing, EEG, spirometry, coronary CT angiography, and laboratory tests routed through subsidiary Omnilab. The company also operates the Omni Home sub-brand, launched in 2020, which delivers at-home and corporate on-site examinations plus teleconsultation.

The business model is a hybrid of health insurance reimbursement (in-network status with Unimed, Amil, Bradesco Saúde, ISSEC, IPM, GEAP, Cafaz, and approximately 15 other convênios) and direct private-pay pricing for Omni Home services (e.g., ECG R$200, MAPA R$380, Ecodopplercardiograma R$690, Ultrasound R$620, Teleconsultation R$110, RT-PCR R$350). Patient acquisition occurs through an online scheduling portal (Naja), WhatsApp, phone, and walk-in traffic at clinic locations. Omnimagem holds ONA Nível 3 – Acreditado com Excelência, the highest Brazilian healthcare quality accreditation and the only one of its kind in Ceará, which anchors its positioning as a regional reference provider in North and Northeast Brazil.

Name

Omnimagem

Legal name

OMNIMAGEM

Website

https://omnimagem.com.br

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Omnimagem is a Fortaleza-based private diagnostic imaging network operating 7–8 units in Ceará, offering PET/CT, MRI, CT, mammography, ultrasound, nuclear medicine, and cardiac diagnostics to health insurance beneficiaries, private-pay patients, and corporate clients, including at-home Omni Home services.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512), Medical and Diagnostic Laboratories (6215), Medical and Diagnostic Laboratories (62151)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)

akta.pro secondary industry

Independent Diagnostic Testing Facilities (IDTFs) & Multi-Specialty Diagnostic Centers (HLAFAKAN)

Keywords

• Diagnostic imaging services
• Medical imaging center
• Nuclear medicine scans
• Home healthcare diagnostics
• Laboratory diagnostic testing

Headquarters

HQ city

Fortaleza

HQ country

Brazil

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Health Insurance Reimbursements: Omnimagem is part of the credenciado (network) of multiple health insurance operators. Services are billed through insurance reimbursement under negotiated rates with each operator.
2. Private/Particular Payments: Patients without health insurance coverage pay out-of-pocket for services. Pricing is listed for Omni Home services (e.g., ECG R$200, MAPA R$380, Ecodopplercardiogram R$690, Ultrasound R$620, Teleconsultation R$110, RT-PCR R$350).
3. Omni Home (Domiciliary Services): At-home and corporate on-site diagnostic services including exams and medical consultations, priced individually and paid privately or through insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Omnimagem operates a network of diagnostic imaging clinics delivering advanced medical imaging examinations (PET/CT, MRI 1.5T/3.0T, multislice CT, digital X-ray, digital mammography, bone densitometry, ultrasound with Doppler, nuclear medicine including scintigraphy and radioiodine therapy) as well as cardiac and neurological diagnostics (ECG, Holter, MAPA, stress test, echocardiography, EEG, coronary CT angiography), clinical laboratory tests via partner Omnilab, and at-home/corporate diagnostic services through the Omni Home sub-brand. It serves patients across Ceará, Brazil, accepted through health insurance plans (Convênios) or private pay, and is the only ONA Level 3 – Acreditado com Excelência accredited imaging clinic in Ceará.

Product overview

Omnimagem is a diagnostic imaging center network offering a comprehensive portfolio of medical diagnostic services across seven physical units in Fortaleza, Ceará. The core offering consists of advanced imaging technologies including PET/CT (Philips Ingenuity), 1.5T and 3.0T Magnetic Resonance Imaging, multislice CT, digital X-ray, digital mammography, bone densitometry, ultrasound with Doppler, and nuclear medicine procedures (scintigraphy, radioiodine therapy). The portfolio extends to cardiac diagnostics through ECG, stress testing, 24-hour Holter monitoring, ambulatory blood pressure monitoring (M.A.P.A.), echocardiography, and coronary CT angiography. Omnimagem differentiates through its Omni Home sub-brand, launched in 2020, providing at-home diagnostic services including ECG, MAPA, Holter, echocardiogram, ultrasound, and laboratory tests. The company operates an online patient portal (powered by Naja) for scheduling and accessing results, and offers bundled cardiac check-up programs. The diagnostic imaging center accepts multiple health insurance plans and serves as a reference provider in north and northeast Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Omni Home: Home care service offering medical consultations, laboratory tests, and diagnostic imaging examinations (electrocardiogram, MAPA, Holter, ecodopplercardiograma, ultrasound) at patients' residences and companies.

Products and services

• PET/CT Positron Emission Tomography combined with Computed Tomography using Philips Ingenuity technology for cancer diagnosis and staging, reducing exam time and radiation exposure compared to previous technology.
• Magnetic Resonance Imaging (MRI) 1.5T and 3.0T High-precision MRI using 1.5T and 3.0T Tesla equipment, without ionizing radiation, for neurological, orthopedic, abdominal, cardiovascular, and oncological evaluations.
• Multislice Computed Tomography (CT) Computed tomography using computer-processed X-ray images from multiple angles to produce cross-sectional virtual slices, distinguishing tissues differing in physical density by at least 1%.
• Digital X-Ray Digital radiography system using electronic detectors for immediate image processing and display, replacing film cassettes.
• Digital Mammography Specialized digital radiography of breast tissue with electronic detectors, allowing post-acquisition image manipulation, lower X-ray dose, and detection of nodules up to 2 years before palpation.
• Bone Densitometry Quantitative examination measuring bone mineral density using very low radiation doses for osteoporosis diagnosis.
• Ultrasound (Ultrasonography) Imaging examination using a transducer that emits and captures sound waves through body contact to produce diagnostic images.
• Doppler Ultrasound Color Doppler ultrasound for evaluating blood vessel circulation and blood flow in specific organs or body regions.
• Echocardiogram with Doppler (Ecodopplercardiograma) Echocardiography combined with Doppler for evaluating heart size, wall measurements, and blood flow velocity through cardiac valves.
• Scintigraphy (Nuclear Medicine) Nuclear medicine imaging using radioactive isotopes to diagnose or treat diseases by detecting organ-specific radioactive substance emissions.
• Radioiodine Therapy (Iodoterapia) Thyroid cancer treatment using radioactive iodine to destroy remaining thyroid cells after surgery; also used for hyperthyroidism.
• Coronary CT Angiography (Angiotomografia Coronariana) Non-invasive CT examination for visualizing coronary artery walls and lumen in 3D, detecting atherosclerotic plaques and obstructions.
• Electroencephalogram (EEG) Brain electrical activity recording through electrodes applied to the scalp for neurological assessment.
• Electrocardiogram (ECG) Heart rhythm assessment using electrodes connected to a small device to evaluate cardiac electrical activity at rest.
• Stress Test (Teste Ergométrico) Cardiovascular evaluation under physical exertion on a treadmill using electrodes to detect cardiac reactions during exercise.
• Ambulatory Blood Pressure Monitoring (MAPA) 24-hour blood pressure monitoring using a portable electronic device with a cuff connected to a waist-worn monitor.
• Holter (24-Hour Continuous ECG) 24-hour continuous electrocardiogram monitoring using a portable Holter device that records heart activity throughout the day.
• Spirometry (Espirometria) Pulmonary function test measuring air volume and flow rates to evaluate respiratory abnormalities and lung diseases, including occupational exposure assessment.
• Laboratory Tests Clinical laboratory examinations including blood tests, COVID-19 testing (RT-PCR), and diagnostic analyses, performed through partner Omnilab (laboratorioomnilab.com.br).
• Omni Home Home healthcare sub-brand providing at-home medical consultations, diagnostic imaging (ECG R$200, MAPA R$380, Ecodopplercardiogram R$690, Ultrasound R$620), teleconsultation (R$110), and COVID-19 RT-PCR sample collection (R$350) for homebound, elderly, mobility-limited, and corporate clients.
• Online Scheduling and Results Portal (naja.app) Online patient portal providing 24/7 access to exam scheduling and results retrieval, powered by the Naja platform.

Quantifiable outcome

• 30% increase in image resolution quality with Philips PET/CT technology

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• ABRAMED (Associação Brasileira de Medicina Diagnóstica)minorOthersOmnimagem is associated with ABRAMED, the Brazilian Association of Diagnostic Medicine, which represents and supports diagnostic medicine companies in Brazil.
• Health Insurance Operators (Convênios)coreOthersOmnimagem operates as an in-network provider for multiple health insurance plans including Unimed, Amil, Bradesco Saúde, ISSEC, IPM, GEAP, Cafaz, ASSEFAZ, CAPESESP, CASEMBRAPA, FACHESF, FAMED, PETROBRAS, Abertta, Fusex, Fusma, Cassi, Saude Caixa, and Ban Cen.
• Philips (Equipment Supplier)coreTechnology or IntegrationOmnimagem acquired Philips Ingenuity PET/CT equipment, one of the most modern technologies in the world for cancer diagnosis support. Philips provides the advanced imaging equipment that powers Omnimagem's nuclear medicine and radiology services.
• Omnilab (Laboratório)coreStrategic or Co-development PartnerOmnimagem refers patients for laboratory tests at Omnilab (laboratorioomnilab.com.br). Omnilab is a related entity within the Omnimagem Group offering clinical laboratory services. The Group Omnimagem offers a complete solution in health and wellness with focus on diagnostic medicine.
• Shopping RioMar FortalezaminorOthersOne of Omnimagem's units is located within Shopping RioMar Fortaleza (Loja 1004, Piso L1), providing visibility and foot traffic from mall visitors.
• Shopping Bosque Open MallminorOthersOne of Omnimagem's units (Bezerra de Menezes) is located within Shopping Bosque Open Mall in Fortaleza.
• Ponto Shopping (Maracanaú)minorOthersOne of Omnimagem's units is located within Ponto Shopping in Maracanaú (Arco 100, Jereissati II), serving the metropolitan area of Fortaleza.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Fleury: Brazil's leading diagnostic medicine chain offering imaging, lab tests and check-ups nationwide; comparable to Omnimagem because it operates the same diagnostic imaging + laboratory stack across many insured and private patients, but at much greater scale and geographic breadth.
• Hospital Israelita Albert Einstein: Top-tier Brazilian hospital system operating an advanced diagnostic imaging division (PET/CT, MRI, CT, nuclear medicine); comparable to Omnimagem on high-complexity imaging technology and premium-segment payer mix, with broader hospital anchoring.
• Rede D'Or São Luiz: Brazil's largest hospital network with embedded diagnostic imaging services for insured and private patients; overlaps with Omnimagem on imaging technology and convênio contracts, though as part of a much larger inpatient-focused portfolio.
• Dasa (Diagnósticos da América): Largest diagnostic medicine network in Latin America, formed by consolidating brands like Delboni, Pardini and Alliar; directly comparable to Omnimagem across imaging modalities, lab testing and B2B health-plan contracts, but with national reach and hospital-system integrations.

Direct peers

• Alliar: Brazilian diagnostic imaging chain (now part of Dasa) historically focused exclusively on high-complexity imaging like Omnimagem; directly comparable on imaging-only service model, PET/CT and MRI-heavy exam mix, and multi-unit regional footprint.
• Sabin Diagnósticos e Saúde: Brazilian diagnostic medicine group combining imaging and laboratory services with strong health-plan partnerships; directly comparable to Omnimagem in service breadth, B2B/B2C mix and multi-unit regional expansion strategy.
• Hermes Pardini: Major Brazilian diagnostic medicine network with a strong lab + imaging mix and health-plan contracts; comparable to Omnimagem in offering integrated diagnostic services to convênio and private-pay patients, though more concentrated in Minas Gerais.

Regional players

• Cedro Diagnóstico: Diagnostic imaging and laboratory provider in the North/Northeast region of Brazil; closely comparable to Omnimagem on geography, imaging modalities offered, and reliance on convênio contracts, though without the same PET/CT specialization.
• Vital Imagem: Regional diagnostic imaging network operating multi-unit clinics with MRI, CT, mammography and ultrasound; directly comparable to Omnimagem on clinic-based imaging model and serving health-plan and private patients in Brazilian metropolitan areas.
• DB Diagnósticos: Mid-sized diagnostic imaging and laboratory chain operating regionally in Brazil with similar imaging-heavy portfolio (MRI, CT, ultrasound, X-ray); comparable to Omnimagem on modality mix and private-pay pricing transparency, but smaller geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/omnimagem/timeline
• Instagraminstagram.com/omnimagem
• Xx.com/omnimagem

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omnimagem