GPLN
Georgia Poultry Laboratory Network (GPLN) is a private veterinary diagnostic laboratory operating three Georgia facilities that provide serology, bacteriology, virology, histopathology, necropsy, and NPIP certification services to the commercial poultry industry, backyard flock owners, veterinary clinics, and government agencies.
- Company typePrivate
- Founded1950
- HeadquartersGainesville, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What GPLN does
Georgia Poultry Laboratory Network (GPLN) is a private veterinary diagnostic laboratory network that provides poultry health monitoring, disease testing, and certification services to Georgia's commercial poultry industry, backyard flock owners, veterinary clinics, and government agencies. Founded around 1950 to support Georgia's then-emerging broiler industry (Georgia became the #1 broiler producing state in 1951), GPLN operates three physical laboratory facilities in Georgia: a 39,000 sq ft headquarters and main laboratory in Gainesville plus branch labs in Forsyth and Tifton. The organization functions as the official state testing agency under contract with the Georgia Department of Agriculture and is the only NAHLN- and AAVLD-accredited poultry diagnostic laboratory network in Georgia, with BSL3 containment capability for high-consequence avian pathogens.
GPLN's service portfolio spans eight departments: Serology (with robotics-enabled high-volume testing processing tens of thousands of blood samples monthly), Bacteriology, Virology, Histology, Necropsy, NPIP coordination, Receiving, and Media Preparation. The lab delivers diagnostics across ELISA, HI, PCR, virus isolation, bacterial identification, histopathology, and post-mortem examination, with results typically returned within 7–10 business days. Adjacent offerings include a Customer Portal (LIMS) for commercial clients, an Avian Influenza hotline, the proprietary BREWS (Bronchitis Early Warning System) and aMPV interactive disease intelligence dashboards, GIS-based epidemiology, biennial vaccination surveys, and an annual Georgia Titers reference document. Field services cover on-site farm visits, hatchery inspections, and biosecurity program auditing.
Revenue is generated through four streams: (1) fee-for-service diagnostic testing with per-test unit pricing that doubles for out-of-state customers, (2) recurring NPIP annual participation fees (Commercial $133, Subpart E $35, Subpart J $184), (3) sale of laboratory consumables (AI sampling kits, BHI tubes, culturettes, swabs, biosecurity kits) through an online shop at cost-plus, and (4) field services billed at $0.70/mile plus service fees. The business is structured as an industry-supported member-based entity rather than a venture-backed company, with no disclosed equity funding, parent company, or external investment. Distribution is exclusively direct via the three Georgia laboratories, a customer portal, and e-commerce for supplies.
GPLN firmographics
Firmographics- Name
- GPLN
- Legal name
- Georgia Poultry Laboratory Network
- Website
- https://gapoultrylab.org
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Georgia Poultry Laboratory Network (GPLN) is a private veterinary diagnostic laboratory operating three Georgia facilities that provide serology, bacteriology, virology, histopathology, necropsy, and NPIP certification services to the commercial poultry industry, backyard flock owners, veterinary clinics, and government agencies.
- Ownership category
- akta.pro rank
GPLN industry classification
Industry- Product category
- Veterinary Diagnostic Laboratory Services
- NAICS
- Medical and Diagnostic Laboratories (6215), Veterinary Services (54194)
- SIC
- Services-Medical Laboratories (8071), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Veterinary Diagnostic Laboratories & Pathology (AFAEANAF)
- akta.pro secondary industries
- Veterinary Microbiology & Infectious Disease Testing (Culture/PCR/Serology) (HLAMADAC), Poultry & Avian Veterinary Services (AFAEANAD), Hatchery Health, Biosecurity & Diagnostics Services (Pathogen Screening, Certification) (AFAEAKAK), Necropsy & Post-Mortem Diagnostic Services (HLAMADAK)
Keywords
Where GPLN is headquartered
LocationHeadquarters
- HQ city
- Gainesville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
GPLN business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Diagnostic Testing Services: Fee-for-service diagnostic testing across multiple departments including serology, bacteriology, virology, histology, and necropsy. Pricing varies by test type with in-state and out-of-state rates (out-of-state typically double). Results typically returned within 7-10 business days.
- NPIP Program Services: National Poultry Improvement Plan participation services including field visits, annual participation fees (Commercial $133, Subpart E $35, Subpart J $184), and certification testing for Salmonella pullorum and Avian Influenza
- Laboratory Supplies: Sale of sample collection materials, testing supplies, and biosecurity equipment through an online shop. Includes AI sampling kits, BHI tubes, culturettes, agar plates, swabs, and various laboratory consumables.
- Field Services: On-site farm visits, hatchery inspections, biosecurity program auditing, and field investigations billed at mileage rates ($0.70/mile) plus service fees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Serology Tests - In-State |
| Unit Pricing | Pay-as-you-go | Bacteriology Tests - In-State |
| Unit Pricing | Pay-as-you-go | Virology Tests - Pool Testing |
| Unit Pricing | Pay-as-you-go | Necropsy Services |
| Subscription | Annual | NPIP Annual Fees |
| Unit Pricing | Pay-as-you-go | Supply Products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
GPLN product offering
Product offeringCore offering
GPLN is a poultry-specific veterinary diagnostic laboratory network that performs serology, bacteriology, virology, histology, and necropsy testing across three Georgia facilities, complemented by NPIP certification services, field/on-farm services, and an online store for laboratory supplies and biosecurity equipment. Customers include commercial poultry integrators, breeders and growers, backyard flock owners, and veterinary clinics across the Southeast.
Product overview
GPLN (Georgia Poultry Laboratory Network) is a veterinary diagnostic laboratory network providing poultry health monitoring and disease diagnostic services. The core offering consists of laboratory testing services (Serology, Bacteriology, Virology, Histology, Necropsy) delivered through a network of three facilities in Gainesville, Forsyth, and Tifton, Georgia. The NPIP program provides disease certification for interstate/international poultry shipment. Additional services include the Customer Portal (LIMS) for commercial customers, Avian Influenza Hotline, Field Services for on-site support, and specialized monitoring tools like BREWS (Bronchitis Early Warning System) and aMPV reports. An online supplies shop offers sample collection materials and testing supplies. Educational resources include newsletters (The Chick Papers, EpiLINK), video tutorials, and disease information guides.
Differentiator
Problem solved
Functional benefit
Products and services
- Diagnostic Laboratory Services Comprehensive veterinary diagnostic testing across serology, bacteriology, virology, histology, and necropsy for commercial poultry operators, breeders, backyard flock owners, and veterinary clinics.
- NPIP Program Services Cooperative industry-state-federal program for disease control and certification of poultry breeding stock and hatchery products for interstate and international shipment; includes field visits, annual participation fees, and certification testing for Salmonella pullorum and Avian Influenza.
- Customer Portal (LIMS) Web-based laboratory information management portal for commercial poultry customers to view test results, manage submissions, and access historical data.
- Avian Influenza Hotline Hotline service for reporting and responding to avian influenza concerns, including symptom reporting and inquiry response, staffed by a response team.
- Field Services Industry operations support including biosecurity programs, NPIP auditing, hatchery monitoring, field investigations, and biosecurity maintenance within live poultry operations across Georgia.
- BREWS Bronchitis Early Warning System Monthly notification report of infectious bronchitis for Georgia poultry industry stakeholders, providing regional IB data, vaccine serotype updates, and disease titer monitoring.
- aMPV Interactive Report Interactive online report providing avian metapneumovirus surveillance data to Georgia poultry stakeholders.
- Georgia Titers Report Annual document of Georgia poultry flock serology information providing average titers by test kit, production type, and flock age ranges for industry comparison.
- Vaccination Survey Biennial survey compiled by GPLN to track vaccination trends within Georgia's poultry industry.
- Chick Quality Monitoring Quality assurance service for day-old chicks submitted in groups for evaluation, supporting hatchery quality control.
- Laboratory Supplies Shop Online store for sample collection materials and testing supplies including AI sampling kits, BHI tubes, culturettes, swabs, agar plates, media, and biosecurity supplies, priced at cost with shipping.
Quantifiable outcome
- Reports returned in less than 1 week from date of submission for serology tests
Companies that use GPLN
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
GPLN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GPLN partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Georgia Department of AgriculturecoreOfficial state testing agency under contract with Georgia Department of Agriculture for poultry health programs and NPIP coordination.
- National Animal Health Laboratory Network (NAHLN)coreParticipating laboratory in NAHLN, a coordinated network of laboratories supporting animal health diagnostics and emergency preparedness.
- Poultry IndustrycoreWorks in partnership with the commercial poultry industry for prevention, management, and control of poultry disease outbreaks statewide.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
GPLN competitors and assessment
Company assessmentDirect peers
- Texas A&M Veterinary Medical Diagnostic Laboratory: State-level veterinary diagnostic laboratory system serving Texas livestock and poultry producers with AAVLD accreditation, NAHLN participation, and a broad testing menu. Directly comparable as a multi-site, state-designated diagnostic network operating in another top poultry state.
- Mississippi Veterinary Research & Diagnostic Laboratory System: State-operated network of veterinary diagnostic labs in Mississippi (another major poultry state) providing serology, bacteriology, virology, and necropsy services to commercial producers. Closest regional analog in scale, regulatory role, and customer base.
- Rollins Animal Disease Diagnostic Laboratory (NC State): North Carolina's premier state veterinary diagnostic laboratory serving the poultry industry with AAVLD accreditation and NAHLN participation. Directly comparable in regulatory role, scope of services, and poultry-industry customer mix.
- Athens Veterinary Diagnostics Laboratory (University of Georgia): UGA-affiliated veterinary diagnostic laboratory that is an actual GPLN partner (tissue processing) and provides overlapping pathology and diagnostic services in Georgia. Comparable as a poultry-capable diagnostic competitor operating in the same geography.
- Iowa State University Veterinary Diagnostic Laboratory: Large AAVLD-accredited, NAHLN-participating veterinary diagnostic laboratory serving commercial livestock and poultry producers across the Midwest. Comparable in testing menu, accreditation profile, and industry role; much larger in scale.
- California Animal Health and Food Safety Lab (CAHFS): UC-system network of veterinary diagnostic laboratories providing AAVLD-accredited testing across livestock and poultry with NAHLN participation. Comparable multi-site state diagnostic network with overlapping regulatory and customer profile.
- Poultry Diagnostic and Research Center (PDRC) at University of Georgia: UGA-affiliated poultry research and diagnostic center collaborating with GPLN on BREWS IB serotype isolation. Adjacent organization providing overlapping poultry diagnostics expertise and research-driven surveillance in the same geographic market.
Broad incumbents
- USDA National Veterinary Services Laboratories: Federal reference laboratory operated by USDA APHIS for confirmatory testing of high-consequence animal diseases including Avian Influenza. Functions as an upstream referral partner for GPLN but also a benchmark for scope and accreditation standards.
- IDEXX Laboratories: Global leader in veterinary diagnostics offering reference lab services, in-clinic instruments, and PCR testing across companion animal and livestock segments. Broader incumbent with adjacent poultry and livestock testing capabilities and significant technology investment.
- Zoetis Diagnostics: Global animal health company offering veterinary diagnostics, vaccines, and pharmaceuticals with a poultry health portfolio. Comparable at the intersection of poultry diagnostics and industry services, though much larger and more diversified.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
GPLN social profiles
Digital presenceGPLN compliance and trust
Trust signalCompliance2 records
GPLN financial estimates
Financial estimateRevenue estimate
Valuation estimate
GPLN leadership team
Management profileNumber of profiles
Profiles10 records
GPLN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GPLN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GPLN
What does GPLN do?
GPLN is a poultry-specific veterinary diagnostic laboratory network that performs serology, bacteriology, virology, histology, and necropsy testing across three Georgia facilities, complemented by NPIP certification services, field/on-farm services, and an online store for laboratory supplies and biosecurity equipment. Customers include commercial poultry integrators, breeders and growers, backyard flock owners, and veterinary clinics across the Southeast.
Is GPLN a public or private company?
GPLN is a private company. It is classified as unknown and is currently operating.
When was GPLN founded?
GPLN was founded in 1950. It employs 1 to 10 people.
Where is GPLN based?
GPLN is headquartered in Gainesville, United States, in the North America region.
How does GPLN make money?
Four revenue lines are on record. Diagnostic Testing Services are the primary driver. The others are NPIP Program Services, laboratory Supplies and field Services.
Who are GPLN's main competitors?
Direct peers on record are Texas A&M Veterinary Medical Diagnostic Laboratory, Mississippi Veterinary Research & Diagnostic Laboratory System, Rollins Animal Disease Diagnostic Laboratory (NC State), Athens Veterinary Diagnostics Laboratory (University of Georgia), Iowa State University Veterinary Diagnostic Laboratory, California Animal Health and Food Safety Lab (CAHFS) and Poultry Diagnostic and Research Center (PDRC) at University of Georgia. Broad incumbents are USDA National Veterinary Services Laboratories, IDEXX Laboratories and Zoetis Diagnostics.
Does GPLN have an API?
No public API is recorded for GPLN.
What industry is GPLN in?
GPLN's product category is Veterinary Diagnostic Laboratory Services. Its primary akta.pro industry code is AFAEANAF, Veterinary Diagnostic Laboratories & Pathology, with a secondary code of HLAMADAC, Veterinary Microbiology & Infectious Disease Testing (Culture/PCR/Serology). Its NAICS code is 6215 and its SIC code is 8071.