Teacher's Discovery
Teacher's Discovery is a U.S. educational retailer selling 5,000+ physical and digital teaching products — plus the Voces Digital Curriculum and Flangoo digital readers subscriptions — to K-12 world language, social studies, and English teachers via e-commerce, catalogs, phone orders, and educational purchasing cooperatives.
- Company typePrivate
- Founded1978
- HeadquartersAuburn Hills, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Teacher's Discovery does
Teacher's Discovery (legally American Eagle Co., Inc.) is a privately held U.S. educational resources retailer headquartered in Auburn Hills, Michigan, founded in 1978 and operating with 101-250 employees. The company serves K-12 and higher education teachers of world languages (Spanish, French, German), social studies, and English language arts through a catalog of more than 5,000 products spanning physical goods (posters, games, craft kits, classroom décor, stickers, books, traveling exhibits, Cool Cubes, and 1-2-3 Chat Mats), digital downloads, and two recurring subscription platforms: the Voces Digital Curriculum (with Voces PLUS, print editions, and leveled Spanish/French/German readers as add-ons) and the Flangoo World Language Digital Readers service. Both sub-brands operate as wholly owned subsidiaries and carry registered trademarks.
The business operates a multi-channel go-to-market built around its own e-commerce storefront at teachersdiscovery.com, supplemented by a 1-800-TEACHER phone order line, email purchase orders for schools, and annual print and digital catalogs. Institutional access is broadened through membership in three educational purchasing cooperatives — BuyBoard, E&I Cooperative Services, and TIPS — which enable competitively solicited procurement by U.S. school districts. Marketing is sales-led and content-driven via The Inspired Teacher's Blog, email, a six-channel social media footprint (including dedicated channels for Voces Digital and Flangoo), catalog distribution, professional development events, and free resource incentives aimed at teacher acquisition and retention.
Revenue is generated through four streams: one-time physical product sales, recurring digital curriculum subscriptions (Voces Digital and Flangoo), downloadable digital products, and professional development services. Pricing ranges from roughly $2.99 for individual items up to $325 for the Voces PLUS Core Collection bundle, with monthly recurring fees for the digital subscriptions. The company accepts a broad set of payment methods (American Express, Apple Pay, Diners Club, Discover, Google Pay, Mastercard, PayPal, Shop Pay, and Visa) and operates exclusively within the United States.
Teacher's Discovery firmographics
Firmographics- Name
- Teacher's Discovery
- Legal name
- American Eagle Co., Inc.
- Website
- https://teachersdiscovery.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Teacher's Discovery is a U.S. educational retailer selling 5,000+ physical and digital teaching products — plus the Voces Digital Curriculum and Flangoo digital readers subscriptions — to K-12 world language, social studies, and English teachers via e-commerce, catalogs, phone orders, and educational purchasing cooperatives.
- Ownership category
- akta.pro rank
Teacher's Discovery industry classification
Industry- Product category
- K-12 Educational Teaching Supplies
- NAICS
- Office Supplies, Stationery, and Gift Retailers (4594), Educational Services (611), All Other Miscellaneous Schools and Instruction (611699), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Miscellaneous Publishing (2741), Retail-Catalog & Mail-Order Houses (5961), Services-Educational Services (8200)
- akta.pro primary industry
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)
- akta.pro secondary industries
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), Teacher-Led Digital Lesson Packages & Instructional Resources (EDAFACAL), Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA), Digital/Blended K–12 Courseware & Interactive Textbooks (EDAGAAAJ), Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives) (EDAEAIAB)
Keywords
Where Teacher's Discovery is headquartered
LocationHeadquarters
- HQ city
- Auburn Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Teacher's Discovery business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Physical Product Sales: Sale of physical teaching supplies including posters, games, books, craft kits, classroom décor, stickers, and teaching tools for World Language, Social Studies, and English instruction.
- Digital Curriculum Subscriptions: Voces Digital subscription provides cloud-based access to curriculum materials for Spanish, French, and German. Flangoo subscription provides access to digital readers for world language learning.
- Downloadable Products: Digital downloads including activity books, IPAs (Interpretive Reading Activities), video activity packets, and printable resources available for immediate download.
- Professional Development: Professional development courses for World Language, Social Studies, and English teachers offered both in-person and virtually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Physical Products |
| Unit Pricing | Pay-as-you-go | Voces PLUS Core Collection |
| Subscription | Monthly | Flangoo Digital Readers Subscription |
| Subscription | Monthly | Voces Digital Subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Teacher's Discovery product offering
Product offeringCore offering
Teacher's Discovery sells physical and digital teaching supplies and curriculum for K-12 and higher education, with a deep specialization in world language (Spanish, French, German), social studies, and English language arts instruction. The catalog spans more than 5,000 products including posters, games, books, readers, craft kits, classroom décor, stickers, downloadable activity packets, traveling exhibits, and proprietary branded lines such as the Voces Digital Curriculum subscription, Flangoo Digital Readers subscription, Cool Cubes, and 1-2-3 Chat Mats. Teacher professional development courses are offered alongside the product catalog as a bundled value-add.
Product overview
Teacher's Discovery is a B2C educational resource company offering a multi-product portfolio centered on world language, social studies, and English teaching materials. The core offerings include the Voces Digital Curriculum (digital subscription), Voces PLUS (enhanced version), and Voces Print Editions, which form the primary curriculum platform for Spanish, French, and German instruction. The company also offers Flangoo World Language Digital Readers as a subscription sub-brand. Beyond curriculum, the portfolio spans over 5,000 physical and digital products including Cool Cubes, 1-2-3 Chat Mats, traveling exhibits, games, posters, books, readers at multiple proficiency levels, craft kits, classroom decor, and educational videos. The products serve K-12 world language teachers through physical goods, digital downloads, and subscription-based digital curricula.
Differentiator
Problem solved
Functional benefit
Brands
- Voces Digital: Digital world language curriculum platform providing interactive language learning resources for Spanish, French, German, and other world languages.
- Flangoo
Products and services
- Voces Digital Curriculum Digital world language curriculum subscription for Spanish, French, and German, featuring interactive lessons, assessments, cultural content, and tracking capabilities aligned to proficiency-based instruction. Targeted at K-12 and higher education language teachers.
- Voces PLUS Premium enhanced version of the Voces Digital Curriculum with additional features and expanded content beyond the core curriculum offering; priced at $325 for the comprehensive bundle.
- Voces Print Editions Physical textbook versions of the Voces world language curriculum for classrooms that prefer print materials, serving Spanish, French, and German instruction.
- Voces Spanish Readers Leveled Spanish readers for classroom and Free Voluntary Reading (FVR) programs, supporting differentiated reading practice.
- Voces French Readers Leveled French readers for classroom and Free Voluntary Reading (FVR) programs, supporting differentiated reading practice in French.
- Voces German Readers Leveled German readers for classroom and Free Voluntary Reading (FVR) programs, supporting differentiated reading practice in German.
- Flangoo World Language Digital Readers Subscription Recurring digital readers subscription service providing access to world language reading materials across multiple languages for language learners and their teachers.
- Cool Cubes Erasable classroom cubes for interactive language learning activities, supporting vocabulary practice and grammar exercises in world language classrooms.
- 1-2-3 Chat Mats Conversation prompting materials for world language classrooms, available as digital downloads, tear-off pads, and laminated sets to scaffold student speaking practice.
- Traveling Exhibits Physical traveling educational displays covering artists, historical periods, and cultural themes including Van Gogh, Frida Kahlo, Civil War, and Leonardo da Vinci, used in classroom and library settings.
- Moo! Educational Videos Cultural video series for world language classrooms featuring topics such as El Día de los Muertos, Las Posadas, Cinco de Mayo, and Quinceañera.
- ¡Spalabra! Spanish Word Game Daily Spanish vocabulary game similar to Wordle, designed for Spanish Level 1 and higher students to play in class as a vocabulary-building activity.
Companies that use Teacher's Discovery
Customer profileSegments3 records
Ideal customer profiles4 records
Teacher's Discovery technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
Teacher's Discovery partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- BuyBoardcoreBuyBoard is an educational purchasing cooperative that provides access to Teacher's Discovery products for member schools and districts through their cooperative purchasing contracts.
- E&I Cooperative ServicescoreE&I is a member-owned cooperative that provides procurement services for educational institutions, offering Teacher's Discovery products through their purchasing agreements.
- TIPS (The Interlocal Purchasing System)coreTIPS is a national purchasing cooperative that enables schools and other public entities to access Teacher's Discovery products through competitively solicited contracts.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Teacher's Discovery competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Teacher's Discovery social profiles
Digital presenceTeacher's Discovery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Teacher's Discovery leadership team
Management profileNumber of profiles
Teacher's Discovery subsidiaries and ownership
Company hierarchySubsidiaries2 records
Teacher's Discovery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Teacher's Discovery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Teacher's Discovery
What does Teacher's Discovery do?
Teacher's Discovery sells physical and digital teaching supplies and curriculum for K-12 and higher education, with a deep specialization in world language (Spanish, French, German), social studies, and English language arts instruction. The catalog spans more than 5,000 products including posters, games, books, readers, craft kits, classroom décor, stickers, downloadable activity packets, traveling exhibits, and proprietary branded lines such as the Voces Digital Curriculum subscription, Flangoo Digital Readers subscription, Cool Cubes, and 1-2-3 Chat Mats. Teacher professional development courses are offered alongside the product catalog as a bundled value-add.
Is Teacher's Discovery a public or private company?
Teacher's Discovery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Teacher's Discovery founded?
Teacher's Discovery was founded in 1978. It employs 101 to 250 people.
Where is Teacher's Discovery based?
Teacher's Discovery is headquartered in Auburn Hills, United States, in the North America region.
How does Teacher's Discovery make money?
Four revenue lines are on record. Physical Product Sales are the primary driver. The others are digital Curriculum Subscriptions, downloadable Products and professional Development.
Does Teacher's Discovery have an API?
No public API is recorded for Teacher's Discovery.
What industry is Teacher's Discovery in?
Teacher's Discovery's product category is K-12 Educational Teaching Supplies. Its primary akta.pro industry code is EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units), with a secondary code of EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms. Its NAICS code is 4594 and its SIC code is 2741.