Teacher's Discovery

K-12 Educational Teaching Suppliesteachersdiscovery.com

Teacher's Discovery is a U.S. educational retailer selling 5,000+ physical and digital teaching products — plus the Voces Digital Curriculum and Flangoo digital readers subscriptions — to K-12 world language, social studies, and English teachers via e-commerce, catalogs, phone orders, and educational purchasing cooperatives.

Company typePrivate
Founded1978
HeadquartersAuburn Hills, United States
Headcount101–250
GTM typeB2C
OfferingDigital Commerce or Content

What Teacher's Discovery does

Teacher's Discovery (legally American Eagle Co., Inc.) is a privately held U.S. educational resources retailer headquartered in Auburn Hills, Michigan, founded in 1978 and operating with 101-250 employees. The company serves K-12 and higher education teachers of world languages (Spanish, French, German), social studies, and English language arts through a catalog of more than 5,000 products spanning physical goods (posters, games, craft kits, classroom décor, stickers, books, traveling exhibits, Cool Cubes, and 1-2-3 Chat Mats), digital downloads, and two recurring subscription platforms: the Voces Digital Curriculum (with Voces PLUS, print editions, and leveled Spanish/French/German readers as add-ons) and the Flangoo World Language Digital Readers service. Both sub-brands operate as wholly owned subsidiaries and carry registered trademarks.

The business operates a multi-channel go-to-market built around its own e-commerce storefront at teachersdiscovery.com, supplemented by a 1-800-TEACHER phone order line, email purchase orders for schools, and annual print and digital catalogs. Institutional access is broadened through membership in three educational purchasing cooperatives — BuyBoard, E&I Cooperative Services, and TIPS — which enable competitively solicited procurement by U.S. school districts. Marketing is sales-led and content-driven via The Inspired Teacher's Blog, email, a six-channel social media footprint (including dedicated channels for Voces Digital and Flangoo), catalog distribution, professional development events, and free resource incentives aimed at teacher acquisition and retention.

Revenue is generated through four streams: one-time physical product sales, recurring digital curriculum subscriptions (Voces Digital and Flangoo), downloadable digital products, and professional development services. Pricing ranges from roughly $2.99 for individual items up to $325 for the Voces PLUS Core Collection bundle, with monthly recurring fees for the digital subscriptions. The company accepts a broad set of payment methods (American Express, Apple Pay, Diners Club, Discover, Google Pay, Mastercard, PayPal, Shop Pay, and Visa) and operates exclusively within the United States.

Teacher's Discovery firmographics

Firmographics

Name: Teacher's Discovery
Legal name: American Eagle Co., Inc.
Website: https://teachersdiscovery.com
Company type: Private
Founded year: 1978
Operating status: Operating
Headcount range: 101–250 employees
Short description: Teacher's Discovery is a U.S. educational retailer selling 5,000+ physical and digital teaching products — plus the Voces Digital Curriculum and Flangoo digital readers subscriptions — to K-12 world language, social studies, and English teachers via e-commerce, catalogs, phone orders, and educational purchasing cooperatives.
Ownership category
akta.pro rank

Teacher's Discovery industry classification

Industry

Product category: K-12 Educational Teaching Supplies
NAICS: Office Supplies, Stationery, and Gift Retailers (4594), Educational Services (611), All Other Miscellaneous Schools and Instruction (611699), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
SIC: Miscellaneous Publishing (2741), Retail-Catalog & Mail-Order Houses (5961), Services-Educational Services (8200)
akta.pro primary industry: Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)
akta.pro secondary industries: Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), Teacher-Led Digital Lesson Packages & Instructional Resources (EDAFACAL), Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA), Digital/Blended K–12 Courseware & Interactive Textbooks (EDAGAAAJ), Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives) (EDAEAIAB)

Keywords

Educational teaching supplies
World language curriculum
Digital reading subscription
Classroom instructional materials
Teacher professional development

Where Teacher's Discovery is headquartered

Location

Headquarters

HQ city: Auburn Hills
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Teacher's Discovery business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Physical Product Sales: Sale of physical teaching supplies including posters, games, books, craft kits, classroom décor, stickers, and teaching tools for World Language, Social Studies, and English instruction.
Digital Curriculum Subscriptions: Voces Digital subscription provides cloud-based access to curriculum materials for Spanish, French, and German. Flangoo subscription provides access to digital readers for world language learning.
Downloadable Products: Digital downloads including activity books, IPAs (Interpretive Reading Activities), video activity packets, and printable resources available for immediate download.
Professional Development: Professional development courses for World Language, Social Studies, and English teachers offered both in-person and virtually.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Individual Physical Products
Unit Pricing	Pay-as-you-go	Voces PLUS Core Collection
Subscription	Monthly	Flangoo Digital Readers Subscription
Subscription	Monthly	Voces Digital Subscription

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Teacher's Discovery product offering

Product offering

Core offering

Teacher's Discovery sells physical and digital teaching supplies and curriculum for K-12 and higher education, with a deep specialization in world language (Spanish, French, German), social studies, and English language arts instruction. The catalog spans more than 5,000 products including posters, games, books, readers, craft kits, classroom décor, stickers, downloadable activity packets, traveling exhibits, and proprietary branded lines such as the Voces Digital Curriculum subscription, Flangoo Digital Readers subscription, Cool Cubes, and 1-2-3 Chat Mats. Teacher professional development courses are offered alongside the product catalog as a bundled value-add.

Product overview

Teacher's Discovery is a B2C educational resource company offering a multi-product portfolio centered on world language, social studies, and English teaching materials. The core offerings include the Voces Digital Curriculum (digital subscription), Voces PLUS (enhanced version), and Voces Print Editions, which form the primary curriculum platform for Spanish, French, and German instruction. The company also offers Flangoo World Language Digital Readers as a subscription sub-brand. Beyond curriculum, the portfolio spans over 5,000 physical and digital products including Cool Cubes, 1-2-3 Chat Mats, traveling exhibits, games, posters, books, readers at multiple proficiency levels, craft kits, classroom decor, and educational videos. The products serve K-12 world language teachers through physical goods, digital downloads, and subscription-based digital curricula.

Differentiator

Problem solved

Functional benefit

Brands

Voces Digital: Digital world language curriculum platform providing interactive language learning resources for Spanish, French, German, and other world languages.
Flangoo

Products and services

Voces Digital Curriculum Digital world language curriculum subscription for Spanish, French, and German, featuring interactive lessons, assessments, cultural content, and tracking capabilities aligned to proficiency-based instruction. Targeted at K-12 and higher education language teachers.
Voces PLUS Premium enhanced version of the Voces Digital Curriculum with additional features and expanded content beyond the core curriculum offering; priced at $325 for the comprehensive bundle.
Voces Print Editions Physical textbook versions of the Voces world language curriculum for classrooms that prefer print materials, serving Spanish, French, and German instruction.
Voces Spanish Readers Leveled Spanish readers for classroom and Free Voluntary Reading (FVR) programs, supporting differentiated reading practice.
Voces French Readers Leveled French readers for classroom and Free Voluntary Reading (FVR) programs, supporting differentiated reading practice in French.
Voces German Readers Leveled German readers for classroom and Free Voluntary Reading (FVR) programs, supporting differentiated reading practice in German.
Flangoo World Language Digital Readers Subscription Recurring digital readers subscription service providing access to world language reading materials across multiple languages for language learners and their teachers.
Cool Cubes Erasable classroom cubes for interactive language learning activities, supporting vocabulary practice and grammar exercises in world language classrooms.
1-2-3 Chat Mats Conversation prompting materials for world language classrooms, available as digital downloads, tear-off pads, and laminated sets to scaffold student speaking practice.
Traveling Exhibits Physical traveling educational displays covering artists, historical periods, and cultural themes including Van Gogh, Frida Kahlo, Civil War, and Leonardo da Vinci, used in classroom and library settings.
Moo! Educational Videos Cultural video series for world language classrooms featuring topics such as El Día de los Muertos, Las Posadas, Cinco de Mayo, and Quinceañera.
¡Spalabra! Spanish Word Game Daily Spanish vocabulary game similar to Wordle, designed for Spanish Level 1 and higher students to play in class as a vocabulary-building activity.

Companies that use Teacher's Discovery

Customer profile

Segments3 records

Ideal customer profiles4 records

Teacher's Discovery technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Teacher's Discovery partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

BuyBoardcoreChannel Partner/ Reseller/ DistributorBuyBoard is an educational purchasing cooperative that provides access to Teacher's Discovery products for member schools and districts through their cooperative purchasing contracts.
E&I Cooperative ServicescoreChannel Partner/ Reseller/ DistributorE&I is a member-owned cooperative that provides procurement services for educational institutions, offering Teacher's Discovery products through their purchasing agreements.
TIPS (The Interlocal Purchasing System)coreChannel Partner/ Reseller/ DistributorTIPS is a national purchasing cooperative that enables schools and other public entities to access Teacher's Discovery products through competitively solicited contracts.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Teacher's Discovery competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Teacher's Discovery financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Teacher's Discovery leadership team

Management profile

Number of profiles

Teacher's Discovery subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Teacher's Discovery funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Teacher's Discovery M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teacher's Discovery

What does Teacher's Discovery do?

Is Teacher's Discovery a public or private company?

Teacher's Discovery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Teacher's Discovery founded?

Teacher's Discovery was founded in 1978. It employs 101 to 250 people.

Where is Teacher's Discovery based?

Teacher's Discovery is headquartered in Auburn Hills, United States, in the North America region.

How does Teacher's Discovery make money?

Four revenue lines are on record. Physical Product Sales are the primary driver. The others are digital Curriculum Subscriptions, downloadable Products and professional Development.

Does Teacher's Discovery have an API?

No public API is recorded for Teacher's Discovery.

What industry is Teacher's Discovery in?

Teacher's Discovery's product category is K-12 Educational Teaching Supplies. Its primary akta.pro industry code is EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units), with a secondary code of EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms. Its NAICS code is 4594 and its SIC code is 2741.